If you were confused about how to increase your Etsy conversion rate or what it even was, do not fret.
This article will explain everything sellers need to know about the Etsy conversion rate so that you can improve your sales on Etsy.
The methods shared here will be straightforward to use for even new Etsy sellers. So get ready to jump on the Etsy Bandwagon and learn how to improve your Etsy conversion rate!
If you’re short on time, here is a quick look at how to improve your Etsy conversion rate
- Use Long-Tail Keywords
- Have A Professional And Pleasant About Me Page
- Nice Photographs
- Write Highly Converting Product Listing Description
- Offer Competitive Prices
- Provide Easy And Free Delivery
- Get More Product Reviews
- Write Clear Shop Policies
- Improve Etsy Listing Quality Score
- Respond To Customer Feedback
- Improve Your Processing Time
- Treat Your Customers Like Friends
- Follow Up Post-Purchase
- Include Frequently Asked Questions (FAQs)
Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.
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Alternatively, you can also check out this free Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to skyrocket your Etsy sales.
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What Is An Etsy Conversion Rate?
Etsy conversion rate is the percentage of sales made divided by the number of visitors you have had.
If you have a 50% Etsy conversion rate that means that on average 50% of visitors to your shop buy something without any additional effort from you, such as advertising or branding.
Etsy conversion rate is important to measure so you can understand if your promotional efforts are effective, and how well you are doing in general.
These numbers give an idea of what works for your shop and how it will likely perform in the future.
This number is usually written as a percentage and generally increases the more loyal your customers are or if they buy certain items that you know will sell, such as limited-series handmade jewellery for example.
What Is A Good Etsy Conversion Rate On Etsy?
Most sellers have an average Etsy conversion rate of 1% to 3% at the start. Once it starts picking up, please do celebrate, as that means you can convert more sales on Etsy.
However, it is not advisable for you to always focus on the average conversion rate on Etsy. Ultimately, you want to find the best rate for your business.
How To Find And Calculate My Etsy Conversion Rate?
The Etsy conversion rate is found when the total number of sales is divided by the total number of visits you had during a particular period. And then times it by 100 to get a percentage value.
- You can find your Etsy conversion rate in your Shop Manager.
- Go to your Listings
- Click on the total number of visits for the product listing you are analyzing
- Divide that number by the total number of visits to that product listing page.
- The answer you get is your Etsy conversion rate.
Importance Of Increasing Etsy Conversion Rate?
Etsy conversion rate is important because it lets you see how many Etsy visitors are interested in buying something from your shop.
If your Etsy conversion rate is low, it shows that either your products are unpopular or that people are unable to find them on your Etsy store.
This can happen if they are not easily searchable, if the prices are too high or if your shop is not optimized for the search engine.
How Do I Increase My Etsy Conversion Rate?
Many factors affect your Etsy conversion rate. I will be going through them below and you can identify the areas that you need to work on to get a good conversion rate for Etsy.
1. Use Long-Tail Keywords
One way to improve your conversion rate for Etsy is by using Long-Tail Keywords. You can do Etsy Keyword Research to find long-tail keywords that have high search volume.
Here are the two best keyword research tools for your ease:
- Sale Samurai: This is the best keyword research tool specifically for Etsy.
- Key Search: This is an extremely affordable keyword research tool that you can use for Etsy, blogs, online shops, YouTube, and more.
For example, if you just put the term, “jewelry” in your product title, it will get so lost amongst the thousands of jewelry listings.
But if you added “traditional Samoan jewelry for moms”, your item will be much easier to find for the shoppers who are specifically looking for this type of product.
You can find these keywords in relevant searches that people might conduct when looking for items like yours. This gives you more chances of being found, and more chances of making a sale.
By using long-tail keywords, you do not have to spend on Etsy ads to be found by the relevant shoppers.
2. Have A Professional And Pleasant About Me Page
Having an “About Me” page can be a great way of showing your customers that you are passionate about your work.
It also allows them to learn more about the person behind the shop and the products they sell, which may help increase trust between you both.
Compare these 2 examples:
1) I want to sell on Etsy to make money. I am skilled in making traditional jewelry by hand and my products are of high quality.
2) Hi! Thanks for visiting my Etsy store! I hope you enjoy browsing my store.
I am a stay-home mom who has always been passionate about showcasing my heritage through my hand-made jewelry. I first made this jewelry as a hobby. Once my family and friends noticed how nice it was, they encouraged me to try and sell it to see how well others respond to it.
I began selling at neighborhood bazaars and used the profits to help out at a local shelter that cares for the elderly. In line with my desire to continue this, I wish to start selling to a broader market as we wish to expand the shelter due to the growing demand for more space for the elderly.
I look forward to showing you a bit of my heritage and hope you like my products. Thank you and happy browsing! Please feel free to chat with me to find out more information about my jewelry.
Example number 2 tugs at the heartstrings and has tried to create a sincere connection with the buyer.
This is one of the easier ways to get a good conversion rate on Etsy.
If you are still stumbling with creating your “About Me” page, please check out some free templates here.
3. Nice Photographs
Etsy has said that the most crucial factor in helping a shopper buy is the quality of the photos when they did their customer research.
Please make sure that your items are well represented by clear, nice photographs. People want to see exactly what they are buying then they will be more likely to buy it. The same thing applies when it comes to videos.
If you sell handmade items, 3 well-chosen photos is usually enough; if you sell printed items like clothing or stationary, 6 to 8 good shots work best.
If you have more than one product in the same listing, take detailed photos of each item to show it off best. Having good photos is a surefire way to increase your Etsy conversion rate.
Here is the Ultimate Guide to Etsy Product Photography by Etsy.
Feel free to visit this epic guide for a comprehensive recommendation on the best cameras you can buy.
4. Write Highly Converting Product Listing Description
The next thing you should do to improve your conversion rate on Etsy is to write an attractive description of each item. You can use it as a selling point or just be informative.
Some tips to remember are:
- Provide clear physical descriptions
- Check your writing
- Provide a care-guide
- Provide the benefits of the product
- Your story behind creating the product
Keep in mind that people want to know what they are buying before they buy so be as informative as possible.
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5. Offer Competitive Prices
If you want to increase your Etsy conversion rate, then you must set the right price. You should not be afraid of giving discounts, but do it in moderation and do not give too much away.
People will expect a discount if they see one every time they shop with you. If you offer amazing customer service or have fantastic quality photos, they might be willing to pay a higher price.
Price is an important factor, but it is not the main factor in determining your sales.
You can gauge your pricing by checking similar listings to yours and comparing them. Look at the sales of those products and assess whether it is your pricing or something else that needs adjustments.
6. Provide Easy And Free Delivery
People want to save money, and if they can get free delivery for buying more than one item from your store, it will improve your Etsy conversion rate.
You should also make sure that each item is packaged properly in a way that protects the product during shipping.
If you studied the psychology of free shipping, you will find that your customers are okay to pay more for a product if it includes free shipping, compared to splitting the cost between shipping and product price.
7. Get More Product Reviews
You can ask your customers for a product review once they have received and tried the item. The best way to encourage this is to offer an incentive like a coupon code or free gift if they leave feedback.
You should always focus on getting as many reviews as possible, rather than just “good” reviews. This will highlight your honesty and how you handle negative reviews.
For example, if someone said that your product packaging was poor, or that there was no proper care guide in the package, you could respond by:
- Thanking them for their purchase.
- Apologizing for their unpleasant experience.
- Provide a softcopy of the care guide.
- Highlight how you will improve the packaging.
- Give them a discount or an additional freebie as part of goodwill.
Do highlight these in your replies to them within your review. That way, potential buyers can see how you handle this and would very likely purchase your items because of your good manners and professional service.
8. Write Clear Shop Policies
People like to know what they are buying and whether there will be any problems with it before they buy.
All Etsy sellers should have a clear shop policy that covers their shipping, returns, refunds, exchanges, and privacy policies. It is a legal requirement in some countries to include a returns policy in your shop, so you might want to check this out first.
Get some free templates here to craft your Etsy policy.
9. Improve Etsy Listing Quality Score
Etsy Listing Quality Score is another way to refer to your SEO ranking on Etsy. It is not possible to know your exact score.
But what you can do is try to improve how well it is listed and visible in search results. The number of views you get for each item will depend on how well it has been described and photographed.
If a customer cannot see your listing clearly or does not want to read through a whole block of text, they might move on to another shop that uses graphics and bullet points.
If your product title is detailed and closely matches the relevant keywords that fit the search intent, it will help to improve your Etsy Listing Quality Score.
10. Respond To Customer Feedback
You should always take the time to read through any feedback that your customers leave for you and reply to them, even if it’s only a short message.
This way you will be showing them that you care about what they think and want their opinion. If your customers know you are interested in them and their thoughts, they will be more likely to shop from your store again.
An important factor for your customers in deciding whether or not to purchase from you again is what previous customers have said about purchasing from you
Most importantly, you will be able to address immediate areas of improvement. You should accept that feedback helps you grow. If you repeatedly heard well done and good job, you will not be motivated to add value and enhance your service.
11. Improve Your Processing Time
You should always try to produce your items as fast as possible without sacrificing the quality of your work.
If you send your customers messages telling them that an item will take longer than usual, they might choose another shop instead.
Certain practices you can take are:
- Knowing your customs requirements
- Understanding how your carrier works
- Creating a backup plan for festive seasons
- Preparing for the unexpected
- Automating wherever you can
- Studying your previous delivery routes and schedules to identify gaps
12. Treat Your Customers Like Friends
This is a question that a lot of people might feel a bit odd answering, but it can help improve your Etsy conversion rate. Treating your customers as friends means you should stay in touch with them and always reply to messages on time.
If they have an issue with their item, deal with the problem as quickly as possible and try to help them. If your customers feel like they are valued and you care about their experience, they will likely shop from you again.
Mentioning your customers on Instagram is a great way of thanking them for their continued support. It also shows that you care about what they think and value their opinions, which will make it more likely for them to shop from you again.
If you follow me on Instagram, you will notice that I regularly interact with my followers, many of whom are my writers. I love interacting with them and answering their queries.
I do not do it to earn money from them, but it is something I genuinely enjoy. One incredible effect of doing this is how much they support my business.
When I post digital products for sale, most of my followers are quick to purchase them because they see the value in them.
13. Follow Up Post-Purchase
It is important to stay in contact with your customers after they have purchased from you.
After someone has bought from you, they will expect to hear from you, so sending them a message soon after the order is placed can help them feel more confident in your brand and reassure them that their item has been received.
You can also send a message after they receive the item to ask if they like it and let them know you hope they enjoy using it.
You can go further by asking them what they think and if they have any recommendations to share.
Show your humility and gratitude to every customer.
14. Include Frequently Asked Questions (FAQs)
FAQs can be a really helpful way of making your customers more familiar with your brand and products. It is an easy but effective way to show them that you care about what they think and want to help.
If you give your customer the answer to their question before they have even asked it, you are showing them that you are knowledgeable and confident in your products.
Additionally, it saves your customers time on having to contact you to clarify their queries. You may even lose them to another seller who has answered all their queries.
Here are some tips to write excellent FAQs on your page.
What Channels Drive The Etsy Conversion Rate?
You can try some of these simple methods:
- Link your Etsy store to Socia Media Channels. It will be easier for your family, friends, or followers to share about your Etsy store page and then drive traffic to your Etsy store.
- You can also run Facebook Ads or Google Ads with the intention of driving traffic to your Etsy Store.
Either way, when people click the link in your ad or social media page or post, they will be brought to your Etsy store.
This means that they already have an intention of buying from you and just need more information and persuasion to make the purchase.
This is a surefire way if you were wondering how to increase your conversion rate on Etsy using other channels.
I hope this comprehensive guide has answered all your questions about the Etsy conversion rate. There are many ways to improve your Etsy conversion rate and ultimately enjoy greater profits from your Etsy Store.
Please do not feel overwhelmed by all the immense tips. At the start, any project will seem like a mountain to climb.
But if you set some clear steps on how to increase your Etsy conversion rate and keep working towards it, your Etsy sales will eventually skyrocket.
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Thank you for reading. I wish you good luck in adopting these methods and lots of profits from Etsy!