what are pinterest impressions

What Are Pinterest Impressions? The Ultimate Guide In 2023!

What are Pinterest impressions?

What do Pinterest impressions mean?

Does it even matter?

If you’ve asked yourself these questions before, you’ve come to the right place.

Deciphering your Pinterest analytics can seem like a daunting task, especially if you’re new to it. 

There are so many things to look at and understand. But it doesn’t have to be difficult, especially if you focus on one thing at a time.

what are pinterest impressions

So right now, we’re going to focus on what are Pinterest impressions, what they mean, how you can improve them, and how they fit into your overall Pinterest analytics.

In this post, we will cover:     

  • What are Pinterest Impressions?
  • Why are Pinterest Impressions Important?
  • How to Increase Your Pinterest Impressions?
  • Useful Tools to Help Track Your Pinterest Impressions
  • Other Pinterest Metrics to Track
  • How to Set Up Your Pinterest Analytics 
  • How to Read Your Pinterest Analytics?
  • How to Use Analytics to Improve Your Pinterest Strategy?


Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.

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What are Pinterest Impressions?

The first thing to know is that Pinterest impressions are the number of times your Pins appear on someone’s screen. That’s how Pinterest itself describes it. 

Whether it appeared directly on a person’s feed, as a result of a search, or on a board they’re browsing, impressions on Pinterest merely tell you how many times your Pin has been seen by a Pinterest user. 

At this point, you may also wonder what is a good number of impressions on Pinterest. That really depends on:

  • Your Pinterest activity
  • Audience size
  • Pin publishing schedule

The general rule here is that the higher your impressions, the better. It means more people have seen your Pins!

Why are Pinterest Impressions Important?

So the next question is, what do impressions mean on Pinterest? Why are they even important?

Essentially, the number of impressions will give you an idea of how well your Pin is doing out in the wild. On their own, impressions may not be all that useful. It’s just one facet of the Pinterest analytics landscape.

However, when considered together with other Pinterest metrics, you’ll know just what does and does not work for you on Pinterest. 

It’ll give you a better idea of how to create more engagement with your audience and tailor your Pinterest strategy to your needs.

How to Increase Your Pinterest Impressions?

Now that you know what are Pinterest impressions, how do you increase your impressions? 

Like any social media platform – though Pinterest is really more of a search engine – you’ll need a unique strategy. You cannot just run your Pinterest account the way you would an Instagram account. 

1. Consistency

What Pinterest likes is some level of consistency. This means publishing Pins on a regular basis, even if it’s just once a day. 

Fortunately, you’re able to schedule Pins. 

So it’s a good idea to make full use of that feature to ensure that you are publishing Pins on a consistent schedule. We’ll cover scheduling in more detail later!

2. Variety

Another plus point is that you can publish more than one Pin for a specific piece of content. For example, if you’re using Pinterest to drive traffic to your blog, you can create more than one Pin for each new blog post. 

Simply altering the title, image, or description of each Pin creates more opportunities for you to reach a wider audience. 

The most successful Pins will perform well, which also tells you what does and doesn’t work for your audience.

The point here is not just to get your Pins on people’s screens, but for them to engage with your Pins as well. You want them to click on it, you want them to click through to your website, to comment, repin, and share your Pins. 

3. Create idea pins in addition to static pins 

It is no secret that idea pins, i.e. video pins, will increase your impressions much more than static pins. People love seeing videos so you will get more eyeballs on your pinterest content.

This is increase the pinterest impressions

However, before you abandon static pins, its important for you to know that idea pins wont allow you to add your website link to it.

This means less people will visit your website compared to static pins

So bear that in mind before you start creating a ton of idea pins!

More detail about pinterest clicks vs pinterest impressions is explored later in the article 

4. Create Valuable Resources

The more successful your Pin is, the more likely it is to be seen by others. So what you want to do is create Pins that will direct your audience to valuable resources. 

Whether that’s a blog post, a YouTube video, or your online store – you need to design an enticing Pin that will convince your audience that you have a solution to their problem. 

To do that, you’ll need to make sure you use relevant keywords for your board names as well as in your individual Pin descriptions. You’ll also want compelling images. 

Keywords are basically what Pinterest users are searching for on the platform. 

So having the right keyword on your Pins allows the platform to match your content to users who are searching for it. 

You learn much more about how to optimize your Pins for the Pinterest search engine in my article Pinterest Keyword Research: Your Ultimate Guide To Pinterest SEO.

In essence, this is where multiple Pins come in handy. You can mix and match titles, descriptions, and images into several Pins utilizing various keywords. Put them out there in a world and see what works best!

Useful Tools to Help Track Your Pinterest Impressions

Now that you have a better understanding of what are impressions on Pinterest, we can talk about how to track your Pinterest Impressions. 

There are several options here from Pinterest’s native analytics tool to third-party tools. 

1. Pinterest Analytics

Pinterest itself comes with an analytics tool to help you track how well your Pins are doing. On the Pinterest Analytics dashboard, you can track everything from impressions to engagements, click-through rates, top Pins and so much more. 

It can seem a little daunting at first, but it’s really not all that scary. You don’t even need a lot of technical know-how to figure out Pinterest Analytics. 

We’ll get into how to set up your Pinterest Analytics dashboard later.

2. Tailwind

Of course, there are other tools you can use to track your Pinterest analytics as well. One of the more popular tools is the social media marketing tool Tailwind

Tailwind is a paid tool that allows you to track a lot of different things with regard to your Pinterest account. 

It also comes with added features like design tools, scheduling, and a hashtag finder.

On the analytics side of things, Tailwind will track things like the growth of followers, repins, comments, and likes. 

It will also analyze your top Pins and boards. You can also integrate it with Google Analytics to track revenue and traffic from Pinterest. 

There are three tiers to a Tailwind membership: $9.90, $24.99, and $49.99

Each level offers a range of different features such as handling multiple accounts, the number of posts you can schedule per month, and things like email marketing options. 

Now, this particular tool may be a bit much for a beginner or average blogger. So keep that in mind before you swing for a subscription plan.  

3. Olapic

Another option is Olapic, which allows you to publish user-generated content on Pinterest to help drive traffic to your website. 

The platform comes with scheduling as well as analytics tools. You can track the usual Pinterest metrics as well as return on investment (ROI), influencer interaction, and engagement. 

The analytics on Olapic will give you insights on which user is providing the best content to drive traffic your way. 

4. Viralwoot

Similar to the other tools, Viralwoot offers both schedule and analytics tools to help you better decipher your Pinterest analytics. 

Something unique Viralwoot offers is an influence score, which is meant to help you figure out how to boost your presence on Pinterest. Of course, all the usual metrics are tracked as well. 

ViralWoot also offers easy explanations of what each metric means so you can best plan your Pinterest strategy. It’ll give you information on the best time of day to schedule your Pins, how to increase impressions on Pinterest, and even discover trending keywords.

Other Pinterest Metrics to Track

what are pinterest impressions

It is important to remember that impressions alone do not give you a full picture of how well your Pins are doing on Pinterest. 

For that, you need to also consider the many other metrics Pinterest tracks.

So now that you understand what is an impression on Pinterest, let’s look at some other valuable metrics.

1. Engagements

Engagements are the number of times a person interacts with your Pin. This includes the clicks, outbound clicks, saves, and swipes on a carousel. 

Your engagement rate is the total number of Pin engagements divided by the total number of times your Pins were seen (impressions). 

Of course, the higher your engagement rate, the better. It means people who are seeing your Pins are also interacting with them – which is exactly what you want.

2. Pin Clicks & Click Rate

This specific engagement refers to the number of times your Pin was clicked on or opened for a close-up.

 Essentially, it’s when someone sees your Pin on their feed and clicks on it for a better view. 

Click rate refers to the total number of Pin clicks divided by impressions. 

Again, the higher the better. If a single Pin has a high click count, that means people are interested enough to click on it and engage with it. 

3. Outbound Clicks & Click Rate

Outbound clicks refer to when someone clicks on a link that takes them outside of Pinterest, such as your website.

 It means someone saw your Pin, clicked on it for a close look, and decided to click through to your website for more information. 

Similar to the other metrics, the outbound click rate is the total number of outbound clicks divided by impressions.

This is an especially important metric to focus on if you’re looking to drive traffic to your website or online business. 

It shows you just how many people are going to your website from your Pins. It’s an excellent measure of ROI.

If you notice a Pin getting a lot of outbound clicks, make sure to note the type of content you have on the Pin – the title, call to action in the description, and image or video. Try that format out on future Pins.

On the other hand, if you see a drop in outbound click rate, you should take a look at those Pins and figure out what’s not working. Look for similarities in those low-performing Pins to isolate the issue.

4. Save Rate

As the name suggests, saves are the number of times your Pins were saved. This is another significant indicator of how well your content is resonating with your audience. 

A save means someone likes your feed enough to keep it on a board, perhaps for future reference. It also means that your Pin will show up on their followers’ feed as well, thereby increasing your reach. 

Your Save Rate refers to the number of times, in percentage, your Pins were saved over a period of time. It’s a fantastic way to monitor whether your Pinterest strategy is actually working. 

A higher save rate means something is working – so pay attention! 

5. Top Pins

Top Pins are basically Pins that are performing the best over a period of time – generally the last 30 days. This is based on a combination of the metrics we’ve already talked about from impressions to engagements, closeups, outbound clicks, and saves. 

Your top Pins give you an overview of how your Pins are performing in relation to each other. It’ll also give you a better idea of what style of Pins work best for your content and is best driving traffic. 

6. Top Boards

Similar to Top Pins, Top Boards show you the best performing boards among Pinterest users. It shows you which boards are getting the most engagement, clicks, and saves. 

Top boards are just as important as they can tell you which boards you should keep pinning to and which to abandon. You’ll know what boards your audiences are most and least interested in. 

With that, you can adjust your content and Pinterest strategy. 


Though your follow count may not matter as much on Pinterest, a slight shift towards the most social elements such as Story Pins could give more weight to your number of followers. In turn, this could affect your Pinterest strategy. 

If you want to grow brand awareness and create your own loyal following on Pinterest, it would be useful to track your follower growth. 

8. Total & Monthly Audience

Audience refers to people who have seen or engaged with your Pins. Remember, that means saves, clicks, and comments. 

You can analyze this metric in total or on a monthly basis, showing you a trend of audience engagement over a long period of time. This is a great overview of whether your Pinterest strategy is working overall.

9. Engaged Audience

An engaged audience is just a closer look at your total audience. It narrows down to just the people who have engaged with your Pins. 

Again, you can view this in total engagements or monthly, which is the number of people who have engaged with your Pins over a 30-day period.


Comments refer to the number of comments that have been made on your Pins. This is a form of engagement. It shows that your Pins are resonating with your audience enough to prompt them to interact with them.

Analyzing Pins that get a lot of comments could help you design Pins that are more engaging in the future. 

11. Demographics

A key to your Pinterest Analytics is your audience demographics. You want to know who you are marketing to, and who your primary audience is. 

This level of insight can serve as a guide to not only your Pinterest strategy but your content strategy as well. You want to ensure you’re content is relevant to your audience.

How to Set Up Your Pinterest Analytics 

Now that you’re familiar with some of the metrics you can track on Pinterest, let’s talk about how to set up Pinterest Analytics. 

1. Create a Business Account

To access the dashboard, you’ll first need to create a Business Account on Pinterest and claim your website and relevant social media handles. 

I’d recommend starting with a fresh new business account instead of converting a personal account. A business account will be more focused on your specific niche whereas a personal account tends to be broader. 

If you convert a personal account that has a lot of existing followers, there is a risk they may lose interest in your sudden shift in content which could cause your engagement to plummet.

2. Claim your website

Once you have set up your business account, you need to claim your websites including social media handles. 

This is especially crucial if your goal is to use Pinterest to drive traffic to your website.

To claim your website, you have to go to Settings and click on “Claim”. 

From there, just follow the instructions. This little step involves copying some code and pasting it into the backend of your website or blog. 

If you’re already panicking, don’t! Pinterest gives a very detailed guide on exactly how to do it. 

At this point, you’ll also want to connect your other social media platforms to your Pinterest account as well. Again, simply follow the instructions. 

Once you’ve claimed your website, anytime someone makes a Pin of your site or social media profiles, that Pin will be connected to you. It helps with tracking user-generated content. 

Once that’s sorted, you can start publishing some Pins. You may have to wait one or two days before your Analytics dashboard shows you any information. But after that, you can start analyzing!

3. If Applicable: Add a Save Button to Your Website

An additional step you should take is adding a Save Pin button to your website. Especially if it’s a blog, this button will enable users to easily create a Pin of your post. 

The button will generate a Pin complete with an image, title, and link to your website that people can quickly save to their own boards. This makes it convenient for people to Pin posts from your website. 

User-generated Pins are an excellent way to increase your impressions and audience on Pinterest.

How to Read Your Pinterest Analytics?

Now that your Pinterest Analytics is set up, how do you read it?

You can start off with an overview of what is happening with your Pinterest account.

 That includes total audience, total engagement, and total Pin clicks. You can adjust the parameters to view the numbers over a specific period, say the last 30 days. 

You can also compare two metrics. For example, Pin clicks vs outbound clicks. This tells you how many people have clicked a specific Pin for a closer look compared to how many of those people clicked through to your external website. 

As Pinterest themselves has suggested, other things you can review include:

  • Pin formats: Click on “All Pins” to see the overall performance of different pins or review the performances of specific types of Pin formats, from video Pins to product Pins or standard Pins. 
  • Filter results: Use the filter function to view your analytics by date range, claimed accounts, content type, device, age, gender, source, format, and more.
  • View top Pins and Boards: Take a look at your top Pins and Boards by order of impressions, Pin clicks, comments, saves, or outbound clicks.
  • Export data: You can also export all the information from your Pinterest Analytics dashboard into a CSV file. Some people may want to do this to play around with the information more outside of their Analytics Dashboard.

How to Use Analytics to Improve Your Pinterest Strategy?

Armed with all this analytics information, you can start to tailor your Pinterest strategy. 

Knowing what works helps you figure out a formula to create more Pins that will generate higher impressions and engagements. 

For example, if you find a Pin that has a high Pin click rate but a low outbound click rate, that means you may need to work on your call to action.

 People are interested enough to get a closer look at your Pin but not enough to visit your website. 

Pay attention to Pins that perform well and find out what those Pins have in common. 

Replicate that in future Pins and continue to analyze what does and doesn’t work. 

Another thing to look at are metrics that may be decreasing. For example, if you notice your Pin impressions decreasing, ask yourself: Why are my Pinterest impressions going down? 

Could it be you need to update your design? Maybe there’s a problem with your pinning schedule? Maybe your image or video isn’t cropped properly?

Analyzing your worse-performing Pins can be valuable as well, as it tells you what not to do. 

Ultimately, you’ll want to check in with your Pinterest Analytics on a regular basis so that you can keep making little tweaks to your Pinterest strategy. 


Are impressions on Pinterest good?

Are impressions on Pinterest good? Yes! Pinterest impressions can be a good guide to let you know you are doing the right things. High impressions mean people are seeing your Pins. It is a sign that your strategy is working. Remember, being active is the most important part of getting more impressions on Pinterest.

What is a good impression rate on Pinterest?

A guide to what is a good impression rate on Pinterest is that your outbound click rate is between 1-2%. This is pretty standard across different niches. The key to getting more impressions is creating more clickable Pins that will convert into outbound clicks. Increase your outbound clicks, increase your impressions.

How do Pinterest impressions work?

If you want to know how do Pinterest impressions work, it’s easy: Impressions simply reflect how many times your Pins show up in front of Pinterest users. This includes on their home feed, search results, or boards. When analyzing your Pinterest impressions for specific Pins, try looking for patterns and trends.

Final takeaway

Having a better understanding of what are Pinterest impressions and how they work will help improve your overall Pinning strategy.

Combined with other metrics, your Pinterest impressions can tell you what doesn’t work, what does, how well it works, who your audience is, and how to appeal to them.

On top of that, there are plenty of tools you can use to help you sort through and understand these important measurements. You don’t have to struggle through it!

Armed with this knowledge, you can now craft Pins that work better for you and bring in that sweet, sweet Pinterest traffic! 

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