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Sell Candles On Etsy: How To + Best Etsy Tags To Use! (2024)

If you’re thinking if you should sell candles on Etsy, or wondering how to go about it, you’re in the right place. 

Just the thought of lighting a candle and curling up with a good book with (hopefully!) little Sandy (my grumpy cat), curled up next to me puts me in a state of complete relaxation. 

I also learned from my sister (who is so incredibly talented at making things by hand!) how easy it can be to make candles. 

She set up a new Etsy shop and we are learning together how to sell other products on Etsy! You can check out her shop here! 

That got me thinking about whether it would be possible to sell candles on Etsy since they can be handmade and even personalized. 

I did wonder, though, how well do candles sell on Etsy, and so embarked on some extensive research into selling candles on Etsy. 

You will be pleased to know that the good news is that candles do sell very well all year round on Etsy.

Candles likely sell well on Etsy, perhaps because the platform is home to people who tend to appreciate nice handcrafted items.

So, if you’re keen on embarking on this journey and want to find out how to sell candles on Etsy, then read on to learn more! 

Sell Candles On Etsy
me and my big sister, Iman !

Affiliate Link Disclaimer

The links on this page may be affiliate links, from which I earn a small commission if you click on them, AT NO EXTRA COST to you. Hope you find the information here useful. Thanks! 

Note: If you are super busy and you want to start making money selling on Etsy fast, you can check out this Etsy course. It will help to step up your Etsy game and start earning within 3 months!

Alternatively, you can also check out this free Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to make sales.

sell candles on etsy

How To Start To Sell Candles On Etsy

Here’s how you can go about selling candles on Etsy:

1. Go to ‘Register’, create an account, and select ‘Open your Etsy shop’.

If you have an existing shop, you can use your existing shop to sell the candles. 

If you do not have a shop, you can create one. 

Remember, you cannot use the same email address to create two shops. 

If you want to open a new shop or have two Etsy shops, you need to use a different email address. 

2. Create listings for your candles on Etsy. 

Ensure that your listings have high-quality photos by using a good camera.

You’ll also want to make sure that you title your listings properly, naming them according to highly-search keywords on Etsy.

To find out what terms are good for Etsy, you can use an Etsy SEO keyword tool like Sales Samurai

As my reader, you get a 20% discount on your Sales Samurai subscription for life if you use my discount code: outandbeyond (all lowercase)

3. Promote your Etsy shop on social media 

You can create an Instagram and Facebook page to run ads to promote your Etsy shop or also use Etsy’s ads

You can also opt to use platforms like Pinterest to publicize your candle shop. 

I picked up a lot of strategies on how to promote my Etsy shop through this course — you might find it helpful, too! 

Julie, an expert at selling printables on Etsy will teach you keyword research, marketing strategies, how to price and everything else you need to know to earn your first dollar on Etsy. 

sell candles on etsy

Types Of Candles To Sell On Etsy

Are you curious on what are the best-selling candles on Etsy before you take the big plunge into selling candles on Etsy?

These types of candles sell the best, based on the top-selling candles on Etsy in the candle category:

  • Zodiac Candles 
  • Aromatherapy Candles
  • Healing Energy Candles
  • Birth Flower Candles
  • Soy Wax Candles
  • Customized Candles
  • Beeswax Candles 
  • Layered Candles 

Pros Of Selling Candles On Etsy

Now that you’ve figured out how to sell candles on Etsy, you might be wondering what the pros are if you decide to proceed with it.

These are the pros if you choose to sell candles on Etsy:

  • Selling on Etsy is straightforward — you just need to set up a shop and pay $0.20 per listing on Etsy.
  • Many people sell their handcrafted items on Etsy — you already have a ready pool of potential buyers.
  • Etsy fees are low — Starting from just $0.20 per listing per item. 
  • Many Etsy tutorials around — This article is a tutorial, for example, but there are also many Etsy courses around that are helpful to help you be a better seller. 
  • Low risk — Because it is easy to set up an Etsy account and the cost of listing an item is low, there is a very low risk to set up an Etsy shop to test your products. 

Cons Of Selling Candles On Etsy

Of course, with everything we do, there are also cons. Here are the cons of selling candles on Etsy: 

  • Selling on Etsy means you are subjected to their fee changes — Unlike having your own website to sell from, listing on Etsy means you’ll have to adhere to Etsy’s fee changes or increases regardless. 
sell candles on etsy

Tips To Note When You Sell Candles On Etsy

If you want to be a good candle seller on Etsy, here are some tips to take note of from other established candle sellers:

  • If you sell scented candles, make sure you describe the scents well, as you cannot ‘show’ scents online. You can also consider issuing scent sample cards for interested buyers.
  • Do your keyword research with tools like Sales Samurai to ensure you are targeting highly-search keywords on Etsy. 
  • Use nice, minimalist-looking candle jars since most people who buy candles also buy them for the jar’s aesthetic. 
  • Provide videos of the candles being lit, ideally in a home setting, so your buyer can visualize the candle in their own home. 

Which Type of Candle Products Are Popular On Etsy?

These types of candle products are popular on Etsy:

  • Zodiac Candles 
  • Aromatherapy Candles
  • Healing Energy Candles
  • Birth Flower Candles
  • Soy Wax Candles
  • Customized Candles
  • Beeswax Candles 
  • Layered Candles 

FAQs On Sell Candles On Etsy

Are Candles Worth Selling On Etsy?

Yes, candles are worth selling on Etsy. Depending on the type of candle you sell, you can expect to make a profit of between $4 to $10 per candle. 

Most people also tend to buy more than one candle at a time or tend to buy candles repeatedly since they would run out. 

So, as long as you keep your customers happy, you can be sure to make a sizable profit on the candles that you sell.  

sell candles on etsy

How Much Can You Make Selling Candles On Etsy

You can expect to make a good amount of money selling candles on Etsy. 

Given that the material costs for candles (wax, fragrance oils) are low, you can easily make a profit of about $4 to $10 per candle.

If your candles look a bit more unique, like layered candles, you can even afford to price your candles a bit higher to increase your profit margin. 

So if you’re wondering how much money you can make selling candles on Etsy, the answer is quite a bit! 

Is It Easy To Sell Candles On Etsy?

Yes, it is easy to sell candles, or any item for that matter, on Etsy. 

As a platform, Etsy makes it easy for you to set up your shop. You just need to create an account, set up a shop, and list your item.

The slightly more challenging aspect would be deciding what to title your Etsy listings to stand out and marketing your shop to achieve higher sales.

Do Candles Sell Good On Etsy?

Yes, candles do sell good on Etsy. There are more than 800,000 listings on Etsy for candles, with the top-selling candles receiving 175,000 reviews.

With these numbers, you can be sure that candles definitely do sell well on Etsy. 

It is competitive for sure, but there is still space for you to come in and sell candles as long as you are willing to put in the work to differentiate your product and market your item effectively. 

sell candles on etsy

Which Is The Best Platform To Sell Candles On?

These are the best platforms to sell candles on:

  • Etsy
  • Social media platforms like Instagram and Facebook 
  • For your own website, however, you’ll likely need to incorporate a shopping cart system within your site using tools like Shopify

These are just online platforms, and if you want to, you can also choose to sell candles in person by selling them at fairs, farmers’ markets, or with a reseller. 

Is Candle-Selling Profitable?

Candle-selling can be profitable. 

The profit margin will depend on the cost of the items used to make the candle, packaging, and marketing, but typically, it is not uncommon to make anything from $4 to $10 profit per candle. 

Consider that most people also do not just buy one candle but typically buy multiple candles at a time, so you can expect to make quite a small sum with each sale that goes through. 

How To Make And Sell Candles On Etsy?

To make and sell candles on Etsy, this is what you can do:

  • Create a shop on Etsy
  • List your candles on Etsy
  • Make sure you use a highly-searched keyword when listing your item, and also use high-quality photos to showcase your products.
  • Market your Etsy shop on social media or by taking out paid ads
  • If you have time, you can also choose to add videos to your Etsy listing to help your item sell better on Etsy
  • Follow up with customers after they buy from you and get them to leave reviews so it helps you get more customers after
  • Offer returning customers discounts or a referral code to refer new people to your shop 

How Many Sellers Sell Candles On Etsy?

There are more than 800,000 listings for the term candles on Etsy. 

There isn’t a fixed number of sellers selling candles, but judging from the number of listings, the number of sellers selling candles isn’t small. 

You might be wondering if this means that the candle market on Etsy is too oversaturated.

Just take a look around you; there are so many brands selling clothes, but new brands launch every day.

You can differentiate your candles and brand and market your items well, using good social media strategies and employing strong Etsy keyword research.

If you want to know if your product will sell well, you can also do market research to check on potential interest.

At the end of the day, having more sellers signifies that a product is definitely sellable — so take that as good news and look at different strategies on how to get that first sale

How To Have A Successful Candle Business On Etsy?

As with any other business on Etsy, here are some best practices to have a successful candle business:

  • Have high-quality photos of your candles on your listing
  • Do your research on what the top-selling candle types are
  • Market your candle shop on Etsy proactively by using social media and ads and telling your friends and family about it
  • Use highly searched Etsy keywords to title your listings. Determine what these keywords are by using a tool like Sales Samurai
  • Make full use of Etsy tags to maximize the visibility of your shop and its listings. 
  • If you have the resources, add videos to your Etsy candle listing to make it more appealing to potential buyers. 
sell candles on etsy

After reading this article, I hope you have a bit more confidence as you sell candles on Etsy.

I love candles and think it’s so great to have a candle lit up after a long, stressful day. 

I’m sure many people agree that while candles may seem like a bit of a luxury, they can be quite necessary for relaxing. 

Selling candles on Etsy can also be competitive, but that doesn’t mean you should give up on it so soon.

The fact that there are so many people selling candles on Etsy means that it is a thriving niche.

You just need to make sure you have the right Etsy sales strategies in place, many of which I’ve mentioned in this article. 

You can also choose to take courses from top Etsy sellers so you don’t make the same mistakes they did when they first started. 

I hope you find success with your Etsy shop! All the best! 

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