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31 Skin Care Niches Ideas and Trends For Beauty Bloggers in 2023

Are you finding the best skin care niches for your health and beauty blogs?

When it comes to skincare, your blog might be a health blog or a beauty blog, depending on your preferences.

Or it could be a combination of both, focusing on health & beauty ideas.

So I understand if it gets tricky trying to narrow down the right skin care niches for you to start your blog. 

There are constantly fresh ideas and lessons to provide in order to assist others to improve their appearance. Skin care is a fickle thing to tackle and if you have something to say about it, a blog is a great way to put your thoughts and advice out.

You may also tell your own experience on how you overcame beauty difficulties in the past or how you used different items to overcome them.

Whatever reason you may have for starting a skincare or beauty blog, the skin care niches listed will surely spark a jolt of creativity for you to set up your blog today!


1. 31 Skin Care Niches For Beauty Bloggers

2. Is Skincare A Good Blogging Niche?

3. What Are The Different Sub-Niches In Skincare?

4. How To Monetize My Skincare Blog?

5. What Niches Are Trending?

6. What Is A Beauty Niche?

7. How Do I Find My Skin Niche?

Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no extra cost to you. 

skin care niches for beauty bloggers

31 Skin Care Niches For Beauty Bloggers in 2022

If you struggle with beauty blog topics to write about, consider writing about the various skin types, skincare products, and skin conditions.

Skin Type 

1. Skincare For Oily Skin

2. Skincare For Dry Skin

3. Skincare For Acne-Prone Skin

4. Skincare For Sensitive Skin

5. Skincare For Dehydrated Skin

6. Skincare For Aging Skin

7. Skincare For Combination Skin

8. Skincare For Normal Healthy Skin

skin care niches

Skincare Products

9. Product Review And Recommendations

10. Creams And Moisturizers

11. Toner And Essences

12. Product Recommendations For Winter

13. Product Recommendations For Summer

14. Budget Product Recommendations

15. Luxury Product Recommendations

16. Essential Skincare Supplies

17. Homemade Skincare Products

18. Natural Beauty Products

19. Trending Beauty Products

skin care niches

Skin Conditions

20. Psoriasis

21. Eczema

22. Acne

23. Sunburn

24. Rosacea

25. Contact Dermatitis

26. Vitiligo 

27. Melasma

28. Cold Sores

29. Peeling Skin Syndrome

30. Polycystic Ovary Syndrome

31. Xeroderma Pigmentosum

skin care niches

FAQs On Skincare Niche Ideas

Is Skincare A Good Blogging Niche?

YES, it is. There is high demand and interest in this niche and advertising income is lucrative in this niche too.

Skin care niches are a sub-niche of beauty niches. The beauty industry is powerful globally, and it is only becoming stronger. 

The industry is expected to reach USD 716 billion by 2025, up from USD 483 billion in 2020 to USD 511 billion in 2021, with an annual compounded growth rate of 4.75% globally. By 2027, this giant industry is expected to be worth USD 784.6 billion.

Now let’s dive into the sub-niche of beauty – skincare niches. 

Everyone may benefit from a skincare routine, regardless of gender, age, or ethnic origin.

While many individuals don’t wear cosmetics or utilize hair products, almost everyone owns at least one skincare product.

The skincare market globally is expected to grow from USD 130 billion in 2020 to USD 177 billion in 2025. 

The anti-aging skincare market is especially expected to grow exponentially by 2026. 

Minimalistic Korean cosmetics and skincare are loved by many thanks to the results of a more young and youthful look given by their products causing the exports of K-beauty products to reach USD 7.57 billion in 2020. 

New and creative products hit the market often now so it is no wonder that the anti-aging skincare industry in the US is expected to develop significantly between 2020 and 2026.

With that being said, you may have concerns about whether niche skincare is oversaturated and can your blog stand out in the sea of skincare blogs out there.

skin care niches

Is skincare blogging too Competitive?  

Something to remember is that, with skin care niches, you have to be a certified advisor when it comes to skin care.

Everyone can become a skincare influencer but what differentiates them and a dermatologist is that a dermatologist has the proper certification to advice their audience with the right skincare advice. 

skin care niches is skin care a good blogging niche

If you plan to write a blog on skin care ingredients, with no prior certification to show your readers that you have authority in the subject matter, your blog will be penalized by Google. 

Skincare, health, and finances fall on the YMYL niche which stands for Your Money Your Life.

Pieces of information provided in these sectors, if provided incorrectly or fraudulently, have the potential to negatively damage the well-being of a reader in terms of health, finances, or overall happiness.

To put it another way, the stake is high for skincare content as it might damage people’s lives and livelihoods if you build a YMYL page with improper advice or information.

For example, Jenni from Jenni Raincloud is a certified and licensed aesthetician with over 20 years of experience in the skin care industry. While she no longer has clients or conducts facials, skin health has remained a focus of hers thanks to this blog.

With the increase in content creation over the past few years, the public is turning online to advise on anything, especially skin care. 

If you have a unique point of view and are able to help your readers with any skincare issue, or you would like to share your passion for skin care, set up a skincare blog to spread the knowledge. 

Learn  SEO

When you learn SEO you can target topics your competition haven’t thought about! So you dont need to worry too much about competition. 

What Are The Different Sub-Niches In Skin Care?

There are a variety of approaches for locating different sub-niches in skincare.

To discover ideas, the easiest method may be to use a mix of Wikipedia and Google Suggest and identify keywords for skincare.

One easy way to do it is simply via a google search.

 Here is an example, type out the word skincare in the search bar and look at the drop-down to see the skin care keywords that Google is suggesting. 

With each word keyed in, you can find a plethora of sub-niches for you to include in your blog. You can further expand on each sub-niche by breaking them down to individual topics that include a routine, product recommendations, etc. 

skin care niches  Different Sub-Niches In Skin Care

By implementing these steps, you will have your content plan laid out for your blog for months to come!

skin care niches Different Sub-Niches In Skin Care
skin care niches

If you are using Wikipedia, you can look through the sub-niches directly on their site. Here is an example. 

skin care niches wikipedia

You can dedicate blog posts to each specific criteria and elaborate further in a way that will be helpful for your readers. 

How Do I Start A Skincare Blog?

When it comes to the skincare niche market, it is all about attracting the right audience. Your content has to be tailored to a target market to ensure a continuous stream of traffic to your blog. 

Starting a skincare blog is similar to starting a blog on any topic. However, here are some simple steps to follow to start up a skincare blog. 

1. Finding Your Sub-Niche

Skincare is a broad topic, so you will want to focus your blog on something specific. When you are establishing a skincare blog, the first thing you should do is figure out what your sub-niche is.

Ask yourself these questions when deciding on the sub-niche:

  • What elements of skincare do you like discussing the most?
  • Are there any specific skincare concerns that you can relate to?
  • Do you like trying and testing products?
  • Who are your target audiences?

Ensure your sub-niche has a marketable potential and has little competition since this will help you attract more visitors to your site.

 A narrower specialty usually has less competition than a broad subject. Focusing on acne skincare, beauty niche products, or natural skincare products are three examples of sub-niches.

You may also tap into a skincare specialty for certain skin types. Like the question mentioned above, if you have experienced any skincare issues, it will be a great way to use that skincare concern and turn it into a sub-niche. 

2. Set Up Your Blog

Follow this step-by-step guide that teaches you how to set up a blog from scratch equipped with all the knowledge you need on starting a blog. 

skin care niches

3. Research Is Essential

The last thing you would want to happen is to be penalized for providing the wrong information about skincare. When it comes to anything as complicated as skincare, a great deal of study should go into goods before they are recommended.

It would be a good idea to take a look at the content from the best skin care bloggers.

To get some ideas, look at other skincare blogs and see what kinds of themes are mentioned.

Skincare blog examples and even skincare posts on social media can be of huge help.

Keep in mind that you should never replicate other bloggers’ content, but you can always look to them for inspiration.

For example, if you are planning to set up a blog on organic skincare niches, turn to some of the best green beauty blogs to learn a thing or two about setting up a skincare blog. 

Obtaining the trust of your audience is key and when your readers know you have tried and tested the items, they are more likely to believe you.

You should express all product reviews and ideas with sincerity with the intention of helping your readers. 

A fun way to do your research is to scroll through social media platforms TikTok for any skin care-related viral videos and write about them.

Make a list of things that you know others will be interested in, and then add your own unique spin to it.

4. Be Consistent

I am going to sound like a broken record but with anything in life, building a blog is not an overnight process. It will take lots of trial and error and some mess-ups here and there. 

Just know that if you have the intention of helping your audience and sharing your passion with your readers, you can reap the rewards of your labor when you put in the work. 

Do not be discouraged if the revenue from your skincare blog takes a little long to come, trust the process and know that you are laying down one brick at a time to build your blogging business. 

One thing that will accelerate your blogging journey is to implement SEO. SEO stands for search engine optimization and it is an effective blogging strategy that helps you drive traffic to your blog by creating quality content. 

Higher traffic means people trust your advice or solutions, and therefore you can rank on the first page of Google quicker. If that happens, your revenue potential will increase as well. 

If you would like to learn the exact steps I took to increase my revenue and draw in a high volume of traffic to my blog, take a look at this SEO Blog Post Training Course that will set you on the right track!

How To Monetize My Skincare Blog?

There are many ways to monetize your skincare blogs. Here are some methods you can implement. 

1. Affiliate Marketing

Affiliate marketing is one of the most successful strategies to generate money from a skincare blog.

You can become a member of relevant affiliate programs and then market their items on your own website by adding an affiliate link to your website or article every time you mention a product.

 You will receive a portion of the sale if your readers click through and buy the product.

Here are some of the best skincare affiliate programs you can get into to maximize your affiliate revenue.

skin care niches amore pacific
skin care niches paulas choice
skin care niches showcase networks
skin care niches amazon associates program
cult beauty

2. Display Advertising

Make sure any brands that promote on your site are relevant to your skincare niche. You want any adverts to add value to your site rather than detract from it.

If you want to earn regular monthly cash, selling ad space on your skincare blog might be a terrific idea.

This, however, will only be a realistic alternative after your blog has a large number of visitors.

Speaking from personal experience running a few niche sites and having friends who run blogs in the skin care niche, the advertising payouts are higher than a lot of other niches. 

Read here to find out the most profitable blogging niches .

3. Accept Sponsored Blog Posts

Do you want to be compensated for your blog posts?

A popular blog monetization approach is a sponsored blog article. Basically, a brand pays you to write material on your blog promoting its products. They could even compose the piece themselves, leaving you with only the task of publishing it.

Brands are eager to pay substantial money for you to market their products or services if you have a great-looking blog with excellent material, a steady writing schedule, and engaged followers because they know the power of influential marketing.

Check out these sponsorship networks to get started:

What Skincare Niches Are Trending?

When it comes to skincare, it is no surprise that we are constantly bombarded by marketing materials from social media, influencers, and friends promoting their holy grail products.

So how do you know which skin care niches are trending?

 Everyone seems to be promoting everything under the sun and it can be overwhelming to narrow down the trends. 

However, fret not, as these top three niches mentioned below are the current trends among beauty niche ideas that you can look into. 

These would make great skincare blog post ideas!

1. Clean Beauty Trend 

clean beauty trend

The first sub niche popular within the beauty niche topics is clean beauty.

Consumers are increasingly demanding cleaner goods across the board, wanting the elimination of chemicals from the items they consume and supporting businesses that are environmentally responsible.

Manufacturers are responding by overhauling their product lines to provide new, cleaner, greener options. 

Overall, the clean consumer market is fast expanding and, like other health-related trends, is projected to become the standard in the not-too-distant future.

Some clean beauty brands are:

2. Tech Beauty

For as long as I can remember, everyone has loved their Foreo and the claims that come with the tool. The skincare market is becoming more tech-driven, with glitzy new cosmetics finding their way into the recommendations of influencers and dermatologists. 

Some amazing examples in the recent blend between tech and beauty are:

3. Superfood Skincare

We are no strangers to the benefits of superfoods in our diet, but now, superfood skincare components like kale, are being used in the new generation of superfood skincare lines. 

Ingredients like matcha and goat’s milk have been said to provide a better complexion for everyone and brands are using these ingredients to come up with many skincare products that cater to their audience. 

What Is A Beauty Niche?

Now that you know what a skincare niche is, let’s look at the beauty niche meaning. 

When it comes to beauty niches, it could be anything from makeup niche ideas to methods for treating oily or dry skin and nail art, among other things.

Influencers and bloggers play a vital part in assisting consumers in making the best decisions possible in the beauty industry.

The most fundamental quality of human identity is beauty. 

If you are enthusiastic about beauty and have some expertise in the field, you should start a beauty blog and take advantage of the opportunities.

Here are some helpful resources on how to start a blog in the beauty niche.

How Do I Find My Skin Niche?

Finding out who you want to market to, is the first step in developing a skincare niche. 

You cannot do business with everyone, especially if you are just getting started. 

You risk tiring yourself and confounding potential readers if you cast a wide net. In other words, the narrower your target market, the better.

These questions may help in discovering your skincare niche.

  • Is there an area within skincare that I am passionate about?
  • Which areas are in demand?
  • Who do I want to help?
  • Do I have a specific skin condition that I would like to spread awareness on?
  • Am I passionate about a skincare sub-niche?
  • Who is my target audience?
  • What is my aim in starting a skincare blog?

Is Skin Care A Good Niche?

Skincare is the most profitable category of the beauty niche, as well as the most competitive one.

It is important to perform thorough research and identify the best products to be sold in your region before proceeding to recommend skincare to people.

How To Start A Skincare Blog?

You can start a skincare blog by following these simple steps: 

  1. Choose a website platform such as WordPress. 
  2. Purchase your hosting and come up with a unique domain name.
  3. Install a beauty blog-specific theme for your blog.
  4. Identify and install the relevant WordPress plugins.
  5. Start writing! Churn out and publish content. 
  6. Identify monetization options.

How Much Does A Beauty Blogger Make?

The average Beauty Blogger in the United States makes about $45,000 a year, with some earning well over $100,000 annually.

The amount they make depends on various aspects, such as affiliate programs, ad revenue, partnerships, and sponsored content.

They may earn additional amounts with the use of other social media platforms as well. 

How To Find My Niche?

Here are some ideas to help you find your niche:

  1. Recognize your hobbies and interests
  2. Pinpoint problems that you can assist with
  3. Identify your focus group
  4. Gather feedback from friends, families, and acquaintances
  5. Invest in the business
  6. Analyze your competitors
  7. Identify your unique selling point
  8. Fine-tune your chosen niche

What Industry Is Skincare?

Skincare, along with perfumes, toiletries, deodorants, oral cosmetics, hair care, and makeup are all part of the cosmetics market. 

Skincare is the largest category within this industry and is a rapidly growing category within the beauty world. 

With increasing products being created to cater to many different concerns, the skincare industry is bound to expand further. 

What Niches Are Trending?

Wondering what niches are trending in 2023? 

Here’s a list of the most profitable blog niches for the year!

  • Health and fitness
  • Food and recipes
  • Self-care and personal development
  • Blogging and making money online
  • Digital marketing
  • Investing and personal finance

What Are Beauty Sub Niches?

A sub niche is a division of a main niche. 

For example, the skincare niche is a sub niche of the beauty niche. 

This can be niched down further into things like specific skin concerns and the origin of the products. 

More examples of beauty sub niches include curly hair care, clean beauty, and Asian Beauty. 

What Are Some Skincare Niche Ideas?

Here’s a list of 10 skincare niche ideas:

  1. Clean Beauty Trend
  2. Tech Beauty
  3. Superfood Skincare
  4. Skincare for Combination Skin
  5. Acne Treatment Niche Blog
  6. Skincare for Winter
  7. Skincare for Men
  8. Skincare for Beginners
  9. Asian Beauty
  10. Anti-aging skincare

What Are Some Health And Beauty Niches?

Wondering what are some health and beauty niches for your blog?

Here’s a list of popular beauty and health sub niches to explore:

  1. Haircare
  2. DIY beauty
  3. Beauty product reviews
  4. Best Etsy Makeup
  5. Luxury Skincare
  6. Manicures and pedicures
  7. Best Niche Beauty Products
  8. Suncare
  9. Niche Skincare Brands
  10. Bodycare

What Are The 5 Main Categories Of Skin Care Products?

The 5 main categories of skin care products are moisturizers, serums, eye creams, body lotions, and exfoliators. 

What Is Niche Skincare?

Niche skincare is cosmetics that are committed to the environment, animals (cruelty-free cosmetics), and human beings. 

Also known as indie cosmetics and signature cosmetics, this category of skincare is very specific and mindful of the sourcing and quality of the components used in making the products.


Plenty of skincare niches for you to start your skincare blog today!

For skincare blogs, there are a plethora of content options. How-to tutorials and product reviews are two of the most popular.

A few sites also publish purchase tips for various items, as well as interviews with various influencers. Many individuals consult blogs for tips on different beauty niches and how to use certain products or what the best products are for various skin types.

Figure out what works for you and I wish you all the best!

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31 Skin Care Niches Ideas and Trends For Beauty Bloggers in 2022