How To Become A Freelance Copywriter [ + Boost Your Writing Income!]

Do you want to know how to become a freelance copywriter even without any experience or a portfolio?

There has been an increasing number of people asking me how to become a freelance copywriter in private messages and emails, so I decided to come up with a blog post detailing the exact process, plus tips!

Copywriting is one of the most versatile writing jobs out there and it is a great way to start your freelancing career or simply have it as a side-hustle. 

It is NOT a become-rich-in-one-week kind of scam at all, but it can give you the financial independence you’re craving.

Additionally, it’s the perfect job for those who want to make a living from writing and earn substantial money, if you don’t mind the long hours you have to put into building your new business. 

There is also a high demand for good copywriters…

Why is that?

Keep on reading and let’s find the answer!

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    What Is A Copywriter?

    How To Become A Freelance Copywriter

    A copywriter is a person who writes using persuasive writing and techniques that come straight from psychology. 

    Copywriting is a broad term and includes almost all of the written content a business has, no matter how small or big, whether they sell a product or a service. 

    According to Joseph Sugarman, one of the greatest copywriters of all time, copywriting is a mix of :

    • Experiences: your life experiences, previous experience with copywriting (if you have them), with sales, or the niche in which you want to work.
    • Specific knowledge of the product or service you will sell.
    • Writing and information process abilities.
    • The main goal (in this case, selling a product or service)  

    It’s essentially turning words into money.

    Copywriters are responsible for the words that businesses publish. These include:

    • Social media posts
    • Advertising 
    • Emails 
    • Lead magnets
    • Website texts 
    • Landing pages
    • Blog posts (yes, even that)
    • Newsletters 
    • Case studies 
    • Presentations
    • Product descriptions
    • Whitepapers 
    • Ebooks 
    • Webinar scripts 
    • Billboard messages 
    • YouTube’s videos scripts
    • Brochures
    • Headlines
    • Etc. 

    Because of the huge amount of research involved in their job, they can suggest the strategy that a company or business owner should follow, and so they play a big role in the success of these businesses.

    As you can imagine, there is always a job for a copywriter, and their role is so important, that it was named by LinkedIn as one of the Top 10 marketing jobs in demand!

    Is copywriting enough for a business to succeed? No.

    Success is like a three-foot table. You need:

    • A good product
    • Traffic
    • A good business plan

    So copywriting is part of a whole.

    • Types Of Copywriting: 

    Copywriters research and come up with simple and clear ways to deliver a message persuasively. The aim is to bring potential customers closer to the desired action, regardless of whether that action is buying a product or subscribing to an email. 

    This is what is called direct response copywriting.

    Sometimes, the goal is branding, instead of having the public take immediate action. 

    This means, that as a brand copywriter your copy is more orientated towards a certain brand staying in the people’s memory and brand recognition.

    When you think of Nike, you think of the phrase “Just do it”, right? That’s branding.

    Both types of copywriting are essential in the marketing process.

    After reading all this, you might be wondering how to become a freelance copywriter? Do you go to college? What’s the way to go?

    How To Get Started As A Copywriter

    freelance B2B copywriter

    Thankfully, you don’t need a college degree to become a copywriter, although you can learn if you take marketing classes.

    I know copywriters who have taken courses offered by agencies, but they might be expensive (we’re talking about $2000) and you might not want to spend this amount of money right now.

    So, as with all things in life, you can get theoretical knowledge with top references in the copywriting world (aka learn from the best), and then you start to practice everything you learn.

    Some of the best copywriters resources to keep an eye on are:

    • Copyhackers (from Joana Weibe, an AMAZING and successful copywriter)

    Now you need to start writing: it’s the best way to put into practice everything you´ve just learned. 

    Here are some tips on becoming a freelance copywriter:

    1. Read

    Consuming content is a must if you want to become a freelance copywriter. A great way to do it is by subscribing to websites, blogs, or magazines you´re interested in, and analyzing their marketing strategies with a critical eye.

    You were attracted to them for a reason. Find out critically what makes them so compelling, how can their work be improved, re-write their sites with online editing tools (such as the Chrome extension “Edit this website”), analyze the frequency and structure of their emails, etc.

    2. Learn Persuasive Writing

    As was mentioned above, copywriting involves persuasive writing.

    Let’s face it: nobody wants a salesperson screaming at you “buy this now!”

    It’s the same with copywriting. You need to persuade the potential client into doing what you want and influence their actions in a way that will benefit them and your client.

    This is regardless of the product, job or industries out there…the sky’s the limit. For starters, you can read these:

    You can learn what persuasive writing is before moving forward, learn how to segment your public to write to a specific cohort of people, create a buyer persona (ideal client), and write to him or her as if you were establishing a conversation.

    3. Learn The Copy Skills

    freelance copywriter portfolio

    Now you know how to write using persuasive techniques, you can get to work.

    The best way is to learn how to write more demanded copywriting pieces. They are:

    • Headlines
    • Sales pages
    • Landing pages
    • A value proposition
    • An advertisement
    • An email
    • A video script

    You could start slowly, learning one first, and once you master that one, go ahead and learn a second one.

    Or you can try all at once, but it might take more time to conquer them all. It depends on your learning pace entirely.

    You should learn how to write:

    • A Headline

    Headline copywriting is essential for every single copywriting job. After all, a headline is the first thing that a potential client reads, and you need to stand out so this person clicks on your writing.

    Considering you only have 3-5 seconds to catch someone’s attention on the Internet, your headline HAS to be a hook.

    Take into account that a headline should be:

    • Useful (express a benefit for the public)
    • Ultra-specific (for the public)
    • Unique (is unique and different from those of your client’s competition)
    • Urgent (transmits an urgency feeling)
    • A Sales Page

    A product or service sales page is incredibly important for businesses. 

    Countless times, I’ve read sale pages that:

    • make no sense
    • are disorganized
    • don’t touch pain or benefit points

    So you are supposed to buy something you don’t feel a connection with.

    Learn how to write sales pages, and you’ll always have work as a freelance copywriter.

    • A Landing Page

    A landing page is, by definition, the page where potential clients, well, land, when they come from a different site, social media, etc. 

    When you see an ad on YouTube or Facebook, and you follow their call-to-action (CTA) buttons, they will take you to a landing page.

    In many cases, the landing page will be the first thing a potential client sees from you (or your client), so it’s important to have a clean and clear message that connects, engages, and persuades them to take action.

    Write them well, and the business has more chances to do great. 

    What kind of pages can perform as a landing page? It depends, but usually, the Homepage, Service pages, Sales pages, E-commerce product pages, or the whole web if we’re talking about a One Page (where every section of a common website is shown on only one page.)

    • A Value Proposition

    This is a one or two-sentence statement that explains what a business offers, how it is different from the competition, and who it is intended for. 

    It’s a very important copywriting element, and it can be challenging to write it at first, but you’ll get the hang of that with practice. 

    • An Advertisement

    Ad copywriting is now more important than ever in this digital world we’re living in. 

    It’s incredibly hard to grasp someone’s attention in the midst of their scrolling, so the ad has to be catchy and there always has to be a CTA involved.

    There are great opportunities for you if you are specialized as an Ad copywriter, so learning how to write ads can be an amazing investment. Remember to study the Ad policy of Facebook and Google, so your ads don’t have any issues.

    • An Email

    Not just a random email, though. Email marketing is an amazing way to increase sales and generate engagement with your audience.

    Remember: it’s entirely possible that someone that could be your ideal client, doesn’t have a social media account. But everybody has an email, am I right? 

    So, it is vital for you to engage your audience via email, get to know them, and generate a relationship of trust with them. This is so they will be more inclined to buy your product or services in the future.   

    It’s also great to present new blog posts or establish yourself or your client as a sector reference. This means other people in your niche look after you and has you listed as an authority (like Sugarman is for copywriters 😉 )

    The metrics for this can be easily measured, and you can use them to show the client how their business has improved with your work.

    • A Video Script

    Have you ever attended a webinar that had you so hooked from the beginning that you ended up buying the product they were selling at the end?

    The webinar script was probably written by a copywriter.

    Video scripts are in high demand (have I mentioned there’s a huge demand for copywriters :D) and if you have a knack for scriptwriting, this might be the perfect niche for you.

    4. Get Experience

    freelance SEO copywriter

    Now that you have the tools to get started, it’s time to start writing. There’s no better way of learning copy than by writing. 

    At first, try looking for clients that will allow you to learn and grow steadily, even if that means you won´t be earning a lot at the beginning. Practicing and getting experience is the thing to do now.

    Start writing your business copy, aka, your website and social media posts. You will need to tell the world you’re a copywriter now, so it only makes sense to invest in that.

    If you have friends with businesses, you can write their copy in exchange for feedback. If they like your writing, you can also exchange them for testimonials. They may even refer you to other business owners and help you spread the word that there’s a new copywriter in town ;).

    With these, and some writing samples, you can build a freelance copywriter portfolio of your writing samples in case future clients ask you. 

    Then you can go for paying clients, although remember at the beginning what matters the most is the experience you will acquire. 

    Does that mean you have to work for $20?

    Nope. But don’t expect a senior copywriter salary at first. Be patient, learn, become good, and you’ll be rating high numbers in the blink of an eye.

    How to start getting more experience:

    • Cold-pitching (an email to a stranger that can become a potential buyer of your service)
    • Potentiate your online and offline network (tell everyone in your network you just became a copywriter)
    • Pitch job listings (Upwork, Craiglist, Problogger Job Board, etc.) (pitch to obs listed in those marketplaces for freelancers)

    After that stage of your early career as a copywriter, you can start designing a way to bring leads (clients) to you, instead of hunting for them. It will take a year or so, but those times will come.

    The best ways to build a recurrent leads channel (clients coming consistenly your way without you going out to find them) is through:

    • SEO
    • Guest post blogging
    • LinkedIn
    • Facebook groups
    • Paid advertising

    More on this below.

    5. Get Organized

    becoming a freelance copywriter

    As a new freelancer, you’ll need to be ultra-organized. It will feel overwhelming at first, but that’s ok, it means you’re giving your all!

    • First, tackle the legal side of things by getting a contract template to use with your clients. 
    • Get your finances in order, so you can know what to rate, according to your needs.
    • Get a job platform to work with your client (for example, Slack or Trello). Do NOT share your phone line with your clients. If you want to maintain phone communication, get a business line. You’ll thank me later 😉
    • Create a schedule and stick to it.
    • Create a workspace at home. While it may be tempting, don´t do your work in every single room of your house. A dedicated workspace will create boundaries between your homelife and your work life. 

    6. Believe In The Products

    You need to get involved with a product or service that you believe in. Otherwise, it’s going to be difficult for you to sell it.

    7. Find A Niche

    Finding a niche as a copywriter is as versatile as the career itself. 

    You can find a niche according to a certain kind of product or service, for example:

    • copy for coaching business 
    • copywriting for personal development businesses
    • copywriting for beauty or fashion
    • freelance travel copywriter

    You can niche down to the type of copywriting you like the most or the one that you think will bring you the most profits. These include:

    • email marketing copywriting
    • ads copywriting
    • web copywriting
    • social media copywriting

    You can also do a mix:

    • website copywriting for beauty businesses

    The sky’s the limit.

    Why is it advisable to find a niche?

    As with blogging, once you find a niche and create content related to it, you become an expert or reference on the topic. 

    In the beginning, you can start as a generalist, doing a  little bit of everything. This will help you to know what kind of client you like to work with the most, what projects you love or hate, etc.

    But, copywriting involves a great deal of research, so it´s not a surprise that niching down is one of the best ways to increase your rates over time.

    Is it necessary to niche down?

    No. Some people get bored easily if they do the same thing time and again. It all depends on your personality traits and the topics you´re most passionate about.

    Is it advisable to niche down?

    Yes. It will help you focus, have a clear marketing strategy, and make more money.

    What Exactly Does A Freelance Copywriter Do?

    how to find copywriting clients

    Copywriters, as I mentioned before, are those who write the content used to market a service or product. 

    Their work is like having a salesperson 24/7/365 on whatever platform you have.

    As a freelance copywriter, you choose the clients you want to work with, you set your rates, and you’re responsible for creating a schedule and stick to it.

    You´re a one-person show (unless you collaborate with an agency for some projects).

    Let’s explore some of the exciting things that you get get involved with as a freelance copywriter. 

    1. Creating Campaigns And Ads Concepts

    Your old friend marketing! 

    Advertisements for Google and Facebook, emails, billboards are included here. It does require skills that you´ll gain with time, and it´s important not to sound like you´re directly selling.

    You know: we love to buy, but we hate when they sell us something.

    2. Business-To-Consumer Copywriting (B2C)

    This type of copywriting is directed towards general product consumers (not business people). 

    Writing to consumers involves a lot of psychology (so the products and services you’re selling are attractive and relevant to them), and you need to use different tones for different brands.

    3. Business-To-Business Copywriting (B2B)

    As a freelance B2B copywriter, your copy will help a business to sell to another business. 

    The tone here should be more professional, but you should remember that there’s one person responsible for giving the final decision when buying something, so your copy needs to connect with them. 

    4. SEO Copywriting 

    This includes blog posts and website-optimized content.

    Yes, copywriters also write blog posts. This can be a great asset if you have clients who have a blog as part of their website and strategy. It will also allow you to charge a higher rate for your services. 

    You would need to know how to:

    • Write SEO posts
    • How to integrate keywords to help the website rank higher on Google
    • As a plus (for which you can increase your rate) you should get familiar with keyword research tools.

    If you’re interested in becoming a freelance SEO copywriter, my epic guide about SEO is full of tips and information that will save you tons of research and tutorial watching on Google. 

    You can grab it here: “SEO Success For Beginners” 

    5. Social Media Copywriting

    Social media copy includes not only content but also advertising. You can find them on Facebook, Instagram, Youtube, and even TikTok.

    On YouTube, for example, they are those short videos displayed before the actual video you want to watch. What the people in the video are saying, was probably written by a copywriter.

    On Facebook and Instagram, the ads are post-like pieces of content that end up asking the reader to take action, for example, to join a course. 

    6. Website Copywriting

    The number of websites out there that need good copywriting is incredibly high.

    As a freelance website copywriter, you’ll write the copy of the Homepage, sales pages, contact page, call-to-action buttons, and even the cookie policy pop-ups. 

    There is a high demand for website copywriters and it is a fun way to start making money.

    7. Technical/Academic Copywriting

    This type of copywriting is all about writing articles and manuals on topics with a high degree of expertise. You will need to share specific content and knowledge with the audience.

    This also includes whitepapers that are designed to promote, explain or highlight to readers the features of a certain product or service. 

    They influence the prospective customer’s decisions and it is an intriguing mix of persuasive and academic writing. This is with the purpose of showing that a certain brand´s product is superior to others in the market. 

    8. Creative Copywriting

    As a creative copywriter, you have more freedom to play with your words to deliver a message in social media, blogs, websites, ads, emails, you name it.

    You can use tools like storytelling and branding to connect with your audience and help position the potential client´s minds, the business, or the brand you´re working with.

    9. Content Copywriting

    A content copywriter is responsible for newsletters, podcasts, and webinars scripts, lead magnets, scripts, e-commerce product descriptions, blog articles, and social media content.

    Aren’t you loving the endless possibilities copywriting offers???

    Just provide high-quality content to help your and your client´s audiences and connect with them. This is more about building a relationship with your audience by providing them with useful information.

    Why Become A Freelance Copywriter

    freelance website copywriter

    If you are thinking about delving into the world of freelance copywriting, I can assure you that there are multiple benefits of doing so. Let’s explore them!

    1. There Is A High Demand

    It’s one of the most lucrative online freelance jobs for sure, and there’s a huge demand for freelance copywriter services. 

    Think about it: every single online business owner needs a copy to sell their products, the stronger, the better. But not every single one of them is passionate about writing the way you do, so they will hire someone else.

    It’s a win-win situation.

    2. They Are Needed

    Again, many businesses don’t have time or skills to write, advertise, study their ideal clients, and sell all at the same time. 

    Copywriters are the full pack: they use behavioral psychology, writing skills, and creativity to increase sales. 

    Who doesn’t need that?

    3. Becoming A Copywriter Is Accessible

    You don’t need a college degree to become a copywriter. Of course, you´ll have to study and learn your way around, like with everything in life.

    But it’s unlikely you will end up with loans and debts if you want to become a freelance copywriter.

    A computer, a cell phone, and a decent Internet connection and you´re good to go!

    4. It´s Flexible

    You will be your boss, and be able to pick whatever client you want. Nobody is going to force you to work with a bully who wants the work done yesterday!

    Additionally, you can pick projects that you´re truly passionate about, and balance your work and personal life according to your needs.

    5. There´s A Wide Range

    You can pick clients from any industry, of any size, and from everywhere in the world! Even non-native English speakers who want to enter the English market can work with you.

    6. Impact On Business 

    Your copywriting skills can make a real difference in a business’s success. This is especially important for smaller companies and entrepreneurs. 

    With your ideas and suggestions, you can come up with strategies, names for products, and taglines, and they will thank you for it. 

    7. There Is Variety

    I´ve already mentioned the huge variety of copywriting offers, even within the same niche. You´ll build relationships with marketers and business owners at any level, who have different issues with their communication.

    This job is never boring.

    8. It´s Creative

    According to the strategy and type of product of course, but you will always be able to add something different, add in storytelling, come up with new ways to express different ideas. If you’re a creative person, you will definitely find joy in copywriting.  

    9. It Gives You Freedom

    The freedom of not having to go to an office from 8 am to 5 pm, picking your clients and projects, it´s something worth working for.

    10. It´s A Remote Job

    Being a freelance copywriter means you can work from home or anywhere else in the world.

    If you plan to travel, you can do it as long as you commit to your work schedule and deliver your job in time. 

    Add earning (eventually) good money and it’s a digital nomad dream job. 

    Who Can Be A Freelance Copywriter?

    freelance copywriting course

    Now you know that anyone with good writing skills can become a freelance copywriter, but let’s dig into some personality traits that are usually present in copywriters.

    If you don’t have a few of them, no worries. The good news is that you can acquire them over time. Let’s get to it.

    1. They Have Good Writing And Communication Skills

    Writing and speaking abilities are a must for copywriters. 

    Those people that always seem to entertain even in their Facebook posts have great communication skills. So if you have it in you, that’s amazing because this is what this job is about.  

    2. They Are Excessively Curious

    If you´re the type of person that wants to know everything about anything, copywriting might be for you.

    Copywriters are constantly moved by learning more about different things. They just can´t stay on the surface, they delve deep into a topic with everything they have. 

    If you´re that person that does tons of research before playing “Dungeons and Dragons” or similar strategy games, and figures out everything before even opening the game board, you´re on a good path.

    3. They Are Hard-Working People

    Copywriters work hard. Especially at the beginning of their career path. You will have to put in a lot of effort to practice time and learn those skills that you´re still developing.

    Sometimes you might have to sacrifice a few hours of sleep because you need to deliver a job. 

    You need to be disciplined and organized in the few stages of your career as a copywriter so when the snow-ball comes (aka, your hard work starts to pay off and you have a lot of clients knocking at your door), you´re prepared and the whole process goes as smoothly as possible.

    4. They Have A Sense of Humor

    It’s not about making jokes all the time, of course, but being ironic, having a sense of humor, and being able to write in different tones to reach your audience. These are just some common characteristics of good copywriters. 

    Huge names like Neville Medhora and Ben Settle have this trait nailed down and their writings are constantly enjoyed by all those who read them. 

    You cannot write plainly and newspaper-like and expect to connect with your audience. 

    Play with your words!

    5. They  Are Ambitious

    They always want more, not in terms of money, but in terms of wanting to get better constantly.

    Did you deliver an email sequence for your client and it turned out well? You´ll be thinking and coming up with ideas to make it even better. 

    Their main focus is to improve.

    6. They Develop Lateral Thinking

    This means they come up with solutions to a client’s problem by thinking of things that have no relationship with the problem itself.

    For example, if a client asks you to write a sales page on a beauty product and you´re walking around in the street, watching people drinking coffee and that gives you an idea for the sales page – that’s lateral thinking. 

    Do You Need A Degree To Be A Freelance Copywriter?

    freelance copywriter services

    The answer is No. If you already have a marketing background, that’s awesome! But it’s not necessary. 

    Follow the process I mentioned above and you can become a freelance copywriter.

    How Much Can A Freelance Copywriter Charge?

    This depends on many factors and truly, there isn’t much trustworthy data about freelance copywriter rates, but you can get an idea by reading this post. 

    Before setting your rates, you need to take into account your costs of living and how much you invest in your business: rent, health insurance, advertising if you do it, hosting for your website, etc.

    Also, you need to consider that as a freelancer your job won’t be consistent until you create a system that gets you recurrent clients. 

    You can make $50 one week and $400 the next, since freelance copywriters usually charge per project, instead of hours, unless they work specific projects with a client, and that project will take months. 

    It all depends on the project. Two projects cannot be rated the same way.

    Additionally, you´ll be charging as a junior copywriter for a while, until you´re experienced enough to increase your rate. 

    If there is a high demand for your services, you can increase your rates. Many copywriters make six figures a year!

    Writing, and writing + providing strategy to a client, is not the same and it doesn’t have the same value. If a business has a problem and you know how to solve it, you can charge more.

    How To Get Clients As A Freelance Copywriter?

    How To Become A Freelance Copywriter

    If you’ve been wondering how to get clients as a copywriter, I’ve got your back.

    At the beginning, you’ll try to grab every single one of them. Over time, you will become picky and that’s ok. It means you´re growing as a freelancer.

    It’s important to notice that marketplaces such as Freelancer and Upwork have a great deal of competition for freelancers, and copywriters aren’t the exception.

    As a result, if everyone sets lower rates, you might end up working for pennies. Which is not the point at all.

    If you still want to promote yourself there, you will need to clearly state your value proposition (what makes you different than the rest) to catch the client’s eye. 

    Tips:

    • Create a system that gets you recurring clients.
    • Try to develop long-term relationships with your current clients.
    • Come up with a contract to work with clients on a contract basis. This is important for you to be protected by law in case a client doesn’t want to pay.
    • Always ask for a percentage of the money in advance (ex. 50%) before getting to work, and the other half after reviewing the work between the two of you and before delivering and giving up the intellectual property.

    Now, let’s take a look at how to find copywriting clients, so you can start making a living:

    1. Tell Everyone You Know

    Yes, it is that easy. Think about how many people in your network are business owners or work as a designer or in a marketing agency. Send them a message to let them know you´re now a copywriter. They will either hire you or refer you to other clients.

    Post it on your social media as well.

    2. Join Facebook Groups:

    You can either join freelance groups or industry groups. The former is where your competition is, and it´s ok for getting referrals and even jobs that people might not have time to take. 

    The latter is where your ideal client is, and that’s where you have to aim. Industry includes every niche you can dream of, so it’s worth giving them a chance, especially if you want to specialize at the beginning.

    3. LinkedIn

    This is another great place to find clients, being the most known professional network. Businesses in need of copywriters will post it there and you can promote yourself there as well.

    4. Cold-pitching

    Sending emails to strangers to get a job can be nerve-wracking at the beginning. You also need to send enough emails to get one open, so it will need effort.

    Remember, many people don’t know what to write about on their websites or they do it wrong, so you have a chance of your email being answered at the very least.

    5. The Seinfeld Method

    How To Become A Freelance Copywriter

    This one is quite simple, but it will require a small inversion, and it’s about consistency

    You will need a freelance copywriting website and an email marketing strategy (sending emails consistently to subscribers to promote your services to them). 

    Your website doesn’t have to be super fancy at first, and you can even have just one page for promoting yourself. For example, this is my freelance writing page, simple but effective.

    Within a year, you’ll want to change everything or have a full website, so it would be good to start simple and save money.

    You can have a lead magnet for potential clients to download by subscribing to your email, and then you can start to sell your services there. 

    A lead magnet is something you gift to your readers in exchange for their data, such as the freebies that bloggers give you that require you to introduce your name and email.

    It’s a slow method at first, but eventually, it becomes an endless source of clients. 

    6. Referrals

    This one will bring you the highest number of clients. If you do your job well and your clients are satisfied, they will recommend you to friends and business owners they might know. 

    Your reputation will work for you!

    7. Content Marketing + SEO

    Having your blog and website is a perfect way to increase your clients by delivering SEO-optimized content. 

    You should include keywords that help you rank higher on Google and once the potential clients visit your web, offer them a lead magnet (a checklist, a guide, an e-book, an email course, etc.) to turn them into subscribers and sell your services via email marketing.

    SEO will also help you to attract clients on LinkedIn. 

    If you prefer, you can have a podcast, a Youtube channel, you can write guest posts on high-ranked blogs, etc.

    8. Paid Advertising

    Although not many copywriters do this, you can also consider paying to advertise your services. 

    You will pay a publisher (such as a website owner or a search engine like Google) each time someone clicks or view your ad in a search result. The ads are displayed on websites, social media, or other digital platforms.

    Is Copywriting A Solid Job?

    It is! You will essentially become a business owner! 

    You’ll set up your website, generate lead magnets, promote yourself, pay taxes, pitch, exchange messages with existing clients, research, etc., just as any other business. 

    The good news is, the more success you have as a freelance copywriter, the less you’ll write. You will handpick your customers and set high rates because your writing skills are not the only reason you are being hired. Your strategy and niche knowledge will be valued as well. 

    With time, you´ll become more confident, your writing will improve, the work will come to you instead of you going out there hunting for clients, and the job will become more interesting.

    So hang in there during the learning curve, because what comes next is worth it.

    Final Thoughts

    I hope this post has encouraged you if you were wondering how to become a freelance copywriter.

    As you’ve read, it’s a path full of possibilities, it’s creative, flexible, it becomes lucrative with time and it’s a wonderful career if you have the skills. More importantly, it is a perfect career if you want to become a digital nomad or pursue it as a side hustle.

    You can become a B2B email copywriter, write copy for the biotechnology niche, be an e-commerce copywriter, write webinars scripts, or write the website of a singer. There are virtually endless possibilities.

    Did you know how versatile copywriting is? Let me know in the comment section below and share this article if you know a friend who might succeed as a copywriter.

    Until next time!

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