Looking for the most popular keywords on Etsy because you’ve already set up your very first Etsy shop and you’re now looking to make some serious money?
Setting up your shop was the easy part, now you’ll need to put in the work to look for what Etsy customers need, and what they’re searching for.
It’s a bit like search engine optimization for Google, but not quite. If you’re a little confused, don’t worry I’m here to tell you more about keywords.
I’m also going to share with you 101 of the top Etsy keywords in the various categories so you’ll have a head start on your Etsy shop.
Note: Sale Samurai is probably the most detailed Etsy keyword research tool.
The data on Etsy keywords and other relevant information is derived from actual Etsy customer searches.
Sale Samurai also provides price, shipping days, and views per product of your competitors so that you can take these factors into account when pricing your own products.
Sale Samurai is easily one of the best Etsy keyword research tools on the market at the moment, primarily due to the detailed analysis that it can provide.
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If you are super busy and you want to start making money selling digital products on Etsy asap, you can check out this and this Etsy course, that will step up your Etsy game and start earning within 3 months!
Alternatively, you can also check out this free Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to make sales.
101 Most Popular Keywords On Etsy
There are more than 2 million listings for personalized gifts on Etsy, which can be quite competitive so you want to make sure you’re using the trending keywords on Etsy to ensure that your listing gets seen by your potential buyers.
Under this category, you’ll find personalized gifts for almost all occasions and for almost everyone, from your parents, to besties to your pets. Read on for the top search terms on Etsy for personalized gifts.
1. Personalized Gifts For Him
2. Personalized Gifts For Her
3. Personalized Gift Bags
4. Personalized Gifts For Baby
5. Personalized Gifts For Baby Girl
6. Personalized Gifts For Dad
7. Personalized Gifts For Mom
8. Personalized Gifts For Kids
9. Personalized Gifts For Girls
10. Personalized Gifts For Boys
11. Personalized Gift Box
12. Personalized Bracelets
13. Personalized Wallets
14. Custom Portrait
15. Custom Neon Sign
16. Custom Stickers
17. Custom Mug
18. Custom Stamp
19. Name Necklace
20. Name Keyring
21. Name Bracelet
In this section, you’ll also find that customized, personalized, and handmade items are popular. Potential customers on Etsy like home decor that is unique and would fit their ideal aesthetic.
Therefore it is important to reach these shoppers by tapping on Etsy keyword trends and ensuring that you also utilize your tags to make sure they land on your listing.
1. Handmade Home Decor
2. Home Decor Wall Art
3. Home Decor Modern
4. Home Decor Wall Art Prints
5. Home Decor Boho
6. Wall Decor
7. Wall Art
8. Farmhouse Decor
9. Housewarming Gift
10. Macrame Wall Hanging
11. Macrame Wall Decor
12. Abstract Wall Art
13. Home And Living Rug
14. Home Decor 2022
15. Home Decor Vintage
16. Nursery Wall Art
17. Bathroom Decor
18. Handcrafted Soap
19. Motivational Quote
20. Wall Hangings
Selling clothing on Etsy can be rewarding when you spot shoppers in your design. However, with more than 8 million listings, you’ll need to zoom into the right Etsy search terms, to ensure that your ideal shoppers see your listings.
Here are some of the most popular searches on Etsy in the clothing category that you can use:
1. Handmade Clothing
2. Clothing Women Dress
3. Clothing Women Trendy
4. Clothing Women Plus Size
5. Maxi Dresses For Women
6. Maxi Dresses For Women With Sleeves
7. Maxi Dresses For Fall
8. Festival Clothing Women
9. Dresses For Women Formal
10. Dresses For Women Summer
11. Linen Dress
12. Shirts For Women Trendy
13. Kids Clothes Girls
14. Kids Clothes Boys
15. Tops For Women
16. Tops For Leggings
17. Jumpsuit Women Formal
18. Jumpsuit Women Wedding Guest
19. Wrap Dress
20. Wrap Skirt
Jewelry, primarily handmade, is very popular on Etsy. There have been many jewelry makers who have used Etsy as a platform to introduce their craft to a wider base and have thrived.
Some of the popular searches on Etsy in the jewelry category include handmade jewelry, adjustable rings, bracelets, pendants, and crystal jewelry. Here are some most search keywords on Etsy that you can also use:
1. Name Necklace
2. Dangle Earrings
3. Everyday Necklace
4. Bohemian Earrings
5. Handmade Bracelet
6. Thin Beaded Necklace
7. Monogram Necklace
8. Thin Gold Chain
9. Minimalist Necklace
10. Minimalist Earrings
11. Meteorite Ring
12. Personalized Jewelry
13. Handmade Jewelry
14. Adjustable Rings For Women
15. Crystal Necklace
16. Pendant Necklace
17. Rings Set For Women
18. Jewelry Organizer
19. Delicate Necklace
20. Layered Necklace
While you may know Etsy for selling smaller products like clothing, crafts, and trinkets, there are a sizeable number of furniture shops on Etsy that do well as people are searching for unique, quality furniture items.
If you excel at handmade furniture, you’ll want to make sure you target the right shoppers by first using the most popular keywords on Etsy.
Thereafter, you also use popular Etsy tags in the furniture category to ensure that anyone looking for similar items may also chance upon your items.
1. Handmade Furniture
2. Wine Rack
3. Furniture Transfers Rub On
4. Rustic Home Decor
5. Leather Pouf
6. Modern Coffee Table
7. Coffee Table
8. Wooden Shelves
9. Bedroom Chair
10. Office Desk
11. Kitchen Island
12. Kitchen Table
13. Leather Furniture Handles
14. Furniture Handles
15. Furniture Knobs
17. Table Legs
18. House Numbers
19. Chair Covers
20. Minimalist Table Lamp
What Is A Keyword On Etsy?
Keywords are essential terms added to your listing to help shoppers find your listing when they key in words into the search bar. Keywords help shoppers find your unique products and eventually purchase them.
Keywords should not be confused with tags. Keywords refer to the terms that shoppers type into the search bar.
Whereas tags are not keywords, they are not for customers and they are instead metadata that helps Etsy recognize what you are selling.
How To Decide On A Keyword To Use
While I can give you top Etsy keyword searches, your best bet in determining the best keywords for Etsy for your shop would be to use an Etsy keyword tool.
- Etsy Keyword Tool
Using an Etsy keyword tool like Sale Samurai or KeySearch will help you find the most suitable words and phrases to describe the unique product that you intend to list on Etsy while ensuring that it aligns with what others are looking for.
The tool will tell you the search volume, which refers to how many times the term is being searched for, and whether it is a high competition or low competition keyword.
If it is high competition, it means many other Etsy sellers are also using this keyword, and vice versa.
- Etsy Search Bar
Other ways to find the most popular keywords on Etsy, could also be just using the good old search bar and typing out a potential keyword, and then seeing the other relevant keywords show up in the drop-down box.
These keywords tend to be what others have searched for prior and tend to also be commonly-searched terms.
If you’re selling a dress, you can type in the word “dress” and see which long-tail keywords such as “dresses for women summer” come up and tailor your long-tail keyword of choice accordingly.
- Other Sellers’ Listings
While I do not advocate copying keywords or products sold by other Etsy sellers, it always pays off to be aware of who some of the top Etsy sellers in your product category are, and to pay attention to what types of keywords and tags they use.
They are top sellers for a reason and studying how they have gotten buyer traffic and increased Etsy sales through their keywords will help you also narrow down on your suitable keywords eventually.
FAQs On Most Popular Keywords on Etsy
What Are The Most Searched Items On Etsy?
Some of the most searched items on Etsy include items in these categories:
- Clothing And Textiles
- Craft Supplies And Tools
- Handmade Cosmetics
- Home And Living
- Spa Products
- Personalized Items
- Wedding Items
Are Long-Tail Keywords Better on Etsy?
Wondering if long-tail keywords are better on Etsy? Yes, long-tail keywords are better on Etsy because they increase your chances of making a successful sale. Etsy has said this themselves.
A long-tail keyword is a search term that combines several keywords, so instead of the search term “wedding dress”, a long-tail keyword would be “wedding dress long sleeve minimalist”.
You could be a lot more detailed, but the longer the search term, the more you narrow your target audience.
In using a long-tail keyword, you want to be in that sweet spot where you eliminate people who don’t know what they’re looking for (for example, “wedding dress”) but also target people who may be looking for what you have (“wedding dress long sleeve”).
A customer who chances on your listing using a long tail keyword typically has an idea of what they want, and hence there’s a higher chance they might buy your product.
Aside from targeting buyers who are more likely to purchase, using long-tail keywords also ensures that your potential competition is lower. Just think of how many sellers would be listing “wedding dress”!
How Do I Find The Best Tags On Etsy?
Thinking about how to find the best tags on Etsy? On Etsy, you can add up to 13 phrases to describe your listing. In order to find the best tags for Etsy for your listing, you should:
- Use All Thirteen Tags
This is to maximize your chances of showing up when a shopper searches for a similar item
- Make Use Of Multi-Word Phrases
So “rose gold necklace” would probably lead to someone looking for rose gold necklaces landing on your listing than if you used the individual phrases “rose gold” and “necklace”.
- Use synonyms and alternative spellings
To capture shoppers in different countries and regions. For example, if you’re selling swimsuits, some countries like New Zealand and Australia use the term “togs” or “swimmers” to refer to these items.
- Always Analyze Your Shop Stats
Look at what’s performing well and what isn’t, and refresh the tags for the items that are not performing well. Take a look at popular tags on Etsy and see if those work for your items, then use them.
- Use Long Tail Keywords
While I’ve provided some of the most popular keywords on Etsy, which tend to align with the most popular Etsy tags, it is up to you as a shop owner to customize these keywords and tags to something that fits your product listing best.
Using long tail keywords will help you land potential customers a lot quicker. For example, someone looking for an “adjustable minimalist diamond ring” is likely to know what they’re looking for and is keener on buying than someone just searching “minimalist ring” for example.
How Do I Increase My Visibility On Etsy?
So, how do I increase my visibility on Etsy? Increasing your visibility on Etsy is quite straightforward. Just apply these tips:
- Utilize Attributes For Your Etsy Listing
- Use All Thirteen Tags
- Use Suitable Keywords
- Make Sure You Have High-Quality Images
- Think Like A Shopper
- Review Your Shop Statistics
- Reoptimize Your Tags, Keywords and Attributes According To Which Items Perform Well
Setting up an Etsy shop is really the first step. Once you’ve got your shop set up, it’s a continual process of utilizing suitable keywords by studying the most popular keywords on Etsy, using tags, and making sure your listings are relevant.
And once you notice your listings are doing well, look at what you’ve done right, rinse and repeat. And if it’s not performing well, you always have room for optimization.
Pretty much like trying out a new recipe actually – you’ll need to first try it out before knowing whether you need a little more salt or less pepper.
All the best in your Etsy selling journey! Let me know if my article helped you with traffic to your Etsy shop, I’m rooting for you!
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