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How to Increase Etsy Traffic- 19 Tips to Boost Sales Fast in 2023

Now that you have opened your Etsy store and are raring to start with your marketing strategy, one of your first thoughts may be how to increase Etsy traffic. 

You may have read about how people have been successful in starting the Etsy stores and that their sales have been skyrocketing.

You’re also probably curious as to how to drive traffic to my Etsy shop!? 

I’m here to tell you all about the tips and tricks on how to drive traffic to your Etsy shop and boost your SALES FAST!

Among other things that we will explore in this article, we will look at:

Let’s get right to it and explore different strategies on how to get more traffic to Etsy shop!

Affiliate Link Disclosure

This article contains some affiliate links which means that I may earn a small commission when you click on them, at no additional cost to you. I do hope you find the information in this article helpful!

Note- If  you are super busy and you want to start making money selling digital products  on Etsy ASAP, you can check out this and this Etsy course, that will step up your Etsy game and start earning within 3 months! 

Alternatively, you can also check out this free Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to skyrocket your Etsy sales.

How To Increase Etsy Traffic

Quick summary on 19 ways how to increase Etsy traffic to your store:

  1. Use the correct keywords and Etsy tags
  2. Become a master at keyword research
  3. Use Google SEO
  4. Learn Etsy SEO
  5. Understand Who Your Target Market Is
  6. Understand How Your Target Customer Searches
  7. Add More Product Listings
  8. Optimize Your Etsy Product Listing
  9. Use Pinterest to drive sales to your Etsy store
  10. Start a blog
  11. Dress up your storefront
  12. Refresh your Etsy listings
  13. Try Etsy Ads
  14. Offer Attractive Sales & Discount for New Buyers
  15. Analyze Product Listing That Did Not Perform Well
  16. Offer Product Bundle to Increase Order Size
  17. Use other social media platforms
  18. Email marketing
  19. Starting a YouTube channel

How Do Etsy Shops Work?

Etsy is a wonderful platform for small business owners. Especially those who make their products by hand and sell unique vintage items. 

When you sign up as a seller on Etsy, you essentially have a ready-made eCommerce site. 

All you need to do is: 

  •  upload pictures of your items,
  •  price them, and
  •  put them for sale. 

The Etsy platform will sort out the rest. 

When someone searches for an item on Etsy, and that search is relevant to your product, then your listing is likely to show up on the potential shopper’s search results. 

If they like what they see, then they will click on your listing and visit your Etsy store. 

However, there are certain strategies that you need to implement when you are describing your products.

These strategies are what will drive traffic to your Etsy store. It will enable Etsy to recognize listings, and ensure that they show up on a shopper’s search results.

19 Ways on How To Increase Etsy Traffic

How to get traffic to my Etsy shop? This is the struggle every Etsy seller will face starting an Etsy shop.

But the good news is that there are plenty of strategies you can implement to increase Etsy shop traffic organically or paid.

If you are ready to implement these strategies on how to drive traffic to your Etsy shop, here are some of the crucial tools that you need to be familiar with. 

Let’s explore some of the best strategies you can implement to increase Etsy traffic!

1. Use The Correct Keywords & Etsy Tags

First, let us deal with keywords and understand how the use of the appropriate keywords. This can determine how to increase visits to your Etsy shop. 

When you put up a listing on your Etsy store, you will be required to fill in the details of your product. This is usually done in the description area. 

You will also need to tag your products using the Etsy tag function. 

These are essentially labels that are given to your product. Using the appropriate words and phrases in your Etsy tags with the aim of matching possible searches by customers.

It is the key to driving traffic to your Etsy store. 

If you are curious about how Etsy tags work, you can read about them here!

This process of using keywords to match search queries or “organic searches” is called search engine optimization or SEO. 

2. Become A Master At Keyword Research!

At this stage, if you are wondering where you are going to look for these keywords, fret not!

That is where keyword research comes in. And there are tons of keyword research tools that are available online to help you with your Etsy marketing strategy and teach you how to get more traffic to your Etsy shop. 

You can read about Etsy keyword research and find out which Etsy keyword research tool works for you!

The idea behind doing Etsy keyword research is to find high search volume and low competition keywords to ensure that your listings get found by the Etsy search engine. 

Implementing the right keywords is an effective method on how to drive traffic to Etsy store organically.

3.Use Google SEO

We all know that Google is the ultimate search engine. It is the first place we go to when we want to know more about something. 

The aim when implementing SEO strategies in this case is to appear on the first page of Google’s search results. 

For example, if you were to search for “silk scrunchies”, on Google, you may see that Etsy is one of the first few results that show up. 

how to increase etsy traffic

This is because the relevant keywords have been used in the description and tags of the seller’s listing in such a way that it immediately matches the shopper’s query.  

Keen to learn more about how to optimize your Etsy store so that it shows up on the first page of Google? Check out my Masterclass ‘SEO Success for Beginners’.

SEO Success For Beginers

This is a wonderful resource for beginners to SEO. It sets out the strategies in a manner that is easy to understand and destroys the myth that SEO is complicated or intimidating. 

The SEO Masterclass teaches you the step-by-step process that will allow your content to show up on Google as well as other search engines, including the Etsy search engine as well!

So if you are ready to take on the world of Google SEO, check out SEO Success For Beginners now! 

4. Learn Etsy SEO

Etsy SEO is another vital aspect of your Etsy marketing strategy to look into if you have been thinking about how to drive traffic to your Etsy store. 

Similar to what has been discussed above, the Etsy search algorithm has its own unique method of deciding whether your store or listings show up on the Etsy search results page when someone enters a search query. 

To learn more about Etsy SEO, you can check out the following articles:

Best Etsy SEO tool

If you are on the lookout for a more specific Etsy SEO tool, Sale Samurai is one of the best in the market.

how to increase etsy traffic

Sale Samurai is probably one of the easiest SEO tools to use and the interface makes keyword research a breeze. Sale Samurai is able to provide you with detailed insights as to what are the best keywords to use in your Etsy listings. 

Over and above this, Sale Samurai also provides you with detailed information about your competitors such as their pricing, shipping time, and return policies. 

This will give you further insights into the competition’s marketing strategy, thus enabling you to plan yours in a way that is different and more appealing to potential customers. 

Truly, Sale Samurai is one of the best Etsy SEO tools that you can purchase to skyrocket your Etsy sales in no time!

NOTE- As my reader, you get a discount coupon that has to be used in the sign up page. The code is ‘outandbeyond’ (all in lowercase). This will give you 20% OFF for life.

how to increase etsy traffic
Photo by Freepik

 5. Understand Who Your Target Market Is

There are many ways on how to boost Etsy traffic to your store, but eventually it all comes down to how well you know your target customer? 

Before we explore further on other technicalities on how to drive traffic to Etsy shop, let’s first take a look at how to understand your target market. 

Let’s imagine you have an Etsy store selling silk scrunchies, who will be the target market buying your silk scrunchies? 

Start by making a target customer persona, for this instance, your silk scrunchies target customer persona may look like this:

Female, age between 18 – 28 years old, college students, loves soft colors, works part-time, loves going out on weekend, lives in the United States, cares about sustainability and environment.

The more specific your target customer persona, the better it will help you to think and understand what they like and dislike. 

Even if your product may appeal to a wider target audience, a female college student persona will not be the same as a female working professional in their late 20s. 

The persona gives you an overview of different buyers personalities and how you can target your product to each of them. 

For example, to target the female college student customer, the silk scrunchies product listing may be looking for search phrases such as ‘cute hair accessories for long hair’ or ‘birthday gift idea’ as silk scrunchie feels premium yet affordable for students.

6. Understand How Your Target Customer Searches

Having your target customer in mind throughout the whole process is crucial for Etsy traffic booster. Once you master this, you don’t have to worry about keeping up with the latest SEO trick. 

For example, if you are selling silk scrunchie, think of another keyword search that is used by shoppers who might be interested in this product. 

The keyword ‘silk scrunchies’ itself will not make your shop stand out amongst the competitors. How to improve Etsy SEO in this case? 

Simply add additional related keywords, such as ‘silk scrunchie for bridal showers gift’ or ‘cute pastel silk scrunchies’. 

These keywords are less vague and can help boost appearing in search results to drive traffic to Etsy stores. 

how to increase etsy traffic
More product listing help to increase traffic on Etsy and boost sales

7. Add More Product Listings

Creating more product listing consistently in your Etsy shop is a proven strategy on how to increase traffic on Etsy. 

By adding more product listing, it helps Etsy algorithm to gather more info on your store niche and help to slowly boost your store ranking. 

The more you are actively adding new products in Etsy, the higher the chances to gain traffic and increase visitor impressions to your store. 

If you are just starting out on Etsy, have at least 10 product listings in your store. Then slowly aim to add at least 1 new product a week. 

8. Optimize Your Etsy Product Listing

Now that you understand how to get traffic on Etsy with the knowledge of the Etsy algorithm and the basics of Etsy SEO, it’s time to implement and optimize your product listing. 

Etsy search bar works like a search engine, when you are not using the right keywords or appropriate product description, it can harm your ranking in search results. 

To start the process of optimizing, make sure your product listing title is clear and include strong targeted keywords. 

Next, make sure the product description is filled out properly. Include all the necessary information customers need to know. 

The information can be from on how the products can be used, how to maintain, some interesting facts, material details, shipping info, production methods, or more. 

Lastly, pay attention to the photos of the product listing. Compare to your competitor and see how you can improve your photos. 

Retake the photos if necessary and add a few graphic details with information to attract buyers. Make sure it is bold! 

Depending on the types of product you are selling, adding a video can help the customer to visualize the product better or demonstrate how it can be used. 

Pay close attention when optimizing your Etsy listing as these are the three most important areas on how to increase traffic to Etsy shop.

9. Use Pinterest to drive sales to your Etsy store 

If you don’t already know, Etsy and Pinterest are the best of friends. Pinterest is key to how to get more visits on Etsy if done right.  

Pinterest has certain features that will help driving traffic to Etsy store on Pinterest itself.

This will in turn help you to drive traffic to your Etsy store when people click on the pins that contain the details of your Etsy listings. 

Check out this detailed guide on how to use Pinterest for Etsy to get you started!

If you are not sure what Pinterest is all about or if you have no idea how to create pins that will drive traffic to your Etsy store, then you should check out this amazing course by Carly Campbell called Pinteresting Strategies.

how to increase etsy traffic

Starting from scratch, Carly teaches you how to set up your Pinterest page and create gorgeous pins that searches cannot resist clicking on. The level of detail in this course is amazing.  

She will also teach you how to increase visits on Etsy by using Pinterest Analytics to tweak your keywords to get the maximum traffic to your Etsy store. 

As a bonus, her course comes with some stunning pin templates to get you started on pinning for Etsy! 

Check out Pinteresting Strategies today and start driving more traffic to your Etsy store!

In addition to these main strategies to increase traffic to your Etsy shop, there are some other additional things that you can do to boost Etsy traffic. These include:

10. Starting A Blog

A blog is another another method on how to get more Etsy traffic, as it can draw readers (and potential customers) into your Etsy store.

If someone is interested in reading about crafts, it is likely they are also interested in buying crafts too. So if you sell crafts on your Etsy store, your readers can become your Etsy customers! 

If you are feeling a bit nervous about setting up a blog because you are not tech savvy (like me), don’t worry, it is not difficult to set up a blog at all! 

And since you are already doing keyword research for your Etsy store, you can use these same keywords in your blog to talk about your Etsy products and give potential customers more details about how you make your products. 

Hot tip: Videos that document how you package your orders are all the rage now. So give that a go as well! 

11. Dressing Up Your Storefront

It’s no secret that people are attracted to stunning visuals.

As such, make your Etsy page as attractive as possible in accordance with the type of product that you are selling

Your Etsy page is essentially your virtual storefront. So make sure it makes people come in and look around! 

One of the best ways that you can do this is to use high-quality pictures. Additionally, use colors that are consistent with your branding and fonts that are easy to read. 

Create your shop icons, banners using these colors and fonts for an aesthetically pleasing shopping experience.

An example of this can be seen below. You can see that there is consistency in the colors and banners and there is an overall pleasant feel to the shopfront that will make potential customers want to scroll through the shop and explore it. 

how to increase etsy traffic

Get more ideas on how to dress up your Etsy storefront to increase Etsy traffic from the Etsy seller handbook!

12. Refreshing Your Etsy Listings    

This is another important strategy to implement when you are trying to increase traffic on Etsy.

If you feel that traffic has reduced on your Etsy shop or that some of your older listings are not showing up on search results, then refresh the listing by updating the keywords that are used in the tags and description. 

While it is advisable not to do this too frequently because you have to pay a few for each refresh.

It is recommended that you refresh your listings every 3 to 4 months to ensure that your listing stays fresh in the Etsy search algorithm. 

13. Try Etsy Ads

Did you know that there are Etsy ads that you can purchase? These are essentially promoted listings that allow you to reach a wider audience. 

Etsy advertisements are purchased through an auction system. This is a great method on how to get more views on Etsy fast!

You can read more about the Etsy ads system here.

Essentially you have to compete with other product listings for a space on Etsy’s advertisements that show up on the search results page.

If you do decide to employ this strategy to increase traffic to your Etsy store, the general advice is to not spend too much. 

This is because you will need to pay for every time someone clicks on your ad, whether they make a purchase or not. 

As such, it is best to only spend what you can truly afford based on your available budget and circumstances. 

Are Etsy Ads Worth It?

To be brutally honest, if you have successfully implemented your SEO strategies, then that is the best way to drive and increase traffic to your Etsy store. 

Unless you have been in Etsy business for a while, Etsy ads can help to boost more visitors if you know how to optimize Etsy ads properly.

As such, Etsy ads may not be necessarily worth it if you are just starting out on your Etsy business. 

Speaking from personal experience, its best to keep your costs low when starting a new small business.

14. Offer Attractive Sales & Discount for New Buyers

To encourage new buyers and repeat customers, run attractive sales or offer new buyers a special discount for their next purchase.  

This can be done by sending a ‘thank you’ coupon for 10% off on the next purchase. 

This method can increase the chance for returning customers especially if you are a new Etsy store. Your goal is to build visibility, not prioritizing profit making yet.  

The best way to promote Etsy shop is by encouraging customers to leave reviews. A review will not only increase your credibility but also a great testimonial for new customers. 

Honest customer reviews is one of the most effective methods on how to get traffic to Etsy shops. 

While running sales, do keep in mind not to do it so often as customers might recognize the pattern and only purchase when sales are offered. 

15. Analyze Product Listing That Did Not Perform Well

After all the hard work and effort of adding new product listings, you may notice some products perform better than others. 

Take this opportunity to analyze which products are not converting well and how can it be improved. 

See if any of the bad performing products have anything in common? Are they in the same category? Is the product listing optimized properly?  Is it because of photo quality? 

Don’t be too quick to delete the product listing! Instead, try optimizing the product listing again as each listing is an opportunity on how to get more traffic on Etsy. Don’t give up! 

how to increase etsy traffic

16. Offer Product Bundle to Increase Order Size

By offering bundle deals, customers are more likely to explore the rest of your products listing to get the bundle discount. 

This technique will not only attract customers to add more products to the cart but also help to boost other product listings that may not be converting well.

This is an effective method on how to get more visits on Etsy, as more sales are made, the better your Etsy ranking will be. 

17. Promote Etsy Shop With Social Media

Can I Promote My Etsy Shop For Free?

Yes, you most certainly can market your Etsy shop for free. 

Social Media is a fantastic free tool on how to drive more traffic to your Etsy shop. Here are some platforms you can use:

Instagram & Facebook

One of the easiest ways on how to get Etsy traffic is to market your Etsy store for free is by linking your Etsy store to your other social media accounts such as Instagram and Facebook. 

Share your pictures and stories and link them to your Etsy shop so that people can be directed to your store straight away. 

Pinterest

As discussed above, promoting your Etsy store on Pinterest is another great free way to promote your Etsy store for free. You can also join Pinterest group boards and display your pins there to attract more people to your Etsy shop. 

18. Email Marketing 

Email marketing is one of the best free ways to promote your Etsy shop. 

While Etsy does not allow you to collect the email address of your shoppers, you can ask your buyers to leave their email address in the contact form if they want to receive any promotions and updates from your store.

Alternatively, you can offer a discount code on their next purchase if they leave their email address with you. 

This is the easiest and most fuss-free way of obtaining your customer’s email address and this will allow you to promote your Etsy store for free!

19. Start A YouTube Channel

If you are still wondering ‘how to get more traffic to my Etsy shop‘, starting a YouTube channel is a marketing strategy you should consider.

This is another great way on how to bring traffic to Etsy shop by connecting with your customers and drive new organic traffic to your Etsy store. 

Using your YouTube channel, you can create videos showing behind-the-scenes footage of your product, how it is made, and perhaps share tips and tricks on how to use your product. 

This is also a great opportunity to include a link to your Etsy store. 

When you engage viewers with your content, they are more likely to click on the link to explore your store and could very well make purchases from your Etsy store on the spot! 

how to increase etsy traffic
Photo by Komang Dewi

FAQs on How to Increase Etsy Traffic

So, How Do I Make My Etsy Store Stand Out?

Now that you have an idea of the strategies that you can employ to increase traffic to your Etsy store, here are some tips and tricks to make your Etsy store stand out. 

  • Use an Etsy keyword tool for Etsy keyword research
  • Implement Google and Etsy SEO strategies
  • Dress up your storefront
  • Use high-quality images
  • Give your customer’s the best shopping experience before, during, and after the sale

How Do I Get Seen On Etsy 2023?

How can you get seen on Etsy? Here are 19 ways on how to increase your chance of ranking high as new Etsy seller:

  1. Use the correct keywords and Etsy tags
  2. Understand who is your target market
  3. Understand how your target customer search
  4. Become a master at keyword research
  5. Use Google SEO
  6. Learn Etsy SEO
  7. Add more product listing
  8. Use Pinterest to drive sales to your Etsy store
  9. Start a blog
  10. Dress up your storefront
  11. Refresh your Etsy listings
  12. Try Etsy Ads
  13. Use other social media platforms
  14. Email marketing
  15. Starting a YouTube channel
  16. Analyze product listing that did not perform
  17. Optimize Etsy product listing
  18. Offer sales and attractive discount for new buyers
  19. Offer product buddle to increase sales order

How Do I Get High Traffic on Etsy? 

So, how do I get high traffic on Etsy? To increase traffic to your Etsy shop, the most crucial step is to understand how to find high volume but low competition keywords your target market is searching. This will increase the chance for your product listing to be found amongst other top sellers in Etsy. 

Why is Nobody Buying My Stuff on Etsy?

Wondering why nobody is buying your stuff on Etsy? When starting out, it takes time for your Etsy shop to rank on Etsy search. To improve your ranking in Etsy, make sure your listings are fully optimized by using the right SEO keywords, high quality photos, and have at least 10 products minimum. 

Keep in mind, if it is a highly competitive niche, it will take longer to rank and compete with top seller competitors. In this case, you might want to explore Etsy Ads to boost visibility. 

What is the Difference Between Views and Visits? 

Wondering what is the difference between views and visits on Etsy? It’s important to differentiate Etsy view vs visit. A page view is the number of clicks on the shop listings, whereas the number of visits reflects how many individual shoppers view your Etsy shop.

In summary, a ‘visitor’ to your Etsy shop can be ‘viewing’ multiple products at once. 

how to increase etsy traffic

There you have it! Some of the best strategies on how to get traffic to your Etsy store!

Some of the best ways on how to increase Etsy traffic to your store. Once you get the hang of using Google and Etsy SEO to do this, you will find that traffic is likely to flow seamlessly to your Etsy store. 

That being said, you shouldn’t just leave and let SEO do its thing. 

Check on your SEO strategy every once in a while to make sure that it is working.

You can do this by looking at your Etsy Shop Stats and tweaking your strategy as and when needed to ensure that you are consistently driving traffic to your Etsy store. 

How To Increase Etsy Traffic (And Triple Your Sales!)

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