how to do keyword research for Pinterest

Pinterest Keyword Research: Your Ultimate Guide To Pinterest SEO

Have you been trying to figure out how Pinterest works and how to make the most out of this unique platform to drive traffic to your page or blog? Then I’m here to tell you that Pinterest keyword research is the way to go!

I won’t lie – Pinterest can be a little overwhelming when you first get started on it. I know I certainly felt that way when I first started using it for my blog. 

Nevertheless, despite having zero Pinterest experience when I started, it sent 10,000 new visitors to my blog in 3 months! 

I can also tell you that today, my 2 main strategies to drive traffic to my blog are SEO and Pinterest

So I am sharing them with you today, so you have one of the best formulas for online traffic success.

Affiliate Link Disclosure

This article contains some affiliate links which means that I may earn a small commission when you click on them, at no additional cost to you. I do hope you find the information in this article helpful!

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If you are super busy and don’t have time to read the whole article, check out this mind blowing Pinterest course that taught me Pinterest keyword research and helped me get significant traffic to my new site. 

how to use Pinterest for blogging


What Is Pinterest?

If you haven’t already heard about it, Pinterest is a visual search engine. Think Google. But instead of endless links as search results, you get endless stunning images. 

Pinterest is the go-to platform for anyone looking for a little inspiration. When users find something that they like, they pin them onto a Pinterest board that they can create. 

Think of it as a virtual vision board.

The categories of boards that you can create and what you can pin on these boards are endless. 

Whether you are looking for home decor ideas, recipes, or parenting hacks, you are bound to find inspiration on Pinterest.

The beautiful thing about Pinterest is that the platform bolsters the discovery of content as opposed to just pinning its content and storing it in a safe place!

As a Pinterest content creator, your objective will be to use Pinterest to make money from affiliate marketing or drive users to click on links to your blog or website.

This is where Pinterest keywords come in.

What Are Pinterest Keywords?

how to do keyword research for Pinterest

Pinterest keywords are essentially what users on the Pinterest platform are searching for. 

So, ideally, when you create pins, you want to use words in your title or description to match what users are searching for. 

This is what Pinterest SEO or search engine optimization is!

This means that your pin will show up on the Pinterest search results for users to click on it. This is the basic premise of the Pinterest algorithm. 

Don’t worry! You don’t have to play a guessing game as to what words users are typing into the Pinterest search bar. 

All you need to do to figure this out is a little keyword research for Pinterest! 

What Is Pinterest Keyword Research?

Pinterest keyword research is the process of looking for what users are searching for on Pinterest i.e. the specific keywords that they type into the Pinterest search bar. 

The best way to find keywords for this purpose is to use a Pinterest keyword tool. 

For the most part, no matter which Pinterest keyword finder or tool you use, they more or less work in a similar fashion. 

All you need to do is type in a broad keyword and the Pinterest keyword research tool will give you a list of all the search terms that are related to that. 

Once you have a substantial number of keywords that have:

  •  a high search volume and
  •  low competition

save those keywords!

You can then use these variations in your content to increase the chances of your pins being at the top of the search results page!

Best Pinterest Keyword Research Tools

If you aren’t sure where to start with Pinterest keyword research, then you may find this list of the best Pinterest keyword research tools useful!

Pinterest Keywords ToolPriceNotable Features
KeySearchFree! This free Pinterest keyword tool from Keysearch is on their list of free SEO tools! However, do note that the features on this are extremely limited.

You only get relevant search terms but not search volume or competition levels. 

This Pinterest keyword tool has to be one of my favourites because it is easy to use and navigate.

Keysearch understands the importance of Pinterest.

It gives you quality keywords that also allow your Pinterest content to show up on the Google search page.
Pinterest Search BarAbsolutely free! 
Pinterest WANTS to make SEO as easy for you as possible. This is also known as Pinterest’s guided search feature. 

As you are typing something in the Pinterest search bar, Pinterest will suggest other relevant terms to you. 

Further variations or related terms can be found below the search bar. 

This is one of the easiest ways to do Pinterest keyword research, especially if you aren’t quite ready to invest in a paid Pinterest keyword tool.
Pinterest Keyword ToolFree feature as a part of the Pinterest Business Hub. 

You get access to this when you sign up for a Pinterest business account which is highly recommended if you are a content creator. 

This is one of Pinterest’s best-kept secrets. 

It is a little difficult to find on the platform but don’t worry, I will show you how below.

This Pinterest keywords finder gives you keywords directly from the source i.e. Pinterest itself.

Additionally, this tool also shows you the Pinterest search volume.

So you can see which search terms are more popular than others and plan your content accordingly from there. 
Pinterest TrendsThis is another free feature from the Pinterest BusinessHub.
This Pinterest keyword research tool gives you access to what is popular at the moment. 

You can filter this information by location, depending on your marketing strategy.

This allows you to use Pinterest keywords in a more targeted fashion.

This method does have a bit of a disadvantage though because Pinterest trends are currently only available in the UK, US, and Canada.

So if you are outside these locations, you may have to rely on other Pinterest keyword tools. 

How To Find Pinterest Keywords Using Keyword Research Tools

Now that we are familiar with the type of Pinterest keyword tools that are available, let’s take a look at how to do keyword research for Pinterest. 

1. How To Find Pinterest Keywords Using KeySearch

Have I mentioned that KeySearch is super easy to use?

Step 1: Enter a broad term into the search bar. I have searched for “healing crystals” in the example below. 

Step 2: Select “All Locations

Step 3: Click on the dropdown box and select “Pinterest Suggest

Step 4: Click “Search

pinterest keyword research

Step 5: Scroll through the results on the right to see which specific keyword works for your content! 

Want to take your Pinterest keyword research to the next level? then I would recommend signing up with one of their plans:

Starter Plan – $17 per month ( $169 per year) or

Pro Plan – $34 per month ($279 per year)

NOTE- It is 17$ per month but if you use my discount code and referral link, (KSDISC), you get 20% off, also a free 1 month trial!

2. How To Find Keywords Using The Pinterest Search Bar Or Pinterest Guided Search

Step 1: Start typing your search term. I have searched for “high tea decor”. 

pinterest keyword research

Step 2: Have a look at the suggested search terms just below what you have typed out.

Step 3: Click “Search”.

Step 4: Have a look at the suggestions under the search bar again for more keyword ideas!

how to do keyword research for Pinterest

3. How To Find Pinterest Keywords Using The Pinterest Keyword Tool

Remember that you can only use this tool if you have a Pinterest business account as it is only accessible via the BusinessHub. 

Step 1: Create an ad account. Don’t worry. You don’t have to actually create an ad. You just need to get to the keyword research tool. 

Pinterest algorithm

Step 2: Go to the Ads tab and click on “Create an ad”. 

how to add keywords to Pinterest

Step 3: Identify your business goal. Select “Traffic

Pinterest algorithm

Step 4: Once you get to the next page, keep scrolling until you get to the keywords section. 

pinterest keyword research

Step 5: Type in your broad search term and then let the results come to you directly from Pinterest, together with the search volume of each keyword! You can choose which keywords you want to use for your content. 

4. How To Find Pinterest Keywords Using Pinterest Trends

Step 1: Access your Pinterest BusinessHub.

Step 2: Go to the “Analytics” tab.

Step 3: Scroll down and click on “Trends”.

With this, you can filter the trends by location (UK, US, or Canada), depending on the kind of content that you are creating.

Once you insert a broad keyword in the trend search bar, you will get all the relevant keywords that are part of the trend. This feature will also give you an idea of how this keyword has been doing over time. 

Additionally, you can also check out Pinterest Predicts for possible keywords that you can use in the future! This feature allows you to filter predictions by category or audience. 

Where To Add Keywords In Pinterest

Now that you know how and where to find your keywords for Pinterest, let’s figure out how to add keywords to Pinterest and where exactly these keywords need to go. 

To start with, try to ensure that keywords that are related to your niche are contained in:

  • Your Pinterest bio
  • Your username
  • Your business name 

To truly optimize your content for Pinterest search results, you should ideally add your keywords to:

  • The image you are using for the design of your pin
  • The title of your pin
  • The description of your pin
  • The URL in your destination link

For example, if I were to search for “meal prep” on Pinterest, one of the top results that come up is the Pinterest profile of Gimme Delicious

keywords for Pinterest

You will notice that this profile has the phrase “meal prep” strategically used in the title, description, and profile bio. 

How Many Keywords Should You Use On Pinterest?

Ideally, you should use between 2-5 keywords per Pinterest post.

 That doesn’t mean you have to stuff your description with keywords to the point that it sounds unnatural!

This is where it matters to take the time to come up with a thoughtful description so that you can fit in your keywords appropriately. 

Are Keywords Important For Pinterest?

If you are looking to drive traffic to your Pinterest page or to your website, then keywords are most certainly important for Pinterest.

When you use keywords that are related to your post or niche, these keywords tell Pinterest to recognize your content in that category and organize it accordingly. 

Once it recognizes your content through the use of the relevant keywords, it has the ability to show your content to users who search for it. 

Best Practices To Get The Most Out Of Pinterest

Once you have got the hang of Pinterest keyword research, you can start to fine-tune your Pinterest strategy to maximize the ways in which Pinterest can work for you. 

Some of the best practices that you can implement on Pinterest include:

1. Learn Pinterest SEO

Search engine optimization by using the various keyword research methods mentioned above doesn’t just work for Pinterest. 

Google loves Pinterest so if you implement an effective SEO strategy on Pinterest, Google will show your Pinterest content on its search results as well

This means that your website or blog will be exposed to a brand new audience outside of Pinterest.

2. Pinning Frequently And Consistently

There is a misconception that once you create a pin, you can forget about it. This could not be further from the truth!

The key to Pinterest is consistency. 

That doesn’t mean that you pin 10 pins in an hour every day! This may result in your account being categorized as spam!

Ideally, you should pin 3 posts a day, every day. 

If you find that this may be too time-consuming or tedious, you can use apps like Tailwind which help you to plan and schedule your Pinterest posts in advance. 

3. Creating A Variety Of Pins

The other common mistake that new pinners make is creating just one pin for a particular blog post. 

A better strategy would be to create at least 3 to 4 pins that link to the same post.

 It is important not to duplicate your content. So change up the images and the descriptions a little before pinning them to your boards. 

Remember, Pinterest loves variety and pretty pictures! 

Canva is a great resource to use to create pins. They have beautiful templates just for Pinterest so you know that you will get the right image size every time. 

If you feel that you don’t have the creativity to create pins from scratch (like me!), then I highly recommend Carly Campbell’s templates!

 They are beautiful and easy to customize. The best part is you get them as a free bonus when you sign up for her Pinteresting Strategies course! 

4. Joining Group Boards And Pinterest Communities

how to do keyword research for Pinterest

It is important to remember that Pinterest is all about discovery, collaboration, and community. 

As such, there are plenty of Pinterest group boards that you can join. A group board is a collection of pins from many different users. 

As a content creator, you would have your own boards where you pin your pins and those of others.

A group board is just that – a group effort. 

The best thing about being able to pin your content to group boards is that your content will be seen by those who are not already following your boards!


As you can see, doing Pinterest keyword research is relatively straightforward when compared to SEO for other search engines. 

It also helps that Pinterest makes it as easy as possible for you to optimize your content to reach a wider audience. This then results in higher traffic to your website. 

That being said, getting Pinterest to work for you does take some initial effort.

 So don’t expect immediate results. In fact, when I first joined Pinterest almost 2 years ago, I only had 6 views.

However, what I have learned during the course of my Pinterest journey is that if you are patient and stick with your Pinterest strategy, it is bound to work for you in the long run. 

And if you implement your Pinterest keyword research techniques properly, you can see a substantial increase in views in just 3 months or so. This is exactly what happened to me. 

I ignored all other social media platforms and gave Pinterest my all and in just 3 months, my views went up to 10K. 

I’m not saying this to brag. Rather, I tell you this to let you know of the possibilities that effective Pinterest keyword research can bring to your own website. 

Let me know how your Pinterest keyword research goes for you! I’d love to hear all about it! 

Pinterest Keyword Research: Your Ultimate Guide To Pinterest SEO

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