Using appropriate Etsy tags is one of the easiest ways in which you can drive more customers to your Etsy store. If you aren’t familiar with Etsy, it is essentially an online marketplace.
However, there are certain features of Etsy that make it a rather unique platform for small businesses.
Etsy specializes in providing a platform for handmade and craft-related products and specialized services such as graphic design, prints, and customized printables.
If you are a small business owner who has just started an online presence on Etsy, you may find the whole process of selling your products or services a little intimidating.
You may also be wondering what exactly you can do to drive potential customers to your Etsy store and in turn, increase the sales of your Etsy store.
One of the ways in which you can do this is to use the appropriate Etsy tags to capture the attention of potential customers.
Here, we explore the concept of Etsy tags in detail, including:
- What exactly Etsy tags are
- The importance of Etsy tags to your store
- How to write and come up with the best Etsy tags that convert into sales
- How to increase your views on Etsy
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Listings On Etsy
When you post a product or service for sale on Etsy, it is referred to as a listing.
When a visitor to the Etsy page carries out a search, the Etsy algorithm works to produce listings that are most relevant to words that are used in the Etsy search bar.
This is how a potential customer could land on your Etsy listing and interact with it, or in the best-case scenario, make a purchase!
When posting a listing, Etsy provides various opportunities for you to match what visitors are looking for. This is in the form of:
These are all various ways of identifying and describing the product or service that you are selling on Etsy.
Generally, the aim is to use words and phrases that closely match searches as much as possible so that your listing shows up on the search results page.
A good starting point is to ensure that you use the appropriate Etsy tags.
What Exactly Are Etsy Tags?
Etsy tags are essentially words or short phrases that are used to describe the product or service that you are selling on your Etsy shop.
Etsy tags are one of the critical aspects of Etsy’s search engine. They are usually located in the bottom part of your listing.
When listing your product or service on your Etsy store, the platform gives you a total of 13 tags that you can fill in.
Here’s an example of what Etsy tags look like on an existing Etsy listing. The various related Etsy tags to a search for “resin earrings” can be found at the bottom of the selected listing.
So in this listing for resin earrings, the tags used are “drop earrings” and “gift for mom and so on. ..
Describing your product using the perfect Etsy tags is one of the best (and probably easiest) ways to ensure that customers find your wares!
Why Are Etsy Tags Important?
The importance of using the appropriate tags to describe your Etsy store, products, or services is attributable to the fact that Etsy matches a user’s search to these tags.
Let’s say for example that one of the products you are selling is resin earrings. When listing your product, you would insert the tags “resin earrings” or “colorful resin earrings” or “cute resin earrings”.
If your potential customers are looking for these kinds of products, insert these phrases into the Etsy search bar, and they will be directed straight to your Etsy store.
As you can see, the purpose of Etsy tags is to determine which results show up on a user’s search results and to ensure that it is your products or services that land on that page!
How To Write Your Etsy Tags and Titles To Get More Sales
In order to start writing your Etsy tags that will get you more sales, you need to first find out what are the exact words and phrases that people are searching for.
One of the best ways to do this is by doing a little research – keyword research that is!
Keyword research in this context is essentially the process of optimizing your Etsy tags to match what shoppers are looking to buy on Etsy. This is also known as search engine optimization or you may know it better as SEO!
P.S. If you are a little lost about what SEO is and how it all works, you can check out one of my best-selling courses – SEO Success for Beginners. Among other things, it eases you into what exactly SEO is and how you can best use it to increase views on your site.
If you are already familiar with SEO and you know how it works, there are plenty of keyword research tools that are available online that will help you find the keywords that people are entering into their Etsy search bar.
In fact, you can enter a description of a product or service into the Etsy search bar and tons of detailed variations of that description will show up as can be seen below.
This will give you an idea of what exactly customers are looking for and you can then match the Etsy tags in your listing to this to ensure that these customers find your Etsy store.
Some of the best keyword research tools that will let you know what Etsy visitors are looking for include:
This is probably the most comprehensive Etsy tag generator that is available online. It is easy to use and it gives you extremely detailed information on what people are searching for and what your level of competition is!
With this tool, you are bound to get the most accurate Etsy SEO tags for your listings and for your Etsy business overall.
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If you are trying to figure out the best tags to use on Etsy, then KeySearch is a no-nonsense keyword research engine that will give you the crucial information you need to ensure that your listings contain Etsy tags that sell!
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Marmalead is another specialized Etsy tag and titles keyword tool that will help you to enhance your Etsy listings to ensure that your target customers find what they are looking for in your Etsy store.
If you are curious about how each of these Etsy keyword research tools can help you attract more visitors to your Etsy shop, check out this detailed guide on how to get started on Etsy keyword research!
What Is The Best Way To Use Tags On Etsy?
Once you have identified the best Etsy tags to use for your listing in question, then there are certain techniques you can implement to use these tags to maximize the traffic that is driven to your Etsy shop.
Some of the Etsy tags tips that you can start implementing right now include:
1.Use Specific Phrases Made Up Of 2 Words Or More
The use of multiple words in your Etsy tags is also sometimes referred to as the use of long tail keywords. These are invaluable to driving traffic from organic searches.
For example, if you are selling customized coloring printables for children, you would describe them in your tags as follows:
- Coloring pages; OR
- Customized Frozen coloring printables
The second phrase is bound to get more serious purchasers to your store as someone who searches for this is likely to be very sure of what they are looking for and this makes it easier to convert the search into a sale!
The more specific you are with the words used in your Etsy tags, the higher your chances of attracting your target customers.
2.Use A Variety Of Words
When drafting your Etsy tags, it is always a good strategy to include all the various ways in which your listing can be described.
A simple keyword search using any one of the keyword research tools discussed above will easily generate all the relevant keywords that are suited to your product or service.
To help you with this, you can also use synonyms as Etsy tags. This will help you to describe your product in multiple ways, thus increasing your chances of a visitor landing on your Etsy listing.
For example, if your primary tag is handmade jewelry, then you can also use tags such as homemade jewelry, handmade earrings, or handmade necklaces.
This will help you to describe your product in multiple ways, thus increasing your chances of a visitor landing on your Etsy listing.
3.Use All 13 Slots!
As mentioned above, when you create a listing on Etsy, you will have 13 slots to insert your Etsy tags.
Use all of these slots to maximize the chances of showing up on the first page of a buyer’s search results.
This is the ultimate aim of using the best tags for Etsy listings – to be on that first search results page!
4.Update Your Etsy Tags Regularly
Updating your Etsy tags regularly will refresh the search results on Etsy. This is because Etsy changes its search algorithm regularly to ensure that visitors can easily find what they are looking for.
Ideally, you should try and update the tags on your listings every 3 to 4 months.
This is also to ensure that your tags themselves are up to date with what Etsy visitors may be searching for, in line with the Etsy search algorithm.
5.Check Out Your Competitors!
This is not to say that you should copy what your competitors are doing or use the exact same tags.
However, seeing how other successful Etsy sellers tag their listings will give you a better idea of what goes into the tagging process. This will also allow you to adopt the necessary strategies to ensure that you have the best tags for Etsy sales.
How To Increase Your Views On Etsy
Using the top Etsy tags is just one of the easy ways in which you can increase your views on Etsy.
However, there are other ways that you can do this, and ultimately, it is possible for these views to convert into sales.
1. Using Social Media
Being active on various forms of social media can help greatly in terms of attracting more views to your Etsy store.
For example, you can use Pinterest to direct views and traffic to your Etsy shop. If you aren’t sure how to do this, you can get all the details on how to use Pinterest for Etsy here.
While this may take some investment in terms of time and effort, it will most certainly pay off in the long run.
If you are curious to learn more about Pinterest, you can check out the following articles:
2.Enhancing Your Photography Skills
Using stunning photos to make your listing more attractive to viewers. A picture speaks a thousand words, after all!
The more attractive your Etsy listings and your Etsy storefront are, the higher the chances of visitors spending more time there. This is then likely to convert into more views and hopefully, more sales for your Etsy store!
3.Starting A Blog
Starting a blog that is dedicated to your products and listings is one of the best ways to attract customers to your Etsy store.
This is where you can share the story behind your listings. Alternatively, you can also share some behind-the-scenes stories, photographs, or videos.
This will give your Etsy customers an insight into the work that goes into creating the product that you have listed for sale.
More importantly, it provides a great avenue to create that personal relationship between the seller and the customer that is so crucial for small businesses.
If you aren’t sure how to go about doing this, you can explore this handy guide that will give you a step-by-step tutorial on how to start a blog.
Now that you have an idea of what Etsy tags are all about, you can be more confident in posting your Etsy listings.
Do remember, however, that Etsy tags are just one of the components of a successful Etsy store. Equal attention will need to be paid to the other aspects of your Etsy listings.
Among other things this will include:
- The description of your product
- The quality of product pictures used
- The way in which you categorize your products
Etsy is a wonderful platform that truly enables small businesses to grow and thrive in their niche. Make the most of it by learning these little tips and tricks and you are bound to see your Etsy business soar to greater heights!
All the best in your Etsy sales!