If you are running an Etsy store or thinking about opening an Etsy store, then you will need to be familiar with the best Etsy SEO tips to ensure that you get as many visitors to your store as possible!
Don’t run away just yet! Yes, it is understandable if you see SEO and start to feel a little intimidated by the whole thing.
However, the fundamentals of SEO are not difficult to grasp. Once you have the foundation, you will find that it is easy to build up the technicalities in your own time.
More importantly, sometimes the basic foundation is all you need to ensure that you give your Etsy store the best chance possible at getting more store views and sales.
So, let’s dive into the basics of Etsy SEO tips to get you started and answer the all-important question – what does Etsy SEO mean?
Read on as we explore:
- What SEO is all about
- What exactly Etsy SEO means for you and why it is important for your store
- The best Etsy SEO Tips to optimize your Etsy shop
- How long it takes for Etsy SEO to work
Affiliate Link Disclosure
This article contains some affiliate links which means that I may earn a small commission when you click on them, at no additional cost to you. I do hope you find the information in this article helpful!
- How To Increase Etsy Traffic And Triple Your Sales!
- The Only Etsy Keyword Tool You Need Right Now
- How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store
- How To Use Pinterest For Etsy To Increase Your Etsy Sales
- Everything You Need To Know About Etsy Tags
- 21 Best Things to Sell on Etsy to Make Money
What Is SEO?
SEO stands for Search Engine Optimization. The basic premise of SEO is to optimize the content on your website to match what people are looking for.
When people are looking to purchase a product online, they will enter what they are looking for into the search bar.
The ultimate aim of using SEO on your site is to attract more traffic to your site based on what people enter into that search bar.
This is how most search engines work.
Generally, the aim of most site owners is to optimize their content so that they appear on the first page of the search results of any query.
As such, if you want to get more traffic to your site, you need to ensure that your content matches the keywords of what people are looking for.
What Is SEO on Etsy?
Now that we have the basics of SEO sorted, let’s explore how this would work and apply to your Etsy store.
Etsy SEO is the process of improving your store’s visibility on the platform, as well as on major search engines like Google.
When you post a listing for an item that you are selling on Etsy, you will be required to insert certain information about the product or service to describe them.
On Etsy, the product or service descriptions are usually categorized as follows:
You can read more about what these mean for Etsy listings here!
The idea of Etsy SEO is to use the appropriate keywords in your product descriptions so that they match what people are looking for on Etsy.
Ideally, the keywords that you use in your product description should exactly match the search query carried out by a potential customer.
Once this is done, there is a higher chance of your shop turning up on the search results page and the customer being directed to your site.
Best Etsy SEO Tips To Optimize Your Etsy Shop
When you are planning your marketing strategy for your Etsy store, there are certain Etsy SEO tips that you can implement.
These tips will increase traffic to your Etsy shop and direct potential customers to your listings.
1.Use The Appropriate Keywords
This is probably the most important Etsy SEO tip.
The question that is probably on your mind at this point is how and where to find Etsy keywords. Keywords are words or phrases that are used to describe your product or service.
If you are looking for ways on how to improve Etsy SEO, keyword research is your best friend.
Keyword research is the processing of looking for and analyzing the terms that people insert into search engines.
Among other things, keyword research will tell you:
- Exactly what people are looking for
- Keywords that are related to what people are looking for
- The search volume of a particular keyword
- The chances of showing up on the first page of the search results
You can learn more about Etsy keyword research here!
If you are wondering where exactly to start with Etsy keyword research, there are
plenty of Etsy SEO tools that are available online.
Some of the best Etsy SEO tools that you can use to increase traffic to your Etsy store are:
Sale Samurai is an Etsy SEO tool that you will love using. It is easy to use, straightforward in the results it gives you, and more importantly, gives you a wide range of results spread across various search parameters.
With affordable prices and detailed search results, Sale Samurai is most certainly an Etsy SEO tool worth investing in.
NOTE- As my reader, you get a discount coupon that has to be used in the sign up page. The code is outandbeyond (all in lowercase). This will give you 20% OFF for life.
Keysearch is another wonderful keyword research tool that you can use to find the best keywords for your Etsy shop and listings.
It is a no-nonsense tool that presents the information you need in a manner that is easy to view and understand.
NOTE- It is 17$ per month but if you use my discount code and referral link, (KSDISC), you get 20% off, also a free 1 month trial!
Marmalead is an SEO Etsy tool that helps you to look for keywords that real shoppers are using to find listings that are similar to what you are selling on your Etsy store.
While it gives you current keyword information, it is also able to project how these keywords will do in the next few months.
2.Location, Location, Location!
While using the correct keywords is important, the location of those keywords is also equally important.
Ideally, the keywords that you want to use should be at the beginning of every aspect of your Etsy listing. This will allow the Etsy search algorithm to immediately identify your listing and match it with a user’s search query.
For example, if you are selling crystal beaded bracelets, use the most important and relevant keywords in your first few tags and include them at the very beginning of your description as can be seen below.
This is often referred to as front-loading of keywords and it is a useful technique that works to catch the eye of your potential buyer.
Whether a keyword is deemed to be important or relevant will depend very much on the outcome of your keyword research.
3.Use All 13 Etsy Tag Spaces
When tagging your Etsy listings, you have 13 opportunities to insert keywords. Use them wisely, and use all of them!
The tags allow you to describe your product with keywords and phrases.
The more varied (but related!) they are, the higher the chances of your listing being found by a potential customer.
As you can see above, these related searches are all the various ways in which you can tag a product like silk scrunchies.
Diversifying your tags will enable your store listing to appear in as many search results as possible. This takes a little experimentation but with some practice and keyword research, you will get the hang of it.
You can learn more about the details of Etsy tags and how to use them here!
4.Refresh Your Etsy Listings Regularly
To increase SEO traffic to your Etsy store, it is important to keep your Etsy listings refreshed and updated.
Etsy tends to give new listings a quick and temporary boost.
The same concept is applied for renewed or refreshed listings. As such, changing up your listing will cater to this boost.
Of course, you do not need to do this for every single listing. However, try to keep some of your more popular listings up to date by changing around the keywords, tags, and descriptions.
5.Avoid Using The Same Keywords Too Often
No matter how many times you repeat the best keyword, Etsy will only show a few of your listings in one search.
What this means is that if you use the same keywords for all your listings, chances are that most of them will not end up on the search results page.
As such, even if you are listing similar products on your Etsy store, try and vary the keywords that you use in your titles, tags, and descriptions.
For example, a search query for “mask chains” will yield the following variations of tags. You can see from this how completely different keywords are recognized by the Etsy algorithm for a particular type of product.
This will increase the chances of more of your listings showing up on a potential customer’s search results page!
6.Provide Detailed Information
It truly is all in the details. The more valuable information you provide about your product, the easier it will be for potential customers to decide to purchase your products.
Such details can include:
- The various options that your product comes in (e.g. different sizes, colors, or designs)
- Whether the product is handmade
- Whether the product is environmentally friendly and/or sustainably made
- Discounts or purchase-with-purchase promotions
- Any free gifts that come with the purchase of the product
- What your return policy is
- Various shipping options
Sometimes, the very fact that a product is sustainably manufactured may be enough to convince the customer to buy your product!
7.Use High-Quality Images
They say a picture speaks a thousand words. This has never been more true than in today’s world of eCommerce.
Make sure that your product pictures have the best quality. To stand out from your competitors, some product photography ideas include:
- A static shot of your product
- A close-up of the product
- A picture of your product being worn or used so that customers can visualize this
- A short video that documents the order packaging process. This has become extremely popular among small business owners and some customers even request for their orders to be filmed during the packaging process!
8.Organize Your Store
Even though your Etsy store is a virtual store, it is well worthwhile to keep your listings clean, neat, and organized. Make sure it is easy to navigate around your store.
You wouldn’t really shop in a store that is messy and has different products all over the place, would you?
More importantly, do ensure that your customers can find your products easily. This can be done by way of an organized menu and putting your products into specific categories.
A smooth customer experience will most certainly guarantee that your customers will keep coming back to your Etsy store!
9.Use Other Platforms To Link To Your Etsy Store
Once you have a solid Etsy SEO strategy, you can use social media platforms like Pinterest to link to your Etsy store. In your Pinterest listings, you would use the same keywords and strategies to caption your pin.
When others share your pin or post it to their own Pinterest boards, backlinks are created to your store. This is one of the best ways to increase organic traffic to your Etsy store!
Find out how to use Pinterest for Etsy here!
10.Engage An Etsy SEO Specialist
If you are looking for additional Etsy SEO help or if you are struggling with SEO, then one of the best things you can do for your Etsy store is to pick the brain of an SEO specialist.
These individuals are SEO marketing experts who can help you narrow in on the best Etsy SEO techniques to optimize your Etsy store.
Many of them will give you one-on-one sessions, with tailor-made Etsy SEO advice for your store. They will help you to set everything up and get your store going on the wave to organic search traffic!
P.S. If engaging an external specialist is not something you want to invest in just yet, then you can check out this detailed Masterclass called SEO Success for Beginners.
This Masterclass will give you all the necessary SEO information that you need to know to get started on optimizing your Etsy store and increasing your organic traffic!
Why Is SEO Important?
At this point, you may be wondering why there is so much emphasis on Etsy SEO.
As you have already seen, the purpose of Etsy SEO is to optimize your Etsy store.
Once you have your store perfectly optimized, you will find that organic traffic will come flowing into your site seamlessly, with little to no effort on your part.
More traffic = more sales!
That is one of the core benefits of Etsy SEO. While it may be challenging (and sometimes even frustrating!) to implement the efforts that you put in to optimize your Etsy store to get the attention of search engines, it is worthwhile in the long run when you see your sales skyrocket!
How Long Does It Take For Etsy SEO To Work?
Now that you have optimized your store using these Etsy SEO tips, you may be waiting to see if traffic is truly coming your way.
This will really depend on the kind of product you sell and the search volume of those products.
While the changes are reflected on Etsy the moment you make them, it may take some time for other search engines to catch on.
In some cases, Etsy SEO can yield results in terms of an increase in traffic in a matter of hours. In others, it may take a few days for you to notice a change in organic traffic to your Etsy store.
That being said, with all things, it is best to temper your expectations and be patient!
SEO is a process. If you have taken all the necessary steps to optimize your store, have faith in the SEO gods and traffic shall come your way!
How Do I Know If My Etsy SEO Is Working?
Once you have implemented the Etsy SEO tips, you may be wondering how you will know if these changes and keywords are indeed effective.
According to Etsy in their Ultimate Guide to Etsy Search, the only way to check if your Etsy keywords are working is to check your Etsy Shop Stats.
Your Etsy Shop Stats will show you which keywords are being used to find your listing.
Additionally, you will be able to see which of your listings have been visited the most and which have been visited the least.
With this information, you can tweak the listings that don’t seem to be doing so well from an Etsy SEO perspective and enhance the keywords that you have used in that listing’s tags and descriptions.
Once you have optimized your store, keep checking your Etsy Shop Stats every month or so to see which keywords are working for you. This will enable you to see that your efforts are paying off and that your SEO strategy is truly driving traffic to your Etsy store.
It is important not to underestimate the power of SEO, especially Etsy SEO if you want your Etsy store to gain more exposure to potential customers. While it may be a little complicated at first, once you master the Etsy SEO strategies, it will most certainly get easier.
With these Etsy SEO tips, you are bound to get the ball rolling on your SEO marketing strategies. These tips can create brand new exposure of your shop to audiences from all over the world and in the long run, will help you get a more international customer base.