Selling Candles From Home : An Epic Guide To Get You Started
Have you thought about selling candles from home? Maybe you have, maybe you haven’t but here’s why you should.
Did you know that, according to the National Candle Association, $3.2 billion dollars are spent on candles annually?
What’s that now?!
That is the sound of lots of cash flowing into your bank account if you decide to start selling candles from home.
Not sure where to start?Lucky for you, I’ve written the ultimate guide on how to start selling candles from home.
- how to make them
- where to sell them and
- how to set up your own candle making business.
Psst -Stick around until the end to get some tips to help you succeed.
Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.
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How to Make Candles From home
So, I’m guessing you’re here because you want to sell candles from home.
Now the question is, how do you make candles from home? It’s actually pretty easy. Here’s what you need to do to make your first ever candle:
1. Measure The Wax
First you need to measure your wax to fit the container you plan to put it in.
2. Melt The Wax
Paraffin waxes need to be heated to around 185° F before adding fragrance. Soy waxes however, vary slightly. For the exact temperature, consult the instructions that come with your purchased wax.
Important note: Do not place the wax directly on an open flame. Place the wax in a melting pot or double boiler.
3. Add A Fragrance
Once your wax has completely melted, you can now add the fragrance oil and stir until completely dissolved. This should take roughly 30 seconds.
4. Add Dye (optional)
If you’re planning to add some color to your candle, this is the time to do it.
5. Attach The Wick
Before pouring the wax into the container, you have to make sure the wick is secured to it. Make sure to secure the wick at the center -if it strays from the center, the candle won’t burn properly.
6. Let The Wax Cool
Wait for your wax to cool down a bit before you pour it into the container or jar – it should be around 135° F when pouring.
7. Pour The Wax
Once the wax has cooled a bit, pour it into the container.
Tip: Save a bit of wax in the pot for later use. Candles tend to get a sinkhole at the center -you can use the extra wax to fill up.
8. Let It Cool
Let the candle sit for a couple of hours. Once it’s cold, you can fix whatever deformities you notice. Remember that extra wax you saved earlier? This is the right time to use it.
9. Trim The Wick
After your candle has cooled completely, trim the wick. Leave about 0.25 inches of wick above the wax.
10. Light Your Candle
Tada, you’re done. All you have to do is light your candle and let the aroma engulf your home like a warm calming hug.
How Much Can You Make From Candle Making
Making candles sounds like a breeze right? Now let’s get down to business – the real question today is how much money do you make selling candles at home?
Remember those statistics we went over in the beginning?
$3.2 billion dollars is spent on candles annually and 7 out 10 households use candles.
There’s a huge market for quality handmade candles and branded candles have even become a popular home decor item.
What’s nice about candle making is that it’s easy to start. If you have the basic tools and a workspace, you’re covered.
The product itself is easy to price. Let’s say it costs you $3 to make a candle, you can sell it for $9 or more depending on your market. I mean, Yankee Candle’s price their best seller Balsam & Cedar candle (large) for $29.59.
It’s all about marketing, people care about the product, the story behind it.
For instance, if you’re targeting the eco-friendly market, they may be willing to pay the standard $15-$25 cost if you explain the environmental benefits of your candle.
If you’re looking to market your product for people that want to buy cheap but heavenly scented candles, you can set your price point anywhere from $10-$15 per candle.
If you sell 10 candles, that’s already an extra $100-$150 in your pocket.
What Ingredients Do You Need To Make Candles
We’ve covered candle making 101 but let’s talk about some of the equipment you’ll need to get started.
The materials you’ll need are:
- Candles Containers or Jars
- Melting pot or double boiler
- Wax of your choice (Soy, Paraffin, Beeswax, etc.)
- Oil Fragrance
- Dye (Optional)
Typically, it can cost roughly $100 to buy everything and start up but you could save some money and purchase a ready made kit like this one to start with.
For $23.99, I’d say that’s a deal but the only drawback is that you can’t choose your items.(But if you are busy, this may be a good thing)
How to Start a Candle Making Business
Now, you’re a master at making candles and you’ve got all these amazing smelly pots of wax ready to go.
You want to start you selling candles from home but you’re not sure where to start. If that sounds about right, follow these simple steps to set up your candle making business:
1.Who Is Your Target Audience?
The first thing you have to ask yourself is, “who is your target audience?” There are heaps of different candles out there and each of them have their own target market.
We’ll talk about some of those candles later but before you establish your candle business, you need to figure out who your target audience is.
Some popular and common categories include:
- Eco-friendly candles
- High-end candles
- Strong scented candles
- Decorative candles
- Inexpensive candles
2.Name Your Candle Company
Have you noticed that many candle companies have the word ‘candle’ in their name? Yankee Candle, Pretty Honest Candles, Harlem Candle Company, and so on.
You could veer in that direction and do something similar or you could come up with something new altogether.
Coming up with a name for your company is the most critical and challenging step. There are zero guidelines to go by but I say stick with something easy, unique, and memorable.
3.Determine Your Product Line
You have your audience, you’ve chosen a fabulous name, now you have to determine your product line. Will you be selling one candle? Do you have a signature scent? What’s the theme? Have you got ideas for packaging?
This is the time to start thinking about these things and making decisions. If you want to start out small, you can build an initial product line of 5 to 10 scents.
Take the season into consideration too. If you’re thinking of launching your business in fall, you may want to have some warm, autumn themed scents.
Here are some examples of scents you can incorporate into your candles based on the season:
Or mix them up a bit and create your own combinations:
- Apple & cinnamon
- Orange & clove
Spring and Summer Scents:
4.Think about Packaging
If you’re an artist or creative, then this is the time to put those skills to use and develop your packaging. If not, you can partner with graphic designers to help create labels for your candle containers or jars.
Looking to save money and keep production costs low? You can look for printables on Etsy and do it yourself or search the web for templates and design your own labels.
Companies like DesignEvo let you create logos and packaging for free.
5.Source Materials and Equipment
If you already have this sorted then kudos to you. But if you haven’t, this is the time to source the items and materials you’ll need to start your candle making business.
You could buy everything online or source your materials locally. This could end up being cheaper. When you factor in delivery costs and tax, buying items in bulk saves a lot more money compared to making small purchases.
6.Price Your Product
How much is too much? What’s too low? You’ll need to determine a price point for your product based on your target audience and the cost of production.
If your target audience is in the luxury candle category, the average cost is $40 or more for each candle.
However, the price range for the eco-friendly market is somewhere between $15-$25 if you do a good job at explaining your product value. I.e. how it benefits the environment or how the materials are vegan.
Mid market candles can be priced at $10-$15 but if you’re looking to target people who want candles for cheap prices, you’ll want to set your price point below $5 to $8 per candle. Keep it lower than $10.
Still not sure how to price your candles?
Candle Science has an in-depth article entitled, “How To Price Your Candles,” that talks about costs, explains the math, and even has a ratio to abide by.
7.Choose How and Where To Sell Your Candles
All these candles but where to sell them? You may be tempted to wing it for this step but think about your audience before you choose your channel of distribution.
For instance, people who want to purchase high-end candles might shop online or visit high-end retailers for their luxury candles.
People looking to get scented candles for a cheap price may shop on sites like eBay or Amazon.
The best way to sell candles is to follow the trail of your target audience.
Below are a few channels of distribution for you to consider:
- Your own company website (learn how to set one up here)
- E-commerce websites (Amazon, Etsy, eBay)
- Flea market & farmers markets
- Local retail stores
- Direct sales companies
8.Register Your Business
This is a crucial step. It is the moment you set up your company!
Depending on which country or state you plan to operate in, you’ll need to register your business and make it official.
9.Make Your Candles
On to the fun part, start making those fabulous candles (with your target audience in mind of course). It’s time to get melting, mixing, labelling, and packaging.
10.Market Your Candle Business
What makes your candles stand out? I’m not telling you this to discourage you but there are thousands of candle marketers out there. Identify the unique characteristics of your product and use that to set yourself apart from the competition.
That’s one aspect of this part. The other is method. Which mediums will you utilize to advertise and promote your business?
Tip: Match your target audience with the correct channel. Look at channels like social media marketing, pay per click advertising, and even flyers or direct mail advertising.
Test out several mediums and see which one suits your audience and yields the best results.
You could also get traffic to your candle website with Pinterest or by learning SEO.
I have used both to get over 80,000 visitors to this website a month. Both methods are VERY effective!
Here is a reasonably priced Pinterest course that teaches you all about getting traffic from Pinterest. Best Pinterest course I have ever taken actually!
And here is an SEO book that will turn you into a search engine optimization pro!
Best Types of Candles to Sell
I promised you earlier on in this post that I’d talk about the different types of candles you can sell. We have finally come to that point in the article.
There are heaps of different types of candles you can make and sell but the main ones in the market today are soy and paraffin wax candles.
They target different markets and have various selling points. I’ll walk you through them:
If you want to start selling soy candles from home, let me tell you about some of the benefits of soy candles:
- They last longer
- They produce less soot
- They’re derived from natural sources
But alas, they are not perfect. Some drawbacks to consider if you want to sell soy are:
- They’re more expensive
- They have less scent
If your target audience places an importance on environmentally friendly or natural products then soy candles are the way to go.
Soy candles are also a good option for luxury candles because they are higher in quality.
Paraffin candles are popular because they’re more affordable and can carry strong scents. If you want to sell paraffin candles, here are some benefits that may entice you:
- They’re cheap to produce
- They can carry strong scents
However, much like soy candles, paraffin candles have their own drawbacks too:
- They produce more soot because they’re not natural
- They burn faster
If you’re producing affordable candles or strongly scented candles then paraffin candles are your best bet.
You may think that people wouldn’t opt for paraffin candles but some popular candle companies like Yankee Candle and Bath and Body Works sell paraffin candles for a hefty price.
You don’t have to limit yourself to just soy or paraffin candles, there are plenty of different kinds of candles you can make.
You can opt for beeswax or even a blended wax option. As long as you choose the right wax based on your target market, you’re on the right track.
List of Companies You Can Sell Candles From Home For
I always say, if you put your mind to it, you can do anything. If you want to start your candle making business and you’re looking for candle making jobs at home, I’ve got just the sites to help you out.
They believe in selling high-quality soy-based wax candles.
Another popular direct sales candle company is PartyLite candles. They offer a whole range of scented, unscented, decorative candles, and more. Talk about something for everyone.
Pink Zebra is new to the direct sales company scene. They’ve only been around for a few years and they already have a huge clientele.
Something cool about Pink Zebra is that they offer scented wax sprinkles. If you’re in the market for a starter kit, they also offer two different starter kits. One that costs $99 and another for $199.
Some direct selling candle companies take a different approach to candles –Scentsy is one of them. Their candles are wickless and require a warmer to work properly -that’s their selling point.
These types of candles are popular among those looking to perfume their home with wonderful scents.
Celebrating Home Direct sells more than home decor, they also sell marvelous candles. Want to know the benefits of choosing to work with this company in comparison to any other?
You stand to earn up to 45% commission. Isn’t that something?
Looking for candle consultant companies to work at? Jewelry Candles is exactly what it sounds like -candles with surprise jewelry inside.
They sell more than just candles, they sell bath bombs, melting tarts, slime, and so much more and yup you guessed it -they all have surprise jewelry inside.
The surprise jewelry could be anything from a ring, necklace, bracelet, pendant, or pair of earrings ranging from $10 to $7,500 in value.
The best part is, you get to choose the type of jewelry and it doesn’t stop there; as a consultant you can earn 20% commission or a 20% discount on your purchases.
- Gold Canyon Candle Company
Gold Canyon Candle Company is one of those direct sales candle companies that have been on the scene for a while. We’re talking 20 years -they’re motto has been “improving the quality of home across the country.”
They offer a large collection of candles and flameless fragrances. They do offer starter kits from $200 and stand to earn 25% on your sales. Another perk? The first 90 days are freehand if you joina team, you can earn up to 10% on your combined teams sales.
This isn’t a direct sales candle company but it is another platform where you can sell your homemade candles.
Selling your handcrafted candles on Etsy can make you some decent cash and you can always price your candles at a higher price point for customized scents, colors, or shapes.
Looking for more candle business opportunities? Shopify is a great online eCommerce store to sell candles online.
You can create an online store quickly even if you don’t have the technical skills. They have various themes and templates to make it easier for you.
Tips to Succeed When Selling Candles from Home
I think we’ve covered almost everything about selling candles from home. Before you go, I’m just going to leave you with some tips to help you succeed in the candle making world.
Connect with your customers
What is the one thing that will help you succeed? Have you noticed how successful brands interact with their customers?
They understand their audience inside and out -what they want or what they need.
If you make your candles with your audience’s needs and wants in mind, not only will you succeed but you will eventually form a long term relationship that will keep them coming back.
Ask the WHY they are buying candles, what is the occasion or event? How can you make it more special?
Quality and Consistency is Key
Another thing that will keep your customers coming back?
Consistency and quality.
If you write down your methods and formulas to a T then you can avoid any inconsistencies when you produce your candles time and time again.
Produce the Best Products Possible
First impressions are important. Everything from your labeling, packaging and how you interact with your consumers is crucials.
There is a lot of competition and you’ve got to set your business apart from the others right from the get-go.
Creating high-quality candles is your number one goal -this means not cutting corners or skimming on areas to cut costs.
Become A (Better) Salesperson
If you’re a one person company, then congratulations. You can now add head of sales and marketing to your resume.
Connecting with businesses, various platforms, and forming partnerships will help grow your business.
You’ll need to become your own sales person or a better one if you already are out there selling yourself.
You can take some simple courses on selling and how to sell without sounding salesy.
Think about your audience, where do they shop? What platforms do they get their advertising from? You’re going to need to get your product in front of existing and new potential customers.
There you have it ladies and gentleman, a comprehensive guide to help you start selling candles from home.
The art of candle making has been around for many moons and many will say the market is saturated but don’t listen to the nay-sayers.
If you’ve got a stand out product, you market it properly and believe in yourself, you can start selling candles from home and making money from it too.