I am starting a new business…O_O

It’s 3:02 am as I write this.

And I can’t sleep.

Not because something is wrong, but because I’m excited.

Lord knows I NEED to sleep, because I have a rambunctious toddler that likes to stick her finger in electrical sockets O_O Plus, this online business to run tomorrow, but … I just can’t sleep!

Exciting thoughts and ideas are whizzing through my head

I’m starting a completely new business.

A physical product business, which feels both exciting and slightly ridiculous, considering I already have enough going on.

But my brain won’t switch off.

I keep thinking about packaging, suppliers, pricing, shipping, branding, profit margins, and whether I’m completely underestimating how much work this is going to be. (I am, this is a totally loony idea, I should NOT do this if I like peace)

Before I get into it, here’s a quick note from our sponsor today

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But honestly, all of this reminded me what starting something new actually feels like.

Overwhelming.

Not in an inspiring Instagram quote kind of way. In a very real “I have absolutely no idea what the hairy fish I’m doing” kind of way.

I think people massively underestimate how mentally uncomfortable it feels to enter a new space.

When you start something new, there’s no familiarity yet. No confidence and no proof it will work. Just a giant pile of unknowns, huge doubt, and a weird mixture of excitement and fear.

And hope, my brain has a glimmer of hope that MAYBE this can work? And I feel scared to dream and hope for it.

And you see, our brains immediately want certainty.

It wants the entire roadmap before you even begin.

But I’ve realized something over the years.

You do not need to figure out the whole thing right now.

You just need the next right step.

Not step 47 plus WHAT AN EARTH DO I DO IF SOMEONE ASKS FOR A REFUND ON A PHYSICAL PRODUCT?

Give them, then what? Anything else I should be doing? With a digital product, you just click the refund button, it doesn’t cost you anything, and you go on your merry way eating pesto sourdough pizza.

Anyay, when I get overwhelmed, I remind myseld :I just need to think of the NEXT step

I’ve had to remind myself of this constantly over the last few days.

Because every time I start spiraling into:

“How will I manufacture this?”
“How will I market it?”
“What if nobody buys it?”

I pull myself back to:

1- CALM YOUR TITS GIRLIE, NO ONE DIES OKKKK. DEEP BREATHS, NO GO MAKE ROAST POTATOES WITH ROSEMARY TO CALM DOWN

2- “What is the next step?”

That question changes everything.

Another thing I noticed immediately was the comparison.

Ahhh yes, that little turd. -_-

The second you enter a new space, your brain starts scanning for everyone already doing it better than you.

My brain marbles have been spinning really fast, frantically scrolling and peering closely at my IG screen, thinking…

Their branding looks better! They are wayyyyyy more polished. And hang on, should I just ditch manufacturing my product and just buy theirs? It seems superior to mine

But this quote grounded me again this week:

So, woooo saaaa, breathing out through my hot nostrils, I am a daffodil. The daffodil is ME.

YAP, ok petal, what’s next?

I also realized, competition proves something important:

People are buying this type of product, so people are interested, which means: THE MARKET FOR IT EXISTS!

It shows me what’s possible.

I’ve also been reminded how careful you need to be with new ideas in the early stages.

Especially when your confidence is still fragile.

Some people I shared this with were incredibly supportive.

Others immediately projected fear onto me.

“Why start a physical product business?”
“Sounds expensive, stick to digital products.”
“Sounds stressful.”
“Sounds time-consuming, should you do this with a new baby?”

And maybe it will be all those things!

But I’ve realized people often speak from their own fears and limitations, not yours.

And sometimes, you need to protect the early stages of an idea before the world gets access to it.

Note to self – SHA-TAP and SHHHH. Less talking about it, more taking action on it.

Another thought I’ve had a lot this week:

Sometimes you have to try something to know whether it’s right for you.

You can research forever.

You can think about it for years.

But eventually, you just have to MOVE and take action.

Stop flapping your gums, wishing and wondering, and give it a good old TRY.

Personally, I’d rather try something and learn it’s not for me…

Then spend years wondering what would’ve happened if I had started.

And finally, there’s one rule I always come back to whenever I feel completely lost.

When my brain starts saying:

“I have NO IDEA how to do this.”

I add one word.

Yet.

I don’t know how to do this… YET.

Because almost every useful skill in my life once felt impossible or confusing.

Blogging.
Affiliate marketing.
Pinterest.
Digital products.
Email marketing.

At one point, I knew nothing about any of them, and now they’re super normal to me.

Maybe that’s what growth actually feels like?

On a related side note, one reason I wanted to start a physical product business is that I was craving something tangible.

Something I could hold.

Something physical that existed in the real world because I created it.

I could wave around and throw at people who annoy me, right in the eyeball (joking.. I think … ? )

But I also know physical products come with a LOT more moving parts.

Inventory.
Shipping.
Packaging.
Suppliers.

So if you’re someone who wants to make your first $1,000 online in a simpler way… and you don’t like all the stress I am about to face…

Digital products are still one of my FAVOURITE business models.

No inventory.
No shipping.
No warehouse full of boxes in your living room 😅

And for the next 4 days, my How To Create & Sell Digital Products course is 50% off.

• ​How to Sell $1,000 in Digital Products​

Use code: LESSSTRESS

And if mindset is what keeps holding you back…

Overthinking everything, feeling so exhausted, fear, self doubt

And HOW to overcome it

My Magic Mindset course is also 50% off right now too.

Because honestly, most people don’t have an information problem.

They have a belief problem.

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Use code: LESSSTRESS

And finally…

I have ONE Get Unstuck Session left for the last week of May.

The feedback from previous students has honestly blown me away. Here is a recent one :

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Sometimes all you need is:

• clarity
• direction
• accountability
• and someone to help you simplify the noise

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I’m curious:

What’s something you’ve been wanting to try lately, but keep overthinking?

Reply and tell me 💛

Thanks for reading

Aisha Preece from Outandbeyond.com​

PS: I share my bare minimum low effort strategy to grow my blogs on my Instagram stories — if you want more behind-the-scenes like this, come hang out: @aishapreece​

PPS: I wanted to share LOADS of recent photos, but my email provider told me it was affecting my open rates and making my emails go into your spam inboxes! 🙁 I was so sad. Please reply to this email if you still want more photos, as it helps improve my email deliverability.

But I will share one pic, my daughter and I at our local river, we went there over the weekend and had a breakfast picnic 🙂

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