Why is it important to post to a blog regularly

Why Is It Important To Post To A Blog Regularly [13 reasons!] 2023

Have you ever wondered: why is it important to post to a blog regularly?

Maybe you are feeling tired and don’t want to write anymore? Or overwhelmed with trying to do everything you have at hand plus posting regularly.

I can relate!

When I started blogging a few years ago, I thought that I just needed to publish a few quality articles and let Google do its wonders.

I couldn’t be more wrong

I wish someone would’ve told me the importance of posting to a blog consistently a few years back, so I didn’t have to learn it the hard way. 

The lessons were painful but I am glad that I maintain the habit of posting regularly to my blogs ever since then.

As the owner of a few niche sites, I will share with you in this article the 13 reasons why it is important to post to a blog regularly, so you don’t have to repeat my mistakes. 

Why is it important to post to a blog regularly

Why Is It Important To Post To A Blog Regularly [13 reasons!]:

1. Grow Your Blog Revenue

2. Increase Traffic 

3. Engage With Your Community

4. Make Your Audience Come Back

5. Improve Your Search Engine Ranking

6. Build Domain Authority Of Your Site

7. Get Backlinks

8. Build Trust And Loyalty With Your Audience

9. Create A Consistent Habit

10. Keep Your Blog Competitive

11. Repurpose Your Blog Content For Social Media

12. Learn New Things

13. Your Writing Skills Will Improve

Affiliate Link Disclosure

Some of the links here are affiliate links, and I may earn if you click on them, AT NO EXTRA cost to you. I hope you find the information here useful! Thanks!

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Why Is It Important To Post To A Blog Regularly?

1. Grow Your Blog Revenue

So, why is it important to post to a blog regularly? 

One of the main reasons bloggers like you and I publish content consistently is that it helps to grow the blog’s revenue.

These are the main ways I have implemented to help grow my blog revenue:

  • Display Advertising
  • Blog sponsorships
  • Affiliate marketing
  • Digital courses
  • Writing
  • Coaching

By blogging consistently, you have more posts for advertising networks to display ads in your blog posts, boosting your ad revenue income from your blog.

You may also receive offers from brands to help promote their products through sponsored posts.

I am a big fan of affiliate marketing due to its passive nature in generating blog revenue. 

I recommend products and services that I personally use and get paid a small commission when someone makes a purchase using my link.

Note: I used Making Sense of Affiliate Marketing to learn everything I needed to know about Affiliate Marketing. Michelle makes over $50,000 per month by implementing her effective step-by-step affiliate marketing strategy guide.

Sounds cool right?

Throughout my blogging journey, I have created multiple digital courses and offered personal coaching to my students to help them achieve their goals in their blogging journey

This would not have been possible if I did not understand the importance of blogging and act on it by blogging regularly!

2. Increase Traffic

Does it frustrate you when you look at your blog analytics? Are you trying to reach the pageviews or sessions but you have no clue how you can do that?

One of the most effective ways to get Google traffic to your site is to publish blog posts to your site consistently. 

You must be wondering: is blogging good for business?

 By publishing more posts, you are giving Google more chances to rank your articles, which in turn gives you more opportunities to get google traffic. 

The google traffic you gain may then help you to profit more from display advertising when they read your articles, or affiliate marketing when they make purchases using your links. Do you see the cyclic effect now? 

Why is it important to post to a blog regularly

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3. Engage With Your Community

One great thing about blogging is that it helps you engage deeply with the community within your blogging niche

You will even be able to meet new people in person to discuss specific topics together.

Say you are a new mom and you post about excitements and struggles being a new mom, or if you are a plant blog owner that writes about taking care of plants.

 I am sure that meeting like-minded people will definitely spark discussion and new ideas.

In fact, I was invited by Niche Pursuits and Niche Website Builders to share my strategies for running a few successful blogs through podcasts.

 I was also invited to summits to discuss certain blogging topics with other blogging experts in my niche.

To me, these fulfilling experiences not only helped me to connect with the wonderful blogging community all around the world, but they also allowed me to share my own experiences and struggles of setting up a few niche sites.

It has always been my passion to help people to achieve financial independence through blogging and blogging consistently has definitely helped me to connect with my community better!

4. Make Your Audience Come Back

I am sure you have a few favorite Youtube channels or social media influencers.

 You may get excited when they release new content on their accounts and make sure to watch and like the content.

Blogging is the same thing! 

Your audience and followers will be the first to support you when it comes to content creation. 

When you set up a routine to blog consistently, your audience will come back at regular intervals to read the articles that you have published. 

This creates a strong bond between you and your followers for your blog’s success.

5. Improve Your Search Engine Ranking

You may or may not know this: if you are a business owner, blogging for a business will help drive your business growth.

When you publish good quality articles regularly and implement SEO strategies, your articles will rank faster and higher on Google searches. 

A highly ranked article helps people to discover your website easily. 

They will be able to find the products and services of your business. When you have multiple articles with similar products, your website will be visible even with different keywords searched.

As for personal blogs, ranking higher on Google searches helps to attract a more organic audience to your site, boosting your ads revenue and affiliate marketing commission.

Why is it important to post to a blog regularly

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6. Build Domain Authority Of Your Site

Domain authority predicts how likely a website will rank in search engine result pages like Google. 

A high domain authority score corresponds to a higher likelihood of website ranking.

When you consistently post good-quality articles on your website, Google will start to recognize that your articles help solve people’s problems when they read your article.

The relevant content that you publish will result in readers clicking and staying on your website, helping you to build domain authority for your site.

7. Get Backlinks

When you write enough high-quality articles for your blog routinely, you are regarded as the subject matter expert in your blogging niche in the eyes of other bloggers in your niche and also Google.

Your highly-ranked website will then be regarded as a reference by your peers when they publish articles on their sites. 

When other bloggers link their articles to your website through backlinks, it helps to increase the domain authority of your site, thus, boosting your search engine rank. 

Imagine that you own a dog blog sharing your observations and practices of handling dogs for 10 years. 

I am pretty sure that pet shop websites and new budding dog bloggers would be happy to link their sites back to yours as a reference.

More content = more opportunities for backlinks 

Why is it important to post to a blog regularly

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8. Build Trust And Loyalty With Your Audience

Trust is one of the hardest things to build in human relationships.

Trust results from consistency. To build trust, we normally expect some expected patterns and behaviors from each other.

I still remember when I first started offering digital courses and coaching, I received single-digit sign-ups in the beginning phase. 

I continued to publish quality and informative articles about blogging here to help people to start blogging. 

I also started answering questions my followers had concerning their blogs and offered SEO advice for free.

By doing that, my followers started to see the value I am offering and recommend their friends to follow me for free blogging tips. As a result, my Instagram reached 10k followers.

Some of my followers who have followed me for a while started supporting me by buying my digital courses after they received valuable tips from my blogs. 

The hard work of blogging consistently definitely paid off. The lesson I learned throughout my blogging journey is that loyalty is built when there is consistency, and always offer more than what you have promised to strengthen the trust!

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9. Why Is It Important To Post To A Blog Regularly? – Create A Consistent Habit

Why write a blog? Blogging consistently creates a habit that will help you not just in your blogging journey, but also in day-to-day life as well.

When you set up a routine to publish to a blog weekly, you will have to find time to create an outline, do your keyword research, brainstorm content, and write an article. 

On top of that, you may have your day job and house chores to do. You may also want to exercise daily. 

By setting up a plan to blog consistently, you will divide your time to complete your tasks. 

This helps to form a habit to complete certain activities at a certain period. If your creativity peaks at night, you may reserve an hour at night to brainstorm blog content.

Why is it important to post to a blog regularly

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10. Keep Your Blog Competitive

We live in an information era where we get bombarded with new information every day. Your blog articles may be relevant in today’s age but do you think it will be a few years down the line?

When you publish articles to your blog regularly, it helps to keep your blog competitive as your blog is always updated with the latest information. 

With new articles published regularly, it helps to expand your website to different areas within the same niche. It also helps you to get ahead of your competitors if they do not update their blogs or post new articles regularly.

If you are wondering how often should I update my blog? I teach you the step-by-step strategy on how you can update your blog content to triple your traffic from Google. 

By implementing the steps, I have seen my blog pageviews grow from 7,000 to 100,000 in merely 7 months!

11. Repurpose Your Blog Content For Social Media

Running a business blog? Wonder what are the benefits of a company blog? Why does a blog help to propel your business?

By blogging routinely on your company blog, it promotes your products and services to a wider group of audience through Google search. 

Companies and businesses often have a presence on multiple sites (corporate websites, Facebook, Instagram, etc.). You do not need to create separate content for different sites.

You can repurpose and reuse your blog articles for social media posts. Just trim down the article or use an infographic with similar content from your article next time to promote your product on Facebook to save time!

The strategy works not just for company blogs, but personal blogs as well. Create multiple posts with one article to save your brain juice from creating social media posts from scratch. 

Do you see the benefits of a blog now? 

Why is it important to post to a blog regularly

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12. Why Is It Important To Post To A Blog Regularly? – Learn New Things

I know that brainstorming for blog content can be difficult at times.

When you publish articles regularly, you will have to research the topic extensively so that your articles match the user intent.

 Often you will do a lot more research than what you intended before publishing an article.

You may discover new areas in your blogging niche or learn new knowledge throughout your blogging journey. 

I myself learned about SEO, along with creating digital products which have helped me tremendously in my blog revenue. With continuous upskilling, I am sure that you will be able to achieve the target for your blog one day!

13. Your Writing Skills Will Improve

Throughout the year of writing articles, it’s clear to me how much I have grown as a writer in terms of writing quality and speed. 

I remember asking myself if blogging is sustainable and how to blog regularly.

And I still remember spending more than a week writing my first few articles, struggling to meet the deadlines, and thinking if blogging is really for me. 

With practice, I can now produce an article in 2 days.

I am sure that you would notice the difference in your writing quality and speed throughout your writing journey. 

It is easier to pen down your thoughts and publish an article as you continuously release new articles regularly.

Give yourself a pat on the shoulder for the hard work you have put in!

Why is it important to post to a blog regularly

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FAQs On Why Is It Important To Post To A Blog Regularly

How To Start A Blog

1. Choose a name.

Get creative with your blog names! You may find resources online to get ideas for your blog name. For instance: mom blog name ideas, food blog name ideas, lifestyle blog name ideas, and makeup blog name ideas.

2. Set up your blog hosting with Bluehost.

I use Bluehost because it offers competitive pricing and a free domain. It also provides 24/7 online chat support and automatic WordPress installation.

Use my link to get started at $3.95/mo with a free domain worth $15

3. Install Website Builder WordPress.

WordPress is automatically installed for you. Just choose a password for your WordPress!

4. Pick a theme.

You can start with the free themes offered or upgrade them for as little as $50.

5. Design a logo.

Designing a logo yourself can be fun. You can get it done in hours yourself on Canva or hire someone from Fiverr to do it for you at a cheap rate.

6. Install essential blogging plugins.
Install only the essential plugins so it doesn’t slow your website:

  • Akismet – Catches spam on your blog and deletes them.  
  • Comments Not Replied To – Shows you the comments you haven’t replied to. 
  • Contact Form 7 – Adds a form on your contact page for your audience to contact you.
  • Ultimate Social Media Icon – Connects all your social media profiles for your audience to view your presence easily.
  • Yoast SEO –  Improves Google SEO ranking.

7. Learn how to get paid.

These are the main ways I have implemented to help grow my blog revenue:

  • Display Advertising
  • Blog sponsorships
  • Affiliate marketing
  • Digital courses
  • Writing
  • Coaching

8. Drive traffic to your site.

Post regularly (once a week) and master SEO to help Google rank your website faster.

What Is A Good Length For A Blog Post

The ideal blog post length for an SEO article should be around 2,100-2,400 words. This is a lot longer than most blog posts with 200-500 words.

You may analyze your competitors’ word count and write slightly more than your competitors (offering more value) to rank better.

What Tools Do You Need For Blogging

If you have just started blogging, you should absolutely use the best blogging tools for beginners for your blog’s success!

These are some of the tools that I have personally used and would recommend:

1. Bluehost

Why is it important to post to a blog regularly

Bluehost is an excellent tool to host your own blog. It stands out compared to its competitors due to its affordability and great ability to host WordPress well.

Known for its exceptional customer support 24/7 through online chat, it’s no doubt that Bluehost is one of the best web hosting platforms for your blog. With my special link, you can get started at $3.95/month and get a domain name for free.

2. WordPress

Why is it important to post to a blog regularly

WordPress is an established platform for to you construct your own website, which includes a personal or business blog. 

When you set up a hosting plan with Bluehost, you can get your WordPress installed and linked easily to Bluehost.

WordPress comes with multiple free and paid themes that suit your business needs for a website. For starters, I recommend using the free ‘Astra’ theme available and switching it when you find a better theme for your website in the future.

3. Keysearch

Why is it important to post to a blog regularly

Trying to optimize your articles through SEO? Want to know what keywords you can use to rank your articles faster?

Keysearch is a tool to help you find the right keywords for you to write an SEO-optimized article. It can identify related keywords based on a keyword that you put in and identify your top 10 competitors based on the keyword.

Note:  It is $17 per month but if you use my discount code and referral link, (OUTANDBEYOND), you get 30% off!

4. Google Analytics

Why is it important to post to a blog regularly

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Google Analytics is among the best blogging tools for beginners to provide web analytic services for your website. 

You can get in-depth information about your website’s visitors, where and when they are visiting, which topics/articles in your blog that gets the highest traffic, etc. 

Google Analytics is free to use with an easy-to-use interface. Do analyze your blog traffic and you will get rewarded handsomely!

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What Is The Importance Of Posting Blogs On Social Media?

Blog articles as long-form content provide more shareable content than just your products or service posts for consumers to share with others across social media

You can use articles to provide tips and guides for your products, educate your customers on your brand, and foster engagement and connection with your audience.

What Is The Advantage In Blog Posting?

The main advantage of a blog post is it allows you to build and to control your online identity

People who search your name on Google can view not just your social profiles, but also your blog or your ‘About Me’ page. This helps them to know you better by reading your articles.

Why is it important to post to a blog regularly

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What Are The Three Benefits Of Blogging?

Some of the benefits of blogging include:

  • It helps drive organic traffic to your website.
  • You can repurpose blog articles for social media posts.
  • It helps convert traffic into leads.
  • It drives long-term results for your business.
  • Blogging helps with link building (internal and backlinks).
  • It helps you share company news about your business.


By now you should know why it is important to post to a blog regularly.

Blogging consistently these past few years has definitely changed my life. Not only has it earned me a lucrative income, but it also allows me to spend more quality time with my family, doing things that we enjoy doing together.

As the old saying goes, you reap what you sow. By posting regularly to your blog now, you will definitely be able to grow your blog tremendously in the future. Your future self will thank you for doing the hard work today.

Every little step counts so start to publish regularly now!

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