11 Profitable Personal Development Sub Niches In 2022!

Looking to start a self-help blog? Here are the most profitable personal development sub niches in 2022 for you to explore. 

People are always looking for ways to better themselves, so starting a blog in the personal development niche is a great idea. 

You may be wondering, why niche down further? 

Well, personal development is a broad niche, it encompasses all areas that lead to self-improvement in some way. 

When you specialize in a specific area, it will allow you to build authority. Need some guidance on picking personal development sub niches? 

personal development sub niches

You’re at the right place, let’s dive into it!  

Personal Development Sub Niches: Top 10 Sub Niches To Consider 

  1. Sustainable & Minimalist Living
  2. Goal Setting, Focus & Productivity
  3. Personal Awareness & Mindfulness
  4. Spirituality
  5. Emotional Intelligence 
  6. Habits Development 
  7. Happiness & Success 
  8. Career Development & Upskilling 
  9. Stress Management 
  10. Money Management 

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personal development sub niches

1. Sustainable & Minimalistic Living 

What is Sustainable & Minimalistic Living about? 

Sustainable living is a way of life aimed at making positive changes to our daily habits to reduce one’s “carbon footprint” or personal environmental impact on issues such as climate change.

 It also encourages individuals to minimize the use of Earth’s resources. 

Minimalist living is a concept that involves freeing yourself of material possessions that do not serve a purpose. Minimalists intentionally believe less is more. 

These two separate ways of living are not much different from each other, they share a common goal, to minimize the consumption of goods. If you’re interested in either one of these areas, you can write about both! 

What can you blog about in this sub-niche? 

Focus on solving a problem for your target audience, you can blog about:

  • How they can reduce their consumption of goods
  • How to reduce their carbon footprint 
  • How to start living a minimalist and sustainable lifestyle
  • How to start practicing minimalism or sustainability in the city 

An example of a successful blog in this sub-niche is A Considered Life

Sophie, the blogger created the blog to inspire her readers to embrace living in a way that is purposeful by simplifying life or adapting to a sustainable lifestyle.

 She writes about simple living, sustainable style, eco habits, and slow travel. 

2. Goal Setting, Focus & Productivity 

What is Goal Setting & Focus and Productivity about? 

Goal setting is the process of planning to attain the desired outcome.

 Goal setting is one of the many methods used to increase both focus and productivity. 

Productivity is the measure of how efficiently and consistently we complete prioritized tasks. To be productive is to get high-quality work done in less time and effort. Focus is an important aspect of productivity, without it, you can’t achieve being productive. 

Focus is paying particular attention to something, it’s being present and involved in the moment or task at hand. 

When you write about either one of these areas, you are bound to include an element of the other, so you might as well write about all of it. 

What can you blog about in this sub-niche? 

When these three areas come together, it is a power-packed self-improvement niche. 

There is plenty to blog out, such as:

  • How to increase productivity at work
  • How to stay motivated to achieve goals 
  • What are the different types of goal setting strategies
  • How to stay focused at work

An example of a successful blog in this sub-niche and also my personal favorite is Marie Forleo

Marie Forleo is amazing! She is an entrepreneur, has her own award-winning TV show, and has created some incredible online programs for writers and entrepreneurs. 

Her blog covers productivity & focus and building a meaningful business amongst other things. 

personal development sub niches

3. Mindfulness & Meditation 

What is Meditation & Mindfulness about? 

People often think that mindfulness and meditation are pretty much the same things but it isn’t, mindfulness and meditation are two separate concepts that complement each other. 

Mindfulness is an ability that can be performed throughout the day whilst meditation is a technique that is practiced for a period of time. Mindfulness and meditation complement each other. 

Being mindful is having the ability to be fully present and engaged in every moment, without judgment, no matter where we are, what we are doing, and what we are thinking. 

Meditation is an ancient practice to create self-awareness and mindfulness. It is a technique used to reduce stress, and increase calmness and clarity

Mindfulness and meditation go hand in hand, being mindful enhances the quality of meditation practices, while meditation supports and increases mindfulness. 

What can you blog about in this sub-niche? 

Mindfulness and meditation are one of the most popular self development sub niches in current times.

 There is so much you can write about, for inspiration I’m sharing with you a few areas you can touch on. 

  • How to meditate? 
  • What are the benefits of mindfulness and meditation? 
  • How do you incorporate meditation and mindfulness into daily life?
  • How does mindfulness improve quality of life? 
  • Why should you have mindfulness and meditation practice? 

An example of a successful blog in this sub-niche is Zen Habits

Founded by Leo Babauta, Zen Habits has over 1 million readers. It is about searching for mindfulness and simplicity within the disorder of our daily lives. 

4. Spirituality 

What is Spirituality about? 

Spirituality is often misunderstood as religion, however, for some people, spirituality is found in religion. Spiritualism is a facet of all religions however you can be spiritual without being religious. 

Spirituality simply explained, is the search for meaning in life that includes a sense of connection to something bigger than life itself.

 Spirituality is often interlinked with concepts like self-discovery, happiness, and finding purpose in life.

Spirituality is unique to all, an individual’s definition of spirituality may change with experiences and in each season of their life. 

What can you blog about in this sub-niche? 

You might be wondering how to write about ‘spirituality’ as it is mostly a personal practice. 

Well, you might be surprised, there are well over 100 noteworthy spiritual blogs that people are interested in. 

Here are some ideas on what to write about, for you to get started: 

  • How to incorporate spirituality into everyday life
  • How spirituality is self-discovery
  • How to find your purpose 
  • How to create meaning in life
  • The benefits of spiritual practices 

An example of a successful blog in this sub-niche is Tiny Buddha, often known as the ‘founding fathers’ of spiritual blogging. 

Founded by Lori Deschene, Tiny Buddha is a vibrant community blog featuring tips, stories, and knowledge by readers and writers from all over the world. 

It talks about simple practices, knowledge, and ideologies and shows readers how to apply them to their busy day-to-day lives. 

personal development sub niches

5. Emotional Intelligence

What is emotional intelligence about? 

Emotional Intelligence (EI) is the ability to identify, perceive, manage and respond to one’s own emotions as well as the emotions of others. Simply put, it’s being smart with your feelings

It has also been suggested by experts to be more important than IQ to be successful in life. It is so important for your relationship with others and it is a learnable skill

The ability to control, express, and respond to emotions is a necessity. 

Imagine if you are not able to tell when your partner is upset or your friend was mad at you. Being able to interpret and respond to the emotions of others is emotional intelligence. 

What can you blog about in this sub-niche? 

This sub-niche is definitely for you if you’re a psychology major or have an interest in the human mind and its functions. 

You can write about: 

  • How to master your emotions
  • Tips for managing emotions
  • How to control your emotions
  • How to let your emotions guide you
  • All about the emotional body

An example of a blog in this sub-niche is EQ Applied

EQ Applied is a blog that aims to share simple and easy methods to improve emotional intelligence, through real-life stories and scientific research. 

The founder is not a psychologist but collaborates with the psych and neuroscience community to understand the processes behind human thoughts, emotions, and behaviors. 

6. Habit Development 

What is habit development about? 

One of the most interesting personal development sub niches is habit development, the process behind the automation of behaviors.

 Habits are acquired by repetition, the more times a behavior is performed, the less conscious effort is needed and thus it becomes a habit. 

Habits can be unknowingly formed and consciously formed or removed to support an individual’s self-betterment.

Some habits can be detrimental such as smoking or spending too much time scrolling through Instagram. And they can be difficult to overcome. 

People are constantly looking for ways to improve themselves, and habits play a huge role in our lives.

 Did you know that habits account for roughly 40% of our behaviors

It is essential to understand how new habits are built, how current habits work, and how to eliminate bad habits to improve our overall well-being and quality of life. 

What can you blog about in this sub-niche? 

Habits are a huge part of anyone’s day-to-day life, and there’s plenty to write about here. 

Here are a few questions to get the juices flowing: 

  • How to break bad habits
  • How to create new habits 
  • How to make habits work for you
  • What habits improve your quality of life
  • What habits make you work better

An example of a personal development blog in this sub-niche is best-selling author James Clear’s blog. 

James Clear wrote Atomic Habits and he honestly is the ‘guru’ of habit development. He shares evidence-based information on how to break bad habits and form good ones. 

personal development sub niches

7. Happiness & Success

Name one person that does not want to be happy or successful, I bet you can’t. Ultimately, we all want to live happily and successfully. 

Throughout time, humankind has devoted most of its effort to finding happiness. What is happiness though? 

I believe happiness means different things to different people, but at the end of the day it is an emotional state of mind, it is the experience of contentment and joy.

 Now, many people believe that success brings happiness. 

Success, uncoincidentally is unique to each person, as well, but it generally means achieving desired outcomes or fulfilling one’s dreams. 

Whilst we can’t tell if happiness brings success or success brings happiness, it can be said with some certainty that happiness and success are interrelated

What can you blog about in this sub-niche? 

As mentioned above, the world is always trying to find a way to be happy and achieve success. 

If you’re choosing this sub-niche, try to provide solutions and action plans to concrete problems or for a specified target audience. 

Here are a few areas you can use for inspiration: 

  • How to be successful before you are 30 
  • How to find what happiness and success mean to you
  • How to find happiness in our day to day lives
  • How to improve life satisfaction

An example of a blog in this sub-niche and one of my favorite personal development blogs is Elephant Journal

It is a great resource to improve life satisfaction, and redefine what happiness and success mean to you. 

Elephant Journal is a mindful community blog by Waylon Lewis designed to provide insights on everything and anything that’ll help them live a more fulfilled life. 

8. Career Development 

What is career development about? 

Career development is essentially a lifelong process of self-exploration, learning, and decision-making that shapes your career. 

It involves several components. The key components are:

  • exploring careers and roles that pique an interest 
  • improving on current skill set
  • developing and growing a personal brand
  • training and education in a particular field
  • knowing how to secure a dream role or when to start a company 
  • the know-how to keep progressing in a particular field

Career development also covers important aspects such as work ethics, leadership, and what is essential in the workplace like inclusion and diversity, and workplace safety for women. 

Here are examples of areas that career development focuses on to encourage us to achieve the key components mentioned above:

What can you blog about in this sub-niche? 

Career development is quite a vast topic and you can write about many aspects of it. 

You can blog about: 

  • Different industries, roles, and requirements
  • Tools to find opportunities 
  • How to make a career change
  • How to start thinking about career development in school 
  • Free training resources are available online
  • Provide professional advice and services in career counseling 
  • How to advance your career 
  • How to build your personal brand in the workplace 
  • How to write CVs and resumes

An example of a blog in this sub-niche is In Her Sight

This is a female-focused career advice blog and platform that provides readers with resources related to career development, equality in the workplace, work-life balance, and job search. 

They also have detailed reviews and a scoring system of the best companies for women. 

What’s great about In Her Sight is that it is also a vibrant community that features inspiring working women and their stories. 

personal development sub niches

9. Stress Management  

What is stress management about? 

Everyone experiences stress in their daily lives, it’s unavoidable.

 Stress is a normal human response that arises from any circumstance that is considered challenging or “stressful” to a person. 

We may feel stressed when we are working under pressure, we have no control over situations, or when we have too much on our plate. Stress materializes as mental or physical tension and can be harmful to our overall well-being in the long run. 

Many people are stressed because of their relationships, financial issues, jobs, health conditions, and even day-to-day things like schedules and mess. It’s important to learn how to manage stress to reduce its impact on our health and lives. 

What can you blog about in this sub-niche? 

It’s somewhat clear-cut that stress management is necessary for people to lead better lives. 

This sub-niche is for you if you’re passionate about wellness, as stress management is an important aspect of leading a healthy life. Here are some tips on what you can write about stress management. 

  • How do your daily habits affect stress levels?
  • How to reduce stress in your environment
  • How to teach children stress management?
  • Relaxation techniques that relieve stress
  • How does stress affect the body and mind

An example of a great blog in this sub-niche is Simple Mindfulness, a mindfulness blog by Paige Oldham whose motto is ‘ From Resistance & Unhappiness to Acceptance & Happiness’. 

The blog writes about the negativity of stress, stress management, tips to promote happiness, and of course, mindfulness. 

What I like about this blog is that you will find tips on how to manage stress in real-life situations at work, in your relationships, and in daily life. 

10. Money Management 

What is money management about? 

Money management is essentially how you deal with your finances.

 This includes having a budget, or a savings plan, reducing or avoiding debt, having a good credit score, and more. 

Money management is the key to maintaining or improving your current financial situation.  It is also what will make your dream of attaining financial freedom or success, whatever it is you’re into, come true! 

Regardless of what you want to do with your money, knowing how to manage money is the secret to achieving it. 

What can you blog about in this sub-niche? 

The money management sub-niche is honestly so great. You will have plenty to write about.  Here are a few ideas on what you can blog about: 

  • How to budget 
  • How to become debt-free 
  • Tips on being more frugal 
  • How to make your money work for you 
  • How to grow your savings 

An example of a blog in this sub-niche is Money Smart Latina, by youth development expert Athena Valentine

Athena’s story is so inspirational. She relates her story of how she was homeless while studying in high school and she shares how she overcame her challenges and achieved financial success. 

She offers insightful advice on financial literacy, budgeting, business, and financial health, especially for underprivileged communities. 

What Is Personal Development? 

Before we plunge ourselves into the best sub niches in personal development, let’s uncover what it really means. 

Self-improvement, self-help, self-development, and personal growth all fall under the personal development umbrella. 

Personal development, simply explained, is any activity that makes you a better person. Ultimately, it can be anything that results in self-improvement. 

As individuals, we are always striving to be better, and thus personal development is a lifelong journey. This makes personal development the perfect niche to write about as people are always going to want to better themselves, right? 

Why Choose A Personal Development Sub Niche? 

Well, as personal development can encompass one’s whole life, I think it’s fair to say that personal development is a very broad subject matter. 

If you write about all things personal development, you won’t be able to build a concrete audience, as your target audience will be too general. 

The problem with general content is that it targets no one. 

Niching down within the personal development niche will allow you to solve a specific issue for a specific audience. And people are always searching for solutions to their problems. 

So how do you find the sub-niche for you? 

Which Of The Personal Development Sub Niches Is For You?  

Picking profitable sub-niches boils down to these 3 key elements: 

1. Pick a Sub Niche That You Are Passionate About 

Starting a blog is exciting, but if you’re not excited about the topic you’re writing about, chances are you’ll lose interest. Pick a sub-niche that you enjoy learning and talking about. 

Here’s a 5-minute activity to find out if your topic of choice is exhilarating enough for you: Take a pen and paper and list out 20 blog post ideas that come to mind. 

This should help you decide if you’re passionate about the sub-niche. 

2. Be Specific About Your Target Audience

Now that you’ve decided on the topic, ask yourself if there are people out there who’ll read what you are writing about. 

You’ll have to do a bit of research here, a free tool that can help you check if your sub-niche has an audience is Google Trends

3. Find Out If Your Sub Niche is Profitable. 

The goal is to eventually start monetizing your blog. Once you’ve determined that you have an audience, you’ll be able to do that in many ways. 

The best personal development business ideas for bloggers in any of the sub niches include selling digital products and services. 

You can create online courses and e-books and offer coaching and mentoring services related to your niche.  

If you’ve chosen a sub-niche that you’re passionate about, has a clearly defined audience, and is profitable, you’re all set! 

personal development sub niches

FAQS

What Are The 5 Main Areas of Personal Development?

The 5 main areas of personal development are:

  • Mental 
  • Social 
  • Spiritual
  • Emotional 
  • Physical 

What Are Some Common Niches?

These are the 10 most common and profitable blogging niches:

  • Health, Fitness, and Weight Loss
  • Finance and Money Management 
  • Relationships and Dating
  • Blogging 
  • Personal Development 
  • Making Money 
  • Fashion & Beauty 
  • Parenting 
  • Technology 
  • Travel 

How Do I Find My Sub-Niche?

Follow these 5 steps to find your niche:

  1. Find the sweet spot where passion and skills intersect
  2. Research if it is a profitable niche and if there is a target audience
  3. Niche down 
  4. Research your competition and their content
  5. Take your niche for a test drive

There you have it, all the best personal development sub niches to start your blog! 

Also, bear in mind that you are not restricted to one sub-niche. It would be best to start with one, but you can definitely expand into more sub-niches once you have an audience. 

If you notice, there are some themes that will often coincide with one another, and you can start building another sub-niche once you build authority in your chosen sub-niche. 

I’ll leave you with a tip that will help you decide on the personal development sub-niches for you. 

Ask yourself who you want to help and what problems you want to solve with your blog. 

Also, if you’ve found the niche for your blog, give this post a read to know how to get started on your blog

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