11 Best Things to Sell on Etsy to Make Money

Etsy is a real game-changer in this modern digitalized world. I am writing about 11 best things to sell on Etsy to make money, because I have just discovered how much money people are making selling on Esty (Note: A LOT).

I am in the middle of setting an Etsy store up myself with my sister, and I am researching the best things to sell on Esty to make money, so I thought I would share my knowledge so you can do the same!

There are a lot of e-commerce sites out there and with more and more people shopping online each year, competition is undeniably getting higher. This made me feel a bit doubtful whether you could make money selling items online.

However, recently, I stumbled upon a unique e-commerce site, Etsy, which promotes handcrafted arts and unique goods. I’m telling you, this is going to be a big moneymaker, if you want it to be.

If you are looking for other ways to make money from home,  these may help:

Or perhaps you may be interested in starting your own blog that makes money within the first month?

Check out this step-by-step guide to setting up your blog today.



Etsy is an e-commerce site focusing on handmade, vintage items and craft supplies. The items vary from jewelry, accessories, bags, clothing, home decor, furniture, and others.

As of December 2018, it has been reported that Etsy had over 60 million items on its platform. Figuratively, it has 2 million sellers accommodating 39 million buyers. It houses a community of makers, owners of small businesses and shoppers.

There are over 1.6 million stores on Etsy and some of the top ones are making over 500 sales a day!


 A lot of people want to know, can you make a living on Etsy? Often they are faced with a cryptic answer that experts give, which always frustrates me :

‘Well, similar to any business, it depends on how much effort and time you put into it’

This is my answer, because I don’t have time for cryptic time wasters:

Cassiesmallwood.com: Over $1000 in her 3rd month of owning a store.

Fuzzy and Birch: $4000 in one month.

Handmade Journey: Over $50,000 in her first year

Simple Shapes: Six figures

This fashion designer, vintage clothes seller and reclaimed wood seller all make six figures.

Running an Etsy shop is similar to starting your own small business. You’ve got to plan very carefully, attract customers, and market your goods well. There will be failures, and times when people won’t buy, but that is normal.


To open an Etsy shop: FREE

Listing fee: $0.20 to list each item for 4 months

Transaction fee: Etsy charges 5% of the selling price as commission

Postage Fees: This is up to the postage or delivery provider you choose, you can just include postage cost on top of the price of the item, so the customer pays for it.


To create your own Etsy shop, you’ll have to sign in and create your Etsy account. This will become your profile on running the shop and browsing others’ shops. Customize your account by adding a clear profile picture and a snapshot of yourself or your logo to let the community know who you are.

Easy, right?

Those are the first steps you need to accomplish to jumpstart your journey. Once you have opened your shop, you can manage it via the Sell on Etsy app.

Note- You don’t need to have any business license or any sort to be able to sell.

Now that you have created your profile and shop, what an earth do you sell?


Whether you have a talent for arts and crafts or you are a creative noob (like me) you can sell and make money on Etsy. Etsy has a wide variety of items to choose from, but what are the best things to sell on Esty to make money?

You can sell stickers, personalized items, notebooks, fashion accessories, knitting patterns, greeting cards, clip arts, and enamel pins, just to name a few.

I always used to think you needed to be super creative to sell on Etsy (it helps), but I am not very creative. Then I discovered people are making HUGE amounts of money on planners and printables and then I was interested. More on this later.


Get yourself on this super useful site called Etsy Rank. You get to see the most successful stores on Etsy and how many sales they make.

Cool eh?

Here is today’s ranking:

Best Things to Sell on Etsy to Make Money - top sellers


A quick browse indicates that planners , handmade jewellery and party accessories are doing really well!

And here are a list of sellers who made the most sales yesterday.

Best Things to Sell on Etsy to Make Money- most sales

It is interesting to see that selling SEEDS, is now a big thing. But this could be due to COVID-19 and the fact that everyone and their cat is bored and want to have indoor vegetables and plants 🙂


The following are the best things to sell on Esty to make money. However, if you aren’t creative enough to make goods but you are interested in joining the Etsy community, you can source items to sell from its suppliers.

  • Handmade Jewellery

One of the best things to sell on Esty to make money is jewelry. The Etsy stores making the most money are selling jewelry. This includes handmade necklaces, accessories, bracelets, and earrings. Personalized jewelry is popular nowadays because of its personal significance.

Giving someone handmade and customized jewelry is far better and more meaningful than a bog-standard one at a store.

During weddings, birthdays, or any special events, we always associate sweet memories with jewelry. With jewelry supplies, you can be creative and innovative and craft your own jewelry at home. It also doesn’t take up much space.

  • Beads and jewelry supplies

This is one step easier than selling jewelry as you don’t have to spend hours making the item. It seems people are trying to tap into their inner creative goddess nowadays and everyone and their cat wants to make their own personal jewelry.

That’s where you come in, you Etsy bead and jewellery supply seller! It’s one of the best things to sell on Esty to make money.

  • Party Decorations

People are willing to spend on special events, and that includes spending money on party decorations. This includes banners, cake toppers, party invitations, and unique party necessities and accessories.

One of the top sellers sells party decorations for weddings. In fact, wedding decorations are among the most popular searches on Etsy.

  • Digital Artwork and printables

Providing digital products is ideal if you don’t want to mess around with shipping. Printables are essentially anything that can be printed.

This category includes digital or printed stickers, planners, customized notebooks and other stationery items, you name it!

I am extremely interested in selling planner printables because its one of the best-selling printables on Etsy.

I use planners all the time AND the top seller on Etsy … is selling planner printables.  $$$

I also don’t want to waste time with shipping and shipping costs, so it seems ideal. Watch this space friends!

I think it’s one of the best things to sell on Esty to make money, as it’s fuss-free and simple.


I took this epic printable course and now I have my own printables to sell wahooo!

I learned how to create printables, how to make them look appealing, how to market and sell them.

The course instructor makes six figures from her printables sales! O_O

The thing that I love about this printables course is, it has step by step video tutorials guiding you how to make and sell printables and it even has pre-made templates for you to customise and sell!

selling printables on etsy
  • Vinyl Mugs and Socks

Socks and mugs are still a thing! Almost everyone has received a mug or sock as a birthday gift. I know because I’ve received loads. Having these as a present or for personal use is still popular because of its practicality.

  • Toys

Kids love toys and handmade wooden toys are popular for babies, while slime and playdoh also sell well.

  • Kids’ clothing

Knitted clothing has also made a comeback and is one of those easy things to make and sell on Etsy. So, get grandma on the phone ASAP!

People seem to be buying this to due its soft texture and comfort but also, it’s quite trendy. Another one of the best things to sell on Etsy to make money,


  • Accessories

Hair Accessories, scarfs, wallets, coin purses, and leather goods are extremely popular on Etsy. Some headbands and accessories are even being used by toddlers and babies.

  • Pet Supplies

Pet owners are crazy about their pets. I know this because my family cat has effectively replaced my role as favorite daughter. If my mum had to choose between her fat cat, Suki and me, there is absolutely no doubt that the cat would win  -_-

Pet owners like to buy cute, but ridiculous things for their beloved pets. Collars, leashes, name tags, toys, and other pet items are all selling well on Etsy. Pet stuff is one of the best things to sell on Esty to make money.

  • Vintage items

Anything vintage makes people feel special, so vintage clothing, shoes, toys, accessories, and small items like buttons and jewelry do very well.

  • Supplies

It appears that nowadays, everyone is trying to become a DIY expert and one of the top sellers on Etsy sells different types of fabric and wallpaper.

Yarn, fabric, wooden rings, rhinestones, sequins, beads, twine, patterns and stencils, and scrapbooking paper all seem to do well. If you are creative and can get access to materials, its one of the best things to sell on Etsy to make money.

Hopefully, this has given you some ideas on what to sell on Etsy.


Ok, so you need to drive or direct traffic to your Etsy store, the same way a café needs to be set up where there is a lot of foot traffic. Here are some ways to get customers for your Etsy store:

Pinterest – Fantastic FREE tool to send potential customers to your Esty store.

My Pinterest currently has 1 million views, and it drives readers to my website. I built this up in 3 months, so, if you need some coaching on this, get in touch. My rates are reasonable.

Setting up your own website – Here is a free step by step guide on how to set up a website where you can write about your products and direct them to your Etsy store,

SEO – This stands for Search Engine Optimisation. Essentially it is ensuring your Etsy store comes up when someone googles a keyword.

Social media – You can post on IG, FB, Twitter or any social media platform telling people about your products so they click on your Etsy store.

Email list- This is where people sign up to be emailed by you with new products or information. I have my own email list for this blog and every Friday I send my readers useful, free stuff to help them earn more money from home.

You can sign up for my email list if you want!

Attracting customers is all about having the right marketing techniques. You can collect all emails you’ll encounter and send them lists of your products.

You can also offer them discounts or coupons for any support they give to your shop like subscribing, leaving positive feedback, and more.

Here is a really useful bit of advice I read somewhere, and I think it’s true.

You don’t find customers. Let your customers find you. Make it easy for them to find you.


Apart from finding and selling the best things to sell on Etsy to make money, being successful on Etsy depends on a few things:

  • Selling items that are in high demand and priced well
  • Perfecting your Etsy SEO so you rank high in search engines
  • Getting good customer experiences that leads to great reviews

Really good tips are to have a cheeky look at what other best-selling stores are selling, how are they selling it, what do their photographs and descriptions look like?

Then copy their best practices.


  • Three-day cash out policy


Etsy, just like other platforms, has its disadvantages. You are free to choose whether to get paid daily, weekly or monthly. However, it takes about three days for you to cash out the money or to forward it to your bank accounts. It’s not really ideal for someone who immediately needs to cash out earnings.

  • Fees

There are fees charged to the sellers (mentioned above ). This will reduce your earnings every month, so make sure you properly manage your balance and allocate some for Etsy’s charges.


I have compiled a list of essential selling tips for beginners who want to make money on Etsy.

  1. Research the demand for your product first

 If you want to make money on Etsy, make sure there is a demand i.e. people are willing to pay for whatever you want to create and sell. Because if you don’t, then it’s just an expensive hobby.

Do your research.


 2. Be involved with the community

Once you have created your profile, try participating in the site’s forum and interact with other sellers. You can ask them for advice and their experiences on the platform. This builds connection and strong rapport in the community that also promotes your shop.

3. Post-high-resolution photos

Once you have discovered the best things to sell on Esty to make money, you need to take good pictures of the items. Upload photos with the highest quality to give off a professional and artistic vibe.

Good photos can also use different angles, lightings, and depths to show details of your items. Let your customers see the true beauty of your products.

4. Be responsive

Customers or potential buyers are more likely to purchase an item if the seller is responsive and accommodates them well. Giving prompt responses to questions and feedback makes your customers happy. Happy customers give good feedback, which increases the ranking of your Etsy store.

Tip – Add a small little colourful note in your package saying ‘thank you’. It will go a long way!


Udemy has a range of amazing courses that are reasonably priced, you can check them out here. It also shows you how to find the best things to sell on Esty to make money.

Udemy is one way to learn how to improve your SEO as an Etsy seller. Throughout the courses, you will gain a deeper level of understanding of launching and upgrading your shops.

No prior experience is required to learn on this platform. By subscribing to Udemy, you will be able to have access to countless lectures and be entitled to full lifetime access.

Two of my favorites are:

Learn How to Build A Successful Etsy Shop- An in-depth breakdown of how to build an Etsy shop and market your products successfully from A to Z.


Etsy Marketing and SEO Mastery- Etsy SEO & Marketing: Learn how to Master Etsy’s Handmade Marketplace and Increase your Etsy shop’s visibility and sales

There you have it! I hope you now have a good grasp of how you can make money on Etsy and how to find the best things to sell on Esty to make money.

Are you an existing Etsy shop owner? Are you planning to create your account? Let us know what you think in the comment section below!


6 thoughts on “11 Best Things to Sell on Etsy to Make Money”

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