If you are looking to start a small business and are pondering on ideas to sell on Etsy then you have most certainly come to the right place!
Etsy is a wonderful place for beginners to the eCommerce scene, especially for those who have crafts and creativity running through their veins.
Etsy is all about products that are handmade with love!
At a glance, some of the best things you can make and sell on Etsy include:
- Handmade Soap
- Self-Care Packages
- Skincare Items
- Kids Toys
- Resin Items
- Pet Items
- Raw Materials and Craft Supplies
- Personalized Gift Items
- Journals and Planners
- Baby Items
- Homemade Cosmetics
- Wedding Items
- Handmade Clothes
- Sustainable Products
- Digital Artwork
- Custom Phone Cases
- Plant Accessories
- Art & Craft Kits
- Clay Items
- Healing Crystals and Gemstones
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What Is Etsy?
To put it simply, Etsy is a platform for eCommerce businesses. That being said, not everyone can just start selling random stuff on the site!
Etsy is specifically for sellers who specialize in handmade, unique, and vintage items.
As such, no reselling or wholesale activities can happen on the Etsy platform, with the exception of the sale of raw materials and craft supplies.
In fact, one of Etsy’s aims is to create a community marketplace where the human connection takes center stage, especially in this day and age of almost anything and everything being automated.
The wonderful thing about Etsy is that you can let your creativity shine. No matter how big or how small your business is, Etsy has various seller tools that will help you every step of the way.
With Etsy’s priority being to support independent creators, Etsy is there to make the selling process as easy as possible and to help you grow your small business.
Top 25 Ideas Of What Sells The Best On Etsy
Let’s get down to it, shall we? The all-important question – What to sell on Etsy?
Here is a list of 10 of the best ideas of what to sell on Etsy!
This is an extremely popular category of things to sell on Etsy. But fear not. While you may have plenty of competition, there is ample opportunity to make your jewelry stand out.
This can be by way of the quality of the materials that are used, your shipping and return policies, and more importantly, the relationship that you build with your customers.
Additionally, you could specialize in gemstone-based jewelry or more rustic metal pieces that you can melt down and make from scratch! This will very much depend on the level of work you want to put into your jewelry making and who your target customers are.
Do note, however, that you cannot be a jewelry reseller on Etsy.
That means no mass-produced items. Your jewelry needs to be handmade in order to be sold on the Etsy marketplace.
Some successful jewelry sellers on Etsy are:
2. Handmade Soap
Handmade soap and other related bath products are all the rage on Etsy.
This is especially so if they are made from all-natural products that are sustainably made.
People are becoming more conscious about what they put on their bodies. As such, this is a great niche to get into when looking for things to make and sell on Etsy.
The good thing about handmade soap is that they have a relatively long shelf life and so you can make a big batch and have stock ready to go whenever you have an order on your Etsy shop.
Soap sellers on Etsy who have done well and have obtained “Bestseller” status on Etsy are:
If you are on the lookout for what sells well on Etsy, then the answer is candles!
Homemade candles are incredibly popular on Etsy. As a seller, there are also unlimited ways in which you can customize your products to make them stand out!
Not only are the raw materials for making them relatively cheap and easy to obtain, but there are also so many ways in which you can customize candles!
These can include making candles with different scents and colors as well as customizing your candle containers with your customer’s names. Now that’s definitely a unique selling point right there!
Candles are incredibly versatile gifts for all kinds of occasions as well and the holiday seasons are perfect opportunities to create gift packages to sell on your Etsy store!
As a bonus, soy candles are also grabbing the attention of purchasers lately.
This is because it is considered to be more sustainable than traditional beeswax candles and is also vegan-friendly!
Examples of Etsy stores that sell candles well are:
Now, stickers are probably one of the easiest things to sell on Etsy. This is especially so if you are good at making your own digital art on apps like Procreate.
Arm yourself with sticker sheets, a good quality printer, and a sharp cutter and you are ready to start selling on Etsy!
Check out this detailed guide on how you can get started with making stickers!
Additionally, you can even design and sell digital stickers that can be used on apps like Whatsapp or Facebook Messenger. You can also offer to make customized digital stickers to make your sticker business stand out from the rest of the competition!
Best selling Etsy sticker stores are:
5. Self-Care Packages
The sky’s the limit for small businesses that sell self-care packages!
Self-care packages can contain anything you want! They can include:
- Bath bombs
- Aromatherapy Oils
The list is endless! You can customize it to your heart’s content and can even take on tailor-made orders depending on what your customers are looking for. And they make great gifts, especially for special occasions like Valentine’s Day or Christmas!
Etsy stores that have been successful in selling gift boxes such as these are:
6. Skincare Items
Just like cosmetics, homemade skincare items are also popular on Etsy. Natural skincare such as body lotions, face moisturizers, and face oils are some of the best things to sell on Etsy.
Increasingly, people are finding themselves to be allergic to mainstream skincare products and to certain ingredients that may be contained in such products.
As such, they are on the lookout for alternative but high-quality natural skincare products that are not going to cost them an arm and a leg!
While this is another category of items that is competitive on the Etsy marketplace, there is also room for creating your own skincare brand and creating unique products for your target customers.
Etsy stores selling skincare that come highly rated are:
7. Kids Toys
Parents are always on the lookout for new and creative ways to keep their kids occupied!
If you are good at woodwork, then some classic wooden toys are a great way to put your skills to use!
But it doesn’t need to be just wooden toys! If knitting and sewing are more up your alley then you can make cute and cuddly soft toys that would make perfect birthday gifts.
Who knows? Maybe your creation could end up being a child’s cuddly friend for life!
Best selling kids toys on Etsy can be found at:
8. Resin Items
Products that are made from resin are all the rage in the handmade and craft industries lately.
Resin is an incredibly versatile material and the final products look incredibly beautiful. The sky’s the limit when working with resin.
Some ideas for resin-based items can include:
- Pet tags
Check out this great list of DIY resin crafts for more ideas! They’re almost mesmerizing
Resin stores on Etsy who have 5 star ratings are:
9. Pet Items
Pets are the new kids! People are willing to splurge on their pets and so there is a huge market for handmade pet-related items.
These can include:
- Care kits like shampoos and grooming materials
- Homemade treats
And if art is more your thing, you can also sell hand-drawn portraits of your customer’s pets in the form of prints.
If this is something you’re inclined to do, check out this detailed guide on how to sell printables on Etsy.
Etsy store selling some beautiful and unique pet items are:
10. Raw Materials and Craft Supplies
This is another lucrative bandwagon to get on if you are planning on becoming a seller on Etsy.
Craft supplies can include:
- Wax beads for making candles
- Jewelry parts or findings
- Party supplies
- Fabrics for sewing
While generally you are not allowed to sell items on Etsy unless they are homemade, craft supplies are the exception to the general rule.
In its Seller Policy, Etsy does mention that such supplies can be from commercial sources but it does enrage sellers of craft supplies to be open and transparent about the types of materials used, the source of their supplies, and how they are made.
Some successful examples of craft supply stores on Etsy include:
11. Personalized Gift Items
This is a great opportunity to make a little more money than if you were selling standard items on Etsy.
Personalized gift items here can include:
- Wedding tags
- Photo frames
Again, the avenues for creativity here are almost unlimited.
Additionally, you can also offer digital personalized items that your customers can get printed on their own. These can include thank you stickers or cards, or even greeting cards.
This is a great way to keep any shipping costs down in the event you are just starting out on your Etsy business.
Some Etsy stores offering personalized gift services are:
Yes, scrunchies are back in style again!
This is another increasingly popular handmade item that has made its way into the hearts of Etsy purchasers from all over the world.
Scrunchies here come in all shapes, sizes, and beautiful jewel-toned colors.
If you are good at designing and sewing and are able to keep up with any potential influx of orders, then this is definitely a great thing to sell on Etsy.
Silk scrunchies in particular are popular because they minimize hair pulling and tugging when you tie your hair or remove it from being in a scrunchy.
Popular Etsy stores that sell scrunchies and other hair accessories are:
13. Journals & Planners
This is a wonderful option to look into if you are considering both physical and digital products to sell on Etsy.
There are sellers on Etsy who personalize journals that they may have purchased in bulk. This is a great option because there are still plenty of people out there who prefer to write in physical journals.
Additionally, if you are a creative design person, you can come up with your own journals or planners and sell digital downloads that can be used on iPads or other similar devices.
Alternatively, you can even provide the option for these journals and planners to be printed if your customer wants to do so. These are also referred to as printables.
If you think this might be something you want to delve a little bit deeper into, check out this list of the best Etsy printables courses on the market!
You can also check out this amazing course called Printables by Numbers by Suzi Whitford. Here, she teaches you everything you need to know about getting started on creating beautiful printables!
Successful journal sellers on Etsy include:
14. Baby Items
There is a huge market for handmade baby items on Etsy. If you are good with your hands, some of the baby stuff to sell on Etsy can include:
- Soft toys
- Baby blankets and swaddles
- Homemade baby toiletries such as lotions and bath products
There are many parents who are constantly on the lookout for natural, organic, and
homemade products for their babies.
As such, this is a great market to tap into!
Etsy stores selling baby items include:
15. Homemade Cosmetics
Natural, homemade cosmetics are in pretty high demand lately.
With people becoming more aware of harmful chemicals that may go into things such as makeup and skincare, there has been an increasing number of homemade cosmetics sellers on Etsy.
Most of these products are homemade, organic, and natural with little to no chemicals or preservatives.
As such, if you are planning to sell homemade cosmetics, do remember to let your customers know that they may not enjoy the long shelf life that other similar commercial products do.
Some highly rated Etsy stores selling cosmetics include:
16. Wedding Items
If you are good with art and have a creative flair, then this is a good niche to consider.
Many bridal parties these days are on the lookout for unique aesthetics for the wedding. This can include:
- Name tags
- Handmade invitations
- Wedding favours
Some of the top-selling wedding items stores on Etsy are:
17. Handmade Clothes
Whether you are making clothes for children or adults, unique designs and clothes can be increasingly found on the Etsy platform.
You can sell basic cotton or linen items or even knitted or cute-crochet based clothing.
Handmade clothes can also be sold at premium prices. This is because they will more often than not be one-of-a-kind pieces that cannot be found elsewhere.
Some popular handmade clothes shop on Etsy are:
18. Sustainable Products
With the zero-waste movement gaining traction all over the world, reusable products are becoming popular on Etsy.
These can include sustainable travel products such as bamboo toothbrushes, metal straws, and bamboo or metal cutlery sets to reduce the use of plastic during travel.
It can also include personal care items such as washcloths and reusable cotton pads.
Some successful zero waste based shops on Etsy are:
19. Digital Artwork
Did you know that you can sell digital art on Etsy?
With the right tools and a proper marketing strategy, you can make a name for yourself in the world of digital art.
Additionally, if you want to sell physical prints of your art, there are printing partners you can tie up with. Once an order for a physical print comes in, these printing partners will take care of the printing, packaging, and shipping for you.
Check out how to sell prints on Etsy here for a list of some of the best print-on-demand partners.
Best selling digital artists on Etsy include:
20. Custom Phone Cases
This is another popular item that sells well on Etsy. People frequently change their phone cases depending on their mood or sometimes even to match their outfit!
If this is something you would like to get into, check out this comprehensive guide on how to make phone cases to sell online.
To get your creative juices flowing and inspire you, check out these 4 Etsy sellers who have made over $100,000 per year selling phone cases.
Other popular phone case sellers on Etsy are:
These make excellent gift items and party favours. They are easy to customize and you can make them from beads, crystals, or even fabric.
Additionally, this is another item that you can personalize and charge a little more for such personalization services.
Well-rated keychain sellers on Etsy include:
22. Plant Accessories
If pets are the new kids, then plants are the new pets!
There has been an increase in the number of plant parents globally. And parents always want to give their kids the best, don’t they?
You can sell beautiful pots, plant hangers, or even unique plant stands.
Some Etsy stores selling plant accessories are:
23. Art & Craft Kits
As an alternative to selling craft supplies, you can put some of these supplies together to sell various types of art and craft kits.
These can include:
- Jewelry making kits
- Kids paint by number kits
- Crochet/knitting/cross-stitch kits
- Origami kits
- Wax seal kits
- Calligraphy starter kits
Etsy stores that sell such kits are:
24. Clay Items
Clay is such a versatile material and you can make so many things from it.
Polymer clay earrings and rings are perfect items for gifts or personal use. They are easy to make and the raw materials are relatively inexpensive as well.
If you are a little more ambitious and want to go big, then you can also make and sell clay dining sets.
Some of the Etsy storers that sell clay-based items include:
25. Healing Crystals and Gemstones
There is a huge market for healing crystals these days.
Although not scientifically proven, many people take comfort in the sense of peace and protection that comes with keeping crystals in their homes. Some also use palm-sized crystals for meditation and prayer.
If you plan on selling such crystals on your Etsy shop, do make sure that they are genuine and that they are ethically sourced.
Other popular healing crystal sellers on Etsy are:
What Is The Easiest Thing To Sell on Etsy
In all honesty, what sells the best on Etsy would be raw materials or craft supplies.
All you would need to do is purchase them in bulk and repackage them into something that is more aesthetically pleasing and price them accordingly.
It is also one of the easiest things to sell on Etsy because it requires little effort on your part to make things or be creative about the things that you sell. All you would need to focus on is marketing your supplies and ensuring that your items are easily found by potential customers.
Find out how to increase traffic to your Etsy store here!
Additionally, raw materials and craft supplies are in high demand because there are many people who are embarking upon small businesses who may not want to invest in purchasing their supplies in bulk just yet.
That’s where you can come in and solve that problem for them!
You can sell these supplies in smaller packages, thus making it more affordable for those who are just starting out in their small business.
What Handmade Items Sell The Best On Etsy?
Now that you have an idea of some of the things to make and sell on Etsy, you may be wondering which handmade items sell the best on Etsy.
In all honesty, it will very much depend on you and how much time and effort you are able to invest in your Etsy business.
Of course, this is dynamic and may change as your Etsy store grows.
That being said, it is arguable that the best-selling handmade items on Etsy are likely to be gift items such as candles, homemade soaps. They are easy to make and highly customizable, just some of the factors that make them some of the more popular items to make and sell on Etsy.
Is it Worth It To Sell On Etsy?
It cannot be denied that selling on Etsy is straightforward.
Once you have set up your listings, you can immediately start selling as Etsy takes care of things like payment gateways for you.
As mentioned above, Etsy aims to support its seller community in the best ways possible.
As such, the seller interface is easy to navigate and once you get the hang of it, you will find that posting, editing, and updating your listings will soon be a breeze.
That being said, Etsy does have certain fees and charges that you will need to be aware of in making your decision to open your Etsy shop. The more prominent ones are:
- Listing Fees
You will be charged USD 0.20 for each item that you put up for sale. Each listing lasts for 4 months, after which it is automatically renewed and you will incur the listing fee again unless you cancel the auto-renewal feature.
- Transaction Fees
This is charged when you make a sale on Etsy. This fee is 5% of the displayed price of your item including any amount that you charge for shipping, personalization, or gift wrapping.
These factors are useful to take into account when you are deciding how to price your items for sale.
For more details, you can check out Etsy’s Fees & Payments Policy.
Keeping all this in mind, the question may in fact come to your mind as to whether all this is worth it.
It can be argued that selling on Etsy is worth it if you are just starting out and aren’t entirely sure how exactly your products will sell on the market.
Since Etsy has everything already set up for you, you will not need to invest in building a website and sorting out individual payment gateways. As such, it is a good marketplace to test your product.
However, these various fees can most certainly add up once your sales start to skyrocket.
That’s when you may need to rethink your strategy to sell on Etsy and whether you are able to make a substantial profit with all these fees in place.
Can You Make Good Money On Etsy?
This is probably one of the first questions on your mind as you are embarking on this new journey of eCommerce.
And you will be happy to know that the answer to this question is a resounding yes!
As with most businesses, there are multiple factors that go into determining exactly how much money you can make from Etsy.
These will include:
- Your business model as a whole
- The exact item you are selling on Etsy
- How much you are able to sell those items for
- Your target audience/customers
- The cost of the materials that you use to make your products
When you are starting out on your Etsy business, you may not make anything at first. However, don’t be disheartened! The biggest mistake that people make is expected a flood of sales to come in the moment that they open up their Etsy store.
Patience and consistency are keys to a successful Etsy business and soon enough, you will see your Etsy sales increase!
If you are looking for inspiration, check out how much these 3 sellers made on Etsy.
You will see that
- Jami King, who runs an Etsy store called Handmade Journey earned over $53,000 on Etsy in her first year on the platform.
- Jenni Waldrop sells unique gifts on her Etsy store called Fuzzy and Birch and she was able to earn $4000 in a single month.
- Shay Budgets manage to earn almost $30,000 in revenue during the first year of her being on Etsy
According to Statista, in 2020 alone, there were 81.9 million people who had purchased items via the Etsy marketplace!
So whether you are brand new to the eCommerce landscape or are thinking about expanding your currently small business, you can rest assured that there is a market out there for you, your products, or your services!
As you can see, there are countless ideas to sell on Etsy that you can consider if you are thinking of opening up a small business.
Etsy is a great platform to start and because the community is so supportive as a whole, you are bound to find any help you need in the Etsy forums. This is where sellers get together to share their knowledge on what they have learned and to help their fellow sellers along the way.
So, if you have been hesitating and a little lost on where exactly to start, don’t be afraid. Take the plunge and get started on implementing one of these ideas to sell on Etsy today!
How Do I Succeed on Etsy?
The all-important question! It cannot be denied that the Etsy marketplace is extremely competitive with plenty of people from all over the world getting onto the handmade items bandwagon!
Keeping in mind that there are so many easy things to make and sell on Etsy, there are certain things that you can do to succeed on Etsy.
- Using Proper Keywords To Describe Your Products
The idea is for your description to match the words that people are using to search for your products. This is called search engine optimization. You can find these keywords by using a keyword research tool such as Sale Samurai.
If you are keen to learn more about Etsy keyword research, check out this detailed guide!
- Using High-Quality Images
Next to keyword research, this is probably one of the most important factors that go into building up a successful Etsy business.
Buyers shop with their eyes. In the world of eCommerce, this is an undeniable fact. As such, making your products as visually appealing as possible is going to make your Etsy store stand out from the competition.
- Building Relationships With Your Customers
While this may not seem like much on the outset, your customers are your best marketing tool. The more good reviews they leave your store, the better the reputation of your Etsy store. And there is no marketing strategy that is as effective as word of mouth!
Dive into this ultimate guide for more tips and tricks on how to increase sales on Etsy.
Top Free Etsy Resources To Help You
When you are just starting out on Etsy, you are probably going to need all the free resources and tools that you can get your hands on.
Some of the top free Etsy resources are:
- FotoFuze – this is an easy-to-use photo editing tool for backgrounds. With this, you can get the best quality pictures for your Etsy store.
- Canva – you can use this to design your Etsy store logo and banners.
- Etsy Community – this has helpful articles that share tips and tricks on how to navigate your way to opening an Etsy store. You can also have conversations with other Etsy sellers and see how they are succeeding or even get advice from them.
- eRank – this keyword research tool has a free option to dip your toes into the word of Etsy keyword research.
- Pinterest – this is one of the best platforms to promote your Etsy shop and drive more traffic to it. Find out how to use Pinterest for Etsy here!
Best Etsy YouTube Channels
There are TONS of YouTube channels that give you plenty of tips and tricks to succeed on Etsy.
These are especially useful if you are new to the platform. These channels are run by Etsy sellers who are incredibly generous with all that they have learned and implemented in their Etsy journey
Some of the best Etsy YouTube channels are:
This is Etsy’s in-house channel that shares valuable lessons from different Etsy sellers.
Lauren teaches you all the ins and outs of running your Etsy shops and shares various ways in which you can boost your Etsy sales.
Nancy is an Etsy coach who teaches you everything there is to know about building and maintaining a thriving Etsy store.
This YouTube channel is extremely detailed and even addresses the common challenges that Etsy sellers may face and how to overcome them.
When it comes to things to make and sell on Etsy, there is little to no shortage of ideas. In fact, the world is your oyster if you want to start your business on Etsy.
While there are pros and cons to the same, the Etsy community is proof of all the wonderful things you can achieve on this global marketplace. There is a tremendous amount of support from Etsy itself and they try to make it as easy and as seamless as possible for small businesses to sell their handmade items on Etsy.
With all this in place, your Etsy handmade business is bound to be a success!
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