how to change etsy shop name

How to Change Your Etsy Shop Name – An Easy Guide in 6 Steps 2023

Are you wondering how to change your Etsy shop name but do not know where to start? 

Do not worry! You will learn everything there is to know about changing your Etsy store name and tips to pick great names.

Not only that, but you will learn tips on how to rebrand your shop and what to do if you wish to stop selling on Etsy.

Are you ready for your Etsy name change orientation? Sit back and relax – I’m going to tell you exactly how to do this! 

How to Change Your Etsy Shop Name – Your Best Guide

  1. Please go to your Etsy Shop Manager
  2. Click Settings
  3. Click Info & Appearance
  4. Click Change next to the Shop Name
  5. Enter your new shop name
  6. Click Save
  7. Your Etsy Shop name will be changed.


Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

This free Etsy Ebook will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to skyrocket your Etsy sales.

How To Change Etsy Shop Name?

Etsy has a simple set of instructions on how do you change your shop name on Etsy. 

  • Please go to your Etsy Shop Manager
  • Click Settings
  • Click Info & Appearance
  • Click Change next to the Shop Name
  • Enter your new shop name
  • Click Save

Please take note that shop names are capped at 20 characters without any spacing or punctuation.

That way, if your shop name legally has 2 words, you can consider capitalizing it.

For example, if I had an Etsy store that was linked to my blog, Out And Beyond, my Etsy shop name would be OutAndBeyond.

Do note that Etsy shop names are unique. So you must be prepared if your name is not available. I will touch more on that below.

Here are some helpful tips for finding a nice Etsy shop name. 

How To Change Shop Name In Etsy Twice?

You can change your name as many times as you like before your shop is open. 

However, once you have opened your shop, you can change your shop name up to 5 times. 

This can be done in the Info & Appearance tab from your Shop Manager.

How Do I Know If A Shop Name Is Available?

how to change etsy shop name name legally own or not

The only way you can check if your preferred Etsy shop name is available is by typing the names you want in the Check Availability portion of your Shop Manager.

You can do other types of checks such as manually checking in the Etsy search engine, but it is time-consuming.

To speed up this process, you can brainstorm several names and test them one by one in case you are worried that your preferred name is not available.

Did you know that Out And Beyond was not my first choice name for this blog? It was my 6th choice. I had to keep going down my brainstormed list when I checked for available domains.

What If The Name For Which I Legally Own Is Not Available?

If you are wondering how to change my Etsy shop name, this can be extremely disheartening if it happens. 

You have made the effort of creating a social media following on other platforms and now your precious brand name is not available on Etsy.

You can deal with this in two ways. Firstly, you can contact the Etsy shop owner and try to resolve this matter tactfully. 

Here are some tips to communicate tactfully

However, you may face some challenges where the Etsy shop owner will not give up the name. In this case, you can file a report of Intellectual Property Infringement

Detailed instructions are given by Etsy on how to proceed in this manner. Please take note that filing this report does not mean you will get your name at the end of the process. 

how to change etsy shop name what name represents you

How Your Username, Shop Name, And Full Name Represent You

These 3 names are visible on your Etsy shop at different locations.

  • Username: The username appears on the web URL after the Etsy domain name. The URL is linked to your profile. It can be searched on Google and cannot be changed.
  • Shop Name: This name appears on the web URL after the Etsy domain and is linked to your shop. You can link your shop to your Username.
  • Full Name: It is simply your name and how anyone can recognize you. Please do not place nicknames here.

You need a Username to use Etsy whether as a seller or shopper. You only need a shop name when you set up your Etsy shop.

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What Exactly Happens When You Change The Name?

Your shop will reflect the new name after you have changed your shop name. Unfortunately, your existing customers will not receive notifications about your name change.

As such, it would be wise if you took the time to contact your customers via email, other social media platforms, or via Etsy itself to let them know about the changes and why you are doing it.

Please inform your customers in advance and NOT AFTER your shop name change.

Do assure them that your service level will not be affected as a result.

How Many Times Can You Change Your Shop Name?

For an active shop, you can change your shop name up to 5 times. This can be done in the Info & Appearance tab from your Shop Manager.

Why Can’t The Shop Name Be Changed In My Shop?

If you are wondering how do I change my Etsy shop name, and you have not been able to do so, you can contact Etsy support for further assistance. They will review your request and get back to you.

Related Posts On Etsy :

tips for choosing the best name for your etsy shop

Tips For Choosing The Best Name For Your Etsy Shop

There are many things to consider before choosing your Etsy shop name. But first, you must remember that your chosen name would not be available.

That is why it is good to brainstorm several names that fit your overall style and list them down in order of priority. How to change Etsy store name that fits your needs?

Here are some things to consider before picking your Etsy name:

  1. Descriptive names that match the main product that you are selling
  2. Unusual and unique words that have no meaning to signify your branding
  3. Your name to signify your connection to your Etsy shop
  4. Names that are easy to spell. You do not want your customers to struggle to find you with complicated names.
  5. Test your chosen name with friends and family. 
  6. Test social media platforms and Google to see if the name you like is being used on other platforms. While it may be available on Etsy, it is wise to ensure it is available everywhere.
  7. Consider your international audience. Something suitable to your local slang may not appeal to an audience that is from another continent.

If naming your shop is making you sweat, you can always try out some of these free tools to generate some names for you.

I tested them and the options are fun, memorable, and catchy. Happy trying.


How Long Does It Take For Etsy To Approve A Name Change?

Based on the feedback of several Etsy sellers when they were asked how to edit their Etsy shop name, their name change was approved and visible within 2 hours. 

However, if you contacted Etsy Help Support for name change assistance, especially if it is for an active shop or you have exceeded your 5 changes, you should wait for 1 to 2 weeks for their reply.

How Do I Delete A Shop On Etsy?

You can permanently delete your Etsy shop. However, please make sure you want to do this and have no intention of switching it back on.

This is because it cannot be undone

If you do want to close your Etsy shop for a while or take a temporary break, you can always make your Etsy shop inactive temporarily.

By doing this, your account is still there, but not visible to anyone and you cannot do anything until you make your shop active again.

If you still wish to permanently delete your Etsy account, please take these steps:

  • Check that there is no outstanding amount owed in your payment account
  • Ensure that all orders have been sent out and completed
  • Ensure that there are no pending cases that need your attention.
  • Download your Etsy sales and other expenses for your records
  • Go to your Account Settings
  • Click Privacy
  • Click Request deletion of your data under Permanently close and delete your Etsy account.

The process to delete your account will take about 2 weeks as Etsy needs to check that there are no payments, cases, or orders that you have not resolved.

How Do I Do Shop Updates On Etsy?

how do i do shop updates on etsy

Shop Updates are a great way to engage with your shoppers without actually telling them to buy your products.

You can share updates about your shop, what you are up to, sneak peeks of new products, or behind the scenes of how you are creating your items.

Shoppers love to see stories and it will help build a better connection with your customers. If you wish to watch a video to learn more about shop updates, please check this free YouTube tutorial.

Here are some ideas you can consider for your next Shop Update:

  • Behind the scenes into how a product is made
  • Photos of customers using your product (with their permission please)
  • Items that will be released soon
  • Pictures or videos of the kind of supplies you buy and how you unpack them
  • Cleaning or care guide
  • Coupon codes
  • Share pictures of the equipment you use
  • Pictures or videos of a family member helping you to create your product

As you can see, your customers cannot purchase anything that you specifically uploaded on your Shop Updates. But it does provide them with more information about you and your business.

This can help drive more purchases to your Etsy shop, so please do use it effectively without spamming.

Can I Rebrand My Etsy Shop?

Yes you can rebrand your Etsy shop. You may have started out selling hand-made crafts, but now you are shifting to sustainable hand-made crafts. While it is still the same item, the focus has changed.

Before you make any changes to your Etsy shop, please create a structured plan of how you intend to rebrand your Etsy shop.

You can follow these steps:

  • If you thinking of how to change Etsy name, please go up to Point 1
  • If your name is remaining the same, check in with your existing customers to let them know what you intend to do in a friendly manner. 
  • Get your customers’ feedback about your new direction
  • Do your new keyword research to reflect the new search intent that you want to fulfill
  • Slowly highlight your plan using your Shop Updates or Email Mailing List.
  • Slowly increase the number of new products that you will be listing that fits the new branding

By following these steps, you find that your methods are structured, gradual, and keep your customers engaged and involved in the process.

How To Change Name of Etsy Shop on Etsy Mobile?

If you are wondering how to edit shop name on Etsy using Etsy mobile, do not worry. You can easily change your Etsy shop name on your mobile phone using the same process as the web app on your computer.


Thank you for reading all the tips and steps on how to change your Etsy shop name! I hope you found this guide helpful and it has resolved any pending doubts you had about the matter.

Good luck figuring out your new Etsy shop name. I hope it brings you more customers and leads to more profits. Thank you and take care.

How To Change Your Etsy Shop Name: All You Need To Know

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