most profitable freelance writing niches

21 Most Profitable Freelance Writing Niches (In 2023)

So you’re thinking of starting freelance writing to earn some extra money and you’re on a hunt to discover the most profitable freelance writing niches.

Well, you’ve come to the right place! 

Many (including myself) have resorted to remote work such as freelance writing to earn an extra source of income. For some, they’ve turned this profitable side hustle into their number one income stream!

This article will cover everything you need to know about freelance writing niches and get you started on your journey. 

The Most Profitable Freelance Writing Niches

  1. Seo Blog Posts
  2. Ghostwriting
  3. Technical Writing
  4. Sales Pages
  5. Email Marketing
  6. Infographics
  7. White Papers
  8. Case Studies
  9. Video Scripts
  10. Finance
  11. Digital Marketing
  12. Travel
  13. Fintech/Cryptocurrency
  14. SaaS
  15. Alternative Health
  16. Food And Drink
  17. Mental Health
  18. Healthy Snacks
  19. Pets 
  20. Parenting
  21. Home Decor

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most profitable freelance writing niches

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    What Is Freelance Writing?

    Freelance writing is simply getting paid to write words and sentences online. Albeit there are some technicalities involved, that is the main idea. 

    Every article, every piece of news, gossip, online magazine updates, etc, is written by somebody, and they’re paid to do so. Freelance writing is one of the easiest ways to start making money online. 

    Some companies and brands are constantly on the lookout for people who can write words that will increase their revenue by attracting potential clients. Every website you read will most probably have a team of dedicated writers designated to write. 

    Over the last few years, working remotely has become a reality that is achievable.

    What Is A Freelance Writing Niche?

    A freelance writing niche is a topic or area on which you will base most of your writing.

    Just like how some chefs are specialized in making the best pizzas in the world, picking a specified type of writing and topic will help you be a specialist. 

    It is going to be your area of specialization and the topic that you have the highest potential to excel in. 

    You can decide on your niche based on these three factors: 

    • Content
    • Topic ideas
    • A blend of both
    most profitable freelance writing niches

    21 Most Profitable Freelance Writing Niches

    Let’s cover the type of freelance writing and freelance writing topics for you to get started. 


    1.Seo Blog Posts

    Blog posts are long content, usually around the 2000+ words mark, that pay big. 

    This type of content will ensure recurring clients if your work is good, as one can’t simply conjure up a blog post every other day. 

    The added advantage is if you can write SEO Blog Posts. What is SEO and why should you care about it?

    SEO (Search Engine Optimization) is the optimization of a website to allow a high volume of traffic directed to the site. Think of it from a client’s perspective, you’re being paid to write to bring in more sales for your client. 

    By knowing how to write SEO blog posts, your client will be receiving passive income from all the traffic that is driven to their site based on YOUR blog posts. So how valuable do you think that will make you as a writer? 


    If you have a way with words and you have a topic that you’re interested in or you’re good at, give blog posts a go. 

    Tip- I give you in depth SEO Training so you can earn more from your writing here.

    how to become a freelance writer


    Ghostwriting is an agreement made between you and your client. Your client will pay you for your time, research, and effort that goes into writing a piece. 

    The only catch here is that you won’t be credited for the piece, you’re getting paid to write a piece “anonymously”.

    Since your name won’t be on your work, in some cases, you can ask for a higher rate for all the writing that you do, provided that you deliver exactly what the client wants. 

    Imagine an esteemed person like Oprah Winfrey being invited to give a speech at college graduations, do you think she writes every single speech that she has delivered at these ceremonies?

    Most probably not. 

    That is a ghostwriter behind the scenes, crafting the speech in hopes of inspiring young graduates. 

    If you’re not particular about getting your name on a piece of writing, try out ghostwriting. 

    3.Technical Writing

    Technical writing is a type of writing where you explain how a certain process or product works. This type of content is excellent if you have a knack for breaking down something complex into bite-sized pieces that is easy for readers to understand. 

    For example, when it comes to writing about finance and investing, there is a jumble of complicated jargon that takes a while for people to understand.

    Have you ever read an article that made you go, “What am I even reading?” and you leave the site being more confused than ever? Yeah, that’s the problem that you’re going to want to solve. 

    If you can simplify the content to make it easier to read, certain clients will pay handsomely. 

    sales pages are one of the most profitable freelance writing niches

    4.Sales Pages

    The aim of a sales page is simple – turning customers into clients. When a brand has a sales page, it is dedicated to attracting readers, getting them drawn to the products and services said brand offers. 

    It is a form of sales and marketing pitch. 

    When you’re writing a sales page, your writing should compel readers into purchasing the service or product of your client. By bringing in sales and increasing the revenue of your client, you’re most likely to have recurring work coming your way. 

    However, to write well for this type of content, you would need to be an expert in a specific topic. The knowledge that you have will aid you in writing a convincing piece for your clients. 

    So get started on a topic and hone your skills. 

    5.Email Marketing

    Despite all the strategies of content marketing surfacing now and then, email marketing remains relevant today and hence is one of the most profitable freelance writing niches.  

    According to Forbes, the return on investment for email marketing is a whooping 42:1. That means you make USD 42 for every USD 1 you spend. 

    This aren’t your typical email newsletters that more often than not, end up in your junk or trash email. You will need to write compelling and engaging emails that will drive the readers to your client’s site and secure a sale. 


    Infographics remain one of the main of most attractive ways to draw someone to a service or a product. 

    Your infographics for a client need to be carefully planned and well researched where the content is inclusive of graphs and statistics to back up the claims you state regarding your client. 

    Your infographic can be a detailed guide, a solution to a problem, or simply breaking down heavy information in a fun, catchy, and interactive way that is easy to understand. 

    7.White Papers

    This is one of the lucrative freelance writing niche ideas.

    White papers are content that are more on the formal sidem as the information presented in white papers can be complex.

    With writing white papers, you will be providing a solution, typically the service or product of your client, to a problem presented. It isn’t the usual sales pitch because you’re going to try and convince the readers without seeming pushy or desperate. 

    You want to be a part of the sales process without diving head-first into direct selling. 

    It is detailed writing that is usually a few pages long and is popular in the B2B (business to business) market.

    most profitable freelance writing niches

    8.Case studies

    Case studies revolve around the compilation of short stories or testimonials from people and are widely used as a marketing strategy to draw in new potential clients. 

    This type of content is profitable because your writing brings in sales to the client. When you write about success stories and positive testimonials about a service or a product, you will be attracting people to your clients. 

    Even for yourself, when you’re looking to buy hair-fall prevention shampoo. 

    Would you be interested in the product if you read long-winded posts on the website, or if you read testimonials from existing users who loved the product and have seen results for themselves?

    9.Video Scripts

    Videos are taking over the way we use social media. It started as Youtube videos, and now we’re on to ‘reels’ on Instagram. 

    Content creators and businesses are using videos to sell their service or products, now, more than ever. They need scripts for a specific product, the sales page, Youtube videos, or even their websites. 

    Youtube has 2.3 billion active users monthly and there’s going to be someone writing the scripts for all the new Youtube videos being produced. If you can sell the stories and write scripts that add value for your client, you can very well be the next video scriptwriter!

    most profitable freelance writing niches

    Topic Ideas


    The finance niche is undoubtedly one of the most profitable freelance writing niches for the simplest reason, money is and will always be relevant.

    There are various components in the finance niche for you to tackle such as:

    • Personal Finance
    • Budgeting
    • Banks and Credit Card
    • Mortgage
    • Financial stocks
    • Accounting

    There is a demand for educating people on these topics. 

    Banks, personal finance websites, and money management sites are frequently visited because people want to learn everything they can about finance. 

    Though things like financial stocks may require a more in-depth knowledge of the technical terms, you can start with personal finance should this topic interest you, as it is relatable content. 

    There will always be someone looking to learn a new budgeting technique, different saving methods, or how to earn interest from banks. If this seems like your cup of tea, you are in for a treat with this niche. 

    11.Digital Marketing

    The digital marketing industry has soared lately, even more so during the pandemic. 

    Every business has resorted to digital marketing as the conventional way of promoting a business by setting up booths or organizing exhibitions was not possible with the lockdown. 

    Businesses are turning to digital marketing in the hope to boost their sales and draw in clients. 

    This niche will require you to stay in-trend by knowing what engages and attracts the customers and writing long contents to explain the product or services of your client. It could be a guide or tutorial, as long as it brings customers to your client. 

    Some subtopics in digital marketing that you can write about are:

    most profitable freelance writing niches


    Traveling brings joy to most regardless of who and where you’re from. Travel junkies who run travel blogs are constantly searching for travel writers.

    If you’re keen on writing travel-related articles based on personal experiences, check out Transitions Abroad where they pay around USD 150 per article, or UK-based Wanderlust where the rate is £220 per article.

    However, for this niche, you’d want to be an expert in storytelling.

     Your writing should transport your readers to the place or country you’re writing about. If you’re writing about Paris, readers should feel like packing their bags immediately to take a stroll around Parisian cafes with coffee and croissants in their hands. 

    Some of the content you can write on travel are: 


    Over the years, the fintech industry has paved the way for many innovations to adapt to the new norm. Fintech areas such as digital banking and artificial intelligence have boomed in the last 12 months. 

    Companies are always on the lookout for fintech writers and they pay around USD 100 – USD 250 a month.

    Due to cryptocurrency being fairly new and bitcoin being all the hype now, many writers are not skilled or equipped with the knowledge to write on them. 

    This fact will give you an added advantage if you are interested in this niche. 


    SaaS stands for Software As A Service

    This topic is targeted at companies that sell software as a service and is one of the most profitable niches. Popular software service examples are Google Apps and Microsoft Office 365. 

    With this topic, there isn’t a narrowed type of content for you to write.

    Since it’s a vast and wide industry, you can write in any form of content mentioned above revolving around SaaS. 

    These companies will need writers to explain their service to potential clients in the form of a tutorial or guide but since these companies are highly reputable, they can afford to pay you well.

    most profitable freelance writing niches


    15.Alternative Health

    Health and fitness, in general, is a niche that is constantly in demand. People are looking to live a healthy and long life especially now, during these trying times. 

    Many are resorting to alternative and holistic health approaches, an approach that is focused on the mind, body, and spirit. 

    Some subtopics that can be found in the realms of alternative health are: 

    • Acupuncture
    • Yoga
    • Chiropractic
    • Energy Work (Reiki)
    • Massage
    • Meditation
    • Essential Oils

    As the alternative health industry is expanding, companies are looking for freelance writers to educate and promote the benefits of this industry. 

    16.Food and Drink

    This shouldn’t come as a surprise. 

    I don’t know about you, but I am always googling for the best places to eat. You don’t necessarily have to come up with a cookbook in this niche, that’s not all this is limited to. 

    Among the subtopics, you can write about are:

    • Food Reviews
    • Cooking Tutorials
    • Recipe 
    • Food Events
    • Restaurant Reviews

    If you’re a food and wine lover, and you feel like eating is the one talent you have (like myself), now is the best time to explore this niche!

    17.Mental Health

    Nearly one in five adults in the United States suffers from a form of mental illness. 

    During the pandemic, four in ten adults in the United States have reported symptoms of depression and anxiety disorder. 

    The self-help industry requires writers who can write on coping with mental illnesses such as depression and anxiety, offering temporary solutions to those suffering. 

    You can write about the implementation of self-care or self-love habits that can help people stay a little grounded, helping them get through their day-to-day activities. 

    18.Healthy Snacks

    With everyone being a little more health-conscious, food bloggers and recipe developers are on the lookout for writers to help them sell the idea of having various types of healthy snacks as opposed to processed food. 

    According to Fortune Business Insights, the global healthy snacks market size was valued at USD 78.13 billion in 2019 and is expected to reach  USD 108.11 billion by 2027.

    This is a booming industry and if you’re someone who likes to experiment with ingredients, trying to make the best oat balls, try writing about them instead!

    most profitable freelance writing niches


    This niche is a no-brainer if you’re an animal lover. You can contribute to the world of pet publications by combining your talent for writing and love for animals. 

    Some of the subtopics in this niche are:

    • Pet Activity Ideas
    • Pet Exercise ideas
    • Nutrition
    • General Health Issues
    • Pet Travels
    • Behaviour Training

    You will need to conduct thorough research for this niche and help readers gain knowledge by delivering them in a precise and concise manner. 

    You can write for magazines, newsletters, websites, and even journals. 


    Even if you’re someone with five children, or you’re expecting a kid soon, I think we can all admit that parenting is hard. 

    This is a topic that is popular on Pinterest as mommies (and daddies) from all around the world are expressly looking for parenting solutions.

    No one answer fits all when it comes to parenting and hence parenting websites, or magazines are searching for writers who can help out these struggling parents in any way or form. 

    Some of the subtopics in this niche are:

    • Family Activities
    • Home Schooling
    • Nutrition
    • Mommy Support
    • Children’s Toys
    • Gentle Parenting
    • Breast Feeding

    21.Home Decor

    This is another niche that is popular on Pinterest and is slowly becoming one of the most profitable writing niches. All these times spent at home has inspired many to redo their home and change their scenery. 

    You can write about DIY home decor products or redecorating with sustainable home decor ideas that will give the readers a fresh perspective on redecorating.  

    most profitable freelance writing niches

    Is Freelance Writing Profitable? 

    Big YES! Freelancers are bagging up to six figures per annum through freelance writing.

    28-year-old Alex Fasulo has been earning a steady six-figure income as a freelance writer. She was making USD14K – USD15K at the mere age of 24. She writes for large corporations to social media influencers who want a write-up on their dog.

    She quit her PR job just after four weeks of joining the company after realizing that the 9-5 lifestyle that pays USD36,000 per year did not cut it for her.

     She now works in her own time and conditions and is living the dream. 

    Among other successful freelance writers are:

    What Are The Highest Paying Freelance Writing Jobs?

    Okay, so we’re all about getting straight to the point.

    The sole purpose of you clicking on this article is to find the top-paying freelance jobs, so here are the top five that pay the most. 

    • Finance
    • Fintech/Cryptocurrency
    • Travel
    • Digital Marketing
    • SaaS

    How Do You Find A Niche As A Freelance Writer?

    Okay, you might feel overwhelmed with all these freelance writing niche ideas and now you don’t know which one to choose. 

    For me, when I started with freelance writing, I asked myself these few questions:  

    • What do I want to write about?
    • What are my passions and interests?
    • What am I good at?
    • What would I want to learn more of?

    You may be working in a bank and have all the finance knowledge in the world but your passion is traveling. Do not worry, you can start with finance writing, build up a good portfolio of work and then slowly move over to travel writing. 

    It is important to know that you can sharpen your writing skills and expand your knowledge at any given time if you put in the effort. Being a freelance writer, you’d want to ensure that the writing niche chosen will bring in the most profit. 


    There you go, a complete freelance writing niche list that covers all the most profitable freelance writing niches. 

    It’s okay to feel a little frazzled with all this information, so take a breath and know that you can experiment with several topics before settling down with one. 

    Once you do, be clear with the kind of content you’re looking to put up with a topic of your choice, start writing and earn your way to success!

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