How To Start A Mom Blog That is Profitable and Helpful in 2022!

Have you been curious about how to start a mom blog? If you’re a stay-at-home mom looking for a way to make money or a working mom wanting to start a side hustle, this is for you. 

This post covers everything you need to know about how to start a mom blog in 10 simple steps.

Making a living from a blog is hard work, but it really is simple. If you’re ready to put in the hours, there is no better time than now to start! 

Learn A-Z  in this extensive guide, from how to set up and design your blog to how to write your first posts and eventually monetize your blog. 

Here’s a quick look at how to start a mom blog in 10 simple steps:

  1. Find Your Perfect Niche 
  2. Give Your Blog a Name  
  3. Set Up Your Blog with BlueHost on WordPress
  4. Customize Your Blog’s Design
  5. Write Your First Blog Posts
  6. Create Time To Blog 
  7. Increase Your Blog’s Traffic 
  8. Monetize Your Blog 
  9. Building Your Email List 
  10. Invest In Yourself and Your Blog
how to start a mom blog

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how to start a mom blog

1. Find Your Niche 

Before we get down to setting up a blog, we first have to pick a niche. A blog niche is a specific topic that you’ll be writing about in your blog. 

You’re probably wondering why you need a blog niche, isn’t a ‘mom blog’ a niche in itself? Well, not exactly, and here’s why. 

Under “mom” blogs there’s a huge range of niched down blogs, such as mom lifestyle blogs, parenting advice blogs, healthy meals blogs, traveling blogs, and so much more. 

It is hard to build a target audience if your content is scattered, however, if you stick to a topic, readers that are interested in one of your posts are likely to be interested in your other posts too. 

A key tip is to be specific about your target audience when deciding on your blog niche. 

For example, instead of writing for all moms, write for moms who are interested in healthy meals for their families. 

Having a niched-down blog also makes it easier for your ideal audience to find you online and build brand loyalty. 

Choose your niche by simply asking yourself these questions: 

  1. What are you passionate about? 
  2. What will be beneficial and interesting to moms? 
  3. Is the topic you’ve chosen profitable? 

The sweet spot is where your personal interest in a niche, a need for that niche, and the profitability of that niche intersect. 

To get the juices flowing, here are some mom blog niche ideas: 

  • Parenting 
  • Home Management  
  • Cleaning Tips 
  • DIY Crafts for kids
  • Healthy Meals for kids
  • BLW meals for babies 
  • Productivity Ideas for Busy Moms 
  • Frugal Living
  • Mommy Skincare
  • Traveling with kids 

Keep in mind that the more niched down your blog is, you’ll be able to help your target audience better. 

Just in case you are curious here are some successful mommy bloggers, kicking butt in the blogging industry ! 

how to start a mom blog

2. Name Your Blog 

Now that you’ve settled on a niche, the next step to starting a mommy blog is to give your blog a name! 

Coming up with your blog’s name can be overwhelming as there are so many ways you can go about naming your blog. 

So here are some factors to consider when picking out the right blog name for you.

  • Choose a name that is relevant to your niche and target audience

It would be best for your blog name to be somewhat relevant to the content of your blog, this will allow readers to relate your blog name with your niche. 

I mean, think about it, It wouldn’t make sense to name your blog “Mom’s Recipes” when you’re writing about DIY crafts. 

It will only confuse your audience and make it harder for your target audience to find you. 

OutandBeyond started off as a travel blog and has evolved into a personal finance blog.  

So you also want to make sure you’re blog name isn’t restricted to a particular niche, and leaves you enough wiggle room in case you decide to change your blog’s course.  

  • Choose a name that is short, and easy to spell, and pronounce

You also want to ensure that your blog name isn’t complicated, ambiguous, or too long for anyone to remember. The goal is to make it memorable, captivating, and easy to search for. It will also help if you limit your blog name to 5 words at most. 

  • Ensure it’s available as a .com 

People tend to assume that a URL ends in .com 3.8 times more compared to other top-level domains. So make sure that your chosen blog name is available as a .com domain. 

Check if your domain name is available through this site

Don’t get too caught up in finding the perfect name and waste precious time that could be used to set up your blog. Just as long as you keep these factors in mind, your blog name should be good to go. 

If you’re still at a loss on what to name your mom’s blog, check out this article for ideas. 

how to start a mom blog

3. Set Up Your Blog With Bluehost On WordPress

Now, let’s dive into the technical aspects of how to create a mom blog! There are 4 simple steps to setting up your blog. 

  • Step 1: Choosing Your Blogging Platform 
  • Step 2: Choose Your Web Hosting Provider 
  • Step 3: Sign Up For Hosting
  • Step 4: Install WordPress 

Step 1: Choosing Your Blogging Platform 

You may think that the best way to start your new blog venture would be to do it without incurring any cost, and I get it, money can be tight when you have a family to care for. 

But it is in your best interest that I tell you that you should avoid free blogging platforms at all costs if you want your blog to be successful and to make you money. 

This is why I recommend using WordPress. WordPress is a website builder that allows you to monetize your blog without restrictions, and it’s free. You just have to pay for web hosting and your domain name. 

Step 2: Choose Your Web Hosting Provider 

You may be wondering what web hosting is? The simplest way to put it is to think of your website as a person, and every person needs a place to live, web hosting provides your website with a place to store all your files online. 

I recommend using Bluehost for your web hosting needs for a number of great reasons.

  • It’s Affordable 

Bluehost’s plans are reasonably priced, you can start a mommy blog at $3.95/mo with my special link

  • You get a free domain

Bluehost is one of the few web hosting providers that offer a free domain when you sign up. Yes, you heard that right, save on having to purchase a domain name by using this link

  • Automated WordPress Installation 

Bluehost automatically installs WordPress the moment you sign up, saving you the hassle of having to figure out how to link your web hosting to your website builder. 

  • Great For Beginners 

Bluehost is amazing for beginners looking at starting a mom blog. Even if you’ve never had any experience managing a website, you’ll find that Bluehost is so easy to work with. 

They also provide 24 hours chat support which is great especially if you’re going to be blogging after hours. 

Step 3: Sign Up For Hosting

Let’s start by clicking on this special link. Once you land on the page, click on the Get Started button above that will lead you to the pricing plans. 

Choose a pricing plan that meets your criteria, if you’re just starting out, I suggest getting the cheapest plan, at $3.95 per month

Next, you will set up your domain name, you can create a new name or use an existing one. Click on the ‘Next’ button to continue to pick your account plan. 

For the best deal, choose the 36-month account plan. Once completed, you’ll receive an email with your login details. 

Step 4: Install WordPress 

Log into your Bluehost account and click on  ‘My Sites’, then click, ‘Log Into WordPress’ and enter your login information. 

Once logged in, click on Create Site, Bluehost will set up WordPress and it will be linked for you. The setup could take several minutes. 

 And voila! Your blog is all set up, the next step to take is to design your blog. 

how to start a mom blog

5. Customize Your Blog’s Design

The first thing you need to do is design your blog. 

Your blog’s design matters. I recommend that the design of your blog reflects your blog niche,  is simple and straightforward, and should be focused on highlighting your content. 

Once you’ve set up your site, you’ll have to pick a theme. With WordPress, you can choose from a huge range of free and premium themes that have more features. 

If you need some ideas for a good theme, try out The Theme Detector to find a fitting theme for your blog.

For starters, you can pick a free theme if you’d like, but be prepared to work on it for a while. If you want to save yourself time and the hassle of setting up your design from scratch, purchase a premium theme. 

After purchasing your theme, set it up by following the installation instructions, it’s that easy!

For your site’s design to look complete, make sure to add on a logo! Design a logo that represents your blog, you can use free designer tools like Canva to create your logo. Here is how you can install a logo on your WordPress site. 

how to start a mom blog

6. Write Your First Blog Posts

Once your blog has been set up, the following step on how to start a mommy blog is a pretty exciting one….writing your first blog post. 

Deciding on what to write as your first blog post can be intimidating, but I’m here to help you make it happen!

However, before writing your first post and directing traffic to your page, you’ll want to have the following setup: 

  • A Blog Menu

Menus are super important for a blog as it helps users navigate the site. Menus are often placed at the top of the site and will typically include your key pages such as ‘About Me’. 

  • About Me Page 

This page is definitely a ‘must-have’ for all bloggers as it informs readers who the face of the blog is, which will build trust amongst your audience. Here you can share your blog’s purpose, vision, and what readers can expect to see on your blog. 

A great tip for when you’ve started writing, use this page to showcase your high-performing content. 

  • Contact Me Page 

A contact page will encourage readers to connect with you. It will also allow businesses that want to collaborate with you or engage your services a swift and simple way to get in touch. 

On your contact page, you can add your email address and social media profiles, or, if you don’t want to share your contact details, you can add a contact form. 

Now that you have the menu, and important pages set up, let’s get to writing your first blog post. Let’s get to brainstorming, here are a few things to consider before deciding on your first few posts. 

  • Research 

Once you’ve settled on a niche, research your competition. Take a look at the best blogs in your niche’s content, and take note of their most popular posts, this will give you a picture of what your audience is interested in. 

  • Write Posts With Different Goals

Write your first few posts with these goals in mind: 

  • To drive traffic – ‘How To’ Posts 
  • To build your email list – offer guides, planners, freebies
  • To make you money – product reviews, lists 

For example, if your mom blog niche is food, your first few posts can look like this: 

  • How To Meal Prep For School Lunches
  • 30 Day Meal Plan For Busy Parents 
  • Time Saving Kitchen Utensils For Busy Moms 

You can also check out this article for more first blog post ideas. 

Now that you probably have a few ideas on what to write, get cracking. 

how to start a mom blog

7. Create Time To Blog

Learning how to start a mommy blog and setting it up can be done in an hour. Growing it into a successful, money-making blog, well, that takes time. 

Being a mom is already a full-time job, you’ll need to manage your time well if you want your blog to thrive! The cost for setting up a blog is fairly low compared to other businesses, and if you are dedicated, you’ll start seeing that it can be very profitable. 

To start seeing results, you’ll have to treat your blog just like a job, you’ll have to set aside time weekly if not daily. 

For the initial few months, I recommend that you focus on churning out great content, so that when readers visit your blog, there are other posts for them to browse through.

 You’ll also get an idea of what type of content your audience is interested in.

Here are a two simple methods you can use to manage your time. 

  • Have A Schedule 

When you’re a mom, your schedule can be unpredictable but I advise that you try to stick to a daily routine for blogging that works for you on most days. 

If the only times you can write are early in the mornings and late in the evenings, that is fine. Create a schedule around the hours that you find yourself most free, even if it’s little pockets of time. 

Several hours a day is better than nothing. Scheduling might not be your thing but there are so many benefits and you’ll be able to prioritize tasks better. 

If you have little ones, try block scheduling to give yourself some leeway, the Pomodoro method is a popular block scheduling technique that allows you to get work done in a quick 20 mins block of time. 

The key is to create a schedule that works best for YOU and your family and remember that it’s okay if things don’t always go to plan, life with kids is uncertain at times. 

  • Have Clear Goals And A Timeline

Once you’ve created your schedule and know how you want to spend your time, get clear on how you want to spend that time. 

Having clear goals will help you make the most of your free time and understand what you want to achieve with your blog. 

So start thinking about what goals you want to set for your mom blog and a timeline to achieve them. Blogging is for the long haul, most bloggers start earning from their blog in a period of 6 to 12 months.  

The best way to achieve your blogging goals in my opinion is to set your short-term goals (6 months to a year) based on your long-term goals ( 3 to 5 years). 

Here are some examples of goals to get you started on your blog:

  • Design and launch your mom blog by __/__/__
  • Publish the first 50 blogposts by __/__/__
  • Grow your traffic by 5,000 unique visitors a month by __/__/__
  • Generate $1000 per month by __/__/__
how to start a mom blog

8. Increase Your Blogs Traffic 

From here on out, we’ll cover how to make money with a mom blog. To start earning with your blog, the most important thing to focus on is website traffic. 

Growing your traffic will allow you to get paid every time a reader is on your page, we’ll discuss how this happens in the next section. 

Here’s how you can start increasing your blog’s traffic: 

  • Publish Posts Consistently 

To increase traffic to your website you have to post frequently. It would be ideal to post three to four times a week, however, that may not always be possible. For a start, commit to posting at least once a week. 

It’s also important to ensure that you’re putting out quality content, content that is relevant to your audience, organized, and with proper grammar. 

It would also be great for your blog in the long run if you consistently created pillar posts, these posts are evergreen and will continuously bring in new visitors. 

  • Promote Your Blog 

A great way to bring in traffic for your blog is to also promote it across the following avenues: 

  • Social Media 

To promote your blog with zero costs, use the power of social media. 

 Join online mom groups, these groups encourage moms to share insight, tips, and their journeys. Join in on the conversations and link your blog posts any time the opportunity arises. 

Create a social media presence for your blog or leverage your personal brand on any of the popular platforms such as Instagram, Facebook, Twitter, or LinkedIn

If you are not on any of these platforms, here’s an opportunity for you to grow your blog and social media presence side by side, it’s a great way to build a loyal following. 

  • Guest Posts 

Another great way to build authority as a blogger is to write a guest post for another blog in the same niche as you. This way you introduce new audiences that will be interested in your content. 

  • Drive Traffic with Search Engine Optimisation ‘SEO’ 

As Google is the largest search engine, this generally means how to drive traffic from Google. 

So how does that happen? The first thing you’ve got to understand is that SEO is a long-term game.  It takes a minimum of 6 to 12 months to start getting traffic from Google. 

Don’t be disheartened, although it takes longer it also lasts and is valuable, the ultimate goal to drive traffic to your blog is to start ranking on Google. 

As you’re just learning how to start a mom blog, focus on structuring your blog posts well, getting backlinks, and using the right keywords to start ranking. 

Click here to learn more on ‘start a mom blog’ courses related to SEO basics. 

  • Master Pinterest 

One of the best tools for significantly growing your blog’s traffic is Pinterest. Most successful bloggers recommend using Pinterest. 

Sharing your blog posts to Pinterest is simple, find out how Pinterest works and ways to ‘pin’ your blog posts on Pinterest here

Gain insight on how to start a mom blog courses with Pinterest with this article

how to start a mom blog

9. Monetize Your Blog

Now that we’ve covered how you can triple traffic for your blog, let’s dig into how to start a mom blog and make money with it. 

If you didn’t already know, blogging is one of the best ways to earn from home. However, how much you make depends on the amount of time and effort you’ve invested in your blog. 

You are not going to make money by just publishing posts frequently, you’ll need to actively work on monetizing your blog. 

So how can you monetize your blog? There are many ways to make money from your blog, but here are the main methods to start with:

1. Display Advertising: Apply to advertising networks, once your application goes through, ads will appear on your blog. 

2. Create A Membership Community: Create a membership program where you offer exclusive content like videos, courses, or e-books to your members. And create a consistent income stream. 

3. Affiliate marketing: Get paid a commission for recommending products and services on your blog

4. Digital Products: Create digital products like courses or templates that will be useful for your audience, and will earn you passive income

5. Digital Services: Offer online services such as coaching and writing pertaining to your niche and audience

I recommend investing in a few if not all of the methods above to become a successful blogging business. For an in-depth walkthrough on how to make money blogging, read this post

10. Building Your Email List 

Now, the final step on how to start a mom blog and make it successful is to start building an e-mail list. 

What is an email list? Well, an email list is a directory of email addresses from readers who have subscribed to get updates on your blog and purchased a product or service from your blog. 

Building an email list is so powerful, simply because the people who sign up to your email list truly are interested in your content. The people on your email list are your ideal audience and they are more likely to show interest in your products. 

So how do you build an email list? Follow these steps: 

  • Step 1: Select An Email Marketing Service
  • Step 2: Create Opt-In Forms 
  • Step 3: Grow Your Email List 

Step 1: Select An Email Marketing Service

Firstly you’ll need an email marketing service that will assist you with sending out emails and building your email directory. 

Choose a service provider that caters to your needs and gives you the best value for your money. I recommend ConvertKit as it is highly tailored for bloggers. 

Step 2: Create Opt-In Forms 

Next, you want to look at creating opt-in forms that’ll encourage readers to subscribe to your email list. 

You can do that by installing a WordPress plugin, WP Subscribe is a free lightweight plugin with basic features whilst there are several premium options that will create beautiful forms for you.

Step 3: Grow Your Email List 

Once you’ve set up your opt-in forms and chosen an email marketing service provider, you’ll need to focus on growing your email list. 

As a newbie blogger, a simple way to increase your subscribers is to provide incentives to make them take action. 

Offer valuable information or access to free products like e-books, a guide, and a step-by-step plan. 

11. Invest In Yourself and Your Blog 

Another important aspect to consider when learning how to start a mom blog is how to keep growing as a blogger, you don’t want to stay stagnant in the beginner phase. 

As your blog grows and you start monetizing it, the best way to keep expanding is to invest in yourself by learning through courses, and e-books by successful bloggers. 

This is the only way you’ll start increasing your traffic, making a monthly income, and reaching greater heights with your blogging business. 

I recommend investing in blogging courses as it has saved me so much time on research and actually brought me results. Just remember to put all you learn to good use and help other newbies along the way.

Check out my courses on how to write your first optimized blog post and to learn about SEO (don’t worry, it’s a beginner-level course). 


How To Start A Mom Blog And Make Money? 

Start a mom blog and make money with this guide on

  1. Find Your Perfect Niche 
  2. Give Your Blog a Name  
  3. Set Up Your Blog with BlueHost on WordPress
  4. Customize Your Blog’s Design
  5. Write Your First Blog Posts
  6. Create Time To Blog 
  7. Increase Your Blog’s Traffic 
  8. Monetize Your Blog 
  9. Building Your Email List 
  10. Invest In Yourself and Your Blog

How To Be A Mom Blogger on Instagram? 

  1. Create an Instagram Account
  2. Write an authentic and relatable bio 
  3. Use a profile pic that best represents you 
  4. Follow profiles and hashtags that give you inspiration
  5. Create a content plan 
  6. Have a content calendar 
  7. Post at the time where you have the highest engagement 
  8. Show up and post consistently 
  9. Focus on growing your community 
  10. Join product review clubs
  11. Join influencer marketing agencies 

Now that you know the answer to ‘how to start a mom blog’ I hope you’re well equipped to start your journey as a mom blogger. 

With these simple guidelines, don’t let anything stop you from starting! You’ll be running a successful blog and earning a living from home in time to come. 

If you haven’t decided on a blog name yet, check out this article for mom blog name suggestions. And use this guide for ideas on your first post. Want to learn about more side hustles for stay-at-home moms, read this

Sign up for my email newsletter for more tips on blogging! 

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