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How To Become A Pinterest Manager : The Guide I Wish I Had 2023

Want to learn the exact 7 steps I took to become a successful Pinterest Manager? Looking for Pinterest management jobs or want to become a freelance Pinterest Manager?

If you follow me on Instagram (sorry for the ridiculous dancing O_O) or read my posts, you know being a Pinterest Manager or a Virtual Assistant is one of the online jobs I often say anyone can do. 

I say this because once upon a time I worked as a Pinterest Manager, it was a fun and fulfilling job, perfect for creative people. 

But how exactly does one go about becoming a Pinterest Manager?

Great question! To help you address that query, I have created this step-by-step guide so you too can learn how to become a Pinterest manager.

Worried about how to get clients as a beginner with no experience whatsoever? Don’t worry I will also give you tips so you learn how to quickly get clients, and start making money!

Keep on reading to find out precisely what a Pinterest Manager does, how much they earn, and how you can get into the Pinterest management business too.


  • The 7 Step By Step Guide To Become A Pinterest Manager
  • Strategies To Get Pinterest Manager Jobs As A Beginner
  • Best Pinterest Manager Courses (Free And Paid)
  • What Pinterest Management Services Can You Offer? 
  • Tips To Succeed As A Pinterest Manager
  • Must-Have Pinterest Management Tools To Have A Successful Business!
  • Pinterest Manager FAQs


Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

If you are busy and don’t have time to read the whole article, here is the pinterest management course I took that skyrocketed my learning and helped me find clients within a few months! Also, you get to join the community that already has a pool of clients ready to hire Pinterest Managers from the course!! Isn’t that amazing?

Alternatively, if you would prefer to DIY it, this is the Pinterest course I keep recommending again and again, as she shows you step by step from zero/no experience to getting lots of Pinterest traffic! Also here are some FREE beautiful pins to get started

How to become a Pinterest Manager

The 7 Step By Step Guide To Become A Pinterest Manager

Now, moving on to the main event. Ladies and gentlemen, the moment you’ve all been waiting for: a step-by-step guide to show you how to be a Pinterest Manager.

Step #1: Do Your Research

Are you suited for the world of Pinterest? As a Pinterest Manager, it’s more than just managing Pinterest accounts.

You’ll have to have a basic understanding of how to:

  • Manage a Business Pinterest profile
  • Confirm a website via Pinterest
  • Enable rich pins
  • Optimize a Pinterest profile and Images
  • Write a Pinterest-friendly SEO-optimized pin description
  • Create quality Pinterest boards
  • Find and join group boards 
  • Interpret Pinterest Analytics
  • Schedule pins using tools such as Tailwind or Boardbooster
  • Pinterest Ad Management for the client

I told you running a Pinterest page and working as a Pinterest Manager was more than just repinning that viral Taco Salad recipe over and over. 🙂

If any of those things interest you, then that’s step one done and dusted. 

Step #2: Create A Free Portfolio On Pinterest

Is Pinterest free? Absolutely!

If you’re just starting out, start a Pinterest page, manage it, grow it, and watch the analytics. Keep track of the progress and growth of your own Pinterest account and use it as a sample of your portfolio. 

Start experimenting with various techniques and get your stats up. This way, when you pitch to a client, you can show them the results they can expect, if they start working with you.

Step #3: Analyze Your Competition And Emulate Them

Emphasis on the word ‘emulate’. Don’t copy exactly.

Scope out the competition, see what and how they’re doing their existing Pinterest account, and repeat. Look at how they present their services, price their packages, what they offer, that kind of stuff. 

Pick and choose sure-fire tricks from a few people that are succeeding in the same field and implement what works for you.

Step #4: Find Clients And Reach Out To 

You won’t just be the Pinterest marketing manager for your client, you’re going to need to market yourself too, be it on a social media platform or a visual search engine like Pinterest.

In an ideal world, we’d all have jobs falling into our laps but alas, it is not. So you must search for potential clients. 

Get the word out and ask around to see if people are looking to grow their business with Pinterest. Throw a cold pitch out there, message small business owners, email companies, and look for VA vacancies on LinkedIn or Facebook. 

Knowing how to use Pinterest for business owners is one of the most useful skills.

Tip – Always position your services as a solution to their problem i.e. to increase their traffic, and save them time. 

Step #5: Do More Research

Stalk your clients and nail that interview. Maybe don’t stalk them per se but learn about their business, and show them how you can grow their reach with Pinterest.

If you really want to make that sale, here are a few tips:

  1. If they already have a Pinterest account, go through their profile, and see where you can help them improve their Pinterest presence.
  2. Come up with 5-10 pin ideas and how they can help the client achieve their goals by growing their business and brand through Pinterest.
  3. Search through their main website and give them ideas on how to repurpose their content specifically for Pinterest.


Step #6:  Create A Website Or Portfolio 

Once you’ve bagged your first client as a Pinterest Manager, you may want to think about setting up a portfolio or website where potential clients can see what you offer. 

Set up your website by creating packages and pricing them accordingly.

Use this opportunity to niche down and eliminate services that you don’t enjoy doing. 

Have you searched online for Pinterest tutorial for business? Plenty of sites offer this!

Here is a FREE step by step guide on how to create your Pinterest website and portfolio.

Step #7: Market Yourself 

You’re officially a Pinterest Manager! Now it’s time to let the rest of the world know that too. 

Forgetting to market yourself is one of the most common mistakes amateur freelancers, VAs and Pinterest Managers make! 

Also, marketing yourself doesn’t mean you have to be salesy, on the contrary, it means building a brand presence where you are recognized as a source of valuable and trustworthy information.

This will help you bring organic leads, but also build a loyal audience who may in the future want to buy your services, digital products, or courses, so it is also good for building different streams of income!!

Also, you don’t have to be active on all social media platforms, with Pinterest (a must), and Instagram or YouTube would be enough for you to start.

However, learning essential skills like content marketing, keyword research, and designing pins will help you stand out!

Insider Tip : To promote yourself you can also share the testimonials of your customers and the results (general info, not private data!) of your marketing efforts; this is a proven strategy to attract clients! 

Hone your Pinterest marketing strategist skills, and you’re on your way to becoming a Pinterest Manager.

Pinterest Manager
How To Get Pinterest Manager Jobs

Strategies To Get Pinterest Manager Jobs As A Beginner 

When you are a beginner it is difficult to get Manager or Pinterest VA jobs if you have no experience to show! In the FAQs section, you can see a little more about how to get clients as a beginner and start marketing yourself. 

However, In this section I want to share with you 2 new strategies you can apply to get clients, and why they work.

Join A Paid Course With Private Community (The Quickest Way)

This is one of the quickest and best ways to find a Pinterest manager job as a beginner.

This is because high-quality paid courses will offer you two things that are immensely precious for any freelancer; a mentor and a community.

And, before anyone says anything, yes. You could get some of the information on paid courses if you research thoroughly on the web, and check youtube videos to save money. 

But, having an experienced mentor who will be there for you, a community to support you whenever you have problems or questions, and upgrading you from basic skills is priceless. 

Additionally, some communities like the one of Become A Pinterest VA by Kristen, already have a pool of clients ready to hire  Pinterest Managers from the course!! Isn’t that amazing?

pinterest manager

Note – In another section I will talk more about manager and Pinterest VA courses, including free options as I know we all have different budget situations.

Make A Case Study (The Cheapest Way)

This is a great way to start having experience without having to buy a course, the learning curve is longer than with paid courses, but it is an extremely good strategy to start having clients.

What you need to do is to find a business Pinterest account to work with, it can be family members or friend account, then you need to set some specific business goals in a set period of time.

For example, a measurable, and very clear goal would be: increase x% the blog traffic through Pinterest pins in 3 months.

Then you start applying your Pinterest marketing services, schedule pots, and idea pins, write copy and analyze the results. 

Once the project ends you can write down your results and the process that you followed, this will be real data that clients will see in your portfolio! 

This is a great strategy to quickly earn experience, and will help you gain the trust of business owners easier than if you had nothing to show!

Pinterest Manager
Best Pinterest Manager Courses

Best Pinterest Manager Courses (Free And Paid) 

I know this can all sound daunting but don’t fret. The unknown can always be made known -with the help of a decent Pinterest manager course.

With a bit of training, you can learn all the skills Pinterest managers need to possess to run a Pinterest account successfully.

Best Paid Pinterest Manager Courses 

There’s a whole bunch of free material out there but I highly recommend this course I took that skyrocketed my learning and helped me find clients within a few months. 

This course by Kristen Become Pinterest Virtual Assistant course is a bit on the steep side when it comes to the price. It’s going for $999, but you can make 6-monthly payments at the price of $139.

Here’s what you get with this training course:

  •  9 self-paced modules
  •  90+ lessons (145+ minutes of video content)
  •  22+ enhanced templates and worksheets
  •  8 customizable pitch templates (with examples!)
  •  A final exam to test your knowledge
  •  Certificate of completion
  •  30 days of trial access to our VA Leads Community
  •  FREE WordPress hosting from Flywheel

You’ll learn how to:

  • Build your Pinterest Virtual Assistant foundation
  • Establish your online presence
  • How to pitch

This includes templates and the best pitching practices

  • How to manage your Pinterest VA business
  • Learn insider tips and tricks from niche experts
  • How to launch your Pinterest VA business
  • How to make money as a Pinterest VA 

This includes how to set your rates, transitioning to a retainer model, basic business financial components, and offering packages

  • Where to find potential clients
  • How to ace an interview and get hired

I am aware that Kristen’s course comes with a big price tag. If you don’t have or don’t want to spend that much on a course, I totally get it. Your wallets can thank me later -here is a course that is just as well-reviewed and is more budget-friendly. 

Pinterest Manager training
Pinterest Manager training

The course Pinteresting Strategies by Blogging Like You Mean It is only $97

With this course, you’ll learn:

  • How to get started on Pinterest

This includes how to set up your profile and boards

  • Finding a Pinterest niche that will set you up for success
  • How the Pinterest algorithm actually works
  • Pin relationship

Learn two sure-fire ways that engineers have built into the platform to ensure a strong pin relationship between your own pins and other popular pins

  • SEO for Pinterest
  • How to create the perfect pin
  • New pins VS “fresh” pins
  • Do followers still matter?
  • What Pinterest Analytics are telling you
  • What you can learn about your Pinterest traffic via Google Analytics
  • Should you create video pins?
  • Do group boards still work in 2023?
  • What kind of photos perform BEST on the platform
  • What to do if your account gets blocked

All that for $97? Sounds like a steal to me.

You can find this awesome course here 

Best Free Pinterest Manager Courses

Looking to start without spending a penny? I’ve got you covered! 

In my article Free Pinterest Courses That Will Transform Your Website Traffic, you will find 12 amazing FREE courses to get started on Pinterest marketing!

I have done them all, and speak from personal experience. 

Two of my top favorites are the Free Pinterest Marketing Crash Course, and the Become A Pinterest VA Today- FREE Training Workshop where you learn:

  1. ​​​​​​​How to apply your personality towards different Pinterest VA services
  2. What you need to get started as a Pinterest VA
  3. 9 Services to offer and how much to charge for each
  4. ​​​​​​​How and where to land your first client
  5. What kind of clients NOT to work with

And all of that information for FREE!

Pinterest Manager Jobs
How To Be A Pinterest Manager

Tips To Succeed As A Pinterest Manager

No doubt, you’ll succeed in your goal of becoming a Pinterest Manager, but here are some extra tips to get you along faster.

  • Marketing objectives -Know them!

Get to know each of your clients’ objectives early on and plan your pins around those goals.

  • Learn how to read insights and analytics

Understand Pinterest insights and analytics and make changes to how you manage the account based on that. Look at the clicks, and engagement rates,  compare pins from other accounts, and popular repins.

  • Rich keywords

Research is your friend and so is SEO. Get to know which keywords succeed on Pinterest and which have the least competition. You don’t want your pin to get lost in a sea of pins competing for clicks.

  • Utilize scheduling tools – Tailwind
  • Create content in advance

Create a whole bunch of pins in advance, and aim for enough content to get you through the month. That way, you can focus on improving other aspects of the Pinterest account.

  • Keeping up with Pinterest trends
  • Don’t sell yourself short

If you don’t have much experience or are just starting, try not to do the work for free. Also, it may be tempting but don’t do work in exchange for a testimonial either.

Instead, offer your services at a discounted rate under a beta service guise.

This simply means that the service is still in its trial phase or testing phase and isn’t ready to live yet.

This will let you learn on the jobs and teach you how to manage the account(s) effectively while earning along the way.

  • To Manage Forever or Not?

This depends on what you and the client have agreed on. Maybe you’re their full-time Pinterest Manager, or maybe you’re helping them build a foundation and moving on once that’s done. 

If it’s the latter, then I recommend working on your client’s profile until you can see noticeable and measurable results. 

Must-Have Pinterest Management Tools To Have A Successful Business!

If you want to succeed as a Pinterest Manager I highly recommend you use these Pinterest business tools that are Pinterest specific and will help you automate your workflow, and manage your business efficiently! 

  1. Tailwind – A must-have for Pinterest Managers and VAs. Helps you schedule multiple pins and business accounts.
pinterest manager
  1. Tasty PinsIf you have a blog this will help you easily optimize your images for sharing to Pinterest!
pinterest manager
  1. Tailwind Tribesa feature of Tailwind to help you boost your traffic through the help of communities.  
pinterest manager
  1. Canva An easy-to-use design tool to quickly design click-worthy social media images. 
pinterest manager
  1. Asana, Trello, or any project organization tool that helps you quickly see what you need to do and when.
pinterest manager

FAQs on How to Become a Pinterest Manager

What Is A Pinterest Manager?

So what is a Pinterest Manager? In short, a Pinterest Manager is someone who helps businesses and business owners promote their content, products, and services through the Pinterest platform.

Why Do People Hire Pinterest Managers?

Why would people hire a Pinterest Manager, you ask? Because Pinterest is more than just pretty pictures of recipes or DIY projects.

Pinterest is fast becoming one of the leading visual discovery search engines out there and people are only just starting to realize its potential. No, you do not have to be a graphic designer to be one.

A well-curated Pinterest page can help funnel valuable traffic to a website, and a Pinterest Manager who knows the ins and outs of the platform can help a business grow significantly by expanding its brand purposefully. 

For example- I started with Pinterest and 3 months later, it had 1 million views and the traffic to my site EXPLODED.

Website owners are willing to pay good money for that type of traffic 🙂

How Much Can You Earn As A Pinterest Manager?

Absolute beginners can start at $15 to $20 an hour but the rates for a Pinterest Manager range between  $75 to $100 an hour. 

There is no solid Pinterest Manager salary per se, as a Pinterest Manager’s salary varies based on your rate as a professional and the experience you have. 

As a rule of thumb, I suggest checking out the competition and see how they price themselves -find that sweet spot between making a profit and over-charging. 

Pinterest Manager

How Long Does It Take To Become A Pinterest Manager? 

It can vary! But, it is possible to become a Pinterest manager in 2-4 months

Also, I would say the quickest way to start working as a Pinterest Manager is by taking paid training courses.

This is because you will receive guidance from experts to learn the best skills, how much to charge, and a supportive community that will help you get clients as soon as possible!

One example of this is a student of the Become Pinterest Virtual Assistant course by Kristen who landed her first client after 2 months of taking the course and is now making $5000 per month.

How Do Pinterest Managers Get Clients?

Some strategies Pinterest Managers and VAs do to get clients are:

  1. Reach out to your contacts (i.e. friends, family, ex-colleagues), and let them know you are offering Pinterest manager services.
  1. Join Facebook groups, such as the Virtual Assistant Hiring where businesses are looking to hire virtual assistants, including Pinterest VAs, to help them with their business.
pinterest manager
  1. Send Cold Pitches to businesses that don’t have an active Pinterest account, or those who need improvement, and send a valuable proposal to help them.
  1. Optimize your LinkedIn profile, and look in the search bar for posts that have keywords like “looking for Pinterest management” or “I need a Pinterest VA”. 
  1. Apply to Job Boards or Freelance sites such as Flexjobs, Hubstaff, or Upwork where you’ll find a great variety of current Pinterest manager jobs online.
pinterest manager

What Pinterest Management Services Can You Offer?  

The next question that is often Googled when it comes to becoming a Pinterest Manager is, “What does Pinterest Manager do?” 

Okay, granted, there are grammatical errors in that sentence, but that’s what people search for!

 I’m all about giving the people what they want, so let’s dive into it.

Pinterest Manager services are services that will help build, grow, and maintain a client’s Pinterest presence, providing an al-in-one Pinterest marketing strategy. 

More specifically, as a Pinterest Manager, you’ll be in charge of the client’s Pinterest account management. This includes but, is not limited to the tasks listed below:

  •  Create eye-catching pins

Creating the best pin is an artform; luckily, it’s one you can learn. The perfect pin has the right combination of fonts, enough white space to make it readable, the right size, and a striking background that isn’t too distracting.

  • Writing SEO-friendly pin descriptions

SEO stands for Search Engine Optimisation. I know this can sound intimidating, but it really isn’t. It is about creating pins with good keywords that people are searching for. 

Creating a keyword-rich description is easy to learn and will help your pins appear in more searches. 

  • Schedule pins

Ever wonder how creatives get their content out every week or daily like clockwork? Do you think they’re logged on to their devices each time to make these posts? 

Psst… No, they aren’t. Some tools will let you schedule your pins. Once you have a pinning schedule and routine set, you won’t be spending hours behind your screen, waiting for the right time to pin a post.

  • Apply to group boards

As a Pinterest Manager, you may have to find relevant boards for your client. This entails applying to join boards, keeping up to date with the rules of the board, and keeping in touch with the board owners.

 Joining group boards is one sure-fire way to increase your client’s Pinterest presence and will increase their website traffic.

Pinterest Manager Services
Pinterest Manager Services

What Are Pinterest Virtual Assistants?

Have you seen the term virtual assistant business and wondered what are Pinterest virtual assistants (VA)?

Becoming a Pinterest VA might be a fantastic option for you if you like using the site and are skilled at making pins. As a Pinterest virtual assistant, you will create pins that will promote the website or blog of your client. You will need to create pin descriptions that will elevate these pins in the search results of Pinterest.  

Many successful online business owners hire a VA as part of their Pinterest strategy to bring in business from Pinterest. If you consider yourself a Pinterest expert and would like to try your hand at creating boards and pin graphics, try being a VA before being a manager.

Some responsibilities and Pinterest services of a Pinterest VA are:

  • Making Pinterest pin designs
  • Researching keywords and creating pin descriptions that can assist your client’s content rank better in Pinterest search results
  • Establishing and starting a Pinterest business account

Think this is something that you prefer? Then read this complete guide on How To Become A Pinterest VA and Earn Up To $50 Per Hour.

Pinterest Manager

What Does A Pinterest Manager Do?

A Pinterest Manager is an online service provider who helps businesses promote their content, products and services on Pinterest.

These are part of what a pinterest manager does:

  1. Funnel valuable traffic to a website
  2. Knows the ins and outs of the Pinterest platform 
  3. Help businesses grow by expanding its brand purposefully
  4. Be in charge of your client’s Pinterest account management

These should get you to understand what does it mean to become a Pinterest Manager.

Is It Hard To Be A Pinterest Manager?

It doesn’t have to be hard to be a Pinterest Manager. These are some ways to become a Pinterest Manager easily:

  1. Take an online course in Pinterest Management like this one from Kirsten
  2. Learn Pinterest marketing (do your research)
  3. Create a website promoting your services
  4. Find clients
  5. Do more research

How Do I Become A Pinterest Expert

To become a Pinterest Expert, the best way is to join or sign up to a Pinterest expert course. 

Another easy way without having to buy a course is to find a business Pinterest account from a friend or family member, and then set specific business goals.

Once you keep track of the results, use this as real data to show potential clients and build your portfolio this way.

Can You Get Paid To Do Pinterest?

Can you make money on Pinterest? Yes you can!

You won’t get paid by Pinterest to use its platform, however you can make money by helping business owners, entrepreneurs and bloggers to grow their business.

You can make on average $500 per month as a Pinterest Virtual Assistant helping business owners manage their Pinterest page.

Do You Need Followers On Pinterest To Make Money?

No, you don’t need to have followers on Pinterest to make money. 

You don’t need 1 follower, nor do you need 1 million followers to make money. Anyone who includes affiliate links from Pinterest (via pins) on their own website can make money. 

However, how much money you make depends on how many affiliate clicks and purchases from your links.

How Do I Get More Followers On Pinterest?

There are a few ways to get more followers on Pinterest. These are a few:

  1. Use Pinterest Trends to plan your account
  2. Include relevant keywords in your Pinterest account name – example if you are a gardening enthusiast, your account name can be “GardenHoe”
  3. Be consistent in sharing new content weekly
  4. Engage your followers
  5. Be active on Pinterest – this makes your account more relevant
  6. Follow other users – do not be the account that follows “0” users
  7. Use affiliates links from Pinterest via pins in your blog and other social media accounts

Who Owns Pinterest?

The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had 450 million global monthly active users as of December 2022. It is operated by Pinterest, Inc., based in San Francisco, United States. The logo consists of a letter P on a red circle. This logo represents the pin.

Who Earns The Most On Pinterest?

These are the people who earned the most on Pinterest in 2022 from Pinterest Sponsored Pins. The top earner Joy Cho earns $7000 per post on Pinterest.

  1. Joy Cho – 15.2 followers
  2. Poppytalk – 10.4 followers
  3. Maryann Rizzo – 9 million followers
  4. Jane Wang – 7.7 million followers
  5. HonestlyWTF – 7.1 million followers

Does Pinterest Pay Influencers?

Pinterest does not facilitate payments for programs like product tagging or branding partnerships with influencers. 

These programs are organized by the product owners or brands directly with influencers and the payment terms and logistics are organized with them.

Pinterest is the social media platform where influencers can share the affiliate marketing links to these products.

Which Products Sell Most On Pinterest?

There are many products that sell well on Pinterest. These are products that sell the most on Pinterest as of 2022:

  1. Outdoor gear for fishing, camping and sports
  2. Jewelry (including costume jewelry)
  3. Bags (designer and non-designer)
  4. Shoes (designer and non-designer)
  5. Clothes (designer and non-designer)
  6. Fitness related gear
  7. Lifestyle related items
Pinterest Manager

Becoming a Pintrest Manager or Pinterest Social Media Manager is entirely possible !

There you have it. An in-depth guide on how to become a Pinterest Manager, two great courses to choose from, tips to help you climb the ladder of success, and everything you could possibly need to know about becoming a Pinterest Manager.

If you’ve read this article and are still confused, don’t worry about it. I felt a bit overwhelmed at the beginning but I figured it out!

Reread this, maybe do a Pinterest course and keep practicing. Anything worth learning takes time and patience. Don’t be deterred by all the terms and Pinterest jargon. 

If a technologically challenged gal like me can manage a Pinterest account and make it work, so can you!

I hope this article will help you on your journey to becoming a Pinterest Manager. Keep on learning and don’t give up. That’s it from me, folks. Preece out.

Pinterest Manager

Related Posts on Making Money with Pinterest:

How To Become A Pinterest Manager: The Guide I Wish I Had