Are you curious about the best books on SEO and wondering where to start?
Are you frightened about all the self-help gurus who make it seem like SEO is such an impossible task?
Are you worried that you cannot keep up with online courses that teach SEO?
If you answered yes to any of the above, then you are in the right place!
This article will not be talking about online courses to learn SEO. Instead, you will learn all the best books on SEO.
Some people just like to read books more right. This is just the article for you! Please do not go crazy and buy everything on this list. After all, this is a personal finance site, and I strongly encourage everyone to live within their means.
Now, if you’re short on time and are not able to go through the entire list, here are my top 3 picks for the best books on SEO:
- Best For Beginners: SEO For Beginners: An Introduction To SEO Basics
- Best For E-Commerce: E-commerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
- Best For Social Media: Social Media Marketing All-In-One For Dummies
Here is a quick summary of all the best SEO books that are recommended in this article:
10. How Google Works
12. SEO for Dummies
26. SEO Mastery
32. Pimp My Site
Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. Hope you find the information here useful! Thanks.
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This book is available online for download as an ebook. It covers the basics of SEO, how it works and why people visit websites. There is information about SEO strategies and common misconceptions about SEO.
It is a comprehensive and extremely helpful guide for someone who is learning about SEO for the first time and wants to absorb as much knowledge as possible.
This is one of the best books on SEO optimization.
This book explains how companies adopt SEO, and how Google covers the internet and ranks websites that adopt SEO practices.
It will also explain why certain niches are so difficult to rank in, and why you should not get into them. There is an extensive exploration of keyword research strategies in this book.
There are plenty of visual graphics for the visual learner to clearly understand the principles of SEO. It is one of the best SEO books.
If you like books that give you a detailed strategy, you should get this book. Some topics are useful for basic to advanced-level niche site owners.
It is very helpful for digital marketers in their methods to promote their clients. There are tips to understand how social media works and how to measure data within the different algorithms.
This ranks amongst the list of best SEO books.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
This is another helpful book that provides step-by-step guides. You will be able to learn how to do a complete makeover of your presence on the internet.
There are several success stories shared here which can easily inspire you to take charge and make changes in your strategies. Furthermore, the examples provided are practical and take reference from big brands.
This book teaches you how important your website is and all the ways that you can control it and profit from it.
You will feel extremely empowered after reading this book because you will know all the different ways you can enable your website to take care of you.
It also shows the risks that may materialize if you try to set your online presence using social media profiles because it can be wiped away at any time.
If you are trying to set up an e-commerce store and want to learn SEO for this purpose, then look no further than this book.
It shows all the best methods to improve your e-commerce site and how you can optimize it further. If you want evidence of how your sales and traffic will increase, this is the book to get.
This is one of the best books to learn SEO.
This book highlights how important your SEO strategies are to help you get organic traffic. There are step-by-step guides, and it empowers you to create strategies to drive traffic to your site.
It also shows common mistakes made by businesses who make wrong SEO practices that ultimately do not help their site’s sales or traffic.
8. Ultimate Guide To Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (Ultimate Series)
It means that I have linked to another site by giving that site a backlink. It is a way of referencing another site and giving credit to them for providing a particular piece of content.
This is similar to the concept of providing references in your University thesis, where you credit the authors and their books.
Backlinks are useful because if more sites credit your site as a relevant authority on a particular piece of content, Google will take it as an affirmation that your content is trustworthy, and will rank you higher in search results.
Providing backlinks is equally important because it highlights that you are taking your site seriously and only wish to share proper and trustworthy information.
In this book, you will learn how to make connections using backlinks. You will also understand how linked our sites and resources are.
This means that you will learn the tools that you can use to identify who has linked to your site and vice-versa.
This is helpful information because it is one of the contributing factors that will determine how good is your website’s SEO.
It also shows you the do’s and don’ts of link-building and the shady practices that can get your site taken down.
Examples of some shady practices:
- Commenting on other blogs using the comments feature and then linking back to your site
- Paying for backlinks from spammy forum sites
- Writing a press release and sharing it with numerous press release sites, thereby giving you that number of backlinks.
This is a top SEO book for your reference.
These are technical information that is useful and important for you as a nice site owner or e-commerce site owner.
10. How Google Works
In this book, you will learn from the masters themselves, which are the ex-CEO, Eric Schmidt, and former SVP of Products, Jonathan Rosenberg. They chose to relearn everything they could about online business and management when they joined Google.
The authors share important lessons about Google’s growth and how important it is for SEO. They also explain the changes in technology and how consumers are having more power in the online space.
If you were ever curious about how the search process works, then this book is for you. It explains how online search works and the changes throughout the life of the internet.
Furthermore, you will learn how companies can use search engines to learn the meaning behind the user’s search queries. By doing this, they will learn the core meaning of search intent and how to optimize it fully.
12. SEO for Dummies
This book is part of the Dummies series. They are famous for being easy to understand and useful for anyone who wants to understand things simply.
It helps website owners answer the eternal question of how to get people to visit their site.
You will be brought through the basics of search engine optimization and it is a great book for beginners. You will learn a lot about how to write good content and how to use social media to boost your profile.
If you like books that show you real-time evidence in a no-nonsense way, then this is the book for you.
The author highlights proper examples of how she ranked on Google 4 times using the same keyword which helped her earn more than $10,000 dollars in monthly revenue.
She also simplifies the process of SEO which is easy to understand for beginners.
If you wish to sell on Amazon and want the best guide, then this book would be it! You learn from other sellers who have made mistakes and succeeded on Amazon.
You will learn exclusive pricing strategies and how to optimize them for mobile customers.
There will also be tips to help you get helpful reviews and growth hacking information.
In this book, you will learn all the hacks and strategies that businesses must adapt to enjoy good ranking results and get the majority of traffic.
The primary goal of this book is to help you make sure that your website is found online.
It provides actionable tips and hundreds of useful tools that you can easily incorporate into your site.
It also wants to assure you that SEO is not for technical geniuses or self-proclaimed gurus. Anyone can do SEO if they follow the proper steps.
This is a pretty new book that highlights new SEO techniques and the exact steps to rank high on google. You will understand Google’s algorithms which is extremely important.
Additionally, you will learn useful keyword strategies and how to find low-competition keywords that you can easily make money with.
Furthermore, there are worksheets that you can download to work on as you try to improve your site’s SEO. You will also learn how to navigate the big world of Google Analytics.
You will learn how to build online trust with your readers using this book. There will be link-building strategies that you can use to build a community that can help to increase your domain authority.
The book will also cover keyword tools that you can use to uncover high search volume and low competition keywords that can drive traffic to your blog.
This book gives a very frank assessment of how to get close to Google and get Google to love you. If you made a very beautiful site but it was not searchable, it would be pointless right?
This book shows you how to optimize your site for Google. It provides you with 52 ideas that are quick fixes for your site to improve search ranking results.
This book is about social media marketing and how SEO helps it.
While SEO does not need social media marketing to work, it is still useful to learn about social media marketing. You can use it together with SEO and it can help drive more traffic to your site.
You will get an easy guide on how to market your site on the main social media profiles. It will also show how to change your marketing strategies within the different platforms.
This is an extremely detailed book that shows you why Google behaves the way it does. If you wondered why bounce rate, site speed, and search intent were all important features of SEO, then you should read this book.
You will understand why Google behaves the way it does, its algorithms, and how much it tries to protect its readers more than anyone else!
23. SEO – The Sassy Way To Ranking #1 In Google When You Have No Clue!: A Beginner’s Guide To Search Engine Optimisation
If you do not want to take a video course to learn about SEO, then you should buy this book. It covers everything you need to know about SEO and helps a complete beginner become an SEO Master!
Additionally, there is a free Blogging Course that is included with this purchase.
24. Beginners Guide To SEO: Learn The Core Fundamentals of Search Engine Optimization and How To Construct A Strategy To Grow Your Business With Google And Content Marketing
This book is useful for both small business owners and large enterprises. It covers tips for beginner SEO and also advanced techniques you can adopt to improve your SEO strategies to drive more traffic.
If you wanted to learn about blogging and SEO together, then you should get this book. You will learn how to start a blog and earn your first $1000. You will also learn how to pick a profitable blogging niche and how to create content easily.
It is a two-in-one bonus! So if you are an aspiring blogger, please do get this too!
26. SEO Mastery
The title explains the content of the book perfectly because it covers everything you need to know about SEO.
Looking for detailed guides on how to build links, how to improve your ranking results, and how to optimize your site? All these questions will be answered in this book.
You will also learn how to use pay-per-click advertising to earn sustainable revenue.
More importantly, it shares white-hat link-building methods which are perfectly legal, compared to black-hat methods.
White-hat link-building methods are when sites link to your website to credit you for sharing a particular piece of content, and vice versa. This is an ethical linking method that helps to drive organic traffic to your blog.
Black-hat link-building methods are when random unrelated sites are linking to your site. These sites are low quality and exist for the sole purpose of providing these dirty links.
This tends to happen when you see fanciful advertisements promising you xx number of backlinks per month to increase your SEO.
They look like they are professional advertisements that can guarantee to improve your SEO. However, they are trying to cheat you and you should be wary of them.
Alternatively, you may have hired an SEO agency to help you with this service. But if they start telling you things like they can improve your SEO by adding xx number of backlinks per month, please run away from them.
This is because they are likely running these spammy low-quality sites and will earn from your contracts.
If you wanted a book that highlights all the common mistakes and what to do to resolve them, then this is the book to get. It is like a medical kit for SEO.
This is because it shows you all the step-by-step processes you can take when fixing SEO-related problems within your site. So instead of calling a developer or cracking your head, you can just browse this book as a remedy.
For most people, the hardest part about SEO is doing keyword research. It is something that takes time and practice to understand.
In this book, you will learn easy strategies to do keyword research and what tools you can use that are free and paid.
If you are an aspiring musician and are trying to market yourself online, then this book is for you. Musicians must know how to showcase their music sustainably online so that it can be purchased.
This book will teach you everything you need to know to market your music using SEO to the world.
30. The Beginner’s Guide To SEO: How To Optimize Your Website, Rank Higher On Google, And Drive More Traffic
As the title goes, this book covers 3 main parts of SEO. These are the most important parts of SEO.
You will be taught the difference between off-page and on-page SEO, and how to adopt SEO on your site WITHOUT hiring a developer.
Some people may not like how formally most books are written. If that sounds like you, then this book is for you!
You will learn simple step-by-step approaches to planning your blog’s direction, finding the right niche for your blog, knowing how to write excellent content, SEO tips for your blog, and how to build connections with other sites and bloggers.
It has bonus features that cover social media and email marketing as well as the steps you must take to monetize your blog.
This book is like a blogging course on paper!
32. Pimp My Site
As more and more people leave their 9-5 jobs and start to become self-employed, there is a desperate need amongst this group to market their businesses and sites.
Not all of them can afford external digital marketing consultants. This book is an affordable way to teach small business owners and first-timers how to utilize SEO in their websites and small businesses.
This is another book that teaches you the workings of Google and how you can navigate the ranking algorithms to become a site of authority.
You will also learn how to build relationships with important publishers in your niche so that they properly link to you.
Furthermore, you will learn about profitable keywords and how to find them.
34. Link Building Mastery – How to Rank Higher, Grow Your SEO Traffic and Build Authority With Backlinks
In this book, you will learn the basics of link-building legally and properly. Additionally, it teaches you how to create an outreach strategy that helps you land proper backlinks.
You will be exposed to link-building hacks that will grow your traffic.
This book shows you how to spend an hour a day optimizing your site using SEO. You will be provided with downloadables and calendars to help you plan your SEO tasks.
There are also strategies to help you set SEO goals and how to achieve them.
36. Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media, and Content Marketing
In this book, you will learn how to create a comprehensive plan to do content marketing. You will learn creative tactics that can boost your website’s search results and digital marketing.
You will also learn how to measure the value that SEO brings to your business.
Some ways that you can measure SEO metrics and how it helps your business are:
- Level of organic traffic from your Google Analytics
- Search Engine Results Page (SERP) Visibility
- Click-Through Rate
- Bounce Rate
- Site Speed
- Time Spent on your page
For your reference, on-page SEO refers to the SEO practices that you would adopt ON your website. This means the keywords you use, the tags, and the descriptions on your site are part of on-page SEO.
Off-Page SEO refers to SEO practices that are beyond your website. These are matters of external linking and your EAT rating. EAT rating refers to your website’s expertise, authority, and trustworthiness.
The better your EAT rating and quality number of links, the better your off-page SEO.
It is an all-in-one solution to all your SEO troubles.
This book is meant for beginners. Because the knowledge is shared incrementally and encourages you to complete each step before progressing.
This is important if you want to make sure that people are not plagiarising your site, and that you are not doing any accidental plagiarism either.
Furthermore, duplicate content dilutes the power of your SEO as Google will be confused about which site is the relevant authority.
This book is meant for a specific target audience such as people who are frustrated with spending a lot of money on advertisements or hard workers who are looking to improve their technical knowledge of SEO.
It includes over 3 hours of video tutorials that are designed as a walk-through. Meaning you will see the steps that you must take and feel comforted that you are doing the right thing.
You will learn the basics of SEO and social media marketing.
You will also know how to monitor others if you outsource SEO services. That way you will not be fooled by outrageous promises made by fake consultants.
As the title suggests, it is a workbook. This means it comes with practical step-by-step instructions on how to navigate search engine optimization.
You will learn how to read the results on Google Analytics. Furthermore, you will be introduced to free tools that you can take advantage of online to improve your website’s ranking and search results.
The author prides himself on providing the information in this book using plain and simple English. This makes it very helpful for non-native English speakers as well.
41. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
You will learn the various tools you can use to improve your search rankings, and the methods to enhance your video content, titles, and tags.
You will even be taught how to write descriptions about your videos that fit the SEO requirements for YouTube.
Finally, you will be exposed to different tools that are within the YouTube dashboard that you can take advantage of to improve your SEO on YouTube.
What Is The Best Source To Learn SEO?
- Google Webmaster Central Blog
- SEMrush Blog
- The Moz Blog
- Yoast SEO Blog
- Search Engine Roundtable
- Search Engine Land
- The SEM Post
- Stone Template Digital Marketing Excellence Blog
- SEO Theory
- GSQi Blog
- Search Engine Watch
- State of Digital
- Blind Five Year Old
- Beanstalk Internet Marketing Blog
- Bright Edge
- Go Fish Digital
- LinkedIn Learning
- Stupid Simple SEO
You can learn SEO from a variety of sources. Some of the recommendations above have shared excellent SEO tips and tricks.
You also have the books that were shared above. Furthermore, you can also check out my helpful guide on the best SEO online courses.
What Is The Best SEO Strategy For 2022?
- Start with keyword research and target high-search volume with low competition
- Answer the question and meet user intent asap
- Write data that is structured, simplified, and easy to understand in a step-by-step format
- Create engaging, long-form content that authentically solves the problems of your reader
- Use software that improves and enhances your content such as Jasper and Grammarly
- Always stay up to date with SEO requirements and updates
Does SEO Make You Money?
Yes, SEO can make you money. SEO can be a great way to make a decent living, if it is done authentically, with trust, and using all the recommended methods that SEO is about.
SEO is the best way to make passive income in the online world because if done properly, you can earn for years to come.
Well, there you have it, folks!
This is your most comprehensive guide on the best books on SEO! I hope it is helpful enough for you and has provided you with all the relevant recommendations and links that can help you make the right purchases.
Just remember, you need not buy everything to become an SEO expert. Even if you just bought 1 book and tried to incorporate all the lessons from it, you are way ahead of others!
Another tip you can try before deciding which book you want to buy is to read the reviews, see which has the happiest customers, and why they were happy.
I wish you the very best of luck in your quest to gain more knowledge on SEO. Thanks for reading!