pinterest manager

How to Become a Pinterest Manager : The Guide I Wish I Had

How to Become a Pinterest Manager

If you follow me on Instagram (sorry for the ridiculous dancing O_O) or read my posts, you know being a Pinterest Manager or a Virtual Assistant is one of the online jobs I often say anyone can do. 

I say this because once upon a time I worked as a Pinterest Manager, it was a fun and fulfilling job, perfect for creative people. 

But how exactly does one go about becoming a Pinterest Manager?

Great question! To help you address that query, I have created this step by step guide so you too can learn how to become a Pinterest manager.

Keep on reading to find out precisely what a Pinterest Manager does, how much they earn, and how you can become a Pinterest Manager too.


Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

Related posts on making money on Pinterest : 

What is a Pinterest Manager?

So what is a Pinterest Manager? In short, a Pinterest Manager is someone who helps businesses and business owners promote their content, products, and services through the Pinterest platform.

Why do people hire Pinterest Managers?

Why would people hire a Pinterest Manager, you ask? Because Pinterest is more than just pretty pictures of recipes or DIY projects.

Pinterest is fast becoming one of the leading visual discovery search engines out there and people are only just starting to realise its potential.

 A well-curated Pinterest page can help funnel valuable traffic to a website, and a Pinterest Manager who knows the ins and outs of the platform can help a business grow significantly by expanding its brand purposefully. 

For example- I started with Pinterest and 3 months later, it had 1 million views and the traffic to my site EXPLODED.

Website owners are willing to pay good money for that type of traffic 🙂

How much can you earn as a Pinterest Manager?

This varies based on your rate as a professional and the experience you have. As a rule of thumb, I suggest checking out the competition and see how they price themselves -find that sweet spot between making a profit and over-charging. 

Absolute beginners can start at $15 to $20 an hour but the rates for a Pinterest Manager range between  $75 to $100 an hour. 

What are the tasks/services you offer as a Pinterest Manager?  

The next question that is often Googled when it comes to becoming a Pinterest Manager is, “What does Pinterest Manager do?” 

Okay, granted, there are grammatical errors in that sentence, but that’s what people search for!

 I’m all about giving the people what they want, so let’s dive into it.

Pinterest Manager services are services that will help build, grow, and maintain a client’s Pinterest presence. 

More specifically, as a Pinterest Manager, you’ll be in charge of the client’s Pinterest account management. This includes but, are not limited to the tasks listed below:

  •  Create eye-catching pins

Creating the best pin is an artform; luckily, it’s one you can learn. The perfect pin has the right combination of fonts, enough white space to make it readable, the right size, and a striking background that isn’t too distracting.

  • Writing SEO-friendly pin descriptions

SEO stands for Search Engine Optimisation. I know this can sound intimidating, but it really isn’t. It is about creating pins with good keywords that people are searching for. 

Creating a keyword-rich description is easy to learn and will help your pins appear in more searches. 

  • Schedule pins

Ever wonder how creatives get their content out every week or daily like clockwork? Do you think they’re logged on to their devices each time to make these posts? 

Psst… No, they aren’t. Some tools will let you schedule your pins. Once you have a pinning schedule and routine set, you won’t be spending hours behind your screen, waiting for the right time to pin a post.

  • Apply to group boards

As a Pinterest Manager, you may have to find relevant boards for your client. This entails applying to join boards, keeping up to date with the rules of the board, and keeping in touch with the board owners.

 Joining group boards is one sure-fire way to increase your client’s Pinterest presence and will increase their website traffic.

Any Pinterest Training to help you get started?

I know this can all sound daunting but don’t fret. The unknown can always be made known -with the help of a decent Pinterest manager course.

With a bit of training, you can learn all the skills Pinterest managers need to possess to run a Pinterest account successfully.

There’s a whole bunch of free material out there but I highly recommend this course I took that skyrocketed my learning and helped me find clients within a few months. 

This course by Kristen Become Pinterest Virtual Assistant course, is a bit on the steep side when it comes to the price. It’s going for $498, but you can make 3-monthly payments at the price of $199.

Here’s what you get with this course:

  •  9 self-paced modules
  •  90+ lessons (145+ minutes of video content)
  •  22+ enhanced templates and worksheets
  •  8 customizable pitch templates (with examples!)
  •  A final exam to test your knowledge
  •  Certificate of completion
  •  30 days of trial access to our VA Leads Community
  •  FREE WordPress hosting from Flywheel

You’ll learn how to:

  • Build your Pinterest Virtual Assistant foundation
  • Establish your online presence
  • How to pitch

This includes templates and the best pitching practices

  • How to manage your Pinterest VA business
  • Learn insider tips and tricks from niche experts
  • How to launch your Pinterest VA business
  • How to make money as a Pinterest VA 

This includes how to set your rates, transitioning to a retainer model, basic business financial components, and offering packages

  • Where to find potential clients
  • How to ace an interview and get hired

I am aware that Kristen’s course comes with a big price tag. If you don’t have or don’t want to spend that much on a course, I totally get it. Your wallets can thank me later -here is a course that is just as well-reviewed and is more budget-friendly. 

Pinterest Manager training

The course Pinteresting Strategies by Blogging Like You Mean It is only $57

With this course, you’ll learn:

  • How to get started on Pinterest

This includes how to set up your profile and boards

  • Finding a Pinterest niche that will set you up for success
  • How the Pinterest algorithm actually works
  • Pin relationship

Learn two sure-fire ways that engineers have built into the platform to ensure a strong pin relationship between your own pins and other popular pins

  • SEO for Pinterest
  • How to create the perfect pin
  • New pins VS “fresh” pins
  • Do followers still matter?
  • What Pinterest Analytics are telling you
  • What you can learn about your Pinterest traffic via Google Analytics
  • Should you create video pins?
  • Do group boards still work in 2020?
  • What kind of photos perform BEST on the platform
  • What to do if your account gets blocked

All that for $57? Sounds like a steal to me.

You can find this awesome course here 

Step by step guide to become a Pinterest Manager:

Now, moving on to the main event. Ladies and gentlemen, the moment you’ve all been waiting for: a step-by-step guide to show you how to be a Pinterest Manager.

Step #1: Do your research

Are you suited for the world of Pinterest? As a Pinterest Manager, you’ll have to have a basic understanding of how to:

  • Manage a Business Pinterest profile
  • Confirm a website via Pinterest
  • Enable rich pins
  • Optimize a Pinterest profile and Images
  • Write a Pinterest-friendly SEO optimized pin description
  • Create quality Pinterest boards
  • Find and join group boards 
  • Interpret Pinterest Analytics
  • Schedule pins using tools such as Tailwind or Boardbooster

I told you running a Pinterest page and working as a Pinterest Manager was more than just repinning that viral Taco Salad recipe over and over. 🙂

If any of those things interest you, then that’s step one done and dusted. 

Step #2: Create a free portfolio on Pinterest

If you’re just starting out, start a Pinterest page, manage it, grow it, and watch the analytics. Keep track of the progress and growth of your Pinterest page and use it as a sample of your portfolio. 

Start experimenting with various techniques and get your stats up. This way, when you pitch to a client, you can show them the results they can expect, if they start working with you.

Step #3: Analyse your competition and emulate them

Emphasis on the word ‘emulate’. Don’t copy exactly. Scope out the competition, see what and how they’re doing it, and repeat. Look at how they present their services, price their packages, what they offer, that kind of stuff. 

Pick and choose sure-fire tricks from a few people that are succeeding in the same field and implement what works for you.

Step #4: Find clients and reach out to 

You won’t just be the Pinterest marketing manager for your client, you’re going to need to market yourself too. In an ideal world, we’d all have jobs falling into our laps but alas, it is not. So you must search for potential clients. 

Get the word out and ask around to see if people are looking to grow their business with Pinterest. Throw a cold pitch out there, message small business owners, email companies, look for VA vacancies on LinkedIn or Facebook. 

Tip – Always position your services as a solution to their problem i.e. to increase their traffic, save them time. 

Step #5: Do more research

Stalk your clients and nail that interview. Maybe don’t stalk them per se but learn about their business, show them how you can grow their reach with Pinterest.

If you really want to make that sale, here are a few tips:

  1. If they already have a Pinterest account, go through their profile, and see where you can help them improve their Pinterest presence.
  2. Come up with 5-10 pin ideas and how they can help the client achieve their goals by growing their business and brand through Pinterest.
  3. Search through their main website and give them ideas on how to repurpose their content specifically for Pinterest.


Step #6:  Create a Website or Portfolio 

Once you’ve bagged your first client as a Pinterest Manager, you may want to think about setting up a portfolio or website where potential clients can see what you offer. 

Set up your website by creating packages and pricing them accordingly. Use this opportunity to niche down and eliminate services that you don’t enjoy doing. 

Here is a FREE step by step guide on how to create your pinterest website and portfolio

Step #7: Market Yourself 

You’re officially a Pinterest Manager! Now it’s time to let the rest of the world know that too. 

That’s it, folks, seven easy steps, and you’re on your way to becoming a Pinterest Manager.

Tips to succeed as a Pinterest Manager

No doubt, you’ll succeed in your goal of becoming a Pinterest Manager, but here are some extra tips to get you along faster.

  • Marketing objectives -Know them!

Get to know each of your clients’ objectives early on and plan your pins around those goals.

  • Learn how to read insights and analytics

Understand Pinterest insights and analytics and make changes to how you manage the account based on that. Look at the clicks, engagement rates,  compare pins from other accounts, and popular repins.

  • Rich keywords

Research is your friend and so is SEO. Get to know which keywords succeed on Pinterest and which have the least competition. You don’t want your pin to get lost in a sea of pins competing for clicks.

  • Utilize scheduling tools – Tailwind
  • Create content in advance

Create a whole bunch of pins in advance, aim for enough content to get you through the month. That way, you can focus on improving other aspects of the Pinterest account.

  • Keeping up with Pinterest trends
  • Don’t sell yourself short

If you don’t have much experience or are just starting, try not to do the work for free. Also, it may be tempting but don’t’ do work in exchange for a testimonial either. Instead, offer your services at a discounted rate under a beta service guise.

This simply means that the service is still in its trial phase or testing phase and isn’t ready to live yet. This will let you learn on the jobs and teach you how to manage account(s) effectively while earning along the way.

  • To Manage forever or Not?

This depends on what you and the client have agreed on. Maybe you’re their full-time Pinterest Manager, or maybe you’re helping them build a foundation and moving on once that’s done. 

If it’s the latter, then I recommend working on your client’s profile until you can see noticeable and measurable results. 

There you have it. An in-depth guide on how to become a Pinterest Manager, two great courses to choose from, tips to help you climb the ladder of success, and everything you could possibly need to know about becoming a Pinterest Manager.

If you’ve read this article and are still confused, don’t worry about it. I felt a bit overwhelmed at the beginning but I figured it out!

Reread this, maybe do a Pinterest course and keep practising. Anything worth learning takes time and patience. Don’t be deterred by all the terms and Pinterest jargon. 

If a technologically challenged gal like me can manage a Pinterest account and make it work, so can you!

I hope this article will help you on your journey to becoming a Pinterest Manager. Keep on learning and don’t give up. That’s it from me, folks. Preece out.

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How to Become a Pinterest Manager

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