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Hey there, Quick question: what’s stopped you from selling anything online so far? If you’re like most people who reply to these emails, the answer is some version of “I don’t have an audience yet.” You don’t have an email list, and maybe you only have a handful of Instagram followers, mostly friends. So the plan becomes: grow the audience first, sell… someday. …which becomes never because you get overwhelmed and demotivated. Now, back to that first sale. Here’s the thing nobody tells you…

So this week, an email subscriber asked me this exact question. And I’ll be honest with you – after everything Google has pulled with these updates, I caught myself asking the same thing. Late at night, staring at my traffic graphs, wondering if I’d been wasting my time all these years. O_O Should I jack it all in and go back to corporate? Is it even worth the effort anymore? But here’s where I landed, and I mean this: absolutely, blogging is still worth it. What’s changed is the definition…

Hi there, If you are like me when I started, trying to figure out all the ‘admin’ you need to do before you actually start your business might actually put you off starting entirely! Bank accounts, tax, legal compliance! O_OMost online business owners think about legal compliance the same way they think about going to the dentist. They know they should, they keep meaning to, and they assume they’ll deal with it before anything goes wrong.The problem is that legal blind spots don’t announce…

I recently talked about how 3 months after having a baby, I was allergic to the word ‘hustle’ and bros living in tree houses in Costa Rica’s microdosing on magic mushrooms… You can read about it here if you missed it I realize now, I was burnt out and I lost all motivation for work (and life actually, not to sound dramatic) I would wake up, tired, and have no desire to do anything. Nothing seemed to bring me excitement anymore. It felt pretty bleak 🙁 I started to question if I should burn…

Thanks to everyone who sent super supportive emails on the new snail mail club! It’s been so much fun, you can see the progress here! I also ecently received a lovely IG post from a student about SEO; the same day, Google announced a radical change in its strategy. You can read about it here Ironically, my Google traffic is growing despite doing nothing different, apart from optimizing the same way I did 4-5 years ago! And interestingly, my blog’s revenue has picked up recently too- weird eh?…