Selling Printables On Etsy: An Epic Guide To Make You Passive Income 2022

Interested to learn about selling printables on Etsy?

I’m always looking for fool-proof, efficient, and practical ways to help you make money or grow that side hustle.

Well, I’ve got a new one for you -let’s talk about selling printables on Etsy.

Don’t worry, this article isn’t reserved only for the Picasso’s and Da Vinci’s out there. Here’s the great thing about this: whether you’re artistic or not, you can make a passive income selling digital art on Etsy in a few easy steps.

I first learned about creating printables to sell on Etsy after taking this epic course.

The course instructor makes six figures from her printables sales!

I learned how to create printables, how to make them look appealing, how to market and make money selling printables. 

Ps; They have a FREE Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to make sales.

However, if you don’t have the time or money to get a printables course, don’t worry this article will show you just how to do that.

After reading this article you will learn:

  • How to make printables to sell
  • Know which are the best FREE and paid tools to make Etsy printables (like Canvas)
  • Learn how to make printables to sell with Canvas using a FREE template
  • Learn what is Etsy SEO and HOW to use it for your store
  • Do market research and pick the best niche for you
  • Which are the best selling printables on Etsy today!
  • Decide how to price your printables
  • Learn how to sell on Etsy and the best marketing strategies to sell more!

Without further ado, here is the ultimate guide on selling printables on Etsy.

DISCLAIMER

Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

Related posts on making money on Etsy:

How Much Can You Make Selling Digital Downloads On Etsy?

Interested to know how much you can earn with etsy printables business?

You can make anywhere from $50 a week to $1000 a month by selling printables on Etsy but ultimately that all depends on your pricing and product.

Naturally, if you only sell seasonal products, you’ll make more when those products are in season but if you’re selling digital files Etsy that are Evergreen products, you should have a steady flow instead of a sporadic one. 

Have a quick look to see the money these students have been making, its truly inspiring.

How To Create Digital Downloads For Etsy? 

Remember how I said this wasn’t just for the Picassos and Da Vincis, earlier? 

We’re going to get into that right now. I’m going to show you where and how to create printables for Etsy.

There are 2 common ways you can make printables to sell on Etsy:

  1. Using Pre-Made Designs
  2. Making Your Own Designs 

Let’s make a practical exercise to illustrate how you will make printables to sell in each scenario, shall we?

1.Using Pre-Made Designs

Regarding websites that allow you to buy or download pre-made designs for little to no cost, here are a few of the best one to consider: 

Now, let’s use the Creative Market platform

Let’s imagine you want to sell Etsy printables related to the wedding niche (a really good niche btw!)

So, we go and search for “wedding” to see what comes up in the search bar:

selling printables on etsy

As you can see in this case, wedding invitations are a very popular digital product worth selling. On the results page, there are more than 80,000 to choose from. 

best selling printables on Etsy

Something very important I wish to help you with is on understanding the buying process of pre-made products. 

Let’s take for example this wedding template:

selling printables on etsy

Usually, when purchasing pre-made templates you can use them without making any modifications, however, it is advisable to read the available commercial licenses.

This is because you have to check if there are any commercial limitations for you when using this product.

Each platform has different terms, in this case, you can choose between:

  • Commercial license
  • Commercial extended license 

In this case, you can use the template for your Etsy store, BUT there is a limit of how many times you can sell it under one license purchase

5,000 in the commercial license and 250,000 on the extended commercial license.

*Remember, commercial licenses will change based on the platform you use, and if you choose to modify or use the product just as it is.

2. Making Your Own Etsy Printables Designs 

Now, let’s see an example of how you can sell printables on Etsy making your own design. 

In this case, I will use a FREE wedding invitation template in Canva

Important: Even though I’ll use a template we can customize it to change the overall design, making it an original and unique design. 

*This allows us to use the final design as much as we want, without commercial limitations, even though we used a premade template in the beginning.

As you can see there are plenty of templates to choose from.

sell printables on Etsy

Important to note some of them will have a ($) icon, which means is a paid template that can be used for free if you have a Canva Pro monthly/yearly subscription.

However, a great thing about Canva is that there are a lot of available options for free. 

So, let’s pick the Noah+ Ellie’s blue free template and see how we can personalize it for your Etsy store.

Once we are in the design dashboard it’s time to make some changes.

I’ll choose to change some elements like the coral graphics and colors, for this, I just need to:

  • Click on elements
  • Type coral
  • Choose graphics
  • And change for the ones I like
Etsy printables
Etsy printables

Also, something very cool in Canva is that you can click on a graphic you like and Canvas will automatically recommend graphics of the same style! Like this:

selling printables on etsy

Saving you time and aiding you in the creative process, ideal for a beginner, someone who has ZERO experience with graphic design and you can start selling printables! 

So, moving forward I added the shell Canva recommended to me, changed the colors, and added some bubbles, making a completely new beach wedding template for free and with ZERO professional graphic experience!

This is the final new design you could use for your Etsy store!

How To Sell Digital Downloads On Etsy

So, if you are wondering, hmm will I be able to sell printables on Etsy without any design experience? 

Don’t worry! Creating printables to sell is totally possible.

Just use free tools like Canva and Google some tips about color, and design tips for products you want to create! And the best of all is that it is completely FREE to do!!

Best Tools To Make Printables To Sell On Etsy

Move over Banksy. With this cheap and affordable software, you too can learn how to make digital art to sell on Etsy.

I say cheap and affordable because let’s be real. I’m trying to help you make money, not go bankrupt purchasing the Adobe Creative Cloud that costs roughly $600 a year. 

Yes, you’ll make it back in a jiffy but when starting out, I recommend more affordable but equally great products before making that big spend. 

Here are some free and affordable software options:

They do offer a paid version that is still affordable but you get a lot out of the free version.

Requires a Gmail account. Great for making simple printables, and spreadsheets. 

Gimp is a software that is similar to Adobe Photoshop. 

Inkscape is a software similar to Adobe Illustrator. 

This software is similar to Canva.

Requires an iPad and works wonders with the Apple pencil. It feels like drawing or painting with traditional mediums but on a digital screen.

Affinity Designer works just like Adobe Illustrator.

Best Selling Digital Downloads On Etsy

You can make some extra cash by selling a whole bunch of different printable products on Etsy

Here’s a list of digital products to consider selling on Etsy:

  • Educational materials
  • Sewing & knitting patterns 
  • Resume templates
  • Printable wall art
  • Invitation templates
  • Coloring sheets
  • Social media filters
  • Banners
  • Digital invites
  • Printable signs
  • Pdfs for patterns
  • Planners
  • Printable stickers
  • Digital planners

The list is endless! 

You can make money by selling digital products on Etsy but you’ve got to stand out! 

According to Etsy, there are 2.5million sellers on the platform and like any other marketplace, I recommend researching before you decide what you want to sell. 

And when I say research, I don’t mean copying the ideas. 

That’s the easy way out and might get you in some trouble. What I mean is, have a look at what is selling and identify what’s missing.  

Alternatively, you can do the opposite: look at what’s popular and give your own spin on it. If it’s already a hot commodity, you’re more likely to gain traction easily.

A rule of thumb is to find keywords with low competition but high searches.

Wait, What Is SEO?

Okay, hold on, don’t panic.

 It’s a lot easier than it sounds. Your best friend on the world wide web is SEO

I’m sure you’ve heard me go on about this before but in case you haven’t, SEO stands for Search Engine Optimization. 

Inputting good keywords or optimizing SEO basically means all you have to do is read what the predictive search is on Etsy. 

You know when you’re on the Google search bar and you’re about to type in your search but Google has a few options for you to choose from already? 

Voila, just do that on Etsy and you have the golden keywords for your products.

Another great tool to help you find low competition keywords is Sales Samurai. It’s really easy to use too! 

Sale Samurai is probably the most detailed Etsy keyword research tool.

The data on Etsy keywords and other relevant information is derived from actual Etsy customer searches.

It also provides price, shipping days, and views per product of your competitors so that you can take these factors into account when pricing your own products.

Sale Samurai is easily one of the best Etsy keyword research tools on the market at the moment, primarily due to the detailed analysis that it can provide. 

NOTE– As my reader, you get a discount coupon that has to be used on the signup page. The code is outandbeyond (all in lowercase), use this link. This will give you 20% OFF for life.

If you are looking for more guidance on Etsy SEO, these two articles will turn you into an SEO Pro!

Best Selling Printables On Etsy 

selling printables on etsy

I gave you a looooong list of what you could sell on Etsy but if you want to make more than a buck and sell digital art prints, here are a few of the best selling printables on Etsy :

According to Craft Count:

  • Planners & Planner Accessories
  • Crafting Printables
  • Vinyl Cutting Machine Files (SVG Cuttables)

When I think of Etsy, I imagine a small business and personalized or handcrafted gifts.

 So it comes as no surprise that a lot of digital products on Etsy are about life events like weddings, birthdays, baby announcements, and other special events. 

This brings us to another topic: not just what sells best but when?

Let’s get into Seasonal products vs Evergreen products.

  • Seasonal products : Items made for special occasions or holidays. For example, Christmas planners, Valentine’s day cards, or birthday banners. 
  • Evergreen products:  Products that can be used every day.

Some shops sell one or the other but having a mix of both is a sure-fire way to keep that passive income flowing.

Another idea is that if you want to know what printables make the most money on Etsy, you will need to come up with the best printable ideas for kids.

Yeap, you heard me right.

Think watercolor art, games, and coloring pages as these are the top selling printables on Etsy.

Parents and teachers do not have the time to visit a creative market to get these items, instead, they are willing to pay those who have taken the time to create printables because unknowingly, you just made their life easier!

Draw up a few ideas and a few products on some kids products and you will be an Etsy seller in no time.

You can also find more inspiration and ideas from these 3 articles: 

Best Shops Selling Etsy Printables

I bet you want to see some successful Etsy printable shops to get some inspiration and market research practice!

For that, I will show you 3 Etsy shops that have outstanding customer reviews and are thriving in Etsy.

I’ll show you shops with different years of being founded as well as different niches so you can analyze different types of products.

1.My Confetti Printables

This Etsy store sells Printable Baby Shower Invitations, Games & Signs. It has 94,816 Sales and has been on Etsy since 2018. 

To get inspired and find out the most popular selling products you should look at the product categories and the featured items.

Etsy printables

When looking at their product categories you can see that the products with more items are:

  • Baby shower invitations
  • Baby shower games
  • Baby shower signs 
  • Tags & Tables 
  • Birthday – Kids cards

This tells you that these products are the most popular among clients.

Also, right now the featured images are about pumpkin baby shower invitations, which means two things:

  1. It is the most popular selling product in this store 
  2. Most likely, it is a seasonal product, which makes sense as at the moment of writing this article is fall season.

2.DIYPaperBoutique

Another best selling Etsy shop is DIYPaperBoutique, this shop was founded in 2019, sells printable invitation templates, and currently has 84,047 sales.

How To Sell Templates On Etsy

In this case, the best selling categories are:

  • Wedding bundles
  • Wedding invitations
  • Baby shower printables
  • Cards /Signs/Tags

Plus, the featured image is this Greenery Wedding Template Kit, which illustrates the popularity of boho designs in wedding invitations:

How Much Can You Make Selling Digital Downloads On Etsy

Plus, I don’t know if you noticed but if you want to sell printables it seems the best way to go is by offering bundles and sets.

This is a smart selling tactic where the buyer feels it’s getting a lot of great products, instead of a single product. 

So, be sure to check your competition and their marketing tactics, they can give you an idea of what’s working and what’s NOT in your niche.

 3.HowtoHost

Finally, as soon as I saw this Etsy shop, I wanted to show it to you. HowtoHost is an Etsy shop founded in 2020.

It is one of the most recently launched shops on this list, however, it has sold around 3,831 products and has amazing reviews.

What is more interesting is the type of product it sells, Airbnb business templates!

how to sell on Etsy

This is a niche I didn’t even know existed! Besides, check out these comments:

sell printables on Etsy

This tells you there are endless choices and possible markets out there for printable products.

So, don’t limit yourself, try out different niches and stick to the one that you like the most and you can see people are in need of that product.

FAQ

How Do I Set Up An Etsy Shop?

Okay, we’ve covered all the bases on how to sell printables on Etsy. The next step, (if you haven’t already done so) is setting up an Etsy shop and it couldn’t be easier!

Here’s how to get started:

  1. Open a shop on Etsy
  2. Decide on your Etsy shop name.

(if you’re not sure of one yet, don’t worry about it. You can input anything for now and change it later.)

  1. Create a listing.
  2. Add your products. 
  3. Add photos to your products on Etsy.
  4. That’s it, folks. Congratulations on setting up your Etsy shop!

How Do I Price My Printables On Etsy?

Pricing your product is always tough as you are starting an etsy printables business. If you’re wondering how much you can sell digital prints on Etsy for, don’t fret. I’ve got this covered. 

After a little research, I noticed the average price of printables is about $5-$6 per item but you can always price above or below that rate depending on your product.


Some things to keep in mind when pricing your product:

  • Competition:

If your product is specialized or has more added value, then the sky’s the limit. 

But if you haven’t got a niche or you’re selling products that are identical to those found on the platform, be sure to take a look at your competition. The safest bet is pricing your product somewhere in the middle. 

With that being said:

  • Don’t Underprice Yourself:

There’s always the tendency to underprice a product for fear that a higher price tag won’t sell but keep in mind that this is your product. Explain the listing and why it’s worth it because I’m sure it is!

  • Cover Your Fees:

Whatever you decide to price your products at, the most important factor to consider is that they cover your fees. Make sure if you’re running a sale, that you’re not losing money. 

Disclaimer:

Although setting up a shop on Etsy is free, there are costs that come with being a seller on Etsy. It costs $0.20 to publish a listing. There is a 5% transaction fee and a 3% plus $0.25 transaction fee. 


I can’t do math to save my life, so here’s a handy calculator to help you with pricing your digital products on Etsy, while also ensuring you cover all your costs.

How To Sell More Printables On Etsy 

Want to sell more on Etsy? There are so many ways to ensure you sell more of your printable products. I’ve compiled a list of them for you.

Here are some ways to increase the sales of your printable products:

  • Bundle 

By creating a bundle on Etsy, you can group a number of related products together and give a bit of a discount to customers when they make that bundle purchase instead of an individual item. 

  • Increase Size of your Printable

Let’s say you’re selling planners, if you increased the number of pages to a whole planner, you can charge more for that product as a whole.

 Or if you’re selling a baby chart, instead of having it be a one page printable, you can charge more by making it a nine-page printable. 1 month per page = 9 more pages of $$$.

  • Advanced Options

Add more value to your products by including videos or a step by step guide on how to make changes to the printable. Adding more to the digital download will give added value and ensure customer satisfaction.

  • Add a coupon code straight away to your shop

Who doesn’t love a bargain? Adding a coupon code to your store means that your buyers get a bit of a discount when they purchase a printable. A bargain can encourage more sales and purchases.

 This also means that your shop looks more established. The more sales = the more likely other customers will make a purchase. People trust what others have purchased. 

  • Reviews and testimonials

In line with the previous point, people also purchase from stores that have good reviews. Be sure to ask your buyers for reviews. When consumers see good reviews from happy shoppers, the likelihood of them purchasing a product from you increases. 

They know the product is good and it makes it less scary to make the purchase. 

Tip: You can include photo reviews to your listings, this will boost credibility too!

  • Guarantees

Like any consumer-related field, you will have some hiccups along the way with your customers. Some shops offer a guarantee like, say a refund if the printing is compromised or sending an additional file if they accidentally deleted it.

Making your customers feel secure and cared for is good business and it bodes well for your shop’s reputation.

Tips To Succeed When Selling Printables On Etsy

Yippee, you now have the inside scoop to selling printables on Etsy. But wait, I have more! 

Here are some tips for you to succeed and hopefully have the best selling digital items on Etsy.

  • Be Careful About Copyright

Etsy has strict copyright infringement rules and it’s best to know them. Violating these guidelines can cause Etsy to shut down your store -something you don’t want. 

Avoid stealing ideas from other etsy shops in the name of obtaining printable ideas, and know your copyright limitations when using others’ works.

Choose the right keywords with the lowest competition for the best results. This will make sure your item isn’t hidden somewhere on page 15 of the search.

  • Advertise Through Pinterest

Pinterest is a great way to drive traffic to your store. To be quite frank with you, if it’s a hit on Pinterest, it’ll definitely sell on Etsy.

Tip- Here are some excellent courses that teach you everything you need to know about Pinterest 

Also here is a guide on using Pinterest for Etsy 

  • Etsy Seller Handbook

This is another sure-fire way to ensure your success. The Etsy Seller Handbook gives you the best practices for running a successful Etsy shop.

  • Follow In The Footsteps of Those Who Have Done It

Learn from those who have had tremendous success from Etsy first-hand. The Etsy Community includes motivational seller stories who have started selling printables from scratch, details on events, and the latest news from their community.

  • Join The Etsy Success Newsletter

Need I say more? You’ll receive weekly tips from top Etsy sellers on how to grow your shop.

There you have it. A comprehensive guide on selling printables on Etsy I don’t know about you but this sounds like a fantastic way to earn a passive income for a number of reasons:

  • It’s not time-consuming
  • Setting up a shop takes minutes
  • You make sales without lifting a finger
  • It’s convenient
  • Easily accessible all over the world
  • You can buy/download pre-made templates to sell

And the list goes on. If you’re looking for an easy and convenient way to keep the cash flowing, selling digital art on Etsy is your ticket to making that goal a reality.

Here is the printables course I mentioned at the beginning, which I highly recommend. I have taken it myself and it even has pre-made templates for you to customise and sell etsy printables! 

ETSY COURSES

I have taken it myself and it even has pre-made templates for you to customise and sell! 

You can also check out their FREE Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to make sales.

Can A Beginner Create Best Selling Printables?

Yes sir!

Be it printable games or seasonal printables, so long as you have the interest to create and a fundamental grasp of any design program such as Canva, you are on your way to replacing your full time job selling printables!

Try out the etsy printables course, put in the time to learn how to use the graphic design program, and invest your time in learning this new skill.

Just like any skill set, it takes some experience and assistance to master the design process, but once you do, you’ll be able to repeat the same procedures every time.

What Is Printable?

Before we get into the nitty-gritty, what is a printable, to begin with? A digital printable or a downloadable printable is a virtual product. 

This essentially means that the product (or in this case, file) is a product that is delivered to the customer through a download.

Isn’t that neat? 

You don’t have to spend time and money on shipping in real life. Your product is one click away.

I have bought numerous printables to make my life better, for example. I have a printable meal planner I fill in and stick on my fridge, printable weekly planner to keep me organised and soon, a printable budget planner to keep my finances in order.

Printables are a cheaper and more efficient way to keep you life organised, one simply has to create printables to start earning money (rather than buying an expensive planner from the bookstore I can just download one for a fraction of the price on Etsy #allaboutsavingcoins)

2.Why Are People Selling Printables On Etsy?

You may be wondering, “Who would want to buy a printable?” Lots of people! 

Digital printables sell, and sure, you could argue that people can easily download something for free and print it themselves, but here’s a little nugget: people are more willing to pay for something that is of value and that saves them time.  there are plenty of people selling etsy printables to prove you just that.

Selling printables on Etsy can be a breeze and because these files are digital, they take minimal effort to make. With the simple push of a download button, your customer can have a customizable printable without you lifting a finger. Convenience, efficiency, and customizable? 

Sounds like a hot selling item to me! So look up on the etsy printables course and start your etsy printables business!

How To Sell Digital Downloads On Etsy?

You can start selling digital downloads on Etsy by:

  1. Doing market and keyword research to decide which product you will sell
  2. Brainstorm printable ideas and create at least 3 products to sell 
  3. Decide if you will make the designs yourself, hire a graphic designer or buy premade designs 
  4. Create an Etsy store, name it, and list your designs 
  5. Start promoting your products on social media, create etsy ads, be helpful with your audience, answer their questions, and offer discounts.

Be aware that digital downloads are easier to produce than physical products so digital printables are a great product to start your ecommerce journey.

If you are looking for a guide on how to start creating digital products, click this link right here for an excellent guide.

Do you want to know about the best digital products to sell on Etsy? Check out my article:

How To Sell Templates On Etsy?

You can start selling templates on Etsy by:

  1. Picking your niche. E.g. Pinterest templates
  2. Analyze the best types of templates bundles or set customers to seek 
  3. Create the templates yourself, hire someone to design them, or buy pre-made templates
  4. Create your Etsy shop, name it, list your products to start your etsy business
  5. Promote the etsy printables on social media 
  6. Offer discounts and giveaways to attract clients 

Looking for the most popular printables on Etsy to sell? These are some of the most popular customers are buying:

  1. Digital planner templates
  2. Professional resume templates
  3. Wedding invitation templates
  4. Baby shower invitations templates
  5. Social media templates

Can I Sell Canva Designs On Etsy?

Yes, it is completely legal to sell Canva designs on Etsy if you change and personalize the templates, making them unique.  Canva is merely a place to obtain printable ideas. You have the creative freedom to customize it, add your own flair, make more money online, and build an etsy printables business.

If you want to learn more about this, check here: Canva licenses, copyright, and commercial use norms.

Related Posts On Making Money On Etsy:

Is It Worth Selling Printables On Etsy?

selling printables on etsy

YES, it IS worth selling printables on Etsy! Printables are easy to create and a great source of passive income. Aside from some minor technicalities with the design program, you can start to sell digital products in no time!

Starting your own business may seem daunting at first, but selling digital products has a way of making you unleash any creative trait you may have in you.

Be it gift tags, candy bar wrappers, greeting cards, party printables, printables for baby showers, or printables for bachelorette parties, you are free to design anything your heart desires and turn it into your own business.

That is the beauty of Etsy!

Making printables on Etsy can be an exciting process, but if you find yourself hitting a brick wall and can not seem to conjure new ideas, watch some video tutorials, or join any private facebook group to be inspired.

How Do I Legally Sell Printables?

The best way to legally sell printables is to create an Etsy store. You could set up a new shop independently along your journey but the best way to get started right now is simply to take the actions necessary to create a printables shop on Etsy.

As long as you are not blatantly copying the design of another creator, you are free to create as many Etsy printables as your heart desires, be it seasonal printables, gift tags, wall art, or greeting cards!

What Are The Different Types Of Etsy Fees?

Just like any other business, some Etsy services may come at a cost to sellers. Here are the two main Etsy fees that all sellers should know of.

  • Transaction Fee – A transaction fee of 5% of the price you show for each item will be applied to your account.
  • Listing Fee – A 0.20 USD listing charge for each item listed for sale on Etsy.com or Etsy app will be applied to your account.

For further information on all the fees related to Etsy, visit their Fees & Payments Policy page to educate yourself!

Selling Printables On Etsy: An Epic Guide To Make You Passive Income

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