Best keywords for etsy

The Best Keywords For Etsy To Make A Profit In 2023

Are you looking for the best keywords for Etsy so that you can earn more from your Etsy store?

Many people are discovering that Etsy is a great platform to sell products and increase their income. Many people start selling products on Etsy as a side hustle and some people are even able to make it their main source of income.

If you’re thinking of opening an Etsy store but don’t know what products to sell, this printables side hustle course will guide you through the whole process and help you make a profit in no time.

I used to think that all I needed to have a successful Etsy shop were great products. Imagine my surprise the first time someone told me that they were trying to find the best keywords for their products and I had no idea what they were talking about.

I knew that keywords were important for blog posts but I didn’t know that it was relevant to Etsy. I decided to learn everything that I could about Etsy keywords and I hope you will find it helpful too.

While having the right products to sell on Etsy is crucial, finding and using the right keywords for your products can make a really big difference in the amount of money that you can earn from your Etsy store.

Note: Sale Samurai is probably the most detailed Etsy keyword research tool.
The data on Etsy keywords and other relevant information  is derived from actual Etsy customer searches.
Sale Samurai also provides price, shipping days, and views per product of your competitors so that you can take these factors into account when pricing your own products. 
Sale Samurai is easily one of the best Etsy keyword research tools on the market at the moment, primarily due to the detailed analysis that it can provide. 
– As my reader, you get a discount coupon that has to be used in the sign up page. The code is outandbeyond (all in lowercase). This will give you 20% OFF for life.

Best keywords for etsy
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Affiliate Link Disclosure 

Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

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If you are super busy and you want to start making money selling on Etsy fast, you can check out this and this Etsy course. It will help to step up your Etsy game and start earning within 3 months!

Alternatively, you can also check out this free Etsy Ebook that will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to make sales.

What Are The Best Keywords For Etsy?

The best keywords for Etsy are long-tailed keywords. Long-tailed keywords are more descriptive and specific versions of keywords that people search for. 

This ensures that when a buyer is searching for a particular type of product, the product that is most relevant to their search will show up in the search results.

Instead of just using common and general keywords like “ring,” an example of a long-tailed keyword could be “birthstone ring for June.” 

There are likely thousands of product listings for “rings” but significantly fewer for “birthstone ring for June.” So when you use this long-tailed keyword in your listing, your product will show up at the top of the search since it is the most relevant to what the buyer is looking for.

Long-tailed keywords for Etsy tend to be less competitive and are a great way to get your store and products noticed by potential customers.

There are several places where you can put the long-tailed keywords for them to be effective:

1. Titles

This is the text that is shown above the image of your listing both in your shop and on the search results page. Since this is one of the main things that buyers will see other than the picture, you must use the right words to describe your product.

Choose the most relevant long-tailed keyword that describes your product to make it stand out effectively.

2. Descriptions

Descriptions provide the details for your listing and can be another great way to use targeted keywords to increase the chances that people will buy your product. 

Use short paragraphs or bullet points to provide the details of your product and try to provide the answers to the questions that buyers may have about your product.

Don’t just copy the title of your listing or list random keywords as this isn’t helpful to your potential buyer and can be confusing instead of helpful in making a sale.

3. Tags

A tag on Etsy is a short phrase that describes your product. Etsy lets you use 13 tags for each item listing and you should use all of them so that your listing will show up in more searches.

Tags can contain up to 20 characters so you should choose the best long-tailed keywords that describe your product and use variations of the keyword where possible.

The best tags for Etsy are accurate and relevant. If you use tags that don’t match your listing, you won’t find yourself making many sales even though your listing shows up in the search results.

4. Attributes

Attributes are yet another piece of information that sellers can add to their listings on Etsy to help buyers find the right items. You need to choose from the list of attributes that Etsy has created to describe your listing.

It’s important that you only choose the attributes that are relevant to your product to ensure that buyers are going to see the items that they are looking for when they search for something. 

Best keywords for etsy
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What Are Keywords For Etsy?

Keywords for Etsy are the words that potential buyers are searching for when they are looking for products on Etsy. 

Someone looking for a journal may search for “handmade leather journals” and the Etsy search engine will show them a list of journals that match the description that they have typed in.

How Do Etsy Keywords Work?

Now that you know what keywords for Etsy are, let’s look at how Etsy keywords work. 

When a buyer searches for something on Etsy, they will be shown a list of products that best match their search terms. Buyers are more likely to choose products that show up at the top of the search results.

When you use the same words that buyers are searching for in your titles, descriptions, and tags, your relevant products are more likely to show up in the top search results and you are more likely to get a sale.

By using the best Etsy trending keywords for your products, you can increase your sales and profit with very little effort.

Best keywords for etsy
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How To Find The Best Keywords For Etsy?

It can be challenging to know how to find the best keyword for Etsy products when you are first starting. Here are some tips for how you can find the best keywords.

1. Think Like A Buyer

One of the best ways to find the best keywords for Etsy is to start by putting yourself in the shoes of your potential customers. What would someone be typing into the search bar when they are looking for your product?

If someone is looking for personalized jewelry, they are probably searching for “customizable necklaces” or “personalized rings.” By using these best SEO keywords for jewelry in your title and descriptions, your products are more likely to come up in the search results.

2. Use Long Tail Keywords On Etsy

Once you can identify the types of keywords that buyers are looking for, it is important to try to find the long-tail keywords that better match buyer intent and have lower competition.

If a buyer wants to get some customizable jewelry as a Mother’s Day gift, an example of a long-tail keyword would be “personalized rings for Mother’s Day gift.” By using the best tags for Etsy jewelry, your listing will show up in the relevant search results and you are more likely to get a sale.

3. Use Etsy Keyword Tools

You can also use an Etsy keyword generator to help you find the best buyers keywords to use and to develop an effective Etsy keyword strategy. 

Here are some keyword tools that you can use to find the best keywords for Etsy: 

Sale Samurai is a great tool to optimize your Etsy listings so that you can increase your sales. It has a lot of useful features that will help you find the best keywords to use to stand out from your competitors.

It also has a Chrome extension that makes it easy to research keywords and volume on the Etsy website.

– As my reader, you get a discount coupon that has to be used in the sign up page. The code is outandbeyond (all in lowercase). This will give you 20% OFF for life.

Keysearch can be used to find keywords and generate tags for your Etsy listings. You can use it to find high-volume Etsy tags that have low competition so that you can boost your Etsy sales,

Keysearch also has a feature that allows you to analyze your competition and develop a more effective strategy for your store.

If you use my coupon code, OUTANDBEYOND, you get 30% off!

Marmalead does an analysis of your listings and gives a grade for the effectiveness of your listing’s SEO. It then provides helpful suggestions for how to improve it.

The Storm Tool and Comparison Tool work together to identify the best keywords for you to use in your product descriptions and tags.

What Are Illegal Keywords On Etsy?

Etsy has certain policies in place for the protection of buyers and sellers. One of these policies includes items that are prohibited or restricted from being sold on Etsy.

You can avoid having your listings flagged or removed by avoiding the use of keywords that could be mistaken for an item on the prohibited list. 

An example of an item that is not allowed to be sold on Etsy is ivory. If you have products that are made from ivory and you use “ivory” in your title and descriptions, your product and shop could be penalized. 

Best keywords for etsy
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Etsy Tagging Dos & Don’ts


  • Add keywords to your title, tag, descriptions, categories, and attributes.
  • Use all 13 tags for each product to increase your chance to match in searches.
  • Find the best tags on Etsy that describe your listing accurately.
  • Use long tail keywords to match buyer intent.
  • Write simple and easy-to-understand descriptions for your products.
  • Use variations of the keywords to cover more possible search terms.
  • Add keywords to the beginning of your descriptions and titles.


  • Don’t add long lists of keywords to your title. Instead of being helpful, it could end up becoming confusing for the customer to know what you are selling.
  • Don’t use the same keywords in your title, tags, descriptions, categories, and attributes. Spread your keywords out in a way that is natural and makes the most sense.
Best keywords for etsy
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FAQs Best Keywords For Etsy

How Do I Choose Keywords On Etsy?

So, how do I choose keywords on Etsy? When you are choosing keywords on Etsy, you should use words that provide clear descriptions and write titles that are brief so that shoppers can easily see what you’re selling. Etsy search looks at all the information you add, including your categories and attributes, to find keywords that match a shopper’s search. 

What Are Focus Keywords On Etsy?

Curious about what are focus keywords on Etsy? On Etsy, focus keywords are used to indicate what your listing is about. They include the tags in your title and any keywords in your title that can be recreated by combining two of your tags. Use long tail keywords where possible as these are the most effective type of focus keywords.

How Do I Find SEO Keywords On Etsy?

Wondering how do I find SEO keywords on Etsy? You can find SEO keywords on Etsy by thinking about what type of search terms buyers are using and then using long-tailed versions of those keywords that are more specific and have lower competition. You can also use keyword tools like Sale Samurai, Keysearch, and Marmalead to help you find the best keywords on Etsy.

How Do I Increase My Visibility On Etsy?

1. Select A Shop Title That Describes Your Products

2. Find The Best Keywords For Your Listings

3. Don’t Repeat The Same Keywords

4. Utilize The 13 Tags That You Have For Each Product

5. Put Your Keywords At The Beginning Of Your Title and Description

6. Update And Renew Your Listing Regularly

7. Link Your Store And Listings To Other Relevant Sites

8. Be Helpful And Responsive To Your Customers

Are Long Tail Keywords Better For Etsy?

Are long tail keywords better for Etsy? Long tail keywords are great for Etsy because using them increases your chances at getting sales. When you understand how people shop on Etsy, you can use the right approach for your titles and tags on Etsy and one important part of your Etsy SEO strategy should be using long tail keywords.

Knowing how to find and use the best keywords for Etsy can make a big difference in the profits that you can make from your Etsy store. 

Long-tailed keywords are the best type of keywords and good tags for Etsy to use as they are usually more relevant to what buyers are searching for and have lower competition which can help you get more sales.

I hope that you will be able to use this information to find the best keywords to add to your listings and that you will see an increase in your sales and profit as a result. 

Good luck with your Etsy store!

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