Want to make money selling stickers on Etsy?
Not sure how to start a sticker business on Etsy? Don’t worry, I’ve got you covered in the most comprehensive guide below which includes how to make and sell stickers on Etsy!
There are a few articles out there that teach you how to make your own stickers to sell.
Heck, I’ve got a post on that too but if you want to know how to make money selling stickers on Etsy and more, then stick around.
Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.
Note– If you are super busy and you want to start making money selling digital products on Etsy ASAP, you can check out this Etsy course, that will step up your Etsy game and start earning within 3 months!
Alternatively, you can also check out this free Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to skyrocket your Etsy sales.
What Is A Sticker Used For? Who Buys Them?
A sticker is a label used that can be made from paper, plastic, vinyl or any other material. It is usually used for decorations or functional purposes such as marketing for a brand.
Did you know that stickers are one of the most underused tools in marketing?
Yet, it plays a huge role in advertising the products and enhancing the appearance of products sold.
Just about anybody buys stickers! Think about the busy mom trying to organize her pantry with labels or for a home business that requires additional branding for its packages.
So, do stickers sell well on Etsy? You bet they do!
How To Make Stickers To Sell On Etsy
Here it is folks, the main event: how to create stickers to sell on Etsy.
So, as mentioned earlier, you can choose to make your own stickers from scratch or outsource parts of the process.
I could talk your ear off about printing, designing and cutting but if you want a guide to help you make and sell stickers on Etsy filled with all the know-hows, check out the E-Printables Side Hustle Course
This E-Printables Side Hustle Course is one of the best printables course on the market.
This Gold City Ventures Etsy printables course has plenty of great reviews.
The co-creators, Julie and Cody, have made thousands of dollars from their own Etsy printables business, so they know what they’re talking about.
Ps; If you are looking for a free Etsy printables course, they have a FREE Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to make sales.
- 13 modules covering everything you need to know about selling printables on Etsy
- 3 bonus resources
- Video tutorials for making beautiful printables
- 12 ‘done for you’ templates so you can make printables faster
- Lessons on how to drive traffic and sales to your Etsy shop
- 4 weeks in a VIP Facebook membership free with purchase
- 24/7 support for questions if you need help
What Will You Learn:
- How to make beautiful printables that your customers love
- How to get your Etsy shop started and your first products listed
- How to make your first Pinterest pins to start driving customers to your shop
- Secret keyword research strategies so you pick the right keywords
- How to select a product that will sell depending on the calendar month and season
- custom stickers etsy
- how to start an etsy sticker shop
- the ins and outs of a etsy sticker business
- etsy best selling stickers
How Long Will This Course Take:
- It is recommended to take this course over 4 weeks
- However, it is 100% self-paced, which means you could finish it in a few days!
Making Your Own
Printing stickers at home is a bit more labor intensive than ordering them but after the initial overhead costs, it’ll save you money.
Doing the whole process start to finish can keep your prices low and ensure you don’t have a surplus of stickers lying around your home.
You can print as many stickers as you need when you need them, unlike if you ordered them from a printing shop (which usually has a minimum print or order number).
To make your stickers, you need to:
Step 1: Design
The first part of making your own stickers is designing them.
You don’t need to be an artist or know anything about art. You can piece together clip arts or inspirational quotes into a speech bubble and voila!
Here are some FREE online platforms you can use to edit or create your stickers:
If you’re thinking of designing the stickers from scratch then here’s a list of things you’ll need:
Let’s talk about paper.
There are two kinds of paper stickers are commonly printed on:
- Vinyl –Cricut Vinyl Paper
Knowing the differences between them will help you get the results you want.
Paper is not waterproof and is typically used for labelling products and vinyl stickers are thicker, shinier, and more durable.
Step 2: Print
The kind of printer you buy is just as important as the paper, if not more. There are two main types of printers in the consumer market:
The main difference between the two is how they distribute ink.
Inkjet printers are the cheaper option because they’re more accessible but they’re not cost efficient if you’re going to print saturated images or full prints because they use up a lot of ink.
Laser printers are more expensive but that’s because the printing quality is fantastic: no smearing or rubbing-off. The hardware and ink is expensive but you’re paying money up front for quality and longevity.
Step 3: Cut
There are plenty of cutting tools out there but I’ve listed the two most common machines used by sticker sellers because there are hundreds of tutorials on YouTube that’ll walk you through everything in case you’re in a pickle:
If the cost put you off, you could opt for using a good pair of scissors but this is not the best idea if you’re planning on scaling your business. Imagine getting a large order for 100 stickers and having to spend hours cutting them all by hand.
Step 4: Packaging And Etsy Fees
Now that you’ve got your finished product, let’s talk about the other aspect of how to sell stickers on Etsy: Packaging and Etsy fees.
Packaging, Inserts, And Shipping Labels
Packing is an important part of a business and one that sets apart one Etsy shop from another.
With that being said, it doesn’t matter how pretty your packaging is if the product gets to the customer damaged.
We all know the feeling of eagerly waiting for a package only to receive it in less than ideal conditions. It can be tempting to chuck your sticker in a letter envelope with a regular stamp and hope for the best, but let’s err on the side of caution.
Keep in mind that these are extra costs to be mindful of but it’s cheaper to splurge on protection than refund an order, sending a new one, or receiving a bad review.
Don’t compromise package protection for style.
Instead of letter envelopes, opt for rigid mailers.
Place your stickers in cello bags to ensure another layer of protection, and if you want, pack it up in tissue paper, seal it with rope or washi tape to ‘prettify’ the whole thing:
You want to be remembered and encourage repeat purchases, right?
One way to do that is by putting inserts along with your stickers. Slip a business card with a discount code on the back or a coupon for their next purchase.
Step 5: Shipping
When someone buys your product, you have to generate a shipping label, print it, cut it out, and ship the item. Imagine repeating that process on a large scale. If you wouldn’t spend hours cutting stickers by hand, why would you do the same for shipping labels?
Presenting the Rollo printer. This amazing printer prints out dozens of labels in under a minute and it doesn’t use any ink.
It’s a game changing online shipping solution that works with UPS, USPS, and soon FedEx.
Opening an Etsy shop is completely free but in case you didn’t know, Etsy charges a number of fees related to listings, transactions, tax, and shipping.
Here’s what you need to know about them:
For every listing, Etsy charges $0.20 on every listing you publish. This fee will be charged regardless of if the item sells or not.
Note: An additional $0.20 is charged if the product sells as a “re-listing” fee of sorts.
When an item from your shop is sold, you will automatically be charged 5%. That 5% is a charge for the transaction fee of the items’ sale price.
This may or may not be applicable depending on your shipping option.
Sellers have the option to purchase shipping labels to send out the customers orders and this additional fee is covered by the customer at a flat rate.
Whether you’re selling digital or physical items, you will be required to pay taxes for said item. The cost of this tax will vary depending on the item and state you reside in.
Outsourcing The Design, Cut And Print Steps.
If all of that sounds too heavy, you could choose to outsource part of the designing or printing process.
You can skip this part and purchase print on demand stickers for Etsy using the following websites:
Or use Canva’s massive sticker library and customize their ready-made templates.
You can design your stickers and have a printing service or print shop take care of the cutting and printing for you.
Some online printing services that are popular for stickers are:
Websites like these specialize in printing stickers.
Here’s a comparison of the three:
GotPrint is the cheaper option of the three and is budget friendly but I should mention they do not do vinyl printing.
Sticker paper: GotPrint uses 60lb paper and gloss labels with UV coating
Price for 3” round stickers: $41.90 plus shipping for 100pcs
Sticker Ninja’s price for 3” round stickers: $86 plus shipping for 100pcs
Sticker Mule’s price for 3” round stickers: $83 plus shipping for 100pcs
Why Sell Stickers On Etsy?
Maybe you’re asking ‘Why? Why should I sell stickers on Etsy?’
Stickers may seem like small items but they’ve managed to generate a buzz online and have become one of the best selling items on Etsy.
I’ll walk you through selling stickers on Etsy just after I answer the next question you’re probably thinking of.
How Much Money Can You Make Selling Stickers On Etsy?
Whether you’re asking how much can you make selling stickers on Etsy? Or how much do Etsy sticker shops make? The answer is the same.
How much you make ultimately depends on your cost of production, price of product, and the amount of orders you get -among other things.
I’m not going to waste your time with cryptic answers or give you vague values. Instead, I’ll give you some real statistics:
- Mama and Money claims that she’s made $2,681.75 in sales in her first two weeks.
- Blogger Shay Budgets has said she’s made nearly $30,000 in a year by selling budget planner stickers on her part-time Etsy shop.
So you tell me, is selling stickers on Etsy worth it now after seeing those numbers?
Another question you may ask, is selling stickers profitable? Well, having some knowledge of the basics below helps you achieve those goals.
Here are a few steps to help you get started:
You will need to gain valuable insight into the sticker industry, analyze your competition, and understand customer sentiment. With this crucial step, your sticker business can succeed. You will want to identify the most popular stickers on Etsy. You can even Google the term ‘selling stickers on Etsy reddit’ and read a tonne of success stories on that forum from people selling stickers.
- Define the goal
What is the purpose of your research? What do you hope to gain by the end of it? Try to define the exact metric of your success. Ask yourself periodically can you make money selling stickers?
- Identify trends
- Analyze competition
List down 5 popular stickers to sell on Etsy and try to identify their commonalities, such as words, images used, and pricing.
- Identify target audience
Gather information from the web, social media, and your competition on who are the people buying these stickers. Perhaps custom stickers on Etsy sell best?
- Build buyer personas
Now, who do you want to sell to? Create a persona for your ideal customer. For example, if you wish to sell stickers to label pantry items, perhaps you are looking at selling to a housewife
Ask yourself what sort of shows does she watch? What about food she may be interested in?
These prompting questions help you to understand further what she loves and create unique stickers tailored to their preferences and passions.
2. Find a Niche for Your Unique Stickers
Want to know why finding a niche is important in sticker making?
- Reduced competition
When you establish a niche, chances are there will be a smaller pool of people to sell to. This works in your favor as you won’t have as many competitors.
- Establish brand loyalty
When you cater to a smaller group of people, you will be looked at as a partner rather than just another seller or supplier. Making it more personable only brings in more dollars into the bank.
By having a niche, you can position your store to be an expert in the field. This way, you will gain customer trust and brand recognition faster than those who generalize, making yours the top selling stickers on Etsy.
Some niche ideas to consider:
– Seasonal stickers (Christmas/ Halloween)
– Pantry staples
– Floral patterns
– Funny quotes
– Animals (especially dogs or cats)
This is why if you are interested in learning how to make money selling stickers on Etsy, zeroing in on a niche will get you there!
How Much Does It Cost To Make Stickers ?
Before you learn how to make money selling stickers on Etsy, let’s talk about how much it may cost to make stickers. This will help you in deciding how to price stickers on Etsy.
The costs will vary depending on which route you choose to go and the equipment you purchase. You can decide to make them on your own or outsource parts of the process.
Armed with an understanding on what stickers sell the best you can now focus on how to make stickers on your own.
Let’s start with the basics:
- A printer: Canon all-in-one printer = $180
- Drawing Tools:
- iPad+Apple Pencil = $850+$125 or Wacom Intuos Tablet = $80
Now, that’s just a rough estimate based on the most common products other sticker makers use but all of that adds up to $1377 (apple products) or $482 if you choose to use the Wacom tablet instead.
If you plan on outsourcing the design process, then you’ll spend about $392 on the printer, cutting tool, and sticker paper.
If you decide to outsource both the printing and design process then your costs will depend on what your chosen retailer will charge you.
How Long Will It Take Me To Be Up And Running With My Etsy Store?
All it takes is one dedicated afternoon to start on your first batch of stickers. You may need approximately one week to prepare your listings and set up your shop .
It’s that simple on how you start an Etsy sticker shop.
Things to Look Out for When Opening An Etsy Sticker Shop
- Increased competition
Bear in mind that even if you have a niche, you will still be competing with people who are looking to make money selling stickers.
There are multiple fees associated with Etsy such as listing fees, transaction fees, shipping fees and payment processing fees. Each of them is small, but they do add up.
So you have to price this into your product. Remember, we got into the details of these fees in Step 5 of the process above?
- Marketing expectations trap
Selling stickers on Etsy is easy but avoid the pitfall of thinking simply listing your stickers is enough to bring in sales. You will need to learn how to optimize SEO and market in other ways.
Branding For Your Store
Take into account the following as you set up shop:
- Banner image
Your largest branding asset is the banner. You will be able to showcase your brand or advertise a sale. Just search for the Etsy banner on Canva, and you will have access to a myriad of templates to choose and customize from.
- Information about the store
Include a description of your store, create a profile photo and tell everyone about yourself. Everyone loves a good story!
- Shop policies
To avoid confusion, address all concerns about exchange, delivery and return policies
- Frequently Asked Questions
Ask yourself what your customers would want to know. Perhaps it is sticker size? Can they combine the orders? What surfaces work best for these stickers? Setting up this information makes things much easier for the seller and buyer.
12 Ways To Get Traffic (And Customers) To Your Etsy Store?
Anyone can open a store and start selling stickers but learning how to make money selling stickers is a whole different thing.
Here are a few things you can do to generate traffic to your store and bring in some paying customers:
- Use Etsy SEO
- Etsy Rank
- Influencer marketing
- Get product reviews
- Leverage social media marketing
- Partner with other sellers
- Sponsor a blogger
- Start a Facebook group
- Start a website
- Dress up your store
- Start a blog
- Repost your listings frequently
1. Use Etsy SEO
Did you know that Etsy also uses SEO (Search Engine Optimization)?
Etsy SEO is your ticket to driving traffic to your store.
Through the use of keywords sprinkled across your title, tags, and description, you can help Etsy and Google what your product is and help it come up in the search algorithm.
The better your SEO is, the more your items will show up on web searches. No matter how long you’ve been selling, what your social media presence is, or how much you spend on ads.
SEO is your best friend and is the first thing I recommend you focus on before opening your Etsy shop.
The best source to consult on this topic is Etsy itself. If you want to learn more about Etsy SEO, check out these articles:
- Beginner’s Guide to Etsy Search
- Shop Improvement and Search Engine Optimization (SEO)
- Search Engine Optimization (SEO) for Your Website
- Using Listing Titles to Get Found in Search
2. Etsy Rank
Couple your use of Etsy SEO with the use of Etsy Rank to find the best keywords for your items. Etsy Rank also helps with alternative keywords to avoid repetition.
It has a fun feature that lets you sync it with your shop for a ‘listing audit’.
All this means is that it will analyze your SEO and evaluate each listing based on which needs the most improving on.
3. Influencer marketing
Consider working with an influencer in your targeted niche to boost your shop’s profile
4. Get product reviews
Positive customer reviews can often tip a potential customer toward a purchase. So try to work on getting as many as possible.
5. Leverage social media marketing
Consider paid ads on Facebook, Instagram, and TikTok to draw in traffic.
Pinterest is also another option for you to consider, especially if you are looking to draw in an audience that loves the world of arts and crafts.
6. Partner with other sellers
Perhaps you can work with another seller to provide customized stickers for their products unrelated to you. It’s a win-win for both!
7. Sponsor a blogger
Get them to feature your Etsy shop. Sponsorship doesn’t always have to be monetary – perhaps it can be in exchange for free sticker purchases.
8. Start a Facebook group
You can share sticker ideas there alongside other enthusiasts
9. Start a website
Having a website for your shop adds to your legitimacy and builds customer trust.
10. Dress up your store
Design an attractive shop banner to draw in customers
11. Start a blog
Create a blog that shares your creative journey and link it to your promotional products. Read all about setting up your first blog here.
12. Repost your listings frequently
Keep your listings fresh
What Stickers Sell Best On Etsy?
The top 5 best selling stickers on Etsy are:
- Logo Stickers
- Clear Stickers
- Bumper Stickers
- Die Cut Stickers
Die cut stickers are essentially stickers that are cut around the shape of the sticker design. They are scratch, moisture, and sunlight resistant.
- Photo Stickers
- Digital Stickers
6 Reasons To Sell Digital Stickers On Etsy
- Create stickers once, and you can sell them repeatedly
- Nothing to print or ship
- Easy to create
- Require no physical storage
- The printing cost is cheap
- Ability to design it in multiple shapes and sizes without much work
8 Tips To Succeed Selling Stickers on Etsy
I wrote this article to do more than let you know how to sell stickers or how to make stickers to sell.
I want you to succeed doing it. If you’ve implemented Etsy SEO and want to go above and beyond, here are 8 more tips to help you boost your profit margins.
1. Sticker Packs
Selling stickers on Etsy can make you a decent amount of money but when every product is only a couple of dollars, the profit margins can be low.
Whether the customer ordered 1 or 10 stickers, you’re paying the same for the shipping label and packaging.
The least profitable packages are the ones you send out with one sticker in it. You will want to offer cheap sticker sets but not at the risk of your profit margin,
The best way to avoid this is to create a listing for sticker packs. Sell your stickers in bundles as incentives for customers to buy more than one item.
Offer a pack of 5-10 stickers for a cheaper price than what they would cost if customers purchased them individually.
Tip: have a look at what other best-selling stores are offering, how they’re marketing it, what their pictures and descriptions look like and then implement their best practices.
2. Free shipping
Customers love all the freebies they can get their hands on. Please be sure to factor in shipping cost if you decide to offer this.
3. Offer great service
People love nothing more than great service. Offer customizations and edits within reason, so your customers feel they are getting a personal touch from you. That warmth is one sure way to build your customer base.
4. Keep adding new products
While selling digital products serves as a good passive income, you do not want to be completely passive. Adding new and innovative designs will keep your customers coming back for you over and over again.
5. Up your photo game
Ensure you are using high-quality images to upload. Consider using things like a brand kit found on Canva to ensure there is a unified look across all your designs.
6. Share a story about yourself
Shoppers are looking for a chance to connect with a seller. Include your entrepreneurship journey into selling stickers and why this product will be beneficial to others just as how it was for you.
7. Set yourself apart
Why should they buy from you? Are your stickers going to raise eyebrows in the office? Do they last till kingdom come? Can they remain waterproof even in the heaviest downpour?
Be bold in your descriptions!
8. Check in with customers
Message your customers after 3 months to check in on how they are doing and what stickers would be helpful for them next.
Being proactive gets you way ahead of your competitors.
For more tips, check out my other article:
- 25 Things You Can Make And Sell On Etsy
- 30 Unique Ways To Increase Your Etsy Sales Right Now
- How To Sell Digital Downloads On Etsy (And Make $5,000 a Month!)
- The Best Etsy Printables Course On The Market !
- An Epic Guide To Making Your Own Stickers To Sell
FAQs On How To Make Money Selling Stickers On Etsy
Is It Profitable To Sell Stickers?
Yes, the profit margins are excellent. Stickers are always in high demand. Plus, they are easy to ship out worldwide.
You will want to design high-quality stickers, price them competitively and have excellent customer service. That way, you can be sure to expect there is always a stream of customers visiting your Etsy shop.
How Do I Make My Etsy Sticker Shop Successful?
Create unique sticker designs so that your Etsy shop stands out from the rest. Pick a niche to focus on for your entire shop. You will then be seen as an expert in the sticker business.
Also, try to come up with fresh designs every few months, so your customers keep returning.
How Much Should I Charge For 1 Sticker?
Between $3 – $4 per sticker is a fair price for a sticker around 3 – 5 inches long. While that seems like very little, you can offer bundle pricing to save on shipping.
Don’t just take into account overhead and shipping costs. You have to remember to pay yourself by including labor costs!
How Do You Get Noticed Fast On Etsy?
Ensure your product listings are optimized with relevant keywords in titles, tags, or product descriptions to be noticed quickly. You can use tools like Marmalead to help you find the right keywords.
Draw customers in by using high-quality images and videos. Also, try to address any customer queries or concerns quickly.
Why Am I Not Getting Sales On Etsy?
Your items aren’t being seen. 90% of Etsy customers use the search bar to find their desired items so your shop may not have been optimized with relevant keywords and listings.
Most of the new sellers also only have 3 – 4 listings which implies that you lack experience and expertise.
Is It Better To Sell Stickers On Etsy Or Redbubble?
Redbubble is better for selling artwork such as stickers and has a ‘set and forget’ strategy. Once you upload your designs and set your margins, Redbubble handles everything else.
Etsy is more of a traditional shop. Expect to deal with production, customer service, and shipping.
Consider advertising on both platforms to maximize your sales!
Are Stickers Good Marketing?
Stickers are great for building a brand. When stickers are on display, it provides for subtle advertisement.
People don’t see stickers as a promotional tool, meaning instead of getting rid of them; they tend to find a surface to stick them on. Stickers are also mobile and affordable – making them great for marketing your brand.
Should I Copyright My Stickers?
It is already copyrighted when your original graphics or phrases are written or created. Use the “C” symbol without having to go through the registration process which can cost $30 with the Library of Congress.
There are exceptions to using copyrighted materials without permission. For example, parodies are fair use under the Lanham Act.
What Size Stickers Sell Best?
The best sizes for sticker designs are as follows:
- Custom labels—3×2”, 4×3”
- Bumper stickers—11.5×3”
- Small circle stickers—1-2″
- Square stickers—3×3”, 5×5”
- Big circle stickers—3-5”
- Oval stickers—1.5×2.”
- Business card rectangular stickers—3.5×2″
Focus on the intended use of stickers. For example, stickers for phone sizes vary so provide multiple options to suit the market.
How Long Will Stickers Last?
It can range from anything from 6 months to 5 years. A sticker’s life is dependent on the material and where it is placed.
For example, materials like glow-in-the-dark vinyl are not meant to be used outdoors. However, if it is used indoors it can last up to 5 years.
There you have it fellow reader and potential Etsy sticker sellers.
Everything you need to know about how to make money selling stickers on Etsy.
Stickers are as popular as ever and extremely versatile.
You can sell physical or digital items and create a sustainable income or side hustle by setting up an Etsy shop and selling stickers now that you how to make stickers for Etsy. What are some sticker designs you’d most likely purchase?
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