Now that you have opened your Etsy store and are raring to start with your marketing strategy, one of your first thoughts may be how to increase Etsy traffic.
You may have read about how people have been successful in starting the Etsy stores and that their sales have been skyrocketing.
You’re also probably curious as to how that was done.
I’m here to tell you all about the tips and tricks on how to drive traffic to your Etsy shop.
Among other things that we will explore in this article, we will look at:
- How Etsy shops work
- How to get traffic to your Etsy shop
- The best ways to increase traffic on Etsy
- How to make your Etsy store stand out from the competition
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- The Only Etsy Keyword Tool You Need Right Now
- How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store
- How To Use Pinterest For Etsy To Increase Your Etsy Sales
- Everything You Need To Know About Etsy Tags
- 10 Etsy SEO Tips That Will Skyrocket Your Etsy Sales
- 21 Best Things to Sell on Etsy to Make Money
At a glance, the ways in which you can increase Etsy traffic to your store are:
- Use the correct keywords and Etsy tags
- Become a master at keyword research
- Use Google SEO
- Learn Etsy SEO
- Use Pinterest to drive sales to your Etsy store
- Start a blog
- Dress up your storefront
- Refresh your Etsy listings
- Try Etsy Ads
- Use other social media platforms
- Email marketing
- Starting a YouTube channel
How Do Etsy Shops Work?
Etsy is a wonderful platform for small business owners. Especially those who make their products by hand and sell unique vintage items.
When you sign up as a seller on Etsy, you essentially have a ready-made eCommerce site.
All you need to do is:
- upload pictures of your items,
- price them, and
- put them for sale.
The Etsy platform will sort out the rest.
When someone searches for an item on Etsy, and that search is relevant to your product, then your listing is likely to show up on the potential shopper’s search results.
If they like what they see, then they will click on your listing and visit your Etsy store.
However, there are certain strategies that you need to implement when you are describing your products. These strategies are what will drive traffic to your Etsy store, enable Etsy to recognize listings, and ensure that they show up on a shopper’s search results.
How To Increase Etsy Traffic
If you are ready to implement these strategies on how to drive traffic to your Etsy shop, here are some of the crucial tools that you need to be familiar with.
Let’s explore some of the best strategies you can implement to increase Etsy traffic!
1.Use The Correct Keywords & Etsy Tags
First, let us deal with keywords and understand how the use of the appropriate keywords can determine how to increase visits to your Etsy shop.
When you put up a listing on your Etsy store, you will be required to fill in the details of your product. This is usually done in the description area.
You will also need to tag your products using the Etsy tag function.
These are essentially labels that are given to your product. Using the appropriate words and phrases in your Etsy tags with the aim of matching possible searches by customers is the key to driving traffic to your Etsy store.
If you are curious about how Etsy tags work, you can read about them here!
This process of using keywords to match search queries or “organic searches” is called search engine optimization or SEO.
2.Become A Master At Keyword Research!
At this stage, if you are wondering where you are going to look for these keywords, fret not! That is where keyword research comes in. And there are tons of keyword research tools that are available online to help you with your Etsy marketing strategy and teach you how to get more traffic to your Etsy shop.
You can read about Etsy keyword research here and find out which Etsy keyword research tool works for you here!
The idea behind doing Etsy keyword research is to find high search volume and low competition keywords to ensure that your listings get found by the Etsy search engine.
3.Use Google SEO
We all know that Google is the ultimate search engine. It is the first place we go to when we want to know more about something.
The aim when implementing SEO strategies in this case is to appear on the first page of Google’s search results.
For example, if you were to search for “silk scrunchies”, on Google, you may see that Etsy is one of the first few results that show up.
This is because the relevant keywords have been used in the description and tags of the seller’s listing in such a way that it immediately matches the shopper’s query.
If you are keen to learn more about how to optimize your Etsy store so that it shows up on the first page of Google, check out my Masterclass ‘SEO Success for Beginners’.
This is a wonderful resource for beginners to SEO as it sets out the strategies in a manner that is easy to understand and destroys the myth that SEO is complicated or intimidating.
The SEO Masterclass teaches you the step-by-step process that will allow your content to show up on Google as well as other search engines, including the Etsy search engine as well!
So if you are ready to take on the world of Google SEO, check out SEO Success For Beginners now!
4.Learn Etsy SEO
Etsy SEO is another vital aspect of your Etsy marketing strategy to look into if you have been thinking about how to drive traffic to your Etsy store.
Similar to what has been discussed above, the Etsy search algorithm has its own unique method of deciding whether your store or listings show up on the Etsy search results page when someone enters a search query.
To learn more about Etsy SEO, you can check out the following articles:
- How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store
- The Best Etsy Keyword Tool That Will Skyrocket Your Sales
- Etsy SEO Tips That Will Increase Your Sales
- Using Etsy Tags To Increase Traffic To Your Etsy Store
- How To Use Pinterest For Etsy
If you are on the lookout for a more specific Etsy SEO tool, Sale Samurai is one of the best in the market.
Sale Samurai is probably one of the easiest SEO tools to use and the interface makes keyword research a breeze. Sale Samurai is able to provide you with detailed insights as to what are the best keywords to use in your Etsy listings.
Over and above this, Sale Samurai also provides you with detailed information about your competitors such as their pricing, shipping time, and return policies.
This will give you further insights into the competition’s marketing strategy, thus enabling you to plan yours in a way that is different and more appealing to potential customers.
Truly, Sale Samurai is one of the best Etsy SEO tools that you can purchase to skyrocket your Etsy sales in no time!
NOTE- As my reader, you get a discount coupon that has to be used in the sign up page. The code is ‘outandbeyond’ (all in lowercase). This will give you 20% OFF for life.
5.Use Pinterest to drive sales to your Etsy store
If you don’t already know, Etsy and Pinterest are the best of friends.
Pinterest has certain features that will help you to promote your Etsy store on Pinterest itself. This will in turn help you to drive traffic to your Etsy store when people click on the pins that contain the details of your Etsy listings.
Check out this detailed guide on how to use Pinterest for Etsy to get you started!
If you are not sure what Pinterest is all about or if you have no idea how to create pins that will drive traffic to your Etsy store, then you should check out this amazing course by Carly Campbell called Pinteresting Strategies.
Starting from scratch, Carly teaches you how to set up your Pinterest page and create gorgeous pins that searches cannot resist clicking on. The level of detail in this course is amazing.
She will also teach you how to use Pinterest Analytics to tweak your keywords to get the maximum traffic to your Etsy store.
As a bonus, her course comes with some stunning pin templates to get you started on pinning for Etsy!
Check out Pinteresting Strategies today and start driving more traffic to your Etsy store!
In addition to these main strategies to increase traffic to your Etsy shop, there are some other additional things that you can do to boost Etsy traffic. These include:
6.Starting A Blog
A blog can draw readers (and potential customers) into your Etsy store.
If someone is interested in reading about crafts, it is likely they are also interested in buying crafts too. So if you sell crafts on your Etsy store, your readers can become your Etsy customers!
If you are feeling a bit nervous about setting up a blog because you are not tech savvy (like me), don’t worry, it is not difficult to set up a blog at all!
- I created this quick and easy guide for you on how to start a blog today!
And since you are already doing keyword research for your Etsy store, you can use these same keywords in your blog to talk about your Etsy products and give potential customers more details about how you make your products.
Hot tip: Videos that document how you package your orders are all the rage now. So give that a go as well!
7.Dressing Up Your Storefront
It’s no secret that people are attracted to stunning visuals.
As such, make your Etsy page as attractive as possible in accordance with the type of product that you are selling.
Your Etsy page is essentially your virtual storefront. So make sure it makes people come in and look around!
One of the best ways that you can do this is to use high-quality pictures. Additionally, use colors that are consistent with your branding and fonts that are easy to read.
Create your shop icons, banners using these colors and fonts for an aesthetically pleasing shopping experience.
An example of this can be seen below. You can see that there is consistency in the colors and banners and there is an overall pleasant feel to the shopfront that will make potential customers want to scroll through the shop and explore it.
Get more ideas on how to dress up your Etsy storefront to increase Etsy traffic from the Etsy seller handbook!
8.Refreshing Your Etsy Listings
This is another important strategy to implement when you are trying to increase traffic on Etsy.
If you feel that traffic has reduced on your Etsy shop or that some of your older listings are not showing up on search results, then refresh the listing by updating the keywords that are used in the tags and description.
While it is advisable not to do this too frequently because you have to pay a few for each refresh, it is recommended that you refresh your listings every 3 to 4 months to ensure that your listing stays fresh in the Etsy search algorithm.
9.Try Etsy Ads
Did you know that there are Etsy ads that you can purchase? These are essentially promoted listings that allow you to reach a wider audience.
Etsy advertisements are purchased through an auction system.
You can read more about the Etsy ads system here.
Essentially you have to compete with other product listings for a space on Etsy’s advertisements that show up on the search results page.
If you do decide to employ this strategy to increase traffic to your Etsy store, the general advice is to not spend too much.
This is because you will need to pay for every time someone clicks on your ad, whether they make a purchase or not. As such, it is best to only spend what you can truly afford based on your available budget and circumstances.
Are Etsy Ads Worth It?
To be brutally honest, if you have successfully implemented your SEO strategies, then that is the best way to drive and increase traffic to your Etsy store.
As such, Etsy ads may not be necessarily worth it if you are just starting out on your Etsy business.
Speaking from personal experience, its best to keep your costs low when starting a new small business
Can I Promote My Etsy Shop For Free?
Yes, you most certainly can market your Etsy shop for free.
Instagram & Facebook
One of the easiest ways to market your Etsy store for free is by linking your Etsy store to your other social media accounts such as Instagram and Facebook.
Share your pictures and stories and link them to your Etsy shop so that people can be directed to your store straight away.
As discussed above, promoting your Etsy store on Pinterest is another great free way to promote your Etsy store for free. You can also join Pinterest group boards and display your pins there to attract more people to your Etsy shop.
Email marketing is one of the best free ways to promote your Etsy shop.
While Etsy does not allow you to collect the email address of your shoppers, you can ask your buyers to leave their email address in the contact form if they want to receive any promotions and updates from your store.
Alternatively, you can offer a discount code on their next purchase if they leave their email address with you.
This is the easiest and most fuss-free way of obtaining your customer’s email address and this will allow you to promote your Etsy store for free!
Start A YouTube Channel
This is another great way to connect with your customers and drive new organic traffic to your Etsy store.
Using your YouTube channel, you can create videos showing behind-the-scenes footage of your product, how it is made, and perhaps share tips and tricks on how to use your product.
This is also a great opportunity to include a link to your Etsy store.
When you engage viewers with your content, they are more likely to click on the link to explore your store and could very well make purchases from your Etsy store on the spot!
So, How Do I Make My Etsy Store Stand Out?
Now that you have an idea of the strategies that you can employ to increase traffic to your Etsy store, here are some tips and tricks to make your Etsy store stand out.
- Use an Etsy keyword tool for Etsy keyword research
- Implement Google and Etsy SEO strategies
- Dress up your storefront
- Use high-quality images
- Give your customer’s the best shopping experience before, during, and after the sale
There you have it!
Some of the best ways on how to increase Etsy traffic to your store. Once you get the hang of using Google and Etsy SEO to do this, you will find that traffic is likely to flow seamlessly to your Etsy store.
That being said, you shouldn’t just leave and let SEO do its thing.
Check on your SEO strategy every once in a while to make sure that it is working. You can do this by looking at your Etsy Shop Stats and tweaking your strategy as and when needed to ensure that you are consistently driving traffic to your Etsy store.