How To Make Stickers To Sell (2021 Guide)

Do you want to learn how to make stickers to sell? 

Well, then you’re in luck because that’s the theme of today’s article. I’ll be walking you through how to make and sell stickers and a whole bunch of other important things that come with the entire process.

Ready? Let’s take a deep dive and learn how to make stickers to sell together.


Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

Related posts on making extra money:

etsy printables course

What Equipment Do You Need To Sell Stickers?

So, how to make your own stickers to sell? There’s a few ways you could go about this:

  1. Make your own OR
  2. Outsourcing the
  • Design 
  • Printing
  • Design and Printing

Each option requires different -to almost no- equipment. Here’s what you’ll need for each of them:


Making Your Own

You can design your own stickers from scratch and print them from the comfort of your home. 

This is the most labor intensive option but this means that you’ll have complete control over your designs and that can really set you apart.

To start making stickers are home, you’ll need these things:

  • Sticker paper
  • Paper or Vinyl
  • Drawing tools
  • Printer
  • Cutting Tools
  • Scissors

Note: This is not the best idea if you’re planning on scaling your business and taking large orders. It’s too time consuming and labor intensive.


Want to know how to make stickers to sell without buying all that hardware? 

Maybe outsourcing is the option for you. You can decide to outsource tasks in two categories:

  1. The Design Process
  2. Printing Services
  3. Both

Outsourcing: The Design Process

You can buy pre-made sticker designs for virtually little money but unless you pay a premium, you’ll end up with generic sticker templates. 

On the other hand, buying designs is a quick way to help you get started selling stickers. You can buy sticker templates from websites like:

Or browse through Canva’s expansive sticker library and customize their ready-made templates.

Outsourcing: Printing Services

If you’ve got a whole bunch of design ideas on hand but think the printing and cutting process of making stickers is something you’d like to avoid altogether, then you’ll be happy to know that there are a number of printing shops that offer printing and cutting services at various costs.

We’ll have a look at some of them in a little bit.

Outsourcing: Both

Fancy setting up a sticker store without doing any of the design or printing work? That is also entirely possible! 

You can opt for buying designs online, using a printer service and then ship your product or sign up to websites like Redbubble

Websites like Redbubble, allow you to upload an image -in this case your premade sticker design- set your price and that’s it. 

They handle everything from manufacturing to shipping.

how to make stickers to sell

How Much Money Can You Make Selling Stickers? 

I’m not going to give you a vague number or make bogus statements like, “you can make 8 figures selling stickers online.’ 

To be frank, how much you make selling stickers depends on a few things:

  1. Cost of production

You have to factor in the cost of the stickers, shipping, packaging, and shop fees.

  1. Outsourcing costs

For instance: If you choose to use a printing service you can end up paying about $1 per sticker if you order through Sticker Mule or Sticker Ninja. That cost adds up.

  1. Price point of your stickers

Once you’ve factored in the cost of your production (outsourcing or not), you need to decide on a realistic price point for your product.

Tip: Scope out the competition and see what the average cost is and price your product somewhere in the middle.

  1. The amount of orders you receive

This is straightforward, the more orders you get = the more money you make.

I can’t give you an exact figure on how much you can make selling stickers but I will leave you with this. Shay Budgets is a blogger that has made nearly $30,000 with her part-time Etsy shop selling budget planner stickers. 

Yup, 5 figures and she’s doing it part-time.

How Much Does It Cost To Make Stickers? 

Just like the question ‘how much can you make selling stickers’, how much it costs to make stickers will vary depending on your equipment and which route you’re taking.

For the heck of it, let’s crunch some numbers.

Making Your Own

If you’re making your own stickers, you will have to purchase a:

All of that adds up to $1,377 (apple products) or $482 if you opt for the Wacom tablet. If you’re outsourcing design, then you’ll spend $392 on the printer, cutting tool, and sticker paper. 

If you’ve chosen to outsource both the printing and design process then your cost would depend on the price the retailer is charging you.

how to make stickers to sell

How To Make Your Own Stickers To Sell?

If you’ve made it this far, then you’ll know all the ways you can make stickers: make your own or outsource.

Making your own stickers at home can be labor intensive but it does have its pros. 

Most print stores have a minimum order. Which means you’re at the mercy of their terms and conditions. You can wind up with 100pcs of stickers in your inventory.

If that doesn’t sound like something you want, then stay tuned for the next section.

1.Designing Your Stickers

You don’t need to be an artist to design stickers, nor do you need fancy design softwares. You can simply piece together a few clip arts, icons, make your own on Canva or even Powerpoint. 

Yes, you heard that right, PowerPoint! I actually have a whole article about making and selling digital stickers. 

Tip: Look at the market, check trends and go niches like fandoms or TV shows for sticker designs.

Here are some other free design softwares you can use:

You can find cliparts at MyCuteGraphics and customizable sticker designs on Canva.

Once you’ve done that, you can move on to printing.

2.Printing Your Stickers

There are two main types of printers in the consumer market:

The difference? How they distribute ink. 

Inkjet Printers

Inkjet printers tend to be the common choice for sellers looking to make stickers at home because they’re accessible and cheaper compared to laser printers.

The problem with inkjet printers is that if you’re printing full prints or super saturated images, you can go through a lot of ink.

Laser Printers

Laser printers don’t disperse ink onto paper but it makes a polymer coating. This means that it won’t rub off. It’s good quality and is smudge-proof.  

The con? Hardware and ink can be expensive. You’ll be paying more money up front but it’ll be for quality and longevity.

After printing, you can now cut your stickers out.

3.Cutting Your Stickers

There are two most common machines for vinyl crafters:

If you’re looking for cutting tools, then I’d recommend going with either of these because there are hundreds of YouTube tutorials that’ll walk you through everything.

4.Packaging Your Stickers

Packaging is important. 

This is where you can add personality to your product within reason of course -keep in mind all of this will add to your production cost.

Before we talk about packaging, I’m going to let you in on something. It doesn’t matter how pretty your packaging is. If it gets to the customer damaged, that is no bueno.

Here’s some of the packaging supplies you’ll need:

Splurge on protection instead of aesthetics.

Don’t compromise package protection over style. For instance, you could pimp out your packaging but opt for rigid white envelopes for shipping. 

Use cello bags to add extra protection, and pack it up in tissue paper, seal shut with tape or rope to add the finishing touches.


Aside from the actual sticker, you should also consider adding a business card –VistaPrint has some of the cheapest- with a discount to encourage repeat purchases.

Shipping Labels

Whenever someone makes an order, you have to print a shipping label. 

The whole cutting and taping labels manually to envelopes is time consuming. If you’re not going to sit there and cut 70 stickers by hand, why would you do the same for the labels.

Enter the Rollo printer. It can print out dozens of labels in under a minute and it doesn’t need any ink. It’s an online shipping solution that works with UPS, USPS, and soon FedEx.

How to Make Money Selling Stickers On Etsy

Outsourcing Stickers To Sell 

Don’t want the hassle that comes with designing, printing, cutting, or all of the above? Why not outsource.


There are plenty of websites that allow you to buy or download sticker designs for little to no cash and here are a few of them: 


Websites like GotPrint, Sticker Ninja, or Sticker Mule, are print providers that specialize in stickers. 

I can’t choose one for you but I will go into a comparison to help you make your choice.

GotPrint’s prices are cheaper than Sticker Ninja or Sticker Mule and is the best option if you’re on a budget but be advised that they don’t do vinyl printing.

Sticker quality: They use 60lb paper with gloss labels and UV coating

Price for 3” round stickers: $41.90 plus shipping for 100pcs

Sticker Ninja and Sticker Mule both use durable vinyl. And their prices are fairly similar:

—Sticker Ninja’s price for 3” round stickers: $86 plus shipping for 100pcs

—Sticker Mule’s price for 3” round stickers: $83 plus shipping for 100pcs

Have you heard of Redbubble? If you don’t want to deal with printers at all then maybe the question you should be asking is ‘how to make stickers to sell on redbubble?’

The answer? It’s as easy as 1, 2, 3:

  1. Sign up and open a store
  2. Upload your design
  3. Let the platform do the work

Redbubble handles everything from manufacturing and shipping of the product. You get a cut of the sales based on the price you set your products.

how to make stickers to sell

Where Can I Sell My Stickers?

If you’re wondering how to start a sticker shop or more precisely how to start an Etsy sticker shop then I highly recommend checking out my other article ‘how to make money selling stickers on Etsy‘.

It is jam pack with everything you need to know on how to make stickers to sell on Etsy. But Etsy aside, here are a few platforms you can sell your stickers on:

Types Of Stickers You Can Sell 

Now that you know how to make sticker sheets to sell, we can talk about the types of stickers you can sell.

You can sell anything from digital files, or physical products. 

According to Etsy, the most in-demand stickers are sticker packs, laptop stickers, and stickers for hydro flasks.

These are the most common types of sticker that can be found on Etsy:

  • Logo Stickers
  • Clear Stickers
  • Bumper Stickers
  • Die Cut Stickers

Die cut stickers are stickers that are cut to the shape of your design in any size or shape. These stickers are scratch, moisture, and sunlight resistant.

  • Photo Stickers

Photo stickers are customizable and allow customers to turn their favorite photos into stickers.

  • Digital Stickers

Digital stickers are much like physical stickers, you can stick them anywhere -in the digital world that is. If you’re interested in learning how to make digital stickers to sell, I’ve got a whole post dedicated to that.

how to make stickers to sell

Tips To Succeed Selling Stickers 

This post is meant to teach you how to make stickers and sell them whichever way you choose but creating a side hustle like this isn’t just about the matter of ‘how to sell stickers’. 

It’s also about making something that will add to your income.

Which is why I thought we should end this article with tips to help you succeed in the sticker selling business.

Get This Selling Digital Stickers Course!

Created by Suzi from Start A Mom Blog, Printables By Number is a fantastic course that only costs $97 and in my opinion is a steal. I’ve taken the course myself and can vouch for it. 

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Invest In Equipment

A quality product is the foundation of any good business. 

Invest in good equipment instead of spending less on an inferior version. Sometimes this pays off but in most cases, you’ll have to replace it.

Overhead costs can be expensive but buying good equipment can save you time and time equals money. For instance, you could spend a whole day cutting over a hundred pieces of stickers by hand but that is time consuming and not productive. 

Bottom line: invest in good equipment to save time and costs in the long haul.

Analyse Your Competition

Price matters. The average price for a single sticker on Etsy is between $2$6

After taking into account what kind of stickers you want to sell and how you intend to make them, you’re going to need to find a sweet spot in the price point. 

If your stickers are more up-market, you can offer free shipping. Alternatively you can keep your prices low and charge the customer for shipping. 

Note: Etsy bumps items marked “free shipping” but if a similar item is cheaper than yours and also offers free shipping, it won’t really matter

Use Bundles

The best way to make money selling stickers is to sell them in bundles or packages. This is good for you because you can print or order your stickers in bulk and save on costs.

When you sell them in sets, you also maximize your profit per sale as well as save on shipping materials. 

Offering “Buy 3 get 1 free” incentives is another sure fire way to increase sticker sales. Everyone loves a deal right?


There you have it folks, everything you need to know about how to make stickers to sell, where to sell them and the type of stickers you can sell.

Whether you decide to make them on your own, outsource parts of the process or the entire thing, I hope this article helped you in some way. 

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