Why Is My Blog Not Getting Traffic In 2022: 21 Reasons 

If this is the year you finally set up your blog, but you are still not getting traffic and wondering why is my blog not getting traffic yet, then you’re in the right place. 

While it is normal to have a new blog with no traffic, and it does take time, if your website is not getting traffic at all after more than eight to twelve months, then it’s time to seriously think about how to increase traffic on your blog or website. 

If you have a low traffic blog, I’m here to help you and share with you 21 reasons why your blog might not be getting traffic and how to increase your blog traffic fast.

Why is my blog not getting traffic

 All of these are tried and tested by yours truly on this very blog and my travel blog. 

At a glance, here are the reasons why your blog may not be getting the traffic that you want:

1. You Don’t Know Your Audience

2. You Try To Write About Everything

3. Your Titles Aren’t Good

4. You Post Too Little

5. You Don’t Implement SEO

6. You Don’t Do Keyword Research

7. You Don’t Use Links

8. You Don’t Guest-post 

9. Your Content Doesn’t Add Value

10. Your Content Is Not Tailored For A Blog

11. Your Content Is Not Evergreen 

12. You Don’t Have Images 

13. You Don’t Use Topic Clusters

14. You Used Shady Tactics To Get traffic Faster

15. You Don’t Promote Your Posts

16. You Don’t Have A Mailing List

17. You Don’t Engage With Your Readers 

18. You Omit Call-To-Actions At The End Of Your Posts 

19. You Don’t Ask For Help

20. You Don’t Believe In Investing Money 

21. You’re Too Impatient 

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Some of the links on here are affiliate links, and I may earn if you click on them, AT NO EXTRA cost to you. I hope you find the information here useful! Thanks.

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21 Reasons Why Is My Blog Not Getting Traffic And How To Fix It

1. You Don’t Know Your Audience

One of the first things you should consider before you start a blog is to think about who your audience is and what your blog’s niche is. 

One of the reasons why your blog is not getting traffic might be because you don’t know your audience well enough and you’re not writing content that is of interest to them.

How To Fix This: Take a pause and write down who your audience is, then think about certain personas that would fall into your audience group and think about what type of content they would search for or what to read. Here’s a useful guide on how you can identify your target audience for your site. 

2. You Try To Write About Everything

If you don’t understand your audience and readers well enough, chances are you might end up writing content that doesn’t connect with anyone in particular or you might end up writing about anything and everything.

After all, who likes reading something that isn’t focused or doesn’t address their pain points? It’s almost like reading gibberish – what is the point? 

So you might not be getting traffic because people are not connecting with your content because you’re not focused enough.

How To Fix This: If you’ve identified your audience then you should know some of the pain points and common problems they face. Write content that answers these problems instead of writing about anything or everything you want. 

You can use tools like Keysearch and UberSuggest to look for suitable keywords and topics, or even Answer The Public on what people are searching for and then write content around that.

3. Your Titles Aren’t Good

Before you even think to yourself, nobody visits my website, ask yourself would YOU visit your website? If you landed on your blog and saw some of your latest blog entries, would you click on them and read them?

If you wouldn’t then it might mean that your titles aren’t interesting enough.

It’s like having an interesting title or cover for a book – while you might think that having an interesting title is not an end-all, it is important and it is your opportunity to draw your reader in. 

How To Fix This: Make sure your titles address what you think your reader is looking for, and how your blog article will help them.

 If you’ve done your keyword research, you can even put it in the title and that will help you get traffic soon enough! Oh, and make it catchy and snazzy! 

Free tools to write better headlines:

Why is my blog not getting traffic

4. You Post Too Little

While you don’t need too many posts to start your blog initially, you do need to post consistently after that. 

A blog is not something you just start and leave to sit unless you already have a substantial amount of posts. 

If you were someone looking for advice or solutions, wouldn’t you trust someone who has given more advice on this topic, as compared to someone who’s only talked about it once? More is better, at least at the start! 

How To Fix This: You need to post about once a week after that to show your readers that your blog is active and that you’re consistently updating the content on your blog. 

The aim: at least 100 quality blog posts

To learn more, check out this guide on how often you should post on your blog.

5. You Don’t Implement SEO

SEO is search engine optimization, which means optimizing your blog such that the search engines pick it up more easily based on what people are searching for on Google. 

If you think that your content is good enough to draw traffic to your blog, bad news – there are 600 million blogs out there – quality content is half the battle won, but you still have lots of competition to wade through.

How To Fix This: How you can stand out among the millions of blogs on the web is to look at SEO strategies, to help push your blog to the first or second page of a Google search result. If you’re keen to learn more about SEO, you can check out my  SEO blog post training.

I also have a detailed list of some of the best SEO courses I’ve taken for you to learn more about this. 

6. You Don’t Do Keyword Research

Keyword research is an extremely important part of getting SEO right. 

If you don’t do your keyword research, you might run the risk of writing about topics that are either not searched about or are too widely searched that you can’t get organic traffic because your blog is way too far back on Google search results!

How To Fix This: Use tools like Keysearch and UberSuggest to find low competition, and high search volume keywords. It might surprise you what keywords you can find.

Want to know what other things to look out for when it comes to keyword research?

I go into this in detail in my SEO blog post training

7. You Don’t Use Links

Another SEO strategy is the use of internal links where you link to existing content on your site (internal links) to get people to read more of your entries (and it helps with pageviews!) and the use of external links (links outside your blog) to build your site’s credibility in the eyes of Google. 

Linking is important because the more external links you have, the search engines are more likely to view your page as useful, credible, and high-quality because you’re citing credible content. 

It’s like doing a paper back at school – you cite and link to back up points you’ve got or made in your blog posts. 

How To Fix This: Look at past related articles you’ve written and link to them within your current entry. Want to know how to do this? Just scroll above to my related posts’ section! You can also use tools like Link Whisper to help you find relevant internal links. 

8. You Don’t Guest-post 

If you’ve started a blog for a while and you’re still wondering why isn’t my blog showing up on Google, then chances are it’s because you’ve been concentrating too much on your own blog and not looking at the broader blogging ecosystem. 

Have you been guest-posting for other more popular blogs that have been around for much longer? 

If you don’t know what guest-posting is, then it means you haven’t been doing it! 

Guest posting is when you generate fresh content on another website that’s not your own but is usually more authoritative in the same blogging niche. 

Some blog owners accept guest posts if they have an interesting pitch or can talk about a topic that they are keen to publish about but haven’t found the time to write about. 

How To Fix This: Look for blogs in your niche that are ranking high on search engines and are open to contributor posts. Then pitch content ideas to these sites, offering to write for them. 

Guest-posting is typically free. 

This means you probably won’t get paid for it. However, you may very well end up getting more. And that is backlinks!  Backlinks from these sites will then help you with SEO and visibility – if one of their readers liked your content on their site, they might just pop by yours, right? 

Learn how to guestpost using this essential guide

9. Your Content Doesn’t Add Value

It’s easy to write about topics if you do your research, but what matters is whether your blog posts are even helping anyone in the first place and whether or not it adds value to the reader. 

If all you’re doing is answering a question they have, they might just bounce off your page within seconds after getting the info they require. Or not even bother with clicking on your site. 

How To Fix This: Once you’ve decided on a keyword and a topic for your blog content, make sure your content addresses this topic. Thereafter think of other likely questions or content they might be interested in and address these points too. 

Say someone is wondering how to save money off their small salary and you write a blog post detailing some steps like reducing their utility fees.

 You can also go one step further by suggesting some energy-saving electrical appliances that they might not already have in their homes. 

10. Your Content Is Not Tailored For A Blog

Have you ever come across a situation where you’re just looking to make fried chicken wings for a party this evening and you search for recipes. 

You scroll and you scroll and you hear about a story of the author’s first bite of the best chicken wings, the history of chicken wings, the best parts of a chicken, and where to buy wings….

Anything but the recipe! Sometimes blogs that get no traffic fall into the same trap. They forget that people are here for a quick online read and are looking for solutions fast. 

How To Fix This: For a blog, you need to remember to write clearly, succinctly, and in shorter sentences. You need headers to guide your reader and most importantly, you need to answer their questions! 

Make sure you match your keyword to your reader’s intent.

If you say you’re giving solutions to a bad day, you will do well to provide those solutions (like having a relaxing shower or taking a nap) and not direct them to a page where you’re selling something completely unrelated.

11. Your Content Is Not Evergreen 

If you’re doing all of these correctly and not making these mistakes and you’re still finding that, hey, my blog has no traffic, then one reason could be that your content is too seasonal and not evergreen. 

Now you might be thinking, what is evergreen content? 

It’s content optimized for search engines that remain relevant for your readers no matter the year and is still helpful to your readers after a while. What is not evergreen content?

 Writing about an event that only happens once if you have a travel blog. 

How To Fix This: Make sure that you write for a wider audience. When writing content, try to also think about – if I read this two years down, would I still find the information useful. Or even a year later. If the answer is no, then rewrite it or find a new topic or keyword. 

12. You Don’t Have Images 

You might think, why am I thinking about adding more things to my website when my website is not getting any traffic already? 

Won’t it slow the website down more? Does it even add value to my content?

Yes, images can help with SEO because it makes your content more interesting and appealing to others. 

A study found that high-quality and professionally shot photos drive engagement on social media platforms. 

Images can add to your SEO effort by increasing engagement, and attention and also breaking up the monotony of text chunks. 

How To Fix This: Include images in your articles. You don’t have to have a lot of images, nor do you need to take them yourself. 

There are plenty of free stock image websites around like Unsplash or Pixabay where you can use photos for your blog. 

13. You Don’t Use Topic Clusters

Your blog might not be getting traffic because even though you’ve been doing some sort of keyword research, you’re not implementing this in the best way possible by not making use of topic clusters. 

A topic cluster is a group of content posts that are around one central topic and typically have a main page (called a pillar page) that you can link to and outwards from. 

This is a great internal linking strategy and would also help you establish credence in the eyes of search engines. 

How To Fix This: Decide on the main topic that you’d like to write on and do keyword research around this topic, including looking at keyword gaps with this tool. Identify your pillar page, your main clusters, and your sub-cluster topics. These articles should then be linked to each other. 

14. You Used Shady Tactics To Get traffic Faster

If it sounds too good to be true, then it normally is. 

On fiverr, there are loads of gigs for $10 promising to get you thousands of links and traffic, and while it might work for a while, ultimately, you will get penalized by Google.

In business, we must be honest and do things the right way, especially if we want things to last for the long term! 

How To Fix This: Disavow any backlinks you bought from shady Fiverr jobs and don’t try anymore dodgy traffic tactics, 

15. You Don’t Promote Your Posts

You should never, I stress, put all your eggs in one basket! 

Don’t rely purely on organic traffic to kick things off for your blog. If you have a circle of friends or even your family, get them to click on your blog. 

If you have a social media platform, advertise it on your social media platform. 

How To Fix This: Cross-post about your blog updates on your social media channels. 

You can also try writing to people who also blog about the same niche and let them know that you’ve recently written a new post about it and to check out your content. Not only might you gain a new backlink, but you’d also have gotten a potential pageview! 

16. You Don’t Have A Mailing List

This is another way of promoting your posts. You might have readers who chanced upon your blog through Google and LOVED your content but they don’t have time to keep checking back on your blog to see if you’ve updated it or not. 

With a mailing list, you can easily inform people (who are already interested or have come across your content) of new posts and share updates with them. 

Even better if you have the time to craft personalized messages for your mailing list. 

How To Fix This: Use a service like Convertkit, to help you get your mailing list and email blasts set up. If you don’t know how to do an email mailing list or have no time, did you know you can even hire a virtual assistant to do it for you?

17. You Don’t Engage With Your Readers

If you’re spending all this time on your content, getting people to come to your blog, but you’re not engaging them and replying to their comments or finding out what their areas of interest are and what content they’d like to see then you’re probably going to lose them as readers for your subsequent entries.

How To Fix This: Make sure you reply to comments on your blog. Use a plugin like Comments Not Replied To on WordPress to ensure you remain on top of interactions on your blog. 

18. You Omit Call-To-Actions At The End Of Your Posts 

As with any good marketing strategy, even a blog needs a call-to-action – it tells your reader what to do, where to go from here, or when you’re likely to blog new content. 

This is a valuable chance to get regular readers back and capture their attention (and email addresses). 

How To Fix This: At the end of every blog entry, have a call to action. Either direct them to other posts (internal linking), get them to sign up with your mailing list, or invite them to leave comments.

19. You Don’t Ask For Help

As a new blog owner, you want to keep costs low, and you want to do everything yourself so you don’t ask for help or you don’t tell anyone about what you’re trying to start. Bad approach.

How To Fix This: If you’re stumped with the next step on your blogging journey as to why you’re not getting any traffic, then ask for help. You searching for why is my blog not getting any traffic is a start! 

You could also enroll in courses to learn how to improve your blog traffic or even triple it or just ask me a question on Instagram. I’ll try my best to respond if it’s an “ask me anything” day! 

20. You Don’t Believe In Investing In Yourself

Why is my blog not getting traffic

The fact that you’re here is ample proof that you’re willing to troubleshoot and figure out what’s wrong with your blog and are committed to making it work.

 But it’s not just pure time and effort. Yes, starting a blog is low cost and can even be free but some of the better tools out there for growing your blog do cost money.

How To Fix This: You’ll need to spend money to earn money. It doesn’t have to be much. Invest in paid hosting with a provider like Bluehost to secure your domain name, hosting, and WordPress installation. Having your own domain is great for SEO.

There are also some tools (some paid but with a free trial) that you can use to better your keyword research like Keysearch – use this link and my code: OUTANDBEYOND to get 30% off. One hack in minimizing your spending is that you can do ALL the keyword research you need in a month and then cancel it after that! 

21. You’re Too Impatient 

Now, if you keep asking why is my blog not getting traffic but you’re just not giving it time, then all your questions will be for naught.

 Google takes time to index your site and articles and people will take time to find your blog. 

Why is my blog not getting traffic

How To Fix This: Give yourself time too to make mistakes, learn and then improve from these mistakes. After all, the process of optimization, whether for search engines or not, requires you to look at what works, and what doesn’t and then do better from there.

A good amount of time to be seeing traffic is six to eight months. If you’re still not getting traffic by the sixth-month mark, time to raise those alarm bells and seek the help of a qualified SEO coach or consultant – but first make sure you’ve run through this article first, alright?

FAQs

How Do I Get Traffic To My New Blog?

Why is my blog not getting traffic

There are many ways that you can drive traffic to your new blog, to summarize the solutions I’ve highlighted above, here are 21 ways that you can get traffic to your new blog:

  • Know Your Audience
  • Write Targeted Content
  • Have Eye-Catching Titles
  • Post More Frequently
  • Use SEO
  • Do Keyword Research
  • Use Internal And External Links In Your Content
  • Guest-post On Other Blogs
  • Write Content That Provides Value 
  • Write In A Way That Is Readable Online
  • Write Evergreen Content
  • Include Images 
  • Implement Topic Clusters
  • Use Meta Descriptions
  • Promote Your Posts
  • Have A Mailing List
  • Engage With Your Readers
  • Have A Call-To-Action At The End Of Your Content 
  • Ask For Help From Fellow Bloggers Or Friends
  • Invest In Your Blog
  • Be Patient 

How Long Does It Take For A Blog To Get Traffic?

If you’re wondering how long before your blog gets traffic, blogs take an average of 6 to 8 months to start to get traffic and to get noticed by search engines. This is under the assumption that you’ve followed the advice above to direct traffic to your blog. 

As to how much traffic should a new blog get, it differs across different niches.

But having a goal of about 6% to 10% growth a month would be a helpful benchmark. So if you’re starting with zero, aim to get it to 10 page views the next month, and then 100 page views the following month. 

How Many Posts Do I Need Before My Blog Gets Traffic?

You need to start with at least 10 posts to 15 posts at the start before your blog starts to get traffic from the search engines. And before you think about just staying at those numbers, remember you need to continue posting consistently after starting. 

Why is my blog not getting traffic

Once you hit 100 blog posts, that should be a good number of posts to be seeking out, even more, display advertising networks (for some you can sign up straight away even with no minimum page views!) because you should have relatively substantial traffic by then! 

How Often Should I Post?

You should aim to post at least once a day if that is possible, and a maximum of two posts a day on either your blog or your social media channels, to promote your blog. 

Starting a blog is not enough, being consistent and following through is important for you to get traffic to your blog fast! 

Note- you can relax and post less once you get to 100 posts!

Conclusion

Why is my blog not getting traffic

Before you throw in the towel on your brand-new blog, just know that the start is the part where it can seem the most difficult and you might find questioning repeatedly, why is my blog not getting traffic. 

You may have implemented lots of new strategies and you might have even spent some money. But just know that as long as you’ve implemented these tips as I’ve shared, and also given it sufficient time, trust me, you WILL get those views and you will get your traffic. 

I know this because I was once like you sitting at home one day staring at my blog and hitting a rut. But I invested in myself and I skilled myself by attending some of the best SEO courses on how to get traffic to my blog and I’m here now sharing some of the best tips with you. 

Tell me some of your blogging struggles and if this article has managed to help you identify some of your problems. Hang in there and keep churning out (optimized) content, I’ve got your back! 

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