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Hi there, If you are like me when I started, trying to figure out all the ‘admin’ you need to do before you actually start your business might actually put you off starting entirely! Bank accounts, tax, legal compliance! O_OMost online business owners think about legal compliance the same way they think about going to the dentist. They know they should, they keep meaning to, and they assume they’ll deal with it before anything goes wrong.The problem is that legal blind spots don’t announce…

I recently talked about how 3 months after having a baby, I was allergic to the word ‘hustle’ and bros living in tree houses in Costa Rica’s microdosing on magic mushrooms… You can read about it here if you missed it I realize now, I was burnt out and I lost all motivation for work (and life actually, not to sound dramatic) I would wake up, tired, and have no desire to do anything. Nothing seemed to bring me excitement anymore. It felt pretty bleak 🙁 I started to question if I should burn…

Thanks to everyone who sent super supportive emails on the new snail mail club! It’s been so much fun, you can see the progress here! I also ecently received a lovely IG post from a student about SEO; the same day, Google announced a radical change in its strategy. You can read about it here Ironically, my Google traffic is growing despite doing nothing different, apart from optimizing the same way I did 4-5 years ago! And interestingly, my blog’s revenue has picked up recently too- weird eh?…

Recently, I talked about launching a new product, a physical product to be exact! And I spent hours trying to get everything perfect. I wanted everything to be ready and polished and professional before I was ready to launch I am not ready, it looks so amateur, I need to change x, y, and z But then I realized- I need to take the advice I give all of you again and again START UGLY, START SCARED AS LONG AS YOU JUST START So, the sales page isn’t ready, nor is the payment link or much else, but…

It’s 3:02 am as I write this. And I can’t sleep. Not because something is wrong, but because I’m excited. Lord knows I NEED to sleep, because I have a rambunctious toddler that likes to stick her finger in electrical sockets O_O Plus, this online business to run tomorrow, but … I just can’t sleep! Exciting thoughts and ideas are whizzing through my head I’m starting a completely new business. A physical product business, which feels both exciting and slightly ridiculous, considering I…

A few years ago, there was a creator whose emails kept landing in my inbox, and I completely ignored them. He talked about solopreneurship, how to grow your income while staying small, without hiring a team. His whole thing is about trying not to scale too much, working, but not at the cost of freedom and flexibility. I’d occasionally open them every 2 months, but overall, I’d just delete them. I should have unsubscribed and saved us all time, but something about his emails… I dunno…….