You’ve been eyeing the badges on those selected product listings, and you’re wondering how to become a best seller on Etsy yourself.
Well, wonder no more because I’m here to share five tips to increase your chances of landing that coveted bestseller badge on Etsy.
Etsy has been hush-hush about its selection process, but many sellers have come forward to share their experience of earning the bestseller badge.
So I’ve done the work for you and compiled all their tried-and-true methods.
These tips will work for you if you’re an experienced seller on Etsy wondering why you earned (and lost) the badge.
And if you’re a complete beginner looking to start selling on Etsy, use these tips to jumpstart your business and get an edge over your competition.
Find out how to become a best seller on Etsy and more in this article, and start your journey to earn those badges today!
How To Become A Best Seller On Etsy:
- Have a high conversion rate
- Have many positive reviews
- Show up on search
- List unique products
- Set competitive prices
Affiliate Link Disclosure
Some of the links on here are affiliate links, and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.
Note: If you are super busy and you want to start making money selling on Etsy fast, you can check out this Etsy course. It will help you step up your Etsy game and earn within 3 months!
Alternatively, you can also check out this free Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to make sales.
How Do You Get The Etsy Bestseller Badge?
To get the Etsy bestseller badge, your product must have had high sales volume over the past 6 months.
However, Etsy has not revealed the specific requirements that go into earning this badge.
That’s not to say that there are no guidelines you can follow to get your store this coveted badge.
Looking at all the reports from sellers who earned the badge, I can clearly see a pattern of good practices.
So if you’d like to learn how to become a top seller on Etsy, make sure you have the following:
1. High Conversion Rate
Aim to have a conversion rate of 3-5% for the items in your shop. This means that for every 100 people who visit, 3-5 of them will buy something.
To increase your conversion rate, I find the following tips (and here are 15 more etsy conversion rate tips!) to work well:
- Create eye-catching product photos
Your photos are the first thing someone sees when they browse through the search results.
It is one of the make-or-break factors in whether or not they will click on your listing.
Ensure all your product photos are clear, preferably in high resolution, and show off your products in the best light.
- Write detailed product descriptions
Tell your potential customers EVERYTHING they need to know about your product.
This includes what they’re made from, their actual size, features, and benefits.
People are more likely to buy something that has been a well-informed decision.
2. Consistently Good Reviews
All the Etsy sellers with a bestseller badge have a track record of good reviews. To do this, it’s important to provide excellent customer service.
Good customer service will earn you a good review, and your customers will be more likely to return and make another purchase.
Ensure you respond to messages and questions in a reasonable amount of time and resolve any issues quickly and professionally.
Also, don’t be afraid to ask your customers to leave reviews by following up on their purchase in a message or e-mail.
This adds a personal touch and shows that you value their opinion.
There are more ways to get your customers to leave a review, so try them out!
Once they leave a review, make sure you respond by thanking them for their feedback, regardless of whether it’s a positive or negative one.
3. Shows Up In Search
In order to have a high conversion rate and have customers leave good reviews, you must first have visitors to your Etsy shop.
So how do you ensure your listings show up in the search results?
- Use the right keywords
Master keyword research to find out what people are looking for and use it to help you appear on the first page of the search results.
Many tools are available online to help you with Search Engine Optimization (SEO) to increase traffic to your Etsy shop.
Sale Samurai is one such tool. It is easy to use and helps you find the best keywords for your shop and listings with a few simple clicks.
Best of all, it gives you detailed search results for an affordable price that can’t be beaten.
- Provide detailed information
Write a clear and concise description that includes ALL the important details about your item.
The more information you provide, the easier it is for your potential customers to make an informed purchase.
You should also use keywords in your description but don’t overdo it.
If you need more SEO tips, I’ve written a more detailed post that can help you boost your Etsy traffic so that you can learn how to be a best seller on Etsy.
4. Unique Products
Before you think about what to sell, finding a niche is important.
It’s tempting to want to start off selling everything, given the variety of products that are being sold on Etsy.
But you must offer something unique to stand out in the huge crowd of stores and sellers.
What are you good at? What can you specialize in?
Don’t be afraid to get creative with your products. That’s what the Etsy marketplace is known for!
Try using different materials, creating unique designs, or adding personal touches. The more creative you are, the more likely you will stand out from the competition.
Also, consider offering your customers the choice to make custom orders, such as the product’s size, color, or design.
This allows you to build relationships with them as they can co-create something they love.
Can’t decide what to sell? Check out these lists for ideas:
- 37 Easy Things To Make And Sell On Etsy (Most Profitable!)
- 35 Best Things to Sell on Etsy to Make Money In 2023!
- How To Make Money On Etsy Without Making Anything: 15 Tips!
5. Set Competitive Prices
Achieving that high conversion rate will not be possible if you don’t set competitive prices.
Take a look at how much your competitors are selling similar products. This should give you a good idea of how much to charge.
When setting your prices, remember to consider all of your costs. This includes labor, materials, and shipping costs.
You can use a tool like this pricing calculator to help you set the right price and calculate profits.
It also helps to offer discounts and promotions like free shipping. It’s a great way to attract buyers who are on the fence by offering them a way to save money.
What Is The Etsy Bestseller Badge?
The Etsy bestseller badge is a small yellow badge that appears in the search results and on the product detail page.
It is awarded to products with a high sales volume over the past 6 months.
There is no specific number on how many sales to get bestseller on Etsy.
But Etsy will look at your niche or category, see which products have been selling well, and compare it to other popular products in the same category.
If your product has been flying off the shelves in a short amount of time, then there’s a good chance that you will get the badge.
Now that you know the criteria that go into how does an item become a best seller on Etsy, your next step is to put them into practice, and the Bestseller badge is within your reach!
Are There Benefits To Having The Best Seller Badge on Etsy?
Having the best seller badge comes with several benefits:
- It helps to make your listing more visible in the search results. More visibility leads to more clicks and visits to your shop.
- It gives buyers more confidence to buy from your shop, as the badge shows that your products are popular and well-liked.
- When your listings are more visible and buyers have more confidence in you, this will translate into increased sales.
The badge is a stamp of approval from Etsy because you know how to be a top seller on Etsy.
What Is The Difference Between Etsy Bestseller Badge And Star Seller Badge?
Here are the main differences between the Etsy star seller vs. best seller badges:
|Bestseller badge||Star Seller badge|
|Awarded to||Individual products||Shops|
|Main criteria||High sales volume||Excellent customer service|
|What it looks like||A yellow badge next to the product listing||A blue badge next to the shop name|
You can earn the Star Seller badge if you meet the following requirements in the past 3 months:
- Have an average rating of 4.8 or higher
- Respond to messages within 24 hours
- Ship orders on time with tracking or a label from Etsy
- Make at least 5 sales worth $300
Both badges can help build your reputation and, in turn, boost sales.
If you want to highlight your sales performance, aim to earn the Bestseller badge.
If you want to promote your shop’s credibility and increase buyer confidence, then the Star Seller badge is for you.
Why Did I Lose My Etsy Best Seller Badge?
There are several reasons why you may have lost your Etsy Bestseller badge:
- The sales of your product slowed down
The Bestseller badge is awarded to products with a high sales volume within 6 months and is handed out on a monthly basis.
If your product sales have slowed, you may no longer qualify for the badge.
- Your competition is selling more than you
The Bestseller badge, sometimes known as the Etsy popular now badge, is given to an item that has sold the most in its category.
If an item is selling better than yours, you will lose the badge, and it will go to your competition instead.
- Your item is out of stock
It’s important to remember that you lose the badge once your item runs out of stock. So keep a close eye on your inventory!
- Is Selling On Etsy Worth It? Everything You Must Know!
- 18 Pros and Cons Of Etsy No One Talks About! 
- 18 Etsy Keyword Tools That Will Skyrocket Your Sales! 2023
- How To Report A Seller On Etsy?+ What Happens After? 
How To Increase Sales On Etsy?
There are many ways to increase sales on Etsy. The key is to be consistent and have an action plan put into place.
Opening an Etsy shop is not a passive income. Like most jobs, it needs effort, strategy, and patience.
That being said, I’m confident that these methods will work to boost sales for your shop:
- Use Etsy SEO
The key to showing up on search is using the right keywords.
The more accurate the keywords, the more likely customers will click into your store to buy what they want.
A keyword research tool like Sale Samurai can help you find the exact keywords that people are looking for.
It’s affordable, easy to use, and gives you the EXACT keywords you need to keep your Etsy shop optimized.
- Promote your shop on social media
You can use social media platforms like Facebook and Instagram to showcase your products, engage with potential customers, and drive traffic to your Etsy store.
But the best platform to promote your shop has to be Pinterest.
I’ve talked about how to use Pinterest for Etsy in this guide, so check it out for more details.
Even if you’re new to Pinterest, here is an amazing course called Pinteresting Strategies you can take to help you create those attractive and clickable pins to attract new customers to buy from your Etsy shop.
I love using Pinterest because it lets your business account link directly to your Etsy shop.
Plus, when others pin one of your pins, your listings also get shown to their audience. Talk about a great marketing strategy!
- Use high-quality product photos
Your product photos are the first thing customers see when they look through the search results.
You need to make sure that all the photos you use for your listings are high-quality and visually appealing.
Learn how to style your photos so that they’re pleasing to the eye and showcase the products in their best possible light.
FAQ On How To Become A Best Seller On Etsy
What Is Etsy Bestseller?
The Etsy bestseller badge is awarded to items that have had a high sales volume in the last 6 months.
It appears as a small banner on the search results and product detail page.
Top-selling items that earn consistently good reviews and maintain high conversion rates have a good chance of receiving the bestseller badge.
How Many Listings Do You Need To Start Selling On Etsy?
You should have at least 20 high-quality listings before selling on Etsy. The more listings you have, the more likely potential customers will find your shop.
But what matters more is reviewing your shop statistics, improving your keywords, tags, and description, and marketing your shop through social media and paid ads.
What Is The Most Profitable Thing On Etsy?
Here are 15 of the most profitable things on Etsy:
- Handmade jewelry
- Beads and jewelry supplies
- Party decorations
- Greeting cards
- Digital artwork and printables
- Craft kits
- Vinyl mugs and socks
- Kids’ clothing
- Pet supplies
- Journals and notebooks
- Vintage items
- Self-care packages
And these 20 more money-making things to sell on Etsy.
Who Is The #1 Seller On Etsy?
The #1 seller on Etsy is CaitlynMinimalist. The shop sells meaningful and minimalist jewelry with signature name pieces, quotes, and incorporating handwriting.
The top 5 sellers on Etsy are:
- CaitlynMinimalist – jewelry
- PlannerKate – paper and party supplies
- BeadBoat – craft supplies
- ModParty – weddings
- Yakutum – craft supplies
You don’t have to be creative to make good money on Etsy.
Should You List Everyday On Etsy?
Yes, you should list every day on Etsy to increase your store’s visibility. But the important thing is to be consistent.
If posting every day is too much for you, a new listing every few weeks is good enough, as it’s more important that each listing is high quality, unique, and caters to your target customers.
Now that you have a guaranteed recipe on how to become a best seller on Etsy, put it to use and watch your sales soar.
The tips I shared will increase your chances of success, but at the end of the day, you have to get down and do the work.
Remember that every business requires effort, dedication, and a sprinkling of luck, so if you don’t see immediate results, don’t give up hope.
It’s important to keep going at it. In time, your hard work will pay off.
Let me know in the comments how well these tips worked for you. Good luck!