If you have an Etsy shop or are thinking about opening an Etsy shop soon, then you are most certainly going to need to know a little bit about Etsy keyword research.
Keyword research has become one of the most important marketing tools for businesses that operate and promote themselves online- especially Etsy business owners.
Using the right keywords to describe your products or services is one of the primary ways in which you can attract customers to your Etsy shop.
More importantly, the use of the correct keywords will allow your Etsy business to stand out from your competition and in effect, boost your Etsy shop sales.
Read on as we explore:
- What exactly keyword research is all about
- How keywords work on Etsy
- Some of the best Etsy keyword research tools
- How keyword research can be useful to boost your Etsy business
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What Is Etsy Keyword Research?
To put it simply, keyword research is the process of identifying words and phrases that people use to search for specific items or services online.
This is also known as Search Engine Optimization or SEO.
If your product or service on your Etsy store is tagged with these search terms, then it increases the chances of people looking for those products or services being directed to that specific Etsy listing.
Keyword research also helps you to identify WHAT exactly people are searching for.
In turn, you can use this information to tailor-make your content, products, or services to FOCUS on what people are searching for and direct them to your website.
For example- if you notice that more people are searching for and buying yellow pencil cases on Etsy , are you going to market yellow or red pencil cases?
The answer should be yellow! Because more customers are searching for this on Etsy and will likely buy it from your Etsy store!
The primary aim in carrying out keyword research is to identify low competition keywords and their variants that also have high search volumes i.e. there are a substantial number of people searching for those keywords online.
The ultimate impact of this is that people are more likely to find you online in the sea of other similar content.
As you can see, keyword research is an important skill to have, especially if you are running an online business such as an Etsy shop.
This is because SEO for Etsy may be a little different from SEO for Google. The Etsy search algorithm takes into account factors such as:
- The relevance of the tags that you use to a buyer’s search
- The quality of your listing
- The overall shopping experience on your Etsy store
- How fresh your Etsy listings are
- The appearance of your Etsy store
These are the combined factors that go into determining your place on the search results page.
You can read more about how Etsy search works here!
As such, let us now explore Etsy SEO and delve a little bit deeper as to what it all means for your Etsy shop.
What Are Keywords On Etsy?
If you have an Etsy shop, you would have noticed that when you put your product up for sale, you will be required to fill up a few sections. These include tags, titles, categories, and attributes.
Let us explore each of these.
This allows you to set out 13 phrases that describe your product or services, with the idea being to match a possible search term that is entered into the Etsy search box by a potential customer
You can see what tags look like when you are setting up your Etsy listing below!
These are essentially descriptions of the product that you are selling. They are longer sentences that can better describe to the potential buyer exactly what your product is about.
This is where you would include keywords that buyers would insert into the Etsy search bar if they wanted to look for an item that you are selling.
These are similar to the tags that were discussed earlier. This give you an opportunity to add more specific descriptions of your product to increase the chances of shoppers finding it.
However, they allow you to give your products a broader label so that they can be caught by the search engine. For example, if you sell cartoon illustrations and categorize them under “printables”, your items for sale will show up if someone searches for printables.
This is where you go into great detail to describe the characteristics of your product. This may include:
- the color of the product
- the material it is made from
- what it is inspired by
- where it is made
Make sure you enter the key points about your product in the first few lines of your descriptions as potential buyers usually don’t read beyond this!
It is important that these types of keywords are correctly used and identified if you want to increase traffic to your Etsy shop.
How Do Etsy Keywords Work?
The various types of Etsy keywords described above essentially work in the same manner as keywords on a search engine. They match the searches carried out by shoppers on Etsy and direct them to your Etsy shop.
So if someone puts the word’ yellow pencil cases’ in their tags, title , category and attributes …. Then if a potential customer searches for yellow pencil cases on Etsy, then your online store will come up!
How Do You Find The Best Keywords on Etsy?
Now, this is where your keyword research skills come in!
It cannot be denied that carrying out research for Etsy keywords can be tedious and time-consuming.
However, it is most certainly time well-spent to identify what exactly your potential customers are looking for and match your Etsy keywords according to that.
Here are some techniques you can use to find the best keywords on Etsy.
1.The Etsy Search Bar
This is probably the easiest way to identify Etsy keywords that are frequently used by shoppers who may be interested in the products or services that you offer for sale.
For example, if you are selling gemstone earrings, you can type this phrase into the Etsy search bar and a drop-down box will appear with other keywords and relevant items that shoppers have frequently searched for.
You can then use these variations when you are coming up with your Etsy tags and titles.
2.Seller See, Seller Do
Some say that imitation is the best form of flattery. In the context of selling items on Etsy, this may get you more sales!
Now, imitation here most certainly does not mean copying of products that are sold by other Etsy sellers.
However, it is useful to observe how other sellers who have a good track record on Etsy are attracting traffic and sales by using the appropriate keywords.
You can do this by having a look at what these sellers are putting in their titles and tags and how they vary those terms.
3.Use an Etsy Keyword Research Tool
Keyword tools are extremely useful in carrying out specific keyword research.
Essentially keyword tools are search engines themselves. All you need to do is put in a primary keyword and click search.
The search results in a keyword tool will yield all the related keywords that people are looking for.
They can then be filtered into search volume as well as competition ranking. Armed with this information, you can easily identify the keywords that are suitable for your business.
Best Etsy Keyword Research Tools
Now that you have an idea of what keyword research is all about, let us take a look at some of the Etsy keyword tools that are available!
Sale Samurai is probably the best Etsy keyword tool out there.
In fact, it is not easy to find an SEO tool that operates specifically for one platform, and Sale Samurai is perfect for Etsy business owners.
With multiple search parameters and real search data, you can be sure that Sale Samurai will help you grow your Etsy business and direct traffic efficiently to your Etsy shop.
The detail that you get in terms of search volume, competition volume, together with advanced filtering options is quite unparalleled when compared to other keyword research tools.
Some of the data that you will get when you do a primary keyword search on Sale Samurai include:
- Long-Tail Keywords
- Listing Data
- Real Etsy Search Volume
- Tag Suggestions
- Shop Analytics
The great thing about Sale Samurai is that it helps you to focus on the Etsy SEO that you need to drive traffic to your Etsy shop and convert that into concrete sales.
More importantly, the Sale Samurai is the perfect SEO tool for small businesses or businesses that are just starting out on Etsy. This is because of its affordable plans.
You can choose from Sale Samurai’s monthly plan where you pay only $9.99 per month, or if you prefer to get it out of the way in one go, you can opt for its yearly plan which is $99.99 per month.
Both plans will give you the same features, including a 3-day free trial.
If you are looking for detailed insights to skyrocket the sales of your Etsy business, then Sale Samurai is the perfect one-stop solution to get you started.
NOTE- As my reader, you get a discount coupon that has to be used in the sign up page. The code is ‘outandbeyond’ (all in lowercase). This will give you 20% OFF for life if you use my link 🙂
KeySearch is another popular keyword research tool that is available online.
While it is not specifically one of the Etsy SEO tools that are available online, it is great for general keyword research as a whole. This is primarily because it allows you to check on keywords from even the tiniest and most remote of niches.
Dubbed as a “full-fledged SEO powerhouse”, KeySearch gives a range of keyword data that will allow you to stay ahead of the competition.
- In-depth keyword research
- Keyword difficulty analysis
- SEO Competition analysis
- YouTube Research
- Backlink Checker
KeySearch also has 2 affordable plans to choose from.
The Starter plan is $17 per month, while the Pro plan is $34 per month. You can also choose the yearly payment options for both plans if you are ready to take the plunge!
If you aren’t sure about investing in an Etsy keyword finder just yet, then KeySearch is a great place to start. This is because they also offer you a 1-month free trial.
This is a great opportunity to get used to the platform and figure out if it is something that can work for your online business.
NOTE- It is 17$ per month but if you use my discount code and referral link, (KSDISC), you get 20% off, also a free 1 month trial!
Alura is another great Etsy keyword research tool that you can use for free.
It is created especially for those who run their businesses on Etsy and draw from the experience of sellers to create one of the best Etsy keyword research tools.
Among other things, Alura allows you to:
- Find keywords that you can easily rank for
- Get new keyword suggestions that will attract traffic to your Etsy shop
- Get a detailed list of similar keywords and keyword variables that you can add to your Etsy listings
Over and above all things keyword-related, Alura also allows you to carry out detailed product research. It also provides you with all the information you need to optimize your Etsy listings in every way.
More importantly, the paid premium version of Alura is only $13.99 per month. Perfect for anyone who has just started an Etsy shop and wants to optimize their sales page as soon as possible!
The free plan and the premium plan include features such as:
- Estimated sales
- Estimated revenue
- Etsy tag analysis
- Etsy trend analysis
- Price estimator for your Etsy products
Armed with this information, you are bound to be able to set Etsy targets that sell
and be on your way to owning one of the most keyword-optimized stores on Etsy!
Marmalead is an Etsy-specific keyword research tool that does all the work for you.
It helps you find the keywords that Etsy shoppers are looking for so that they are directed to your listings.
One of the features of Marmalead that stands out from other Etsy keyword research tools is its side-by-side comparison.
This allows you to enter a range of keywords or keyword variables and the research tool gives you a big-picture comparison of which keyword is likely to perform best in terms of driving traffic to your Etsy store.
Marmalead’s ease of use also allows Etsy sellers who may not be entirely familiar with SEO to boost their visibility on the Etsy platform.
With a single plan of $19 a month, Marmalead is straightforward and gives you exactly what you need as a new Etsy seller.
MOZ is another great tool that can work as an Etsy keyword generator for your online business.
It has one of the largest databases available online and this, in turn, will allow you to do more in-depth keyword research in a shorter amount of time.
One of the key features of using MOZ as a keyword tool for Etsy is that it can effectively predict how much search volume a particular keyword will receive in the long run.
This prediction is done with up to a 90% accuracy rate.
The predictability feature will allow you to plan your marketing and SEO strategy for months to come.
When it comes to pricing, MOZ has 4 different plans to choose from:
- Standard – $99 per month
- Medium – $179 per month
- Large – $249 per month
- Premium – $599 per month
Alternatively, you can choose to sign up for the MOZ 30-day free trial to get a feel of how the platform works and whether or not it suits your business and SEO needs.
While the plans are admittedly more expensive when compared to other keyword research engines, MOZ most certainly is a value-for-money Etsy keyword research tool.
This is because no matter which plan you choose to purchase, you will get a 1-to-1 walkthrough of how to use the platform as well as 24-hour online support.
If you would rather use a free keyword tool for Etsy, then Ubersuggest is a great option for you.
As soon as you get to the landing page of Ubersuggest, you can enter a keyword and the search engine will do the rest of the world.
You will immediately get useful data such as:
- Search volume
- SEO difficulty
- Related keywords
While this version of the keyword research tool is free, it still gives you pertinent and usable SEO data that you can incorporate into your marketing strategy.
Ubersuggest also has a paid version of the tool that you can do your Etsy keyword research on. There are 3 different paid plans to choose from and they are relatively affordable, starting from $22 per month. You can choose which plan is the best for your Etsy business.
All plans come with a 7-day free trial and step-by-step SEO training, coaching, as well as call and email support.
The Ubersuggest keyword research tool for Etsy is most certainly one of the more value-for-money keyword research tools out there.
How Is Etsy Keyword Research Useful For Your Etsy Business?
Now that you have an idea of the various Etsy keyword research tools that are available, you may be wondering whether it is in fact a useful investment to make.
Etsy Keyword Research is especially useful, if you are just starting out in your Etsy business.
The basic premise of Etsy is that potential customers search for a product or service that they are looking for once they arrive at the Etsy platform.
The usefulness of Etsy keyword research lies in the fact that it gives you insight into the mind of your customers.
With this, you can tailor-make their Etsy shopping experience to give them exactly what they are looking for, guaranteeing that they will come back for more!
As you can see, no matter which Etsy keyword research tool you choose to go with, you are bound to reap the benefits and increase traffic to your Etsy shop. This will inevitably lead to an increase in the sales of your products or service.
There are tons of keyword research tools out there that genuinely want to help small business owners and Etsy shop owners launch their business off the ground. These tools are detailed and will guide you step-by-step as to how to get the best out of your keyword research.
Now that you know what Etsy keyword research is all about, use it to your advantage and get ahead of your competition!