The marketing scene has evolved from banners and billboards to display advertising. Many display advertising companies are now booming because they are some of the most useful and efficient forms of advertising in the marketing world.
I own 5 blogs and earn between $3500 to $5000 a month from display advertising alone! Trust me when I say, there is real money to be made 🙂
Also, Did you know that the use of display ads is one of the top marketing strategies for most businesses? This shows a huge opportunity for you to build a passive income stream.
With so many display advertising companies and networks, how do you pick the one that is most suitable for your blog?
If you’re like me, you may be a little intimidated by all this and may not be quite sure where to start. But do not worry because I have done all the research for you on some of the best display advertising companies!
DISCLAIMER
Some of the links on here are affiliate links, and I may earn if you click on them AT NO EXTRA cost to you. I hope you find the information here useful! Thanks.
At a glance, these are:
2. Ezoic
3. She Media
4. Media.net
5. Mediavine
6. Adthrive
8. Facebook Network Audience Ads
9. mMedia
10. Leadbolt
11. Adknowledge
12. Epom
13. Airpush
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13 Top Display Advertising Companies
1.Google AdSense
Due to Google’s enormous customer size, Google AdSense ranks as the top display ad network. It allows any blogger or publisher to sign up for free and interact with a number of partners – almost 2 million advertisers.
The Google display ad value proposition is to show your brand to the right people and at the ideal time. This value proposition resonates with the intentions of most advertisers. Hence, it has attracted many applicants over the years.
The sign-up process is relatively easy because AdSense does not require a minimum audience size. However, not every applicant is guaranteed to be accepted.
Google Adsense Requirements :
- Unique and interesting content that isn’t plaigarised
- Complies with Adsense policies
- At least 18 years old
- 0 minimum traffic requirements (yahoo!)
You can find out more about their Google Adsense requirements here
Features To Consider
- Only genuine advertisers are allowed to interact with Google display advertising agencies.
- Google Ads services extend to running ads on app developers and other mobile-based software to be optimized to reach the largest possible audience.
- The process of advertising is pretty direct with Google AdSense. Just log in to Google’s website and follow the simple instructions:
- Click Get started.
- Sign in to your Google Account.
- Choose whether you’d like AdSense to send you customized help and performance suggestions.
- Select your payment country or territory.
- Review and accept the AdSense Terms and Conditions.
- Click Start using AdSense
- Google expects your ads to be in accordance with the Best Practices laid out by Google Ads, such as don’t click your own ads, don’t use deceptive layouts. As long as you make sure you have abided by their set standards, you will develop highly captivating ads and, thus, more traffic to your sites!
Benefits Of Using GoogleAdsense
- The major attraction point is that Google AdSense has a large size of customer base.
- Their features are flexible and versatile across different kinds of platforms – apps, websites, and other mobile-based software.
- Google AdSense generally provides 68% of the revenue from a sale to the publisher/blogger and keeps only the remaining 32%. You can expect a minimum payout of $100. – woohoo!
- Google has global recognition and reliability. Thus, Google Adsense is one of the top display ad networks.
2. Ezoic
Ezoic is well-known among the blogging community as an intelligent platform for publishers.
The unique quality and value that Ezoic brings are its machine-learning capabilities. Once activated, it is constantly testing ad capability and working to improve the overall experience for both you and your reader.
Ezoic Traffic Requirements
- No mimimum traffic requirements! You can sign up as a new blogger yahoo!
- Ezoic has a program called Access Now, which welcomes new bloggers with less than 10k pageviews
Features To Consider
- You will have complete control to lock in your highest-earning potential.
- Ezoic will provide you with detailed analytics that tell why certain articles are more engaging or earn better than others.
- There is an intense focus on the quality of the user’s experience
Benefits of using Ezoic
- You will have access to fully customizable display ad goals depending on what you want to achieve.
- Ezoic allows you to connect to other ad networks you may be subscribed to.
- Ezoic is extremely accessible and provides monetization capabilities to sites that are just starting out. This means you can get on this network even if you have less than 10,000 visitors.
3. SHE Media
SHE Media is one of the top 5 media lifestyle networks. They have a read of over 104 million visitors a month.
More importantly, SHE Media operates on the fundamental basis of doing good in the world.
They are extremely invested in how well their members do and are hands on in ensuring that you succeed.
She Media requirements :
The below is an excerpt from the SHE MEDIA website:
- 20k+ page views per month
- We look at sites on a case by case basis. If we see interesting content, consistent and frequent publication and recognize a strong potential for growth, we may approve sites that aren’t quite at this traffic level. That said, it’s important to understand that we set that limit to ensure our partners make revenue, as 20k+ pvs/mo is the sweet spot we see sites begin to make money with us. If you are accepted into the collective, but aren’t quite there, the revenue you make with us will be minimal to start.
- Consistent publishing of original, high-quality content
- Your site must be able to support our ad products
- A good track record with all Google ad products and platforms
- Sites must be brand safe and at least 90 days old
- Higher percentage US-based traffic ie more than 80%
- Additional editorial guidelines, like no hate speech and such
- Exclusivity to both your mobile and desktop ad inventory (affiliate links/banners are fine!)
Features to Consider
- SHE Media members will have access to in-depth insights as to how their sites are performing.
- You will also get full-time support to meet your goals from SHE Media’s dedicated team.
- SHE media connects you to other members thought virtual and live events where you can expand your network and even get exclusive speaking opportunities
Benefits of using SHE Media
- SHE Media full-service ad management services. They will integrate, optimize, and run your ads efficiently so you don’t have to worry about a thing!
- Only top quality publishers are selected to be members so you know that you will be part of an ad network that is well-recognized.
- SHE media invests in every area of your business over and above display and video media. They will help you with audience growth as well as custom content to ensure that you get the most possible views for your site.
4. Media.net
Media.net has one of the largest pool of advertisers in the world so that you can maximize your monetization opportunities.
One of the biggest advantages of using Media.net is the fact that it gives you contextual ads. This means that the ads that show up on your site are specific and targeted based on the relevant keywords that were used to get to your page. Now, that’s really something!
Features To Consider
- You will have access to high-quality ads.
- Easy implementation with a quick addition of a simple ad code.
- You can get their ad specialists to take charge of the customization of the ads if you don’t have enough to to create or monitor them on your own.
Media.Net Requirements :
- There are no minimum traffic requirements, yahoo!
- Content needs to be in native English
- The majority of the traffic source needs to come from the US, UK, and Canada
- The website needs to be user-friendly and easy to navigate
Benefits of using Media.net
- You can track your performance as it happens. These real-time reports will enable you to make the quick decisions you need to depending on whether your strategy is working for you or not.
- You get a dedicated account management representative so you will be able to solve any issues that may come up on the spot.
- You get exclusive access to the Yahoo! Bing network which is one of the world’s largest marketplaces for advertisers that target keywords. This means that you will always have relevant advertisers on your site!
5. Mediavine
Mediavine is a full service ad-management company that has one goal in mind – to ensure that your readers have a pleasant experience while they are on your site, while ensuring that you are able to maximize your earnings.
However, it’s important to note that Mediavine only takes in applications from lifestyle bloggers who put forward long-form and engaging content.
Features To Consider
- Mediavine is extremely user friendly and you will know your earnings each day through their comprehensive dashboard.
- There is a core focus on the experience of the user who accesses your site. This means no clunky, messy ads all over the place!
- Mediavine will automatically place ads on your site to ensure optimal viewability.
Mediavine Requirements :
- 50,000 sessions in the previous 30 days (per Google Analytics)
- Sessions are completely different to page views, so make sure you check your Google analytics for this metric, I found 50k sessions was about 60k-70k pageviews for me
- Good standing with Google AdSense
- Original content in ANY niche as a lifestyle publisher
- Long-form, engaging content
Benefits of using Mediavine
- The ads from Mediavine will not slow down your site.
- You will get access to annual conferences and networking events to meet other lifestyle publishers who are also Mediavine members.
- Mediavine’s customer service team are always on the ball and responsive to your needs
I LOVE Mediavine! I use the for this site and earn very well from them! Awesome support team too 🙂
6. Adthrive
Adthrive prides itself on its tailor-made ad model and its priority is to ensure that you earn the most money possible from your site!
They have a custom ad strategy that you, as a member, will be extremely involved in. Because who knows your site and what you readers need better than you?
This is where Adthrive’s collaborative business model really works for lifestyle publishers, especially for those who are in the home, food, travel, or parenting niches!
Adthrive Requirements :
- Google Analytics installed with a minimum of 100,000 monthly pageviews
- Majority of traffic from US, CA, UK, AU or NZ
- Unique, original content that engages the audience and is a great fit for advertisers
Features To Consider
- You will get access to the best advertising technology and engineers.
- Adthrive has a user-friendly dashboard where you can easily access your ad performance and revenue insights.
- They will install an advanced ad code that is responsible for constantly optimizing how and when your ads are delivered, with the aim of boosing your earnings.
Benefits of using AdThrive
- You will have a dedicated ad sales team to deal with an ad issues that you may have with your site.
- You will gain exclusive access to brand campaigns and premium ad technology.
7. Apple Search Ads
Apple Search Ads is also another one of the biggest advertising networks in the world of mobile display advertising.
Well, this is quite expected since Apple pretty much dominates the world’s largest app store.
Features To Consider
- There are two different Apple Search Ads options for you to choose from based on your business objectives – basics and advanced.
- Some differences between these two plans are that the advanced plan allows you to choose your audiences and set your own bids.
- The advanced plan also gives you two placement options that let you promote your app on the Search tab or at the top of search results, while the basic plan only allows one ad placement.
- The ads running on Apple’s advertising platform may appear on Apple News, App Store, and Stocks app.
Benefits Of Apple Search Ads
- Apple has a large coverage size of almost 1.3 billion active users that allows your ads to reach millions of customers
8. Facebook Network Audience Ads
Facebook – another display advertising agency that runs highly effective ads with an extensive coverage of potential customers. Facebook Network Audience Ads partners with millions of advertisers, and without a doubt, it has the ability to reach out to easily more than 2.9 billion users globally.
Features To Consider
- You can make modifications to your ad sizes so that they fit into the specification of the advertising channel. You can pick image ads, video ads, carousel ads, and collection ads.
Image Ads Guide:
Design Recommendations
File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%
Video Ads Guide:
Design Recommendations
File Type: MP4, MOV, or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Videos should not contain edit lists or special boxes in file containers.
Text Recommendations
Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels
Collection Ads Guide:
Design Recommendations
Image Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required
Technical Requirements
Instant Experience: Required
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Carousel Ads Guide:
Design Recommendations
Ratio: 1:1
Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary Text: 125 characters
Description: 20 characters
Landing Page URL: Required
Headline: 40 characters
Technical Requirements
Number of Carousel Cards: 2 to 10
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%
Image Maximum File Size: 30MB
- Facebook Audience Network Ads features are simplified and easy to operate.
- Offers native ads, which improve user experience by making ads feel less salesy and more natural.
- The Audience Network is virtually fraud-free and doesn’t have bot traffic.
Benefits of using Facebook Network Audience Ads
- This digital display advertising network allows you to leverage their customer data by connecting with potential customers effectively.
- Facebook is a widely known brand with the highest standards of quality and effectiveness. This maintains the legitimacy of the company and its reputation.
9. mMedia
If you are new to running a digital display advertising agency, I would suggest mMedia as it prepares you well with basic guides.
Features Of mMedia
- There is no minimum investment amount for advertisers. You can start running ads for $20. You can try it out depending on your advertising budget.
- You can expect to achieve a remarkable result within an investment budget by focusing on a specific form of an ad or dominating a specified customer category.
- For example, if you plan to focus on building banner advertising companies, then you should divert your attention into focusing on creating banner ads.
Benefits of using mMedia
- Since you can run ads on a minimum budget, it can be fairly affordable for new start-up companies and display advertising agencies.
10. Leadbolt
This is a highly effective digital display ad network focusing on mobile devices. Leadbolt is known to be an advertiser-friendly network in this industry that has global traffic in over 165 countries with dynamic ad density. It delivers more than 10 billion ads a month across 65,000+ developer networks.
Features To Consider
- You can also have partial or full control over your ads.
- Machine learning and advanced targeting algorithms
- A range of in-app mobile advertising placements – Native, Interstitials, Video, Interactive Playable Ads, Rewarded Video, Rich media
- Global reach – 65k+ apps worldwide across 165+ countries
Benefits of using Leadbolt
- Who does not love to be in control? With Leadbolts, you can have full control over your ads and be the boss of your ads.
- It also has advanced fraud control that helps to prevent and monitor more than 15 ad fraud types.
11. Yahoo Developer Network
We all know that Yahoo! may no longer to the most popular search engine globally. But you can still expect to reach out to millions of customers per month.
Features To Consider
- Yahoo Developer Network has a significant customer base.
- You can still explore vast demographic factors such as geography and age with Yahoo! Network.
Benefits of using Yahoo Developer Network
- Relatively more affordable than other major digital display ad networks such as Google display advertising companies. The cost can vary between $5 to $300 per month, while Google Adsense would cost around $15 to $800 per month
12. Epom
Are you one of those people who love to try out freebies before purchasing something? If you are, then try out Epom.
Apparently, Epom allows its customers a free trial to attest to their services before making the payment.
Features To Consider
- Free trial for newbies! First-timers are given the opportunity to explore and have a good picture of how the field works. Go apply now and test run your company ads to decide if digital display advertising companies is going to bring the desired results!
Benefits of Using Epom
- If you are looking for no-strings-attached, Epom offers the flexibility to run ads on several platforms including video ads, mobile app ads, digital display ads and etc.
13. Taboola
Taboola may not be the biggest advertising network, but it has a vast network of impressive clients. They partnered with top publishers such as NBC News, Daily Mail, The Weather Channel, and EuroSport.
Features To Consider
- Taboola partners with many well-established platforms such as Netflix, The Motley Fool, The Atlantic and etc. Did you know Netflix has about 222 million total subscribers as of 2021? That means the affiliation with Netflix alone can attract all business scales, from small to large.
- It allows you to determine your business target, and Taboola will align to it to maximize your ads to reach as many people as possible.
Benefits using Taboola
- Taboola has a strong affiliate network – Advertisers can maximize the reach to a lot of potential customers. The only downside is that you will face competition with agencies and companies that have larger ad budgets.
Bonus Advertising Network !
Monumetric
Monumetric Requirements:
- A minimum of 10,000 pageviews per month
- A WordPress or Blogger Site
- A 300px wide sidebar
- At least 6 ad slots on both desktop and mobile
- Must be approved by ad providers
- Pay $99 one-time setup fee
What Are Display Advertising Networks?
Display advertising network runs ads for your business. The main objective is to reach out to the largest possible audience to build brand awareness, increase direct responses, and achieve other marketing campaign purposes.
There are also digital display advertising agencies employed focusing on the building of a more targeted customer base.
Ad targeting capabilities
What is interesting about display advertising is that advertisers can target their audience specifically according to the following factors:
- Age
- Gender
- Geography
- Income
- Behaviour
These factors are often evaluated based on the contents that have been viewed or visited by the users.
Pricing Structure
There are a few different pricing models that will suit your business needs.
1. Cost Per Click (CPC)
Advertisers pay for every click they get on an ad campaign. The impressions service is not included in the cost. This usually depends on advertisers’ bidding on the maximum amount they will pay for a single click. This type of pricing model is very popular on Google AdSense.
2. Cost Per Mile (CPM)
This is the simplest ad delivery option. Under this option, the impression matters more. As a general rule of thumb, advertisers pay a price for every 1,000 impressions delivered. Thus, it does not matter whether a user clicks on the ad.
3. Cost Per Acquisiton (CPA)
This is a performance-based model that guarantees advertisers will only pay after a specific conversion rate. There is an ad delivery metric that works as a key performance indicator when evaluating the return on investment.
A good example is when a campaign with a cost of $250 achieves 25 sales, it will have a CPA of $10. This means that in order for the campaign to be successful, you need to achieve a per-sale-profit of $10.
To simplify this, I get paid by Mediavine every time someone views/reads a blog post. No one needs to click on any ads, because I get paid by IMPRESSIONS!
Cool eh?!
FAQ
Do Display Ads Actually Work?
The quick answer is yes, display ads actually do work. In most cases, you can expect a positive return on investment for most investors. In order to achieve a positive return, there should be at least a few thousand monthly page views for a website. This is to increase the number of people clicking on them.
What Are Display Ads Good For?
If you are wondering, display ads are great for catchy messaging, plus graphics, video, and your company’s branding to stand out and attract attention.
Display ads companies will familiarise your intended audience with your brand. Display advertising helps to create that initial interest, while search advertising influences an audience with an intention to purchase.
You can also earn very well from display ads if if you are an online publisher!
Is Display Advertising Paid?
Yes, it is. Display advertising is a form of paid advertising for bloggers. You will often find them appearing on the top, side, or middle section of web content. This is one of the ways bloggers or publishers make a passive income.
What Is An Example Of Display Advertising?
An example of display advertising are brand awareness campaigns. It is a type of campaign that focuses on reaching relevant audiences and making a brand more well-known. Display ads help to create that initial interest as opposed to search advertising.
To conclude, we hope that you have found some valuable information in your search for the best display advertising companies.
With everything going digital and virtual, do not miss the opportunity to leverage digital display advertising to boost your sales or passive income.
After this article, you are now more than ready to apply for these display advertising companies. However, please remember to double-check the policies and requirements to ensure that you are eligible to apply.
The earlier you apply for one of these display advertising companies, the sooner you can start collecting your passive income.
