Are you a coach who is looking for the best SEO keywords for coaching?
Look no further! You will find in this article, my personal perspective on using Search Engine Optimization aka (SEO) for coaching. If you use the right keywords to optimize your coaching website, your website will rank high in search engines.
I will teach you everything you need to know about SEO for coaches and how to choose the right keywords to optimize your website. I will also share with you the tools and tips to get ahead of your competitors so that you can get more clients using SEO.
I have a deep love for SEO and could talk and teach about SEO all day long. I own 6 websites and this one you are reading gets over 100,000 pageviews, predominantly from SEO traffic!
Ready to get lots of clients requesting your coaching services? Let’s go!
54 Best SEO Keywords For Coaching
Here are some ideas for you to start with!
|1||enneagram business coaching|
|2||clarity business coaching|
|3||business clarity coaching|
|4||soulful business coach|
|5||photography business coach|
|6||spiritual business coaching|
|7||Christian business coach|
|8||holistic business coach|
|9||spiritual entrepreneur coach|
|10||soul business coach|
|11||Intuitive business coach|
|12||Family business coaching|
|13||Wellness business coach|
|14||Business coach for health professionals|
|15||Creative business coach|
|16||Business made simple coach|
|17||Life coach for men|
|18||Business writing coach|
|19||Business coaching for artists|
|20||Coaching business plan|
|21||Spiritual business coach|
|22||Best website for coaching business|
|23||Business coach for wellness coaches|
|24||Coaching for accountability|
|25||Certified business coaching|
|26||Business coach for creative entrepreneurs|
|27||Health business coach|
|28||One on one business coaching|
|29||Life coach for entrepreneurs|
|30||Women business coaching|
|31||Life coaching business plan|
|32||Adhd business coach|
|33||Life coach marketing|
|34||Dietitian business coach|
|35||Business accountability coach|
|36||Coaching business name|
|37||Business coach for health coaches|
|38||Product business coach|
|39||Women’s business coach|
|41||Naming your coaching business|
|42||Female personal development coach|
|43||Coaching business names|
|44||Health coach business names|
|45||Business coach denver|
|46||Names for health coaching business|
|47||Network marketing coach|
|48||Business communication coach|
|49||Personality development coaches|
|50||Self improvement coach|
|51||Self development coach|
|52||Personal growth coach|
|53||Best personal development coaches|
|54||Looking for a life coach|
Affiliate Link Disclosure
Some of the links on here are affiliate links, and I may earn if you click on them, AT NO EXTRA cost to you. I hope you find the information here useful! Thanks.
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Understanding SEO For Coaches And How It Works
Search Engine Optimization (SEO) allows you to optimize your content for your specific target audience. This means, your content reaches your target market.
Imagine it to be like a straw
Someone googles ‘best life coach’ and you come up on page 1 of Google (instead of page 12).
The life coach who comes up on page 1 will be the one who gets booked for coaching services.
Thus, it is important for you to establish the type of coach you want to be so that you will use the right SEO keywords- to draw the right customers in.
Again – think about the straw analogy
You don’t want to suck up dirt, you want to draw good leads who will pay for your services up into that straw.
For example, if you are a Life Coach, you will need to use keywords for life coaching within your content.
You cannot then contradict with keywords like “coaching for health professionals” in the same content.
This will confuse Google as well as your intended audience.
SEO is one of the best marketing tools that allows you to implement without breaking the bank.
I mean – SEO is FREE
I know this because I get over 100,000 visitors to this humble website from Google and i didnt pay for the traffic!
With the correct strategy used along with keywords for your coaching business which your intended readers are using, you can find yourself on the top of a search engine result in due time.
How To Use The Best SEO Keywords for Coaching
Let’s take a step back and understand, what is a good SEO keyword?
I follow the rule, decent search volume and low competition
If you want a specific number :
- Search volume more than 70
- Competition score less than 30
We want the search volume to be more than 70 because there is no point writing about topics no one is looking for.
And I aim for low competition scores because there is no point going up against big sites like CNN or Forbes, especially when you are a new site.
I use THIS affordable tool to find me good SEO keywords and follow those two rules above
NOTE- It is 17$ per month but if you use my discount code and referral link, (OUTANDBEYOND, you get 30% off!
The best way to use SEO keywords on coaching is to use your website’s content along with the relevant keywords to serve the answers your intended audience are asking.
How SEO Can Optimize Your Coaching Website
1. Use Keywords Strategically
When keywords are used strategically, the website with the answer to the user’s question will appear at the very top of the search engine result.
How then, can you know the question that is being asked?
You will need to use a keyword search tool to help you determine that question.
There are free tools like Answer The Public or paid tools like Keysearch where you can quickly find the question people are asking.
Put your keywords strategically throughout your content without over using them.
2. Optimize For Mobile Devices
These days people are searching for answers to their questions through mobile devices. Thus, your website has to be optimized for mobile devices.
You have to ensure that your website content is easily read through a mobile device. If you are using WordPress, the design of your mobile-friendly website can be achieved easily through their dashboard.
Not optimizing your website for mobile devices may be a downfall to your website’s success in the search engine result page.
3. Optimize The Meta Description
A website meta description (or Google Snippet) is the short summary in very few words that will appear on the search engine result page.
It is like 5-seconds (or much less!) pitch you need to convince a reader to click on your link.
Keep these in mind when writing your website’s meta description:
- While Google has allowed up to 320 characters, only the first 140 to 160 characters will be visible on the search results page
- Use relevant information to pique a user’s interest in answering their question
- Use quality description with specific search intent like, “Get everything you need to brew your next coffee”
4. Optimize Your Images
All images have “Alt Text” tagged to them.
These are words you can input along with your images or photos within your website. These Alt Text do not need to be your keywords as these may result in “keyword stuffing”.
Use words that describe the photo with the search intent in mind.
For a photo of someone who is pointing to a laptop screen can be described in the Alt Text as, “coach pointing to student’s laptop screen” instead of “person pointing to laptop screen”.
5. Limit Topic Tags
The content in your website can have topic tags.
Most content is tagged with common words, however this may be detrimental to your website’s performance. The search engines may think that your website has duplicated content.
The smart practice is to use your keywords as your content’s tag. This way, even your topic tags are SEO optimized.
6. Use User-Friendly URLs
URLs or the address of your website should be user-friendly and easy to read.
These are determined by how you name your website’s content or sub-pages within your website.
For example, if your website is named CoachingReallyIsMyBusiness.com it will be helpful if your sub-pages have spaces or hyphens to separate their titles. Your About page can then be CoachingReallyIsMyBusiness.com/about-me and Contact page is CoachingReallyIsMyBusiness.com/contact-me.
This is really helpful especially when you have content that has a long title like CoachingReallyIsMyBusiness.com/learn-how-to-coach-effectively-with-ease.
It is easier to read and relate to that URL compared to this very long and hard to read URL, CoachingReallyIsMyBusiness.com/learnhowtocoacheffectivelywithease.
7. Include Related Posts
Related posts are helpful for readers or users who may want to keep reading on the same topic. It is good to keep your readers within your website’s loop by providing links to relevant posts.
For example, you may want to include links to posts that are about finding the right wellness coach within the content that is explaining the characteristics of a wellness coach.
However, you should avoid linking posts on photography business coaches to that same content.
8. Review Metrics
There is a popular mindset of what you can measure you can improve. This proves to be true.
If you are able to view metrics of your website, you are able to measure which content or posts are doing better. You can then use those better-performing content to be a guideline for your future content.
You can also learn from the content that is not doing well. Review the keywords used in those content not doing well against the keywords in content that are doing better.
Use Google Search Console to help you manage and review the metrics. Take my training on how to get LOTS more traffic!!
9. Aim For Featured Snippet
Have you searched for a term in Google and you see your question answered on the top of the page?
This is called the Google Featured Snippet.
If your content answers a specific search term, Google will show it as a Featured Snippet. These are also within the “People also ask” section in the result’s page.
Using the correct structure with an SEO optimized answer to the question will get your website the top spot. Thus it is important to understand your readers or users’ intention to the topic you are sharing.
SEO Tools To Help You
- Keyword Search: KeySearch
KeySearch helps to find keywords with the lowest competition. I use KeySearch as I find it to be the best keyword search tool. Use my link here and code OUTANDBEYOND, for 30% off, also a free one-month trial.
- SEO Optimization: Yoast SEO
Yoast SEO helps you with optimizing your website further than having the SEO keywords. It has an easy to navigate console where you will be asked to input your keywords so that Yoast can do the harder work for you.
- Analytics: Google Analytics
Google Analytics will help you to analyze all metrics that are tied to your website. You will be shown details of the traffic coming into your website.
- Performance Tracking: Google Search Console
Google Search Console helps you with tracking your content’s performance. See which keywords work better with which content. Compare this to improve your website content.
Tips On Using SEO
With all of the SEO tools, you may feel overwhelmed as to where to start or even how to utilize those tools. Here are some tips on using SEO:
- Research on the primary keyword using an SEO tool
- Put in your primary keyword in all the right places
- Add secondary keywords
- Add FAQ section in each content
Before you go and get a shortlist of SEO coaches, you may start with my 11-Step Essential SEO Checklist you can get for free.
Or get my SEO training course where you can learn to optimize your website. I will teach you how to use those tools and drive readers to our website.
FAQs On SEO Keywords For Coaching
How do I promote myself as a coach?
- Find the right keywords/topics that your potential customers are looking for
- Optimize your website with SEO keywords to answer your users’ intent
- Share your content on social media like Instagram, Facebook, Pinterest, etc.
- Join Coaching platforms like CoachHub, UpCoach, NudgeCoach, etc.
- Be your authentic self
- Some example of real coaches:
- Life Coach: Reka Robinson
- Business Coach: Mitch Simon
- Wellness Coach: Rajinder Rai
What keywords should I use for SEO?
Find relevant coach SEO keywords which are relatable to your business. Make sure there is search volume for your keyword yet the competition is low. This can be determined by the low score of below 30 in KeySearch.
You should also keep in mind your user’s intent. Determine what is the solution to the problem your user is searching for.
What are the top 3 SEO strategies?
1. Find a keyword with a search volume yet with low competition
2. Put the keyword in the strategic places within your content
3. Build good backlinks within your content
What are the 5 important concepts of SEO?
Google had an update in August 2022 where the focus is now on helpful content. Thus the 5 important concepts of SEO:
1. Focus on people-first content
Use keywords strategically to match your user’s intent. Ensure that your content answers the questions your readers are asking. Use SEO to help your readers instead of creating content to fit search engines.
2. Mobile-friendly website
Your website will be ranked if it has a mobile version instead of just for the desktop.
This is according to Google’s Mobile First Indexing. The majority of users and readers are now using their mobile devices, it is only practical for you to have your website responsive for a mobile device.
3. Expertise, Authoritativeness, and Trustworthiness: The EAT concept
Google defined the EAT concept as part of its Search Quality Rater guidelines. This is based on who you are, your area of expertise or authoritativeness, and if you can be trusted.
While there are Your Money, Your Life (YMYL) topics such as finance, medical, safety, and news – which can be shared only by relevant experts or organizations, you may write content on a certain topic you have life experience on.
Google will then value you as an “expert” even without formal training.
4. User experience or Google Core Web Vitals
Google has issued guidelines to Core Web Vitals where your website can impact a user experience.
While this can be very technical, the critical focus should be:
- Mobile friendliness experience
- Image compression (use only .jpg images where necessary)
- Page content that is informational
- Speed and technical structure
5. Search accuracy based on user intent
Circling back to point number one, Google focuses more on people-first. Thus, search results accuracy is based on what a user searches for. Whether they are looking for a product or service, your website has to answer the question before it is listed on the search result.
How many SEO keywords should I use?
You should only have 1 primary keyword. This primary keyword needs to be used across your content where it makes sense. You should not have more than 10 secondary keywords to avoid being penalized with keyword stuffing.
If you wanted to know the best SEO keywords for coaching, this article should have been helpful.
I hope you now understand SEO for coaches and know how to use the right keywords to optimize your coaching website. With the tools and tips you have learned, you will be able to get ahead of your competitors and get more coaching clients.