Did you know that there are tons of digital products to sell on Etsy? Well, I’m here to tell you all about them!
Selling digital products on Etsy is undoubtedly one of the easiest ways to make money.
If you have been on the lookout for a side hustle or want to start a small business, then this is a great place to start.
The best thing is that the possibilities of digital items to sell on Etsy, be it printable wall art, cross stitch patterns, or branding kits, the opportunity is almost endless.
Do you love spending time online? Do you enjoy creating new designs and sharing it with people to simplify their everyday tasks? Are you trying to find more ways to earn money without investing anything on inventory or paying for a physical shop space?
Do you want to avoid the hassle of dealing with logistics and sending out physical goods? If you are nodding your head yes to any of these questions, then I am glad you are here!
The only limitation is your creativity and imagination!
Let’s take a look at what exactly Etsy is all about, and then you can take your pick from this list of the best digital products to sell on Etsy.
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31 Best Digital Products To Sell On Etsy in 2023
- Party Invitations
- Gift Tags
- Meal Plan Templates
- Coloring Pages
- Wedding Planners
- Digital Stickers
- Learning Materials For Children
- Resume Templates
- Digital Art Prints
- Custom Portraits
- Product Labels
- Productivity Trackers
- Budget Planners
- Customized Invoice Templates
- Wall Art
- Pinterest Templates
- Sleep Trackers
- Class Schedule Templates
- Zoom Backgrounds
- Website Templates and Themes
- Wrapping Paper Patterns
- Purchase Order Templates
- Social Media Templates
- Printable Cake and Party Decorations
- Pantry Organizer Templates
- Sewing Patterns
- Business Cards
If you are super busy and you want to start making money selling digital products on Etsy asap, you can check out this and this Etsy course, that will step up your Etsy game and start earning within 3 months!
Alternatively, you can also check out this free Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to make sales.
What Is Etsy?
Etsy is essentially a virtual marketplace for small business owners to showcase and sell their handmade creations.
Etsy is all about the human connection and it wants to create an atmosphere of a community that sells unique, handmade, or vintage items.
So, this is not your run-of-the-mill marketplace! You won’t find any mass-made products here!
What Are Digital Products?
Digital products are essentially intangible goods. There are no physical products that you will need to ship or deliver to the person who purchases a digital product.
Once a purchase is made, all you need to do is arrange for the digital product to be electronically delivered to the buyer.
Usually, this is via email or a direct download link.
When you are selling your digital products on Etsy, the most important thing to remember is that
Once your buyer purchases them, then they can decide whether they want to print it out (printables) or use the downloaded version of your digital product.
31 Best Digital Products To Sell On Etsy
Now that we understand what exactly digital products are, let me give you a comprehensive list of some of the top-selling digital products on Etsy.
1. Party Invitations
You can design customized party invitations for your customers.
Whatever the occasion! Personalized digital products are all the rage on Etsy. And with personalization, you also have an opportunity to charge a little more for your digital product!
2. Gift Tags
Here is another digital download idea for you!
These can be thank you tags for children’s party packs or customized gift tags for bridal parties. Another digital download idea with endless possibilities!
Blank calendars are always useful, especially for those who want to tailor-make the way that their calendars look.
Break out the beautiful designs and attractive font and you will most certainly have an Etsy audience that is ready to purchase them!
4. Meal Plan Templates
Let’s face it. Most people try their hardest to live a healthy lifestyle and eat as well as they possibly can.
Meal plan templates are extremely useful and very high in demand, making them one of the best printables to sell on Etsy! You can sell them in your Etsy store and your customers print them at home!
Learn more about selling printables on Etsy here!
5. Coloring Pages
Parents are always on the lookout for ways to entertain their little ones. And whole coloring books tend to take up a lot of space.
This is where printable coloring sheets are extremely useful!
One way that you can charge more for coloring sheets is to make sure that your designs are unique, for example with a clip art!
And who says coloring sheets need to just be for kids? Adult coloring pages are all the rage as well! Plenty of grown-ups or customized gift tags for a specific name. ups use them as a meditation exercise and to relieve stress!
That’s a big market you have there!
6. Wedding Planners
Planning a wedding is no joke.
There are so many things to think about and make arrangements for. Coming up with a comprehensive checklist will definitely drive a lot of sales to this particular type of digital product on Etsy.
Fellow etsy sellers will agree with me on this.
7. Digital Stickers
Who doesn’t love stickers?
Yes, physical stickers are fun. But so are digital stickers! You can design stickers for Whatsapp or Facebook. These little things make communication online all the more delightful!
Learn more about how to make money selling stickers on Etsy here!
This is another type of digital product that sells well on Etsy. You can design and sell wallpapers for mobile devices as well as for computers. Do keep in mind that ideally, you should design wallpapers that can easily be used across multiple operating systems to ensure that you have the widest audience possible.
9. Learning Materials For Children
In a time where homeschooling is becoming extremely popular, parents are constantly on the lookout for comprehensive learning materials for their children.
If you are a teacher then this is a great side hustle to start. With your experience and design skills, you will be able to create learning materials that are engaging and relevant to the level that is required.
10. Resume Templates
It may or may not come as a surprise to you that there are plenty of people out there who need serious help with their resumes.
You can design templates based on specific industries, like for real estate agents, and even offer to customize resumes for a little added oomph to your digital products!
11. Digital Art Prints
Now, digital art prints are one of the best-selling digital downloads in 2021. These are very much in demand especially with people looking out for unique and customized pieces.
If you are keen to learn more about how to start selling prints on Etsy, check out this step-by-step guide!
This is another category of digital products to sell on Etsy. Again, the possibilities are endless.
You can write novels or children’s books.
If you have expertise in a certain niche like graphic design, know your way with adobe photoshop or adobe illustrator, or tips and tricks to make money online, you can share your knowledge in an ebook.
To take it a step further, you can also sell ebook templates!
13. Custom Portraits
Custom Portraits make wonderful personalized gifts. You can offer to design portraits of people or even of animals.
You can also take custom orders to increase the range of your audience.
14. Product Labels
With homemade and handmade products becoming increasingly popular, small businesses may look to Etsy to find customized product labels.
As such, this is a great market to tap into if you are trying to figure out what digital downloads to sell on Etsy as an Etsy seller.
All Etsy shoppers need to do is download the labels and arrange for them to be printed!
15. Productivity Trackers
This is another extremely popular digital item to sell on Etsy.
Whether it is for exercise, study, or work, those who are aiming to be productive are always looking for ways to effectively track their habits and productivity.
You can choose to sell specific productivity trackers or bundle multiple trackers together for more value for money in your new Etsy shop!
16. Budget Planners
If you want to help people keep better track of their finances, budget planners are an option to consider. You can also make it as simple or as complicated as you see fit!
Bundles are also something to consider if you are looking to put a higher price on your digital products on Etsy.
Designing logos is a great way to reach out to the small businesses that are already on Etsy. You can offer to customize them based on the kind of products or services that they sell.
You can also create a bundle of logos in different formats so that they can be used across multiple marketing platforms.
18. Customized Invoice Templates
Invoice Templates are another digital download that small businesses are likely to look at buying because it is a fantastic tool that simplifies their payments.
Yes, Canva exists but not everyone has the creativity or knowledge to design their own invoice.
You can also offer personalization services to incorporate the business’ brand and colors!
19. Wall Art
Think art prints. But WAY bigger!
To make selling wall art a sustainable business model, you will need to ensure that you use the best software so that you produce the highest quality wall art.
You can also consider value-added services like offering to print and ship the product to your customers.
Learn more about how to sell prints on Etsy here!
20. Pinterest Templates
This is a digital product that sells extremely well on Etsy!
Those who use Pinterest are always on the lookout for unique Pinterest templates that will make their Pinterest boards pop for any shop owners!
However, creating beautiful pins can be time-consuming. And for people like me with very little creativity, it can be a real struggle!
You can solve this problem by creating one-of-a-kind Pinterest templates that will truly stand out!
21. Sleep Trackers
Many people use sleep trackers to track the duration and quality of sleep.
Yes, there are many gadgets that can do this. But not everyone wants to go to sleep wearing a physical tracker.
You can also bundle sleep trackers with dream journals for those who may be interested in exploring the depths of their subconscious.
22. Class Schedule Templates
A class schedule template is a great product to market to college students or adult learners.
Once you have done your market research, you can customize your templates by adding in assignment due dates, term breaks, and exam dates as well!
23. Zoom Backgrounds
Ah yes, we are living through the golden age of Zoom!
Not everyone has a Pinterest-worth office in real life.
So you can design some really pretty zoom backgrounds to help them hide all the mess and clutter!
I personally love ones with luscious green plants in them!
24. Website Templates And Themes
Okay, I know from experience that creating a website is no easy task.
A preset website theme or template will certainly save many small businesses a lot of time and spare them the unnecessary headache of customizing and designing every square inch of their own website.
25. Wrapping Paper Patterns
Sometimes, people need wrapping paper urgently. But wrapping paper is one of those things where you will only find lying around when you need it the least. It is one of life’s strange occurrences.
With digital wrapping paper patterns, you can give people wrapping paper on demand. They can print it as soon as they purchase it from you.
26. Purchase Order Templates
Purchase order templates are another great option that you can market to small businesses or as a part of a small business bundle.
You can also offer to personalize it with their logo and details.
27. Social Media Templates
You can design social media templates to use on Instagram and Facebook.
This can range from the profile picture to the Facebook banner picture. You can also design templates for the Etsy shop front of small businesses!
They all use specific formats and sizes. So if you are familiar with these, it is a great digital product to consider selling on Etsy.
28. Printable Cake And Party Decorations
Cake and party decorations are very much in demand on Pinterest. Especially by home bakers. A very popular theme is cartoon characters for kids’ birthday cakes and parties.
29. Pantry Organizer Templates
For those who are ultimately organized, you can sell labels for common pantry supplies. You can also sell kitchen inventory sheets that buyers can use to keep track of what they have purchased and what they have remaining.
30. Sewing Patterns
Everyone’s getting crafty these days! From cross-stitch to knitting to embroidery – you can design sewing patterns for shoppers to purchase and follow!
31. Business Cards
Digital business cards are increasingly replacing traditional physical business cards. This is especially so with remote work becoming the norm.
You can offer to customize business cards or even create smart business cards that allows recipients to make a call or send an email with just a tap!
32. Cosmetic Labels
Cosmetic Labels are helpful as they share information about the product, what is inside of it, and any allergen notifications.
If you are targeting cosmetic sellers, your cosmetic labels will be very helpful for them because cosmetic sellers will be more focused on creating their cosmetics!
33. Thank You Cards
Thank you cards are a touching way of writing a card to thank someone.
By creating numerous designs of these that can be personalized, you are giving people the chance to share their feelings to someone important to them without having to consider design matters.
34. Printable Planners
Printable planners are usually sold in digital form and is easily editable.
The buyer can adjust the planner based on their own needs and then paste it on their walls or keep it in file so they can write on it as needed!
35. Digital Planners
This is the same as the above, except that it is not meant to be printed. It is purely stored in a digital form.
Gone are the days where people just did their daily planners on an Excel sheet or a Word Document.
Planners need to look motivating and refreshing so that it urges the user to follow the plans they have set!
36. Etsy Shop Assets
As an Etsy seller, you can easily target other Etsy sellers, especially those who are more focused on their hand-made physical crafts.
You can create beautiful shop logos and the shop cover photo for them! The sellers you must target should be those who may struggle to make these, because they are focused on the prime matters of their business.
37. Self-Improvement Printables
Self-improvement printables will contain tips to develop yourself, affirmations that you can follow, and how to remove toxic patterns from your life.
These printables may have motivational quotes or highlight benefits of good habits such as healthy eating and regular exercise!
38. Wedding Printables
Wedding printables are an absolutely must-have for every bride and groom! Basically it helps them to plan their wedding more effectively.
Wedding printables can include:
- Invitation Cards
- Greeting Cards
- Menu Cards
- Thank you Cards
- Message Cards
- Programme Outline
- Guest List Template
As you can see, it is not just one product that you are targeting. You can easily sell them in bulks with different themes like Lavender, Jungle, pastel, superheroes and etc.
A bride or groom will find these so helpful as they will not have to source these items separately from multiple sellers!
39. Event Printables
Event printables are similar to wedding printables because they can be sold in batches and in bulk.
Some examples of event printables are:
- Program outline template
- Budget template
- Logistics list template
- Risk Assessment Matrix Template
- Manpower Allocation Template
- Expenses Sheet Template
- Incident Report Template
- Vendors Name List Template
- Guest List Template
Can you see that an event planner actually needs all these items?
By selling them together as a package, you have greatly reduced the stress of the event planner who does not have to waste time finding free options that may not be to his / her liking.
40. Cafe And Restaurant Printables
These are also items that can be sold as a package such as:
- Nutrition Listing
- Price Listing
- Feedback Form
- Large Menu Board
- Cafe Logo Design
- Client Testimonial Page
Restaurant owners are skilled at cooking food and running restaurants. However, not all of them may have design skills.
Thinking of how to write their menu maybe an unnecessary and stressful task for these chefs who just want to start cooking!
Workbooks are usually Excel templates! There are multiple types of templates and tables you can use in Excel for different purposes.
It is quite time-consuming to create one yourself.
So as an Etsy seller, you can easily create different workbook templates and sell them.
- Tracking sheets
- Profit and Loss statements
- Project Management sheets
- Sale Tracking Tables
42. Recipe Cards
Recipe cards refer to a paper that contains information about the dish you have served in a restaurant. Customers would like to read more about what the meal contained.
A recipe card will help show them some information about that dish and is an easy enough item to design for restaurant owners to use!
43. Clip Arts
Clip Arts are graphic arts! Nowadays, presentations, projects, reports, assignments, and websites are using more graphic images to support a point.
It adds important color and makes that piece of content more visually appealing!
Free clip arts are just not good enough anymore!
People are willing to pay for clip art because designers are taking an effort to create professional-looking clip art that can be used for all types of reasons.
44. Digital Papers
Digital papers are electronic artwork flies. They usually feature a pattern and the purpose of it is to be a scrap book or to help doodlers spend their time creatively making new designs.
Essentially, you are creating digital papers so that other designers can use them when trying to design their own drawings.
45. Excel Templates
Excel Templates are similar to workbooks. They can be sold and editable online.
These are extremely helpful especially if they contain pre-set formulas like how to check specific sales figures or identify the list of companies that are your highest competitors.
Creating these from scratch requires in-depth excel knowledge and not everyone would have the patience to learn it!
Hence, if you like these, it is a great digital product to sell on Etsy!
46. Email Templates
Email templates are useful! There are all kinds of emails that every organization has to send out.
- Sales emails
- Nurturing leads emails
- Product promotion emails
- Advertising emails
- Informational emails
- Marketing emails
- Customer inquiry emails
- Responding to customer complaints emails
- And many more!
If you create 2 or 3 emails for each template type and sell it as a bundle, you can easily make a ton of money!
Not everyone has the creativity or patience to write these emails and having these templates that are editable is priceless for business owners!
47. Canva Templates
This is one of my absolute favorite digital products! Canva is one of the best designing tools out there! It is so easy to use and you are legally allowed to sell whatever you make on Canva.
Trouble is, not everyone is bothered with designing their marketing items on Canva, despite how easy it is!
This is where you can support them and sell them designs that they can use in their marketing brochures or company logos and more!
48. Digital Bookmarks
Digital Bookmarks are a great printable to sell. Basically, you will have interesting designs shaped in bookmarks, and avid book readers can buy them and print them for use in their books!
Some people really love their bookmarks and are happy to pay for unique designs!
Flyers are an important marketing brochure. It is designed to help someone promote their business and get more customer leads.
Trouble is, not everyone would know how to design flyers. By selling it to busy business owners, you are helping to alleviate their burden and get more customers!
If your flyers are so attractive, they may ask you to design more for them in the future!
Seems like a win-win right?
FAQs On Digital Products To Sell On Etsy
What Are Digital Products?
Wait, what are digital products and how can you go about creating digital products?
Digital products are products that exists digitally – they can’t be held or felt. Even though a customer is not able to hold a product, products like digital prints, digital planners, and digital templates still sell well.
Thanks to the appeal and convenience of delivery, many business owners create a business around these intangible things, or they introduce digital products to complement their physical goods or services.
However, what makes learning how to sell digital downloads especially alluring is that they can create products once and sold multiple times to various customers without the need to restock supplies.
It is perfect for small business owners and those in the creative market who are looking for passive online income streams that are easier to maintain.
Why Sell Digital Products On Etsy?
One of the best reasons to start with Etsy digital products is that your costs can be kept extremely low.
All you really need is a good computer or mobile device with designing software like Procreate. In fact, for some Etsy digital download ideas, all you really need to be well-versed in is Canva!
Additionally, when you are looking at how to sell digital files on Etsy, you will find that you will never need to be concerned with complicated shipping and delivery arrangements or costs.
Just think about creating the product, etsy ads, and keyword research.
One drawback of selling digital products is the increased risk of piracy and unauthorized duplication.
So do make sure that you make it clear that your digital product is only to be used by the person or entity that has purchased it and that any authorized sharing may result in them facing legal action.
This is something that you can add to the terms and conditions of your purchase when you are listing your digital items to sell on Etsy.
How To Handle Returns For Digital Products?
This is a concern for many sellers on Etsy who sell digital products.
If the product has already been electronically delivered, there is no way for you to get it back.
Etsy has an option for you when you are listing your digital products to state whether you accept returns or not.
The usual practice for sellers who sell digital products on Etsy is to indicate that they do not accept any returns.
So, unless you provide a money back guarantee, it is always advisable to choose this option. As the seller, it is your prerogative to decide whether to accept returns or not.
And if customers are not agreeable to this, then they simply need not purchase your digital product.
It may seem a little harsh, but as a small business owner selling digital products on Etsy, you need to protect yourself as well.
As you can see, there are so many ideas to choose from when looking into digital products to sell on Etsy.
And quite honestly, digital downloads and printables are some of the most popular products on Etsy.
Once you have settled on the kind of digital products you want to sell, you can then look into how to increase sales on Etsy.
If you want to take your Etsy game to the next level, why not take an Etsy course from this selection of the best Etsy courses in 2021?
And with that, I shall leave you and your creative mind to start creating your unique digital products to sell on Etsy!
Can You Earn Passive Income With Digital Products On Etsy?
So, can you earn passive income with digital products on Etsy?
I think the thousands of sellers on Etsy will agree with me when I say you can create a steady stream of income by selling digital downloads on Etsy.
You are able to submit up to five digital assets to your product listings on Etsy, each with a 20MB size restriction when you start selling digital downloads.
For instance, the file may be a downloadable digital planner, a digital card for a birthday, or a curriculum for kids.
Once they have purchased the product listing, Etsy will subsequently assist in delivering your item to your clients. Customers receive the downloads right away after making a payment.
All you have to do is create digital products and your customers will be able to download the file on their own without consulting you by going to their purchases afterwards.
Where Can I Learn To Make Digital Downloads?
You may be wondering before jumping the gun and being Etsy sellers, where can I learn to make digital downloads?
Thankfully, it is not as difficult to learn how to produce the digital objects on this list as it may seem. You may quickly create digital templates with the aid of a wide variety of tools and websites.
The most well-known is undoubtedly Adobe Photoshop, although it has a challenging learning curve.
Canva offers a free, simple-to-use alternative. Though designed with the novice graphic designer in mind, it is capable of producing work that appears to have been created by a professional.
If you wish to take it one step further, these courses are a great place to start:
- The Rapid Digital Course Creation Bundle
- Online Business Masterclass: Sell Your Own Digital Products
What Is The Easiest Digital Product To Sell On Etsy?
The easiest digital products to sell on Etsy are those that were shared above:
- Thank you cards
- Editable Planners
- Editable Logos
- Editable Business cards
- Etsy Shop Assets
- Social Media Templates
As long as your digital product is easy to use and edit, you can be sure that it will be easy to sell!
Is Selling Digital Products On Etsy Profitable?
Selling digital products on Etsy is one of the sure-fire ways to make money because it involves doing work once to create the digital product and then putting it for sale!
After that, you just have to relax and watch the sales come in. It is a great source of passive income!
What Kind Of Digital Downloads Can I Sell On Etsy?
Digital downloads refer to items that you just download and use without having to edit it!
- Thank you cards
What Digital Product Sells Best?
The best digital products are:
- eBooks because the content is so diverse
- Software because it is constantly evolving and upgrading
- Graphics and Digital Art because users need unique designs for their reports and presentations
- Music and Audio because it is a creative art form and people like to explore it
- Fonts because people are trying to make their businesses appear unique with different font styles
What Can I Sell On Etsy As A Beginner?
As a beginner, you can sell something that you are good at:
- Handmade items because it does not involve you buying it from somewhere else and reselling it
- Digital downloads because there is little to zero start-up costs and you can slowly learn the ropes of the business with this
- Vintage items are items that are at least 20 years old, especially if it was in your possession!
Can I Sell Canva Designs On Etsy?
Yes, you are allowed to sell Canva designs on Etsy. The only thing you must do is you must have the paid version of Canva which is less than $18 per month.
For all the benefits you gain, this expense is quite minimal as you can keep making new designs for one month and then stop your subscription.
The best part, you can then sell your creations forever.
What Can I Sell To Make Quick Money On Etsy?
The top 10 most profitable things that you can sell on Etsy are:
- Handmade Jewelry
- Stickers and Personalized Cards
- Custom Made T-Shirts or Cloting
- Custom Mugs
- Digital Art Work
- E Books
Is It Worth It To Sell On Etsy?
It is definitely worth it to sell on Etsy. I have an entire section on sharing Etsy tips because I believe in it so much!
There are many best practices you should follow which will certainly help you become successful on Etsy and make a lot of money!
Do You Need A License To Sell Digital Products On Etsy?
No, you do not need a digital license to sell digital products on Etsy. As long as you did not break any copyright rules and steal anything.
49 Best Digital Products To Sell On Etsy In 2023