Selling Printables on Etsy: An Epic Guide to Make you Passive Income

Selling Printables on Etsy: An Epic Guide to Make you Passive Income

I’m always looking for fool-proof, efficient, and practical ways to help you make money or grow that side hustle. Well, I’ve got a new one for you -let’s talk about selling printables on Etsy.

Don’t worry, this article isn’t reserved only for the Picasso’s and Da Vinci’s out there. Here’s the great thing about this: whether you’re artistic or not, you can make a passive income selling digital art on Etsy in a few easy steps.

I first learned about creating printables to sell on Etsy after taking this epic course.

The course instructor makes six figures from her printables sales!

I learned how to create printables, how to make them look appealing, how to market and sell them. 

However, if you don’t have the time or money to get a printables course, don’t worry this article will show you just how to do that. Without further ado, here is the ultimate guide on selling printables on Etsy.


Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

Related posts on making money on Etsy:

What is Printable?

Before we get into the nitty-gritty, what is a printable, to begin with? A digital printable or a downloadable printable is a virtual product. This essentially means that the product (or in this case, file) is a product that is delivered to the customer through a download.

Isn’t that neat? You don’t have to spend time and money on shipping in real life. Your product is one click away.

I have bought numerous printables to make my life better, for example. I have a printable meal planner I fill in and stick on my fridge, printable weekly planner to keep me organised and soon, a printable budget planner to keep my finances in order.

Printables are a cheaper and more efficient way to keep you life organised (rather than buying an expensive planner from the bookstore I can just download one for a fraction of the price on Etsy #allaboutsavingcoins)

Why would people buy it/why are people selling printables on Etsy?

You may be wondering, “Who would want to buy a printable?” Lots of people! 

Digital printables sell, and sure, you could argue that people can easily download something for free and print it themselves, but here’s a little nugget: people are more willing to pay for something that is of value and that saves them time. 

Selling printables on Etsy can be a breeze and because these files are digital, they take minimal effort to make. With the simple push of a download button, your customer can have a customizable printable without you lifting a finger. Convenience, efficiency, and customizable? 

Sounds like a hot selling item to me!

Best Selling Digital Downloads on Etsy

You can make some extra cash by selling a whole bunch of different printable products on Etsy

Here’s a list of digital products to consider selling on Etsy:

  • Educational materials
  • Sewing & knitting patterns 
  • Resume templates
  • Printable wall art
  • Invitation templates
  • Coloring sheets
  • Social media filters
  • Banners
  • Digital invites
  • Printable signs
  • Pdfs for patterns
  • Planners
  • Printable stickers
  • Digital planners

The list is endless! 

You can make money by selling digital products on Etsy but you’ve got to stand out! According to Etsy, there are 2.5million sellers on the platform and like any other marketplace, I recommend researching before you decide what you want to sell. 

And when I say research, I don’t mean copy the ideas. That’s the easy way out and might get you in some trouble. What I mean is, have a look at what is selling and identify what’s missing.  

Alternatively, you can do the opposite: look at what’s popular and give your own spin on it. If it’s already a hot commodity, you’re more likely to gain traction easily.

A rule of thumb is to find keywords with low competition but high searches.

Wait, what is SEO?

Okay, hold on, don’t panic. It’s a lot easier than it sounds. Your best friend on the world wide web is SEO. I’m sure you’ve heard me go on about this before but in case you haven’t SEO stands for Search Engine Optimization. 

Inputting good keywords or optimizing SEO basically means all you have to do is read what the predictive search is on Etsy. You know when you’re on the Google search bar and you’re about to type in your search but Google has a few options for you to choose from already? 

Voila, just do that on Etsy and you have the golden keywords for your products.

Another great tool to help you find low competition keywords is EtsyRank. It’s really easy to use too. 

All you have to do is:

1. Log in to

2. Click on “Tools” on the left-hand side of the menu

3. Select “Keyword Tool”

4. Type the keyword you’re researching

5. Click on “Get Keyword Ideas”

6. EtsyRank Keyword Tool gives you alternative keywords ideas for your item

Best Selling Printables on Etsy 

I gave you a looooong list of what you could sell on Etsy but if you want to make more than a buck and sell digital art prints, here are a few of the best selling printables on Etsy :

According to Craft Count:

  • Planners & Planner Accessories
  • Crafting Printables
  • Vinyl Cutting Machine Files (SVG Cuttables)

When I think of Etsy, I imagine a small business and personalized or handcrafted gifts. So it comes as no surprise that a lot of digital products on Etsy are about life events like weddings, birthdays, baby announcements, and other special events. 

This brings us to another topic: not just what sells best but when?

Let’s get into Seasonal products vs Evergreen products.

  • Seasonal products : Items made for special occasions or holidays. For example, Christmas planners, Valentine’s day cards, or birthday banners. 
  • Evergreen products:  Products that can be used every day.

Some shops sell one or the other but having a mix of both is a sure-fire way to keep that passive income flowing.

How Much Money Can you Make ?

You can make anywhere from $50 a week to $1000 a month by selling printables on Etsy but ultimately that all depends on your pricing and product.

Naturally, if you only sell seasonal products, you’ll make more when those products are in season but if you’re selling digital files Etsy that are Evergreen products, you should have a steady flow instead of a sporadic one. 

Have a quick look to see the money these students have been making, its truly inspiring.

How to Create Digital Downloads for Etsy? 

Remember how I said this wasn’t just for the Picassos and Da Vincis, earlier? We’re going to get into that right now. I’m going to show you where and how to create printables for Etsy.

There are websites that allow you to buy or download pre-made designs for little to no cost. 

Here are a few of them: 

How to Make Printables to Sell on Etsy.

Move over Banksy. With these cheap and affordable software, you too can learn how to make digital art to sell on Etsy.

I say cheap and affordable because let’s be real. I’m trying to help you make money, not go bankrupt purchasing the Adobe Creative Cloud that costs roughly $600 a year. 

Yes, you’ll make it back in a jiffy but when starting out, I recommend more affordable but equally great products before making that big spend. 

Here are some free and affordable software options:

They do offer a paid version that is still affordable but you get a lot out of the free version.

Requires a Gmail account. Great for making simple printables, and spreadsheets. 

Gimp is a software that is similar to Adobe Photoshop. 

Inkscape is a software similar to Adobe Illustrator. 

This software is similar to Canva.

Requires an iPad and works wonders with the Apple pencil. It feels like drawing or painting with traditional mediums but on a digital screen.

Affinity Designer works just like Adobe Illustrator.

How do I set up an Etsy shop?

Okay, we’ve covered all the bases on how to sell printables on Etsy. The next step, (if you haven’t already done so) is setting up an Etsy shop and it couldn’t be easier!

Here’s how to get started:

  1. Open a shop on Etsy
  2. Decide on your Etsy shop name.

(if you’re not sure of one yet, don’t worry about it. You can create input anything for now and change it later.)

  1. Create a listing.
  2. Add your products. 
  3. Add photos to your products on Etsy.
  4. That’s it, folks. Congratulations on setting up your Etsy shop!

How do I Price my Printables on Etsy?

Pricing your product is always tough. If you’re wondering how much you can sell digital prints on Etsy for, don’t fret. I’ve got this covered. 

After a little research, I noticed the average price of printables is about $5-$6 per item but you can always price above or below that rate depending on your product.

Some things to keep in mind when pricing your product:

  • Competition:

If your product is specialized or has more added value, then the sky’s the limit. 

But if you haven’t got a niche or you’re selling products that are identical to those found on the platform, be sure to take a look at your competition. The safest bet is pricing your product somewhere in the middle. 

With that being said:

  • Don’t Underprice Yourself:

There’s always the tendency to underprice a product for fear that a higher price tag won’t sell but keep in mind that this is your product. Explain the listing and why it’s worth it because I’m sure it is!

  • Cover Your Fees:

Whatever you decide to price your products at, the most important factor to consider is that they cover your fees. Make sure if you’re running a sale, that you’re not losing money. 


Although setting up a shop on Etsy is free, there are costs that come with being a seller on Etsy. It costs $0.20 to publish a listing. There is a 5% transaction fee and a 3% plus $0.25 transaction fee. 

I can’t do the math to save my life, so here’s a handy calculator to help you with pricing your digital products on Etsy, while also ensuring you cover all your costs.

How to Sell more Printables on Etsy 

Want to sell more on Etsy? There are so many ways to ensure you sell more of your printable products. I’ve compiled a list of them for you.

Here are some ways to increase the sales of your printable products:

  • Bundle 

By creating a bundle on Etsy, you can group a number of related products together and give a bit of a discount to customers when they make that bundle purchase instead of an individual item. 

  • Increase Size of your Printable

Let’s say you’re selling planners, if you increased the number of pages to a whole planner, you can charge more for that product as a whole.

 Or if you’re selling a baby chart, instead of having it be a one page printable, you can charge more by making it a nine-page printable. 1 month per page = 9 more pages of $$$.

  • Advanced Options

Add more value to your products by including videos or a step by step guide on how to make changes to the printable. Adding more to the digital download will give added value and ensure customer satisfaction.

  • Add a coupon code straight away to your shop

Who doesn’t love a bargain? Adding a coupon code to your store means that your buyers get a bit of a discount when they purchase a printable. A bargain can encourage more sales and purchases.

 This also means that your shop looks more established. The more sales = the more likely other customers will make a purchase. People trust what others have purchased. 

  • Reviews and testimonials

In line with the previous point, people also purchase from stores that have good reviews. Be sure to ask your buyers for reviews. When consumers see good reviews from happy shoppers, the likelihood of them purchasing a product from you increases. 

They know the product is good and it makes it less scary to make the purchase. 

Tip: You can include photo reviews to your listings, this will boost credibility too!

  • Guarantees

Like any consumer-related field, you will have some hiccups along the way with your customers. Some shops offer a guarantee like, say a refund if the printing is compromised or sending an additional file if they accidentally deleted it.

Making your customers feel secure and cared for is good business and it bodes well for your shop’s reputation.

Tips to Succeed when Selling Printables on Etsy

Yippee, you now have the inside scoop to selling printables on Etsy. But wait, I have more! 

Here are some tips for you to succeed and hopefully have the best selling digital items on Etsy.

  • Be Careful About Copyright

Etsy has strict copyright infringement rules and it’s best to know them. Violating these guidelines can cause Etsy to shut down your store -something you don’t want. 

Avoid stealing ideas from other stores, and know your copyright limitations when using others’ works.

  • Use The EtsyRank Tool and Remember: SEO Is Your Friend

Choose the right keywords with the lowest competition for the best results. This will make sure your item isn’t hidden somewhere on page 15 of the search.

  • Advertise Through Pinterest

Pinterest is a great way to drive traffic to your store. To be quite frank with you, if it’s a hit on Pinterest, it’ll definitely sell on Etsy.

Tip- Here are some excellent courses that teach you everything you need to know about Pinterest 

  • Etsy Seller Handbook

This is another sure-fire way to ensure your success. The Etsy Seller Handbook gives you the best practices for running a successful Etsy shop.

  • Follow In The Footsteps of Those Who Have Done It

Learn from those who have had tremendous success from Etsy first-hand. The Etsy Community includes motivational seller stories, details on events, and the latest news from their community.

  • Join The Etsy Success Newsletter

Need I say more? You’ll receive weekly tips from top Etsy sellers on how to grow your shop.

There you have it. A comprehensive guide on selling printables on Etsy I don’t know about you but this sounds like a fantastic way to earn a passive income for a number of reasons:

  • It’s not time-consuming
  • Setting up a shop takes minutes
  • You make sales without lifting a finger
  • It’s convenient
  • Easily accessible all over the world
  • You can buy/download pre-made templates to sell

And the list goes on. If you’re looking for an easy and convenient way to keep the cash flowing, selling digital art on Etsy is your ticket to making that goal a reality.

Here is the printables course I mentioned at the beginning, which I highly recommend. I have taken it myself and it even has pre-made templates for you to customise and sell! 

Selling Printables on Etsy: An Epic Guide to Make you Passive Income

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