how to make money selling stickers on Etsy

How to Make Money Selling Stickers On Etsy

How to Make Money Selling Stickers On Etsy

Who wants to learn how to make money selling stickers on Etsy? You? That’s fantastic. You’ve landed in the right place. 

There are a few articles out there that teach you how to make your own stickers to sell. 

Heck, I’ve got a post on that too but if you want to know how to make money selling stickers on Etsy and more, then stick around.

DISCLOSURE

Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

how to make money selling stickers on Etsy

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Why Sell Stickers On Etsy? 

Maybe you’re asking ‘Why? Why should I sell stickers on Etsy?’

According to CedCommerce, art and collectibles are the number one selling item on Etsy and Within The Flow even ranked stickers as the #1 best selling items on Etsy in 2021. Need I say more?

Stickers may seem like small items but they’ve managed to generate a buzz online and have become one of the best selling items on Etsy. 

So, how to make money selling stickers on Etsy?

I’ll walk you through selling stickers on Etsy just after I answer the next question you’re probably thinking of.

How Much Money Can You Make Selling Stickers On Etsy? 

Whether you’re asking how much can you make selling stickers on Etsy? Or how much do Etsy sticker shops make? The answer is the same.

How much you make ultimately depends on your cost of production, price of product, and the amount of orders you get -among other things.

I’m not going to waste your time with cryptic answers or give you vague values. Instead, I’ll give you some real statistics:

  • Mama and Money claims that she’s made $2,681.75 in sales in her first two weeks.
  • Blogger Shay Budgets has said she’s made nearly $30,000 in a year by selling budget planner stickers on her part-time Etsy shop.

How Much Does It Cost To Make Stickers ?

Before you learn  how to make money selling stickers on Etsy, let’s talk about how much it may cost to make stickers.

The costs will vary depending on which route you choose to go and the equipment you purchase. You can decide to make them on your own or outsource parts of the process.

In order to make stickers on your own, you’ll need the basics:

Now, that’s just a rough estimate based on the most common products other sticker makers use but all of that adds up to $1377 (apple products) or $482 if you choose to use the Wacom tablet instead. 

If you plan on outsourcing the design process, then you’ll spend about $392 on the printer, cutting tool, and sticker paper. 

If you decide to outsource both the printing and design process then your costs will depend on what your chosen retailer will charge you.

How To Make Stickers To Sell On Etsy  

Here it is folks, the main event: how to make your own stickers to sell.

So, as mentioned earlier, you can choose to make your own stickers from scratch or outsource parts of the process. 

I could talk your ear off about printing, designing and cutting but if you want a guide to help you make and sell stickers on Esty filled with all the know-hows, check out Printables By Number.

selling printables on etsy

Printables By Number 

Created by Suzi from Start A Mom Blog, Printables By Number is a fantastic course that only costs $97 and in my opinion is a steal. I’ve taken the course myself and can vouch for it. 

In the course, you’ll get:

  • Over 8 hours of step by step videos
  • 10+ ready made templates
  • Detailed Canva and Powerpoint tutorials
  • Premium Sales Template 

You’ll also learn:

  • The top 6 mistakes why your printables are not converting
  • How to set up a sales funnel for your business
  • How to grow your email list
  • How to make money by selling your printables on your blog or by offering printable creation services
  • Multiple methods of selling: Sell on your blog, Create a high converting funnel or Sell on Etsy.

Like I said, don’t take it from me, take it from the pro herself and learn how to create stickers on Canva with Suzi’s guidance.

Making Your Own

Printing stickers at home is a bit more labor intensive than ordering them but after the initial overhead costs, it’ll save you money.

Doing the whole process start to finish can keep your prices low and ensure you don’t have a surplus of stickers lying around your home.

You can print as many stickers as you need when you need them, unlike if you ordered them from a printing shop (which usually has a minimum print or order number).

To make your stickers, you need to:

  1. Design 
  2. Print 
  3. Cut
  4. Package
  5. Ship
How To Make Digital Stickers

 Step 1: Design

The first part of making your own stickers is designing them. 

You don’t need to be an artist or know anything about art.  You can piece together clip arts or inspirational quotes into a speech bubble and voila!

Here are some FREE online platforms you can use to edit or create your stickers:

If you’re thinking of designing the stickers from scratch then here’s a list of things you’ll need:

Drawing tools:

Creative Software:

Sticker Paper

Let’s talk about paper. 

There are two kinds of paper stickers are commonly printed on:

Knowing the differences between them will help you get the results you want. 

Paper is not waterproof and is typically used for labelling products and vinyl stickers are thicker, shinier, and more durable.

Step 2: Print

The kind of printer you buy is just as important as the paper, if not more. There are two main types of printers in the consumer market:

The main difference between the two is how they distribute ink.

Inkjet printers are the cheaper option because they’re more accessible but they’re not cost efficient if you’re going to print saturated images or full prints because they use up a lot of ink.

Laser printers are more expensive but that’s because the printing quality is fantastic: no smearing or rubbing-off. The hardware and ink is expensive but you’re paying money up front for quality and longevity.

Step 3: Cut

There are plenty of cutting tools out there but I’ve listed the two most common machines used by sticker sellers because there are hundreds of tutorials on YouTube that’ll walk you through everything in case you’re in a pickle:

If the cost put you off, you could opt for using a good pair of scissors but this is not the best idea if you’re planning on scaling your business. Imagine getting a large order for 100 stickers and having to spend hours cutting them all by hand.

Step 4: Packaging And Etsy Fees

Now that you’ve got your finished product, let’s talk about the other aspect of how to sell stickers on Etsy: Packaging and Etsy fees.

Packaging, Inserts, And Shipping Labels

Packing is an important part of a business and one that sets apart one Etsy shop from another.

With that being said, it doesn’t matter how pretty your packaging is if the product gets to the customer damaged.

We all know the feeling of eagerly waiting for a package only to receive it in less than ideal conditions. It can be tempting to chuck your sticker in a letter envelope with a regular stamp and hope for the best, but let’s err on the side of caution.

Keep in mind that these are extra costs to be mindful of but it’s cheaper to splurge on protection than refund an order, sending a new one, or receiving a bad review. 

Don’t compromise package protection for style. Instead of letter envelopes, opt for rigid mailers.

 Place your stickers in cello bags to ensure another layer of protection, and if you want, pack it up in tissue paper, seal it with rope or washi tape to ‘prettify’ the whole thing:

Inserts

You want to be remembered and encourage repeat purchases, right?

One way to do that is by putting inserts along with your stickers. Slip a business card with a discount code on the back or a coupon for their next purchase.

Step 5: Shipping 

Shipping Labels

When someone buys your product, you have to generate a shipping label, print it, cut it out, and ship the item. Imagine repeating that process on a large scale. If you wouldn’t spend hours cutting stickers by hand, why would you do the same for shipping labels?

Presenting the Rollo printer. This amazing printer prints out dozens of labels in under a minute and it doesn’t use any ink. 

It’s a game changing online shipping solution that works with UPS, USPS, and soon FedEx.

Etsy Fees

Opening an Etsy shop is completely free but in case you didn’t know, Etsy charges a number of fees related to listings, transactions, tax, and shipping.

Here’s what you need to know about them:

Listing Fees

For every listing, Etsy charges $0.20 on every listing you publish. This fee will be charged regardless of if the item sells or not.

Note: An additional $0.20 is charged if the product sells as a “re-listing” fee of sorts.

Transaction Fees

When an item from your shop is sold, you will automatically be charged 5%. That 5% is a charge for the transaction fee of the items’ sale price. 

Shipping Fees

This may or may not be applicable depending on your shipping option.

Sellers have the option to purchase shipping labels to send out the customers orders and this additional fee is covered by the customer at a flat rate. 

Taxes

Whether you’re selling digital or physical items, you will be required to pay taxes for said item. The cost of this tax will vary depending on the item and state you reside in.

selling printables on etsy

Outsourcing The Design, Cut And Print Steps. 

If all of that sounds too heavy, you could choose to outsource part of the designing or printing process.

Outsourcing Design

You can skip this part and purchase sticker templates from websites like:

Or use Canva’s massive sticker library and customize their ready-made templates.

Outsourcing Print

You can design your stickers and have a printing service or print shop take care of the cutting and printing for you. 

Some online printing services that are popular for stickers are:

Websites like these specialize in printing stickers. 

Here’s a comparison of the three:

GotPrint

GotPrint is the cheaper option of the three and is budget friendly but I should mention they do not do vinyl printing.

Sticker paper: GotPrint uses 60lb paper and gloss labels with UV coating

Price for 3” round stickers: $41.90 plus shipping for 100pcs

Sticker Ninja and Sticker Mule

Sticker Ninja and Sticker Mule offer the same sticker paper: durable vinyl. Their prices are fairly similar and vary by a few dollars:

Sticker Ninja’s price for 3” round stickers: $86 plus shipping for 100pcs

Sticker Mule’s price for 3” round stickers: $83 plus shipping for 100pcs

How to Make Money Selling Stickers On Etsy

How Do You Get Traffic (And Customers) To Your Etsy Store?

Anyone can open a store and start selling stickers but learning how to make money selling stickers is a whole different thing.

Here are a few things you can do to generate traffic to your store and bring in some paying customers:

  • Use Etsy SEO
  • Etsy Rank

Use Etsy SEO

Did you know that Etsy also uses SEO (Search Engine Optimization)? 

Etsy SEO is your ticket to driving traffic to your store. 

Through the use of keywords sprinkled across your title, tags, and description, you can help Etsy and Google what your product is and help it come up in the search algorithm.

The better your SEO is, the more your items will show up on web searches. No matter how long you’ve been selling, what your social media presence is, or how much you spend on ads.

SEO is your best friend and is the first thing I recommend you focus on before opening your Etsy shop.

The best source to consult on this topic is Etsy itself. If you want to learn more about Etsy SEO, check out these articles:

Etsy Rank

Couple your use of Etsy SEO with the use of Etsy Rank to find the best keywords for your items. Etsy Rank also helps with alternative keywords to avoid repetition. 

It has a fun feature that lets you sync it with your shop for a ‘listing audit’. 

All this means is that it will analyze your SEO and evaluate each listing based on which needs the most improving on. 

What Stickers Sell Best On Etsy?

According to Etsy, the top 5 popular stickers that sell are:

  • Logo Stickers
  • Clear Stickers
  • Bumper Stickers
  • Die Cut Stickers

Die cut stickers are essentially stickers that are cut around the shape of the sticker design. They are scratch, moisture, and sunlight resistant.

  • Photo Stickers
  • Digital Stickers
How to Make Money Selling Stickers On Etsy

Tip To Succeed Selling Stickers on Etsy 

I wrote this article to do more than let you know how to sell stickers or how to make stickers to sell. 

I want you to succeed doing it. If you’ve implemented Etsy SEO and want to go above and beyond, here is one more tip to help you boost your profit margins.

Sticker Packs

Selling stickers on Etsy can make you a decent amount of money but when every product is only a couple of dollars, the profit margins can be low.

Whether the customer ordered 1 or 10 stickers, you’re paying the same for the shipping label and packaging. The least profitable packages are the ones you send out with one sticker in it.

The best way to avoid this is to create a listing for sticker packs. Sell your stickers in bundles as incentives for customers to buy more than one item. 

Offer a pack of 5-10 stickers for a cheaper price than what they would cost if customers purchased them individually. 

Tip: have a look at what other best-selling stores are offering, how they’re marketing it, what their pictures and descriptions look like and then implement their best practices.

For more tips, check out my other article:

Conclusion

There you have it fellow reader and potential Etsy sticker sellers. Everything you need to know about how to make money selling stickers on Etsy. 

Stickers are as popular as ever and extremely versatile. 

You can sell physical or digital items and create a sustainable income or side hustle by setting up an Etsy shop and selling stickers. What are some sticker designs you’d most likely purchase? 

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