Home decor keywords

Home Decor Keywords To Boost Your Website Traffic In 2024!

Trying to research the best home decor keywords can be difficult, especially if you are a beginner in the home decor niche.

Not only is it hard to know where to start, but it is also difficult to determine which home decoration words are worth targeting.

If you’re not an expert on this topic, it can be tough to even know where to start.

You want to make sure you’re targeting the right keywords related to home decor  so that you get the most traffic possible.

Here, I have done the hard work and created a guide for you with useful tips on how to use these keywords in your content so that you can see results quickly.

My sisters are also interior designers who make a living out of home decor.

So, I’ve also got their expert opinions to bring you different types of home decor keywords and SEO keywords for interior designers that you can use!

You can check out her beautiful projects on her Instagram page bilikbilikstudio.

Home decor keywords

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Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

By the way, if you want to know how to find hundreds of low competition topics to get you thousands of visitors from Google. This will help!

You can finally master SEO once and for all and get that sweet (FREE) Google traffic for years. I went from getting 7,000 pageviews in a month to nearly 100,000 pageviews in 7 months, using these EXACT strategies!

What Are Home Decor Keywords?

Home decor SEO keywords are the words that people use when they are searching for home decoration items online and these keywords can be used to help you find just the right pieces to complete your home’s look.

There are a variety of words for home decor, ranging from general to specific. Some common home decor keywords include:

  • home furnishings,
  • home accents,
  • wall art,
  • rugs, and
  • window treatments. 

These interior design keywords can be used to describe a wide range of home decoration items, from furniture to paintings to curtains. 

Understanding the various SEO keywords for home decor will help you to find the products you need to create the perfect look for your home.

For example here are some home decor keywords I found for you ! :

Home decor keywords list (short tail keywords):

home decor keywords

Home decor keywords list (long tail keywords):

home decor keywords

Types Of Home Decor Keywords

Home decor is such a wide subject! To know which keyword to use in your website is to think about what your customers are looking for. 

What keywords or phrases will they use when finding things related to home decor?

Let’s break it down to the different types and categories of keywords that you can use to target your audience and drive traffic to your website.

Home decor keywords

Home Decor Style Keywords

These keywords can be the base of your long-tail keyword as they are highly searched. Home decor style reflects the general aesthetic that users are looking for, almost like lifestyle keywords. 

Some home decor styles are mid-century modern, industrial build, modern farmhouse, transitional interior, minimalist interior, and many more.

When targeting these home decor words, it is important to research what users are looking for, what is trending, and what is relevant and popular for home decor and interior home keywords.

Here are examples of style-specific SEO keywords for home decor:

Home decor keywords
Home decor keywords

Specific Rooms Of The House Keywords

When it comes to SEO for home furnishings, you will be able to find a ton of keywords when you separate them into room-specific keywords.

Specific rooms are like the bedroom, bathroom, living area, kitchen, kids’ room, garden, and a lot more.

Consider each room’s furniture, function, or ambiance when finding keywords for these areas. 

You can also think about home improvement keywords like ‘kitchen renovation on a budget,’ ‘faux grass for garden landscape, ‘ or any keywords for landscaping side projects/ mini renovations.

Here are examples of room-specific and furniture keywords list:

Home decor keywords
Home decor keywords

Decoration, Color, And Theme Keywords.

These keywords can be related to home decor descriptions, the home’s style, or home decoration words.

As paint plays a crucial part in home decor, you can incorporate SEO for home decor by including color-specific keywords like ‘2024 trending paint color’ or best kitchen paint color.’

Decoration and theme keywords, on the other hand, can be like the inspiration of a room. For example, ‘trending Pinterest home decor ideas’ and ‘maximalist home decor trend.’ 

You can also incorporate SEO keywords for furniture like ‘functional art furniture’ or ’80s furniture comeback’. Use keywords for interior designers to create a theme for a room or space.

Here are examples of decoration, color, and theme keywords:

Home decor keywords

Why Are Home Decor Keywords Important?

If you’re in the business of selling home decor, then you will understand that home decor SEO keywords are essential to your success. 

Home decor keywords will help your potential customers to search for the products they’re interested in and it may lead them to your products. 

If you have a well-optimized set of best SEO keywords for interior design on your website, your products will show up when people search for them and this will lead to more traffic and more sales for you. 

These interior design keywords can help you to get a better ranking in search engines. If you have high-quality home decor keywords, then your site is more likely to show up higher in search results. 

If you would like to learn more on this topic, SEO Blog Post Training covers this extensively.

How Do I Figure Out What Interior Design Keywords To Use?

How Do I Figure Out What Interior Design Keywords To Use? 

Knowing interior design keywords alone is not enough to get more traffic and a better ranking in search engines.

You need to have an idea of the keywords’ intent and this will help you to find out what are the right keywords to use.

When you have a clear understanding of what someone is searching for when they type in a certain query, it can help you to determine if your content is a good match for them.

Once you have grasped the concept, you would be able to choose keywords that are more likely to result in conversions.

If your content doesn’t address their needs, the audience will not stick around for long because your content doesn’t match what they are looking for.

How To Do Home Decor Keywords Research?

To figure out which home decor keywords to use, you will need to consider your target audience and what they are looking for.

Put yourself in your audience’s shoes and think what would be the likely keywords that they would use to search for information.

You can also take some time to go through the home decor magazines, websites, and social media and take note of the words that are used to describe the different styles.

This is a good starting point for creating an interior design keywords list.

Home decor keywords

1.There are many free tools available online for you to use for keyword research and one of the most commonly used tools is the Google AdWords Keyword Planner.

It provides information on what people are searching for online and you will be able to see and understand the keyword search volumes.

home decor keywords

2.I have been using KeySearch for my keyword research. It has been very helpful and I find it to be the best tool among the others I have tried.

Use my link here and code OUTANDBEYOND, for 30% off, also a free one-month trial.

3.Pinterest is another free online tool that will also allow you to see how often people are searching for certain interior designer keywords.

And it’ll also give you ideas for other related keywords that you may want to target.

This method doesn’t cost anything and if it is free, then it is for me!

Home decor keywords

How To Integrate Home Decor Keywords In Blogs?

If you are a home decor blogger, you will know how important it is to utilize the right interior design SEO keywords in your blog posts.

The correct home decor keywords will match your useful content with the readers’ intent and this will help to increase traffic to your website. 

This will eventually allow you to boost your authority and rank higher in search engines. 

As a home decor blogger, you need to integrate the keywords in the post naturally without sounding forceful to avoid being penalized by search engines as keyword stuffing.

1. Include Keywords In Page Titles and Headers

Page titles are short descriptions of websites and it appears at the top of the search engine results page and the top of your browser window. 

One of the easiest and most effective ways to use home decor keywords is to include them in your page titles which is covered in this training, Triple Your SEO Traffic.

According to Google Search Central, page titles are an important piece of information for people to decide whether to click on which result.

Users must get a quick insight into the content and evaluate if it is relevant to their query. You can also include these home decor SEO keywords in your header and subheaders of your content.

2. Use Descriptive Alt Text 

Another way to incorporate home decor SEO keywords into your content is to include them under alt text.

Alt text which is short for “Alternative Text” refers to the brief descriptions that are assigned to images on a website. 

These descriptions are designed to provide contextual information for search engine crawlers and for users who are unable to see the images on the page

Additionally, when a user searches for a particular image, the search engine will also use the alt text to identify and index the image. 

Therefore, when you include the best SEO keywords for interior design under alt text, this will help to improve your website’s ranking on search engine results pages.

Home decor keywords

3. Optimise Images With Keywords

You also need to rename the image file name to include the interior design SEO keywords that describe the subject matter. 

Rather than naming the image as “IMG_4524.jpg”, you can rename it to “whimsical-white-lamp.jpg” and this helps the search engines to understand what the image is about.

It is also important for the images to be optimized so that they load quickly on your website and do avoid using extra large images as they will slow down your website.

According to Google, page experience is an important factor to take into consideration for ranking in results pages.

This can be done by reducing the file size of your images and using the correct file format (PNG or JPEG). 

4. Use Keywords In Meta Descriptions

A meta description is a summary that appears below your title in search results.

When you include home decor keywords in your meta description, it will let search engines know what your blog post is about, and can also help to convince readers to click through to your site.

However, don’t stuff your meta description with too many home decor keywords as this will only make your blog less likely to appear in the search results and may be flagged as spam by Google.

Instead, focus on using a few most popular interior design keywords throughout your meta description, so that it reads naturally and helps convince people to click through to your blog post.

Home decor keywords

5. Use Long Tail Keywords

Long-tail keywords are simply keywords that are more specific and detailed than general keywords.

For example, instead of just using the keyword “home decor,” you might use a long-tail keyword like “modern home decor ideas for small spaces.” 

Long-tail keywords are often less competitive and it tends to be easier to rank for.

In addition, they tend to be more specific, targeted phrases that potential customers are more likely to use when they want to make a purchase. 

Home decor keywords

FAQs On Home Decor Keywords

What Are Some Common Keyword Research Mistakes?

Wondering what are some common keyword research mistakes?

Keyword research is the first step you need to take when implementing an SEO strategy for your website and this task can be overwhelming for a newbie.

When you are doing keyword research, there are several common keyword research mistakes you need to avoid. 

Firstly, interior design keywords such as “home decor” are general terms that can be used to describe anything from furniture to wall art.

Instead, you should use “rustic home decor” or “modern home decor” which is more specific and will be able to generate more targeted traffic.

Another mistake is failing to do proper research on competitors.

There are various tools that you can utilize to do research and one of the more affordable options is Keysearch (Use this code: OUTANDBEYOND to get 30% off).

Home decor keywords

If you found keywords with low competition, it does not automatically mean it’s going to be easy to rank for.

You need to research the competition for the keyword to see what kind of content is ranking well and what you’ll need to do to outrank it. 

What Are The Tips For Keyword Optimization?

There are a few key things to keep in mind when optimizing your website for home decor keywords.

First, make sure that your website is well-designed and easy to navigate because a cluttered, confusing website will discourage your readers from sticking around. 

Second, pay attention to the title and tags of your home decor pages. These are critical for helping search engines understand what your page is about.

Remember to use relevant, keyword-rich titles and tags to ensure that your home decor pages come up in relevant search results.

Home decor keywords

Finally, don’t forget about the power of link-building. Inbound links from high-quality websites can help improve your home decor page’s ranking in search results. 

Monitor your website’s performance over time to see how your keywords are performing and do adjustments as needed to ensure that you’re getting the most traffic and conversions possible.

What Are Low Competition Keywords?

Low-competition keywords are keywords that you can rank for without much effort, as many sites have not yet used the keyword.

With these types of keywords, you can get organic traffic to your website without having a high website authority or having to build many links to your site.

What Are Popular Keywords For Types Of Home Decor Style?

The most popular keywords for types of home decor styles are:

  • Industrial
  • Minimalism
  • Bohemian
  • Contemporary
  • Traditional
  • Coastal
  • Eclectic
  • Farmhouse
  • Mid-century modern
  • Scandinavian
  • Japandi
  • Transitional
  • Art Deco
  • Asian Zen style
  • Country
  • French Country
  • Mediterranean
  • Rustic
  • Shabby Chic
  • Bespoke

Target Long-tail keywords from the list above to find low-competition keywords.

How Do I Find Good Keywords For Free?

Here is a list of the 7 of the best free keyword research tools for you to find good keywords:

  1. Rank Tracker 
  2. AnswerThePublic
  3. Keyword Tool Dominator
  4. Google Search Console
  5. Google Ads Keyword Planner
  6. Google Trends
  7. Keywords Everywhere

Each of these tools can help you with specific keyword research tasks. 

How Do I Find My Competitor’s Keywords?

Competitor keyword analysis tools can be used to find your competitor’s keywords. 

Here are six tools you can use to find your competitors’ keywords:

  1. WordStream
  2. Google Keyword Planner
  3. Spyfu
  4. Ahrefs Site Explorer
  5. Semrush
  6. SE Ranking

Some tools allow you to download the keywords from your competitors for you to do a competitor keyword analysis. For example keywords for homeware seo report.

How Do You Know What Keywords To Use?

Want to know what keywords to use? Here are 5 tips for helping you choose the right keywords:

  1. Think about your target audience and match user intent.
  2. Look at which keywords your competitors are targeting.
  3. Be familiar with long tail keywords.
  4. Research your potential target keywords by analyzing keyword metrics.
  5. Analyze and monitor the results of your keywords.

Which Keywords Are Best To Target In SEO?

Long tail keywords are best to target in SEO. These keywords are terms that are 4+ words long and are best for beginners just starting to use SEO. 

Long tail keywords have lower competition compared to 1-3 word keywords, making them easier to rank.


If you are a home decor blogger, it is important to understand how home decor keywords help to drive traffic and eventually lead potential customers to your website. 

Home decor keywords can also help you target specific customers who are more likely to be interested in your products. 

It is important to choose the right ones for your business and start incorporating them into your website, blog posts, product descriptions, and other marketing materials. 

If you follow the tips that I have shared here, you can give your home decor website the best chance of success in the competitive world of online search.

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